Current flow.

After the game goes into open beta, there are many metrics to keep an eye on, but for casual players, these three are the most important.

The number of registered players reflects the game's audience reach and its promotional effectiveness.

The number of active players refers to the percentage of registered players who have reached the active player threshold.

Only when this metric is met can these registered players be considered truly retained, transforming them from casual observers into actual players.

"Flow" refers to player spending.

Of course, the higher these three indicators are, the better.

At the same time, the smaller the difference between the number of registered players and the number of active players, the better.

If the ratio of the two is unbalanced, it means that the game is not attractive in the early stages.

If this ratio collapses, then the game's potential will also be limited.

In addition, we also need to look at the retention rates for the next day, three days, and seven days.

A game can only convert as many players as possible into paying users if it attracts them to play for extended periods of time.

"What time will the public beta start?" Lu Keke asked.

"Ten o'clock."

Qin Sulan and Xu Zheqing said in unison.

Lu Keke glanced at her phone and said, "It's not even 9:30 yet, this is so agonizing, but I'm also so nervous."

“Me too,” Qin Sulan said.

"I want to get to the public beta as soon as possible to see how the data goes, but I'm also afraid of seeing bad data," Lu Keke muttered. "It's such a dilemma."

Qin Sulan and Xu Zheqing both nodded.

The three of them had similar job functions, but unlike the programming team, their work had already ended before the public beta.

Now, even if they wanted to help, they couldn't.

Just as the poem says, "My poem is complete."

Next, it will have to be allowed to summon the thunder itself.

Lu Keke clasped her hands together, closed her eyes, and prayed, "God, please bless our game to be a huge success!"

Xu Zheqing smiled indulgently.

Lu Keke is cute no matter what she does.

"Then give me a few million in dividends and make me a rich woman, please! Please bless me!" Lu Keke continued to pray with her eyes closed.

"?" Xu Zheqing looked puzzled.

Just then, the numbers on the television screen started changing.

Qin Sulan let out a suppressed scream.

"What's wrong? What's wrong?" Lu Keke asked hurriedly.

"The numbers have changed!" Qin Sulan exclaimed.

"Is it 10 o'clock already?!" Lu Keke exclaimed in surprise.

"No!" Qin Sulan exclaimed nervously, "It's only a little before 9:30!"

Clearly, they weren't the only ones who noticed the numbers flashing on the television screen.

Just then, the office door opened.

Chen Ya walked in, with Ishikawa Takashi following behind him.

He clapped his hands, and almost all the employees looked at him.

"I couldn't wait, so we launched our game early. It's okay, everyone can continue with your work as usual."

"?"

...At this moment, facing the launch of the original game, it wasn't just the employees of Beichen Company who were nervous.

At this moment, in various group chats and forums, many people are discussing the game that is about to be launched.

Many people have already pre-downloaded the game on their phones or computers, just waiting to log in as soon as the servers open.

Despite the poor public image of the original demon, not everyone believed what those trolls said.

Those who frequent gaming circles are a minority; the silent majority are always gamers who only want to play games.

Among these people waiting, some had participated in the third closed beta test, while many more were indifferent to the online smear campaign.

By this time, some people had already noticed that something was wrong.

"The game launched ahead of schedule! I'm already in!"

"Stop giving false information. They clearly said the server would open at 10:00, but it's still 9:30."

"Really! I'm already in the game! Holy crap, what kind of graphics is this? Holy crap!"

"Holy crap, it's true! The game launched ahead of schedule!"

Genshin Impact officially launched at 9:26 AM on this day.

Chapter 379 You're saying this is a mobile game?

In Shark Live, Teacher Gou, who had just started his broadcast, was adjusting the live stream and occasionally replying to questions from the chat.

"Good morning, Teacher Gou. Okay, good morning."

"What are we playing today? We're playing Genshin Impact. You know, that... Beichen Company's new game. It launches at 10 AM today."

"What kind of company is Beichen Company? It's the company that made 'Sheep and the Sheep'."

"Is it a commercial order? If it's not a commercial order, it's just something I wanted to do myself."

"The game company behind 'Sheep and the Sheep' is garbage... Damn, are they a new viewer?!"

Teacher Gou glared, and his expression looked quite funny under the camera:

"To you, 'Sheep and the Sheep' is a trash game, but to me, it's a masterpiece! New viewers, please follow us if you haven't already."

The live stream room was immediately filled with laughter, and many longtime viewers began to explain why "Sheep is a Sheep" is a masterpiece.

Teacher Gou was once an ordinary, small-scale game streamer, but because of the game "Sheep and Sheep", he suddenly found himself in the spotlight.

His challenge to not stop streaming until he completed the "Sheep and the Sheep" challenge, and his 20-hour live stream attracted a lot of attention across the internet and even trended on social media.

With this battle, he jumped from a small-scale streamer to a streamer with millions of fans, becoming a top streamer in the mobile game section.

