Game development begins with destroying Girls' Frontline.

Faced with this roar.

Everyone looked at each other, bewildered. They had only just found out themselves. How could they possibly warn them?

He Shen also realized that he had lost his composure.

Then he added another sentence.

"How did they come up with the idea of ​​a coordinated attack?"

No one in the conference room answered He Shen, but many people had the same thought in their minds: If you can think of something, why can't others?

This is just like playing chess.

If you can spot the gap in the opponent's attack two or three steps in advance, you can seize the opportunity and launch a counterattack.

Regardless of the effectiveness of the treatment, at least there was a reaction.

The problem is, you're too slow to react.

I only just saw it, how am I supposed to fight it?

a long time.

He Shencai slowly sat down in the chair, the excitement and agitation he felt when he entered the meeting room completely gone.

"Give me a detailed report on what Xinghuo did."

~~~

Just as He Shen was in a daze.

Lin Li has already distributed the entire second phase of the publicity plan.

All departments of Xinghuo have also begun operating at high speed.

The entire second phase.

The core idea is simply to channel the traffic from "Destiny's Path" to "Dimensional Battlefield".

He Shen is actually right about one thing.

That is, amidst the popularity of Destiny's Path, Dimension Battlefield, which was launched at the same time, also became a casualty and did not gain much popularity.

However, with the release of a promotional video...

Spark showed everyone what traffic generation is all about.

With Jeanne d'Arc joining the dimensional battlefield.

With the collaboration between "Dimension Battlefield" and "Destiny's Path"

The popularity of "Dimension Battlegrounds" gradually began to soar, and this popularity was completely ignited.

This is a new event that launched at the same time as Jeanne d'Arc joined the Dimensional Battlefield.

In this test of "Dimensional Battlefield", as long as you complete the corresponding tasks, you can obtain the limited Jeanne d'Arc skin in the official version of "Destiny's Path".

In addition, this skin is buy one get one free, no, to be precise, buy one get one free plus one free.

As long as you complete the tasks, you can not only get the Destiny Trail skin, but you can also get the Dimension Battlefield skin by logging into the official version of "Dimension Battlefield".

In other words.

One event allows you to get two skins from two games for free.

Moreover, the skin preview is already available.

The quality is quite high.

It is a character skin based on a high school girl (JK) and incorporating characteristics of Jeanne d'Arc.

The overall skin tone uses blue and white, representing France, while some details, such as the metallic medieval-style buttons and the golden irises embroidered on the skirt, are also present.

In addition, Joan of Arc's signature long golden hair was tied into a ponytail.

That helmet-like thing was symbolized and turned into a headband for tying a ponytail.

Add to that the absolute territory of black stockings.

The most liked comment under the event poster is, "No one can resist Jeanne d'Arc in a JK uniform! Absolutely not!"

Chapter 83 Collaborative Teaching

Good guy.

That's really something.

Lin Li's actions have taught a lesson to many game developers.

To make publicity effective.

We have to invest resources.

Many manufacturers have very strict control over resources because they still follow the typical pay-to-win game logic.

The skins you give away shouldn't be too good, otherwise it will affect your income.

Many of the skins given away at the start of a game are laughable; they're just simple recolors of the original skin, or even worse. For example, the skin given away at the start of Exile 2 for Yu Zhong.

If you put them together, you really can't tell the difference. If you have to find the difference, that's it.

However, for Lin Li, all the resources in the game can be used as leverage, and he can bet on them when needed.

The reason for choosing the Joan of Arc skin as the key to attracting traffic is that Joan of Arc is currently very popular.

This popularity is unlike that of other female protagonists in previous Spark games.

Joan of Arc's popularity was due to a combination of three factors.

Historical figures, the accumulated popularity of Fate history, and finally, the performance in the trajectory of fate.

The three things may not seem to be closely related, but when popularity explodes, these things become the foundation for the explosion.

In the Destiny Trajectory DEMO.

The segment featuring Joan of Arc's procession through the city was edited out separately and easily topped the charts on Bilibili.

Japanese video websites and forums such as NCNC.

Related videos and screenshots are everywhere.

The most representative sites of popularity are P-site and M-site.

Especially Pixiv, where Japanese players are concentrated.

After the demo was released, the number of illustrations related to Jeanne d'Arc skyrocketed, with countless people searching for Jeanne d'Arc (1000 users enter).

Furthermore, various MMD videos are rampant on Bilibili, NCNC.

There are even more edited and derivative works.

There's even a trend on Bilibili reminiscent of the old days of "Yangtze River Knights," with various music clips and videos available.

In this situation.

Giving away a Jeanne d'Arc skin, especially a limited edition one, becomes an extremely attractive offer.

To put it bluntly, at this point, the value of skin in everyone's mind has been infinitely elevated. If you don't get it now, you'll never get it later.

Don't even mention asking players to do 5 days of check-in tasks in "Dimensional Battlefield," even if you ask them to do 30 days, people will still do it.

However, checking in for 30 days is a bit disgusting.

Lin Li did not do that.

In his view, attracting traffic is always just a means to an end.

If playing 3 games a day for 5 consecutive days still doesn't keep a player, then it's a problem with "Dimensional Battlefield," not a problem with the player.

