They don't actually think I like them, do they?

It's that simple. TV commercials are just for fun; they don't really require much brainpower. As long as the audience remembers the product, that's enough.

This whole operation moved the capitalists to tears, and they wanted to buy a bottle for every employee.

It's worth mentioning that the male and female leads didn't have any physical contact throughout the entire advertisement, nor was their romantic relationship explicitly stated; it was entirely up to the audience's imagination.

After I finished watching all of this, filming started over there.

At this moment, Lin Han had a complete understanding: this was just the level of this world!

Let me teach you how to take photos!

P.S.: Book recommendation section, titled "The Wife-Chasing Hell: Her Deep Regret After the Breakup".

"Bianbaiwen" is written by Luo Jia Xiaomo.

The protagonist's girlfriend discovers she's in love with a woman and breaks up with him. Then, the protagonist is reborn as a woman, leaving his ex-girlfriend filled with regret. That's the gist of the story.

Xiao Mo has become a prolific writer, especially skilled at writing about crematorium scenes. The quality is guaranteed, and she now updates 8,000 words daily, with consistently high update speeds.

Those who are interested can go and take a look.

021. Frequent Mistakes

The filming location was set in a constructed subway scene.

All the equipment is set up, and all the crew members are in place.

Lin Han then plopped down next to the director.

The director was about to explode, but swallowed his anger after seeing that the other person was Yan Yuli's assistant.

After all, Yan Yuli's studio is known for its strictness, and they must be responsible for Yan Yuli's safety and image at all times during the filming process.

"ACTION!"

At the director's command, the machine began to work.

In a fixed shot mounted on a seat, Gu Chen walks into the subway.

This is a medium shot, which shows the characters in their entirety and also establishes the location of the story. The use of a fixed camera can give the picture a realistic, documentary feel, increasing its approachability to the screen.

Gu Chen then sat down in the seat closest to the edge, and the camera switched to a handheld camera, which was then positioned at the subway entrance.

Handheld cameras allow the footage to shake with the protagonist's movements, greatly increasing the viewer's immersion and creating a documentary feel, as if it were happening right next to us.

At this moment, in the handheld camera footage, Gu Chen is sitting between a subway seat and a handrail, with a piece of glass blocking the view.

This square composition, on the one hand, makes the image clean, and on the other hand, it uses the objects in the shot to place the characters in a "narrow space," giving the viewer a feeling of oppression and suffocation. This fully reveals the protagonist's dark and struggling inner world, metaphorically suggesting that in this vast world, the protagonist can only be confined to this small space, indirectly showcasing the helplessness and sorrow of marginalized figures in society...

What? Why does Lin Han know so much?

Because in his previous life, Lin Han was a student at Southwest Media University, and that's what he studied!

Communication University of China—those who know, know. Without such generous conditions, Lin Han wouldn't have become a playboy.

However, although Lin Han felt that the director's professional skills were absolutely fine, he still felt there was something strange about him.

This isn't a movie shoot, you don't need to be so serious about it, right?

It's just a 30-second ad, how can you expect the audience to feel involved?

Lin Han understood that the director wanted to first create an extremely repressed marginal character, and then create the contrast of finding redemption while drinking soda later.

The problem is that the advertisement is only a few dozen seconds long, so such filming is really unnecessary.

Since the goal is to highlight the atmosphere of "sweet romance," Lin Han believes that such pre-production doesn't need to be filmed for so long.

Soon, he understood.

Because of the war, the filming techniques in this world are still quite traditional.

Because more than half of the movies are patriotic blockbusters, the more famous directors in the industry mostly make films about humanistic concerns, war movies, and documentaries.

Therefore, the directing style of the entire industry has tended to be like this.

Tsk.

Lin Han sighed, realizing that the advertisement was even worse than he had imagined.

Maybe people in this world just like watching this kind of thing.

In the subsequent filming, Gu Chen took out his phone, which showed a text message that he had been scolded by his boss and that his girlfriend had broken up with him.

Then Yan Yuli appeared, comforted Gu Chen, and handed him a soda, filling the entire carriage with a sweet feeling.

As expected of a child star, Yan Yuli's smile truly gives people a natural feeling, and all the staff were deeply moved when she smiled.

Next, according to the script, Yan Yuli is to sit next to Gu Chen and pretend to have a lively conversation with him.

This was also the most intimate gesture the two made in the entire advertisement.

However, as soon as Yan Yuli sat down, the director immediately yelled "CUT!"

"Teacher Yan Yuli, sit closer!" the director called out.

At this moment, Yan Yuli and Gu Chen were actually half a meter apart, enough for another person to sit in between!

"Ok."

Yan Yuli nodded obediently, while cautiously glancing in Lin Han's direction.

Let's start over.

After Gu Chen finished his soda, Yan Yuli sat down again.

“CUT!!” the director shouted again.

Yan Yuli looked at the director blankly, her face completely innocent.

The director grew impatient and said sternly:

"Teacher Yan Yuli, get a little closer. You don't have to be touching, but you need to make the audience feel the 'sweetness'!"

