Game development begins with destroying Girls' Frontline.

Lin Li has been emphasizing this.

"We must persist in refining the combat system, and not just treat it as a gimmick. Subsequent levels and version updates must also prioritize this."

"Moreover, you now have a very good basic framework."

"In the future, we must innovate more, and it would be best to achieve the dominance of an anime-style DNF."

Lin Li emphasizes combat so much.

It's because he doesn't want "Mobile Suit Girl" to continue developing in the current gacha system, but rather to focus more on action, mechs, and quality.

To expand the flow of traffic.

Expanding the traffic pool is a very difficult task.

But this is also what leading companies should be doing.

Because lower- and middle-level companies can take advantage of existing assets.

You can even eat your fill just by eating what you already have.

However, for leading companies, only by continuously expanding their user base can they thrive.

This is especially true for Xinghuo.

Spark's biggest advantage right now is its unparalleled dominance in the ACG (Anime, Comics, and Games) field.

But this is also Xinghuo's biggest disadvantage.

If Xinghuo doesn't innovate and expand outwards, its predecessor miHoYo serves as a cautionary tale.

Mihoyo enjoyed immense success in 2020.

At that time, it was probably the company with the healthiest cash flow among global gaming companies.

However, at that time, miHoYo did not choose to focus its efforts on expanding the market.

The collaborative animation was never released, not even in 24 years.

20 to 22 years.

Although the ACG (Anime, Comics, and Games) market has been expanding rapidly in the past two years, this is not because of anything miHoYo has done, but because of the influence of the overall environment.

When this period of natural expansion ended, just four years later, miHoYo was already facing difficulties.

Continuing to make anime-style games? That would be like fighting for market share with yourself.

Can we stop making anime-style games?

What should we do next?

Why has the 24-year-old anime game market been so brutal?

Essentially, it's because the market has entered a relatively stable period.

But is this really the end of anime-style games?

Actually not necessarily.

It's just that, under miHoYo's leadership, anime-style games have taken the strange path of becoming story-driven media players.

In addition, the strategy of selling cards based on numerical values ​​is inherently incompatible with the gameplay.

Take Zero Zone and Dragon Tide as examples. In order to sell cards, they have cut their combat experience to a boring level.

Most of the previous lives were spent in the second trip.

The gameplay is actually inferior to that of ordinary games.

Everyone says that DNF Mobile is a rip-off, but when it comes to side-scrolling action games, can any anime-style game stand up and say, "Can I play DNF?"

No.

Since there isn't one, the money should naturally go to someone else.

The users were then distributed to others.

to be honest.

"Anime/manga games" is a very broad definition, broad enough for Xinghuo to reign supreme.

This is the path Lin Li has always been walking.

Improve the gameplay of the second game, use a better monetization model to compete with those ridiculous monetization models, and attract more players to accept the monetization model of the second game.

Continuously expanding the population.

Only in this way can Spark's advantages become greater and greater, and the market become better and better.

Chapter 241 Deng Rui's Terrifying Moment

Microsoft.

Huaxia Building.

Deng Rui was wearing headphones and browsing forums on the company computer.

As a regular employee at Microsoft, his job was operations.

To be precise, he was a member of Microsoft's console game operations department.

The Hosting Operations Department is a very important department at Microsoft in the United States.

However, Microsoft is based in China.

There's really not much operation involved.

Even if Microsoft China does have genuine consoles, it's a matter of those who know, those who know, know.

The head office is determined to promote XGP.

Although XGP is very suitable for the Chinese market, it is unfortunately affected by policy reasons.

A large number of games are unable to enter the Microsoft market in China.

As a result, XGP's pricing strategy was implemented by bypassing the Hong Kong server.

This is certainly a bad thing for the company.

But for Deng Rui, a working-class man, it was a truly good thing.

The job is easy, the salary is stable, and it's a large company.

You can even slack off at work.

Deng Rui is very satisfied with his job.

"Holy crap, what's going on with Spark? They've released another new game?"

"What do you mean 'again'? The last time was a long time ago."

"Hmm...that seems to be true. So why do I have this feeling?"

"Because the impact of Girls Frontline 2.0 hasn't dissipated yet."

At this moment, Deng Rui was browsing a forum where Spark fans gathered.

Forums, as a whole, have been gradually declining with the rise of the internet.

But this forum has always been quite active.

On the one hand, it's because this forum allows users to download many resources.

Do not misunderstand.

Not resources in that area, but rather things like artbooks, scanned copies of physical books, and so on.

Japan has abundant resources in this regard.

Japanese media love to do special features. Since Spark became popular in Japan, there have been at least a hundred special feature magazines about Spark.

These magazines sometimes receive drafts, character illustrations, and so on from the Spark Development Department.

There's also an interview with the producer.

In order to expand its Japanese market, Xinghuo has allocated some promotional resources in this regard.

Magazines discovered that as long as they put the Spark logo on a special issue, their magazines, which weren't selling very well before, would sell, and they became very enthusiastic about making them.

Moreover, even now, these Japanese media outlets are embroiled in internal strife.

For example, at least six media outlets published special editions of "Girls' Frontline 2.0," showing how much effort they put into getting their magazines to sell.

From collaborative merchandise to special installation discs and interviews with the production team, some magazines, unable to interview Spark's internal staff, would interview other industry celebrities and voice actors.

Let them give their evaluation.

These Japanese media outlets also compile travel guides from around the world.

The content that was rolled out is also enjoyed by many people in China.

Therefore, some people specialize in scanning these magazines and uploading them online, while others translate some of the classics from them.

on the forum.

Except these.

There are also people who specifically collect leaks about Spark's development.

And, some posts on overseas forums.

In short, although the forum is small and has few members, it is still a very comfortable place for Deng Rui, a veteran of the internet industry.

And in these two days.

The most discussed topic on this forum is undoubtedly "Mobile Suit Girls".

Like many people.

Deng Rui was both surprised and taken aback by the open beta of "Mobile Suit Girls," feeling as if the shockwave from "Girls' Frontline" hadn't even subsided before Spark unleashed another powerful attack.

However, he also had to admit it.

Xinghuo executed this combo very well.

While Battlefront Girls 2.0 is fun, the main storyline is only 7 hours long, which is not short for a service-based game.

And the performance was of high quality for almost the entire time.

But 7 hours is 7 hours.

It can take as little as one day.

It will take at most a few days.

Like Deng Rui, he spent two days mastering the game, then bought a few skins, and then spent another two days setting up the new base.

Explore everything that can be explored.

Immediately afterwards, he fell into a state of emptiness.

at this time.

The promotional materials for "Mobile Suit Girl" have been released.

It filled a lot of that void period.

Moreover, the graphics of "Mobile Suit Girl" look pretty good in all aspects.

Deng Rui hadn't paid much attention to this game before.

I've been looking at a lot of information about the server opening these past two days.

[Quickly check out Lin's gameplay video analysis; this game is in the bag!]

I saw the words "General Manager Lin tried it out".

Deng Rui clicked on it without thinking.

About ten minutes later.

"Wow, this battle looks pretty cool."

"It feels a little different from what I imagined."

"Hehe, the person upstairs clearly hasn't done any black box testing. Go back to my previous posts, I said a long time ago that this game would definitely be a hit."