Game development begins with destroying Girls' Frontline.

"A concept video for miHoYo's new action mobile game?"

"New plans for Luozhou Games?"

"Hades 2 officially announced as a project!?"

"Kuro releases a new version PV for Battle: Gray Raven..."

Chapter 476 Why is Xinghuo here again?

What the heck? Did their marketing campaigns clash? While Weibo's trending topics don't have much influence in the gaming world, buying them isn't cheap, and besides buying them, someone has to copy them.

So when Ma Xiao first saw it, she thought it was a conflict in the publicity release schedule.

However, he soon realized something was wrong, because Li Weixi quickly sent him several more screenshots, which were screenshots of the bullet comments on the Penguin Live video.

These comments are highly targeted.

That's often the case.

"XXX game has also released a promotional video."

"Holy crap, I just watched the XXX promotional video, it feels better than the penguin."

These simple and blunt bullet comments, which are so funny they make you want to laugh, have actually influenced some viewers. Many viewers may not be watching now, but some of them have gradually started to have doubts.

"What's going on today? Why are so many new games releasing trailers?"

This is also Ma Xiao's question.

"Is there any movement from Xinghuo?"

"not yet."

"That's good. You guys keep a close eye on Xinghuo."

~~~

Huang Wenfeng feels very lucky.

Being a game streamer in China is really lucky.

I recently finished playing through my perfect walkthrough and completed the highly praised AK18 side story in Battlefront Girls. I was thinking that there wouldn't be any exciting moments in my live stream these past few days.

Penguin then came over with his live stream.

Originally, Huang Wenfeng, like many domestic players, wanted to see what tricks the penguin would pull.

This is a characteristic of the domestic game industry: whether or not it's profitable, if there's something new, you have to check it out.

At this moment, the barrage of comments in Huang Wenfeng's live stream was scrolling by.

Why is it generating so much buzz? It's because what happened tonight is just too abstract.

"What? The overseas Hades production team also released a promotional video? Hahaha, is that true? What's wrong with these companies today?"

"Was it just to tease the penguins? You even posted two penguin emojis? Seriously?"

It all started when NetEase released its own promotional video as planned, perhaps to hint at its intention to create a stir, or simply to capitalize on the trending topic.

The video description ends with two penguin emojis.

Moreover, the introduction is also interesting. It says, "Come and see us too! We work hard and we're trendy too."

This statement is clearly from a yin-yang Penguin, because Penguin has frequently used the word "effort" in its previous promotional materials, not to mention "trendy".

After NetEase released its video first, miHoYo followed suit.

miHoYo didn't release a video, but instead posted a mysterious silhouette poster announcing the launch of their action-packed anime game. Although the wording was different, the message also used the words "effort" and "trendy".

As we all know, memes are like cars parked on the roadside.

As soon as one car stops on the side of the road, a long line of cars will quickly appear behind it, regardless of whether parking is allowed on that road.

In addition, tonight, some production teams originally did not intend to ride this wave of traffic, but seeing the phrase "Come and see us too, we also work hard and are very trendy" gradually led to it becoming a meme.

As things veered toward a frenzy, anyone with a keen sense of smell could realize that this had moved beyond simply riding on Tencent's popularity and had become a new hot topic.

This trending topic originated from the penguin-themed toy festival, which brought people together.

To be fair, this is indeed thanks to Tencent, because all trending topics and memes require human intervention to create.

However, once this phrase became a hot topic, the hot topic itself was not controlled by Tencent. In fact, the hot topic itself had a somewhat sarcastic or ironic feel to it.

Following that, Manjuu Network also released its own promotional video for its new feature, namely the 3D Captain's Room in Azur Lane.

And then there's Eggplant from Luozhou Games, who released a promotional PV for their new game "Ozawa Emaki" and also played on this "hard work" meme.

For game developers, it's actually quite simple to capitalize on trending topics.

If you have any pre-prepared PVs, release them quickly. Whether it's a new version or a new feature, take advantage of the players' excitement and their search for video comments to generate more traffic.

Even if there are no page views (PV), you can still post posters or something.

As the saying goes, anything can become a hot topic if the right atmosphere is right.

~~~

"Don't panic. As long as Xinghuo hasn't released the video yet, this won't have any impact. This meme is actually to our advantage."

"Their promotion of this meme also happens to demonstrate our influence."

From a publicity standpoint, Li Weixi's two statements are pure nonsense.

The logic is simple: putting everything else aside, once these memes and other game announcements are released tonight, Tencent will no longer be able to achieve centralized coverage of tomorrow's news.

However, he was right about one thing: as long as Xinghuo doesn't make a move, it's not considered a loss.

Because the concept of "promises made" can be compared horizontally. The current games from Tencent have made promises that are not bad. As long as Tencent makes promises that are better than others in this round of hype, that's all that matters.

That way, the publicity goal can still be achieved.