Why are you yelling so loudly!

Many staff members cursed inwardly.

Didn't you see that Yan Yuli was unwilling?

At this moment, many people whose youth was awakened by Yan Yuli's JK uniform have already sided with Yan Yuli.

The third shoot.

After Yan Yuli sat down, the director yelled "CUT!" again.

"Teacher Yan Yuli, is it even possible for us to continue filming this movie?!"

The director's tone was already quite impolite.

Although the two were only five centimeters apart, in the director's eyes, they were still completely like strangers!

At this moment, Gu Chen also spoke up, speaking to Yan Yuli earnestly in a tone used to coax a child:

"Xiao Li, don't worry, it's just an advertisement shoot. I won't touch you in any way that crosses the line!"

Of course you don't need to cross any lines! You just want to ride on Yan Yuli's youthful image to create a charming middle-aged man image for yourself!

Several employees cursed inwardly.

"Okay, I'm sorry to have troubled everyone."

Yan Yuli said politely, but her face couldn't hide her embarrassment.

"Everyone, take a break for now, we'll film later!" the director said.

Afterwards, everyone dispersed on the spot.

The director muttered a curse to the assistant director beside him:

"I've said it before, these high school girls are just a nuisance. They value their image above all else. If they're so concerned about it, they shouldn't be acting! They shouldn't be in the entertainment industry! They'll only cause trouble for everyone!"

The sound wasn't exactly quiet, but it wasn't loud either; at least Lin Han and the people around him heard it.

Even Yan Yuli, who was not far away, seemed to have noticed something. She looked at the director, who had a very impatient expression, and stood there at a loss.

The atmosphere suddenly became quite awkward.

Making the boss feel embarrassed is a disgrace to the employee!

Lin Han knew he could no longer sit idly by and wait for his doom.

Just then, the director turned to look at Lin Han, frowning, and said:

"By the way, aren't you Yan Yuli's assistant at her studio? Could you try to persuade her to cooperate with the filming so we can finish sooner?"

"Director, I think the problem lies with your script, which is why filming it was so difficult," Lin Han said.

Everyone around was stunned when he said that.

How dare they question the director on set?!

"Is there something wrong with my script???"

The director was so angry he almost laughed. This was the first time anyone had dared to speak to him in such a tone on set.

"Where did this brat come from? May I ask, what makes you think that way?"

“It’s not just me who thinks so, you should ask the manager,” Lin Han said honestly.

The director was taken aback and looked at the general manager.

In a sense, the general manager is the client.

Suddenly being called upon, the general manager felt embarrassed, coughed twice, and said:

"I do feel that, as of now, this advertisement is lacking something."

"Ask the other staff members," Lin Han said with a smile.

The director looked at the others in shock.

When everyone saw that even the general manager was taking the lead, they all nodded in agreement.

"Yes, I think there's a problem too!"

"Yan Yuli's image shouldn't be used in this kind of script!"

"Teacher Gu Chen and she are completely mismatched!"

"It looks so weird no matter how you look at it!!"

022. If you can, you'll succeed!

The director was stunned; this was the first time so many people had come out to deny him.

Do you think you're going to turn the world upside down?!

In fact, it is precisely because this director has been serving as the director of Shangjia TV commercials for a full fifteen years and has extensive experience that he has been given such strong authority.

On set, he was always the one to make the decisions. Because of his outstanding professional skills and strong experience, even the supervising general manager didn't dare to say anything.

However, not speaking out does not mean one has no rights.

The general manager is the person who understands the product and the target audience best; he represents the client, while the director is merely commissioned to shoot the advertisement.

Although the general manager rarely had the opportunity to raise objections due to the director's overbearing nature, once he did, the director absolutely could not ignore them.

Lin Han seized upon this point, and when he discovered that the general manager also felt uncomfortable with the advertising, he pulled the general manager off the boat.

"Manager, where do you think the problem lies?"

The director felt it was beneath his dignity to be anxious with someone like Lin Han, so he turned to a more important leader for advice.

The general manager stroked his chin, frowning as he said:

"Uh... about this, it's not that it's impossible, it's not like we say anything is definitely going to happen this way or that it's impossible. We say that anything is possible with human effort, we can find a way. How about this, we'll do it a little later, a little later and you can see, right? Okay, I'll think about this for you... well, basically, it's just a feeling, you know?"

The director stared wide-eyed at the general manager, completely stunned.

"Let me summarize for the leader, which means you're not up to par," Lin Han said seriously.

"I can't? Then tell me, what's wrong with me?!"

The director was both angry and amused, and almost gritted his teeth as he asked Lin Han.

"First of all, the camerawork. The first half was too depressing. This is supposed to be an advertisement filled with sweetness, so why did you use such a retro shooting style? This is supposed to be a film for otaku to fantasize about being saved by a beautiful girl. There's no need to use such a realistic style. I can only say that although you are a good director, you don't understand the hearts of otaku at all!"