~~~

Spark Games

Dimensional Battlefield Studio

Li Jinyi had been in a state of high energy and excitement since morning.

As the head of the Dimensional Battlefield Studio.

Li Jinyi is a veteran in the industry, having worked on Qifan Three Kingdoms and NetEase's Heroes of the Three Kingdoms. Before joining Xinghuo, he was also seconded by NetEase to Blizzard to participate in the development of Heroes of the Storm.

Although he was not the project manager in any of these project teams.

But these experiences enabled him to shine after joining Xinghuo.

He eventually became the head of the Spark MOBA project, "Dimension Battlegrounds".

"Brother Li! The number of concurrent users has increased by 50 today!!!"

"Don't just focus on the good news, how's the server doing?"

"No problem, we allocated some servers yesterday."

"Go check over there again; there will definitely be even more people tonight."

In his more than ten years in the industry, Li Jinyi has seen a lot of paid user acquisition marketing. Paid user acquisition is not a secret in the industry.

But all these years.

Li Jingyi had never seen any company with such an exaggerated lead generation effect.

For "Dimension Battlegrounds," this isn't just attracting traffic, it's practically flooding the market.

From the very beginning of this collaborative event.

The number of online players in "Dimensional Battlefield" began to rise dramatically.

100,000, 200,000, 300,000, 400,000, the price keeps rising faster and faster.

Li Jingyi's heart was racing faster and faster as he watched.

Just as Li Jinyi was staring intently at the data.

He suddenly heard several voices behind him.

"Even Tencent couldn't achieve this kind of traffic transfer speed. Mr. Lin is amazing."

"FATE does indeed have a large user base."

"On the other side of fate's trajectory, who's in charge of the collaboration?"

"It should be President Lin."

"I was wondering if we could achieve the same effect by collaborating with Galaxy Park?"

"Come on, Brother Wang, how do you even do a collaboration with Gundam?"

Li Jingyi turned his head and saw several heads of Spark Studios, such as Hu Qing, the head of the "Star River Paradise: Exploration" project, Wang Wei, the head of Gundam Battlefield, and Li Tan from the "Girls' Frontline: Together" studio.

Several people stood behind him, also watching the rapidly increasing numbers.

"Why are you here?"

Li Jinyi was quite familiar with these people. Since their projects were either relatively small or had not yet been launched, they naturally communicated with each other more often.

"We've been here for quite some time now."

Hu Qing answered with a smile.

During this question and answer session, Li Tan, who was standing next to him, exclaimed in surprise.

"Holy crap, the number of concurrent users has reached 100 million!"

All eyes turned to them again.

They then looked at each other in bewilderment.

In fact, everyone thought that this first large-scale internal collaboration and traffic diversion within Spark would have a good effect, but no one expected it to be this good.

"Alright, Brother Li, you go ahead with your work. I'll go back and check on my project."

After Hu Qing finished speaking, he turned and left.

The others chatted for a few more minutes, then suddenly, as if remembering something, Li Tan said he had something to do and turned to leave.

After saying that, Li Tan took off running towards the Xinghe Paradise Studio.