However, just as Li Weixi was trying to appease the people, he was also trying to appease himself.

Suddenly, a howl came from the operations team.

"Oh no!!! Sony!! Sony released a video!!"

Even at this point, Li Weixi remained calm and composed.

"Don't be afraid, it's just Sony."

However, the sentence wasn't finished yet; the person who had just been howling added the second half of his sentence.

"But, but they released a promotional video for Spark!"

~~~

"what?"

"Sony? They released a promotional video for Spark? What's that?"

Just as Li Weixi was puzzled by this matter, Huang Wenfeng was also puzzled when he saw the comments.

"Let's go and see what's going on."

He opened Bilibili, and without even having to search, Bilibili's big data pushed this video to him.

This seemingly simple scene is actually related to Spark. Many players of Spark games have never noticed it, but it happens when they are browsing Bilibili.

Once a game is identified as a Spark game by Bilibili's big data analysis, videos released by Spark's official team and partners will almost always be pushed to the platform.

The same applies not only to Bilibili but also to Douyin.

This is actually a very alarming figure, representing a massive amount of traffic. Xinghuo's ability to achieve this is inseparable from its investment and also related to Lin Li's personal charisma.

Of course, Xinghuo's good reputation is also the reason why these video platforms are so enthusiastic about promoting it.

Huang Wenfeng, as a user, was naturally unaware of these things. All he knew was that when he clicked on the video, the number of concurrent viewers had already reached 9999+.

The number of views in the top left corner has already reached one million.

"Holy crap, that's way too much..."

Chapter 477 Please Note

Judging from the video release and previous promotional efforts.

This time, Xinghuo's video release was obviously a very sudden event, but it was such a sudden event that it was able to gather such an exaggerated amount of popularity in such a short period of time.

Looking at the contributor, it turns out to be a joint submission from Spark and Sony.

"Comments are being posted so fast?"

Even faster than the number of views were the comments below the video. In less than a minute after he entered the video and refreshed the page, dozens more comments appeared.

All of this made Huang Wenfeng even more excited about the video he was about to see.

"Come on! Let me see what this new pie is all about!"

~~~

I shifted to a more comfortable position and clicked to start playing the video.

A spark exploded from the black screen, revealing the Spark Games logo that everyone was quite familiar with.

The screen went completely black.

Accompanied by the gradually changing sound of waves, the scene shifts from a beach outwards.

There was a faint light on the sea surface. At first, the image was a bit blurry, and only a shadow could be vaguely seen. It seemed that the person being followed by the camera was not yet fully awake.

The next second, a giant wave crashed in.

Then a sentence came to my ear.

"Look! What's that?!"

The person the camera was following suddenly opened their eyes, and their vision cleared up.

Suddenly, a dense barrage of comments appeared, forcing Huang Wenfeng to turn them off. The moment he turned them off, he let out a sound.

"Holy crap, what is that?!"

What appeared in the shot was a magnificent giant ship, a huge cruise ship that shone brightly in the moonlight.

Of course, it wasn't just a boat that made Huang Wenfeng exclaim "Holy crap!"

This is a strange yet beautiful ship, with a colossal tree standing majestically in the center. The tree is so enormous that the entire cruise ship is shaped like a U.

Even so, the tree was much taller than the ship.

The tree canopy spreads out like an umbrella, with lush branches and leaves, resembling the giant sail of a sailboat.

Huang Wenfeng found it hard to describe his current feelings, but people are always most directly shocked by visual impact. The giant ship and the tree, so separated yet so integrated.

This scene is extremely impactful.

The night scene is rich in detail; moonlight filters through the leaves, casting dappled shadows, which, combined with the shadows cast by the ship itself and the distant, dimly lit dock, further enhances the dreamlike quality.

As you can see the ship leaving the port, the camera begins to follow a seagull as it approaches the giant vessel. The initial surprise is gradually replaced by another emotion.

"Holy crap, this ship has a model!! Could it be that the new game is taking place on this ship!?!"

Just as Huang Wenfeng was surprised.

The seagull kept moving forward, and just as it was about to pass over the canopy of the giant tree, there was a sudden bang. A red dot appeared on the seagull's body, followed by a strange hooting sound. The bird was like a balloon that had been popped.

It exploded, scattering feathers everywhere.

The screen went dark again.

Seeing his reflection appear on the screen, Huang Wenfeng let out a howl.

"Huh? It's not over yet, is it?"

"Holy crap, no way! This is clearly just the beginning."

Huang Wenfeng is full of "Holy crap" comments. I don't know where they learned this style from in many PV trailers these days. They always like to show an opening, a hook, and then end it.

Fortunately, Xinghuo isn't that unethical.

Just as Huang Wenfeng was cursing, heavy breathing came from the dark background, followed by footsteps.

Huang Wenfeng immediately shut up, staring intently at the screen, not even bothering to read the viewers' comments.