Game development begins with destroying Girls' Frontline.

Not to mention that this is the time when Punishing: Gray Raven and Honkai Impact 3rd are locked in the fiercest battle.

Soon enough, news of miHoYo's overseas event spread to China.

Until this time.

Most players thought this was a routine global promotion by miHoYo, but the Chinese server event hadn't launched yet, so they were a step behind.

Many players saw the video first.

The first reaction was that miHoYo was really going all out this time.

There wasn't any deep thinking involved.

In addition, the overseas websites are all in English and are blocked by the Great Firewall, so ordinary players cannot go to the webpage to see the details themselves, and many players only watch a video.

Therefore, the initial public feedback was generally positive.

Most players had the same reaction.

"Mihoyo actually has a backup plan, and they're going to attack again?"

And

When will this webpage be available on the Chinese server?

Chapter 166 Shift in Public Opinion

Different servers for the same game employ different operational strategies.

This was a normal thing in the previous life.

The main reason is that the operation teams in different regions have carried out targeted localization.

However, in this timeline, due to Spark's full-stack operation model.

This kind of differentiation is relatively less.

All of Spark's games are globally synchronized, with simultaneous updates and events.

Foreigners celebrate the Spring Festival, and Chinese people celebrate Christmas.

All the games in the Stars game.

FGO has the most frequent holiday events, such as Joan of Arc's Day and the anniversary of King Arthur's birth. These are a series of holidays that are either real or semi-fictional, and there will be events for them.

Of course, the FGO operations team likes to hold events because during events, once the freebies are given away, skins sell really well...

Lin Li was originally very averse to this kind of somewhat distorted activity.

I was thinking of taking a break, but then during one of the Tamamo-no-Mae events, because the skin was given away as a gift through the event, I was criticized by Japanese players who said that the skin, which wasn't paid for, was of poor quality.

Without the benefits of those paid services, Spark is engaging in discriminatory treatment.

Lin Li was stunned for at least several minutes when he saw Tamamo-no-Mae's animated skin and the comments from these Japanese players.

After that, Lin Li stopped caring.

Love as much as you like.

As for the localization of Xinghuo.

The focus is mainly on voice-over and copywriting translation.

Xinghuo attaches great importance to this.

Take character names, for example.

Many Chinese manufacturers like to use pinyin, calling it cultural export.

However, true cultural export is built upon export itself.

It's just a single Chinese character in pinyin, with no explanation or description. Even if foreign players wanted to know the meaning behind the name, they would have nowhere to look it up.

Even to foreign players, these Chinese pinyin characters seem more like Latin.

I glanced at it and moved on.

In the game Starfire, most characters, except for a few extremely important ones, have corresponding English names.

For those using Chinese Pinyin, the storyline usually explains why they are called that.

This has also caused a strange phenomenon.

It's when foreign players see a character with a name written in pinyin.

I will be very excited.

"Aha! She's a character from Pinyin! She's definitely a gacha character!!"

They even created memes and comics about it.

Two robbers were brazenly planning to rob a convenience store when they spotted a Chinese girl and then inexplicably went outside.

One of the robbers asked: Why are you going out? I think that's a good target.

Another robber said: "Are you stupid? Didn't you see that her name on her name tag is in pinyin?! She's definitely a boss-level character, buddy, trust me."

There are quite a few similar memes.

This also reflects the core of cultural export from another perspective: when all the characters are in pinyin, people are less interested in learning more about them.

But if most of it is in English and only a few are in pinyin, then more players will want to know why.

Far away.

In short, because of this global line, Spark, as a leading enterprise, has adopted a globally integrated operation strategy.

So the remaining companies are basically the same.

But this doesn't mean that other manufacturers won't do special overseas events; they will.

For example, offline promotional activities and online user acquisition activities.

This is actually perfectly understandable.

However, miHoYo's event this time is quite different; it's very high-profile, featuring not only a PV animation but also generous perks.

Some players have calculated that, excluding referring others, completing all regular events would unlock rewards equivalent to about 10 draws.

Ten draws are a huge number in the minds of miHoYo players.

Therefore, Chinese players have been waiting ever since they received the news.

Waiting for the domestic event to launch.

However, as they waited, things started to look a little off.

Even if you launch the event overseas first and then transfer it to China, it shouldn't take this long, right?

As a result, some players began to inquire with miHoYo in China through various channels.

Then they asked this question.

This has confused the domestic operations team at miHoYo.

Because Qin Yi and the others had no idea what Fu Han was up to. Neither the customer service staff nor the other employees knew about this event.

Since I don't know, there's no way to answer.

Then someone contacted the customer service of the Spark platform.

If miHoYo didn't know about this, then Xinghuo platform's customer service naturally wouldn't know either, as this information wasn't included in the QA documents they received from miHoYo's events.

Fortunately, the customer service staff on the Xinghuo platform are highly professional.

After seeing the player's screenshot, they said they would inquire with the developer.

The administrators of miHoYo's community and its customer service have long been in a state of indifference, giving only a brief reply.

"Upon investigation, we have confirmed that we did not prepare for such an event."

Then, the players exploded.

What do you mean by not preparing for such an event?

Could it be that the overseas version of miHoYo isn't miHoYo?

Well, many players have discovered that it's not actually the case; Honkai Impact 3's overseas servers are operated by Spark.

Then someone contacted Xinghuo Overseas' customer service.

Xinghuo's overseas customer service department was also not very clear about this matter.

However, based on screenshots provided by players and the event account posted on the Spark overseas platform, it was confirmed that the event was posted by miHoYo's overseas account.

The players were given clear feedback: the overseas event was launched by miHoYo's operations department itself, and it was scheduled for early January.

Xinghuo has already transferred some of its operational accounts to miHoYo.

As for whether this event will be held in China, you'll have to ask miHoYo; we really don't know.

People clearly still have faith in Xinghuo.

After obtaining this information, the players then turned to miHoYo for more information.

However, this is the player at this time.

Actually, I was already a bit angry.

It was only at this point that Qin Yi's operations team realized what was going on—that this was what Fu Han and her team had done.

"They announced an event! Why weren't we notified?!"

By this time, three hours had passed since the initial dissemination of the information.

It was 5 p.m.

Public opinion is starting to stir, with many players suspecting that miHoYo is going to discriminate against certain players.

If left unchecked, problems will definitely arise during the evening rush hour.

So what was Qin Yi doing at this time?

I'm reporting to Brother Dawei about today's situation.

After all, he had to work overtime, but Dawei didn't, so naturally he had to report before Dawei left work.

The report didn't actually mention this incident much.

Pay attention to the time.

At this point, public opinion was still just beginning to stir, although many of miHoYo's veteran operators had already sensed something was wrong.

But before a storm forms, no one knows how big it will be.

Therefore, Qin Yi's report mainly focused on the distribution of welfare benefits.

And how to reverse the players' complaints about miHoYo's pay-to-win aspects, which were raised by the content creator this morning.

in short.

Qin Yi is still stuck in the previous version.

Chapter 167 The Wind Rises

Because Qin Yi was reporting, miHoYo's operations team was completely at a standstill in handling this matter during this period, and no one knew how to deal with the situation.

It's like a fire, with a group of people watching as the fire grows bigger and bigger.

But no one thought to extinguish the fire when it was at its smallest.

reason?

Since no one had dealt with this before, it was completely unexpected.

When Qin Yi came out of Dawei's office at 6 o'clock.

Within just one hour, the flames of public opinion began to burn fiercely.

He was completely numb when faced with the insults from other players.

what's the situation.

We just dealt with a wave of public opinion at noon, and another new situation has emerged in the afternoon.