Game development begins with destroying Girls' Frontline.

Moreover, so far, the discussion has been positive.

Especially in Europe and America.

On YouTube, there are already hardcore tabletop role-playing game enthusiasts who have edited videos of their gameplay. Wow, almost everyone has created a complete persona for themselves.

Throughout the game, players were completely immersed in their characters.

The style it displayed was as if it had truly traveled through time and completed an adventure.

This video immediately topped the YouTube view count.

note.

It's not just number one in the gaming channel, it's number one across the entire site.

Not just YouTube.

This video is also very popular in China, and it even reached number three on Bilibili.

Also.

A video from Japan also went viral on this topic, featuring a team of voice actors who presented an adventure that felt like something out of an anime.

These two videos.

To a large extent, this helped Xinghuo gain a foothold in public opinion.

"Isn't this much more exciting than paying for murder mystery games!?"

This has become the mainstream view.

Also.

During this period, "Adventure World" has also gained a great deal of attention on Douyin.

Whether it's tabletop RPG videos from European and American players.

This is a commentary from Chinese players themselves, covering their own tabletop role-playing games.

After being cut, they are all very suitable for dissemination on Douyin.

And what no one expected was...

The most popular one on Douyin.

It's not an adventure, it's not a fight.

Instead, it's a video of players clearing out and looting the camp.

The most popular video.

It's basically a solo player scavenging goblin camps.

Moreover, they dubbed the scene while looting.

"Look, brothers, today we're here to search this tent."

"This tent is made from the bones, branches and hides of wild animals, and it looks very primitive."

"Its shape is like a huge dome building, about 3 meters high, which is a very magnificent building for a goblin."

"Holy crap, there's a ditch next to this tent."

There are bones inside.

The Spark Production team meticulously designed the entire goblin camp, and these designs, in turn, provided material for these video bloggers.

Although, at the beginning.

The production team did this to enhance the immersive experience.

And with the viral spread of these videos...

Some details have also been learned by players.

For example, after entering the tent, players can find a wooden box in a hidden spot.

There are runes on the wooden box.

By deciphering the code and opening the box, you can see three pieces of gold and an exquisite notebook. The notebook's cover is made of fine leather, which is soft and smooth.

This is the notebook of a magician who graduated from the Imperial Magic Academy.

Through this note.

We can learn about the life of this magician and why he died in the goblin camp, because he found a natural gold mine near the goblin camp!

Obviously.

This is the index to the next adventure quest.

To be honest...

These missions, judging from the plot alone, are really not very appealing.

But these videos.

It still captivated everyone who watched it.

Even those who don't play games.

The root cause.

It all comes down to the word "immersion".

Because of the huge success of Adventure World, Tencent's other games, such as Black Desert, Ark, and even the heavily promoted Aion remake, have benefited from this success.

They all instantly lost their luster.

Not to mention Eastern Fantasy World and other new Spark games.

After the carnival ended.

Penguin's promotional efforts are minimal.

The stock price experienced a three-day decline after the carnival.

globally.

Besides South Korea, what achievements have South Korean games made in China amidst continuous development?

Elsewhere, you can hardly find any penguins.

It can be said.

Penguin Carnival was a classic case of starting strong but ending weakly. It started off with great fanfare, seemingly capable of challenging Spark, but once it got going...

But it was instantly brought back to its original form.

After the entire carnival ended.

Tencent remained silent.

The news that was released according to plan was also ignored.

of course.

If it's an official press release from Tencent.

The situation is completely different.

According to Penguin's own official statement, this Penguin Carnival was not only a success, but a great success.

It reached a peak of 1300 million simultaneous viewers.

They made no mention of the fact that the total number of cases at the end was less than 200 million.

More than 2000 million people have tried out "Black Desert" and "Ark".

They made no mention of retention rates.

All I can say is that anyone in the PR field who wants to win will always win.

Chapter 289 The Sun Sets in the West

"Mr. Lin, what's your opinion on Todd's assessment that Adventure World is all show and no substance?"

Spark press conference.

Facing a swarm of reporters.

Lin Li had just sat down when he was met with a rather "sharp" question.

"Huh!? It's this sharp right off the bat? Hahaha, then I'm off."

Lin Li smiled and said he was leaving.

But he did sit down.

Today's press conference was specially arranged by Xinghuo.

In fact.

Originally, there was no plan for a meet-and-greet event in the carnival's schedule.

But as the carnival is about to end.

Globally, a deluge of media invitations flooded the front desk of Xinghuo.

For Spark

The news media are both enemies and friends.

present.

Spark still needs the media to accelerate its progress.

So under normal circumstances.

Xinghuo will try its best to arrange media coverage.

However, there are just too many media outlets to interview this time.

And everyone wanted to interview Lin Li.

There are so many details about this carnival that players want to know.

To best meet the needs of the media and players, Spark held a temporary press conference on the third night of the carnival.

very beginning.

Xinghuo's public relations department expects 20 to 30 media outlets to participate.

But when the final statistics come up...

A total of 53 media outlets submitted interview requests.

Besides Chinese media, almost all media outlets from Japan, the United States, and Europe that have branches in China came.

Many EU and US media outlets also applied for online interviews.

to this end.

Spark's public relations department had to organize a larger venue.

The entire event was less of a press conference and more of a formal event.

It's actually more like a "performance"

However, this performance was not open to the public and was not broadcast live.

After all, journalists are just waiting to use these "exclusive stories" to generate traffic.

In addition to Lin Li, several producers were also present at this press conference.

But obviously.

The most people interviewed were Lin Li.

After sitting down.

Lin Lixian answered the first question.

"What is illusion, and what is reality?"

"Adventure World is our first MMORPG from Spark. We did not develop it based on short-term profits. Instead, we focused on returning to the essence of multiplayer games."