To others, "Sheep and the Sheep" is a trash game that wasted their youth and ruined their lives, but to Teacher Gou, "Sheep and the Sheep" can be said to have given him a second chance!

After setting up the equipment, Teacher Gou froze the live stream on the startup screen of "Original Magic".

He always does his homework before each live stream, and he already knows that the server will open at 10 a.m., so he pre-downloads the game and waits in front of the screen.

Since the server hadn't officially launched yet, he started interacting with the live chat to warm things up.

"Is this a computer game? No, it's a mobile game... no, to be precise, it's a cross-platform game, you can play it on both computers and mobile phones."

"Is it played with an emulator?... Friend, as I just said, it's a cross-platform game, and it also has a PC version."

Currently, in the domestic game market, mobile games are mobile games and PC games are PC games, with a clear distinction between the two. There has never been a so-called "cross-platform game".

Therefore, most viewers in the live stream were completely confused.

Actually, even Teacher Gou himself didn't really understand. He didn't quite grasp why it was necessary to specifically emphasize "all platforms".

Teacher Gou saw a comment on the screen and read it aloud: "What's the difference between that and playing on an emulator... cough cough."

He pursed his lips and carefully chose his words:

"Perhaps this is a kind of... obsession of the manufacturers. I don't know what the point is of creating a special computer platform."

Modern mobile game emulators for computers are quite powerful, capable of emulating almost all games on the market.

Mobile games are basically either card games or turn-based MMOs, neither of which require much operation, so it doesn't matter whether you play on a computer or a mobile phone.

Most people use emulators to play mobile games, usually for the convenience of running games on both mobile and PC platforms, or for live streaming or recording videos.

Mr. Gou put it rather subtly, saying that this was the manufacturer's "obsession," but he felt it was more of a gimmick.

He is quite grateful for kindness. "Sheep and the Sheep" gave him a lot of popularity, and he didn't really want to undermine Beichen Company, so he naturally wouldn't say it too bluntly.

However, the viewers in the live stream won't hold back their criticism.

"Got it, it's just a publicity stunt."

"Those who know, know. You can't say things too explicitly, or new viewers won't be able to grow."

"Mobile game companies trying to piggyback on the PC market and become console game companies are like prostitutes getting a hymen implanted in them, hoping to become saints."

"Holy crap, literary genius, I'm following you."

……

Teacher Gou ignored the comments, went out to pick up takeout, came back and sat in front of the camera slurping noodles, while browsing posts about the game "GenDemon" to see if there were any guides or anything like that.

After searching for a long time, he found that there were many posts stirring up trouble, but very few guides.

He couldn't help but complain in the live stream: "Is nobody making guides for Genshin Impact? They're not even trying to get this much traffic?"

The screen was filled with scrolling comments, one of which read:

[What kind of strategy guide do you need for mobile games that just grab money and run?]

Teacher Gou read the comment aloud and said:

"It might not be that kind of mobile game. I've seen their PV, and the world-building is very grand. It will probably take at least several years to update."

The live stream chat immediately responded: "Old Gou, you'll be easily fooled in the future if you keep doing this."

Teacher Gou blushed and retorted, "How could I be so easily fooled? You must trust my wisdom!"

Immediately, the live stream room was filled with laughter and joy once again.

Just then, a comment flashed across the live stream screen:

"Old Gou, why are you still waiting on the server opening screen? I've been in there for quite a while."

Teacher Gou saw this comment, highlighted it, and stared at it, asking:

"Really? You're already inside? You didn't go into a private server, did you?"

His audience is mischievous and often says things like, "I'll lie to you again next time." He's gotten used to being fooled, so he subconsciously doesn't believe them.

The comment that followed was: "Seriously, you're so dense."

Besides this person, a large number of comments also appeared on the screen:

"The server is already open!"

"Really, we can go in now."

"Haha, Lao Gou is really stupid, I've already entered the player selection page."

Some viewers in the live chat exclaimed in surprise, "Are there really that many people playing this game?"

Teacher Gou immediately lost his composure, clicked "Enter Game" on the login page, and was immediately taken to the loading screen.

He pointed the cursor at the screen and said, "Look, I've tried this before. Before the server opens, it stays on this loading screen for a long time, without... Holy crap?? It actually went in?"

The live stream changed as the screen was covered with a large number of "hahaha" and "233" comments.

Against a backdrop of distinctly anime-style graphics, a white-haired older woman appears, striding with her long legs.

Beichen's 3D rendering technology is already highly refined. The PC version of "GenDemon" is almost like a completely remade game, with excellent optimization, resulting in exceptionally good presentation. Teacher Gou was immediately captivated by it.

Not only Teacher Gou, but many viewers in the live stream also got hooked, and even the number of comments in the chat decreased.

Teacher Gou kept his mouth open the entire time, and only when the selection phase was underway did he finally speak up:

"Holy crap, is this really a mobile game?"

This was his heartfelt sentiment, and many people in the live stream shared the same idea.

As a mobile game, just looking at the opening sequence, it surpasses most other games on the market by a large margin.

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