Start earning money as the girl next door

It is difficult to monetize the Internet, and traffic that is difficult to monetize is not valuable.

Later, the reason why Internet traffic became more and more expensive was that it became easier and easier to monetize it.

If you want, traffic and users have become expensive, and the cost of acquiring users is getting more and more expensive.

“The main reason is that the way we sell tea online is different. We use characters and stories to attract target users, and then introduce traffic to the online store for sales.

We call it the Internet celebrity economy... first promote the Internet celebrity, and then sell goods based on the Internet celebrity's personality! Zhao Han smiled and said, "How about going to see our internet celebrities?" "

"Okay!" Zhang Tiantian became more and more interested in Wenwen Jingjing Technology Company.

Then everyone came to Zuo Xiaowen's office.Zuo Xiaowen is taking photos with the help of a photographer.

Tea art photos.

Making tea, tasting tea, holding tea leaves, pinching tea leaves with your fingers...

Zhang Tiantian couldn’t help but be eye-opening!

There are indeed internet celebrities these days, such as Sister Furong, Mu Zimei...

At the beginning of 2004, a female teacher posted her fruit photos on Tianya Space. Overnight, it attracted 150 million clicks and downloads... As a result, the Tianya server could not support it and crashed!

Well, the nude photo incident caused a sensation on the Internet and attracted the attention of the official media at the time.It is also one of the triggering incidents in the crackdown on pornography this year.

The tea girl character of Wen Wen Jingjing Technology Company is different from Sister Furong who only attracted traffic in the early days but lacked a method of monetization.

Sister Furong is popular, but it is difficult to realize it. Now... there is no live broadcast to bring goods, otherwise Sister Furong is afraid of making huge profits.

Muzimei’s kind of traffic is also difficult to monetize directly online. Instead, it is monetized through the publication of physical books.

As for the person from Tianya Guozhao, he was directly blocked by the entire network. His dream of becoming an internet celebrity was shattered. It is said that he lost his job.

The character of the tea girl is different, she sells tea!

The traffic revolves around tea, and selling tea on Taobao online is the monetization channel. The conversion efficiency is not as good as the later live broadcast, but it is indeed an advanced traffic monetization method.

An Internet celebrity like Sister Furong...she is so lonely when she becomes famous!

It was red, and a bunch of people were chasing me, scolding and ridiculing me. Later, I really couldn't find any big black spots.After many years, Sister Furong's popularity has almost cooled down, and her reputation has gradually improved.

Because...compared with those later internet celebrities, apart from her unattractive appearance, what else can Sister Furong have that is worthy of being criticized?

Basically, Internet celebrities in Sister Furong's era have popularity and eyeballs, but it is difficult to make money because they do not have supporting traffic monetization.

"Jingjing, is this the tea you brought to school?" Zhang Tiantian asked.

"Yes!" Chen Jingjing said.

"That tea is delicious!" Zhang Tiantian likes to eat snacks. She has always been overweight and wanted to lose weight, so she drank tea, mainly to lose weight.Among the teas I drank, the spring tea brought by Chen Jingjing was the most delicious.

Then, we gradually visited Jingjing Reading Network.

Zhang Tiantian discovered that Wenwen Jingjing Technology Company was really not just a tea seller, but also had its own website.

Although it is a novel website, but... it has [-] to [-] visitors a day, and the PV views exceed one million!

Moreover, they also charge for reading... The total number of paid subscriptions for novels on the website in one day exceeds 1300 yuan.And, it’s constantly growing!

This finally made Zhang Tiantian feel something different!

The main thing is that many students who have come into contact with Internet entrepreneurship in Beijing are more talkative, less practical, and even less can be realized.

Get a project, have [-] users, brag about it, and then sell PPT everywhere.

It is hoped that with a website and a huge amount of venture capital investment, the dream of wealth will take off.

As for... completely believing in the ability of your website to make money and make yourself rich, not many entrepreneurs think this way these days.It seems that starting a business is just to get venture capital money.

"Does your website have venture capital?" Zhang Tiantian asked.

Zhao Han, Chen Wenwen, and Chen Jingjing looked at each other and smiled mysteriously.

"Is there something wrong with what I said?" Zhang Tiantian was confused.

“Our corporate culture is different!”

Zhao Han said, “We did not start the Internet in order to attract venture capital and hope that pie would fall from the sky.

Most of the projects we invest in are not funded by venture capital, and are unpopular that few people pay attention to!

Novel websites have low thresholds, low capital requirements, and do not require venture capital. You can gradually develop the website’s traffic, author, and reader ecology by yourself.

Novels are paid to read, and readers recharge to support the authors. We will increase the traffic of the platform little by little to ensure that there are more readers and attract more authors.

There are more authors, which in turn can attract more readers, and the cycle continues endlessly..."

“Simply put, we don’t believe that a business model that can stand on its own is profitable.

Moreover, for a website with low capital requirements, why need venture capital! "Chen Wenwen also concluded.

"But... if venture capital invests, it can be listed overseas." Zhang Tiantian thought for a while.

"Why should we list it overseas?" Zhao Han was puzzled. "Overseas market readers are not our users, and listing will not have any publicity effect. It is meaningless..."

In a sense, Zhao Han is different from most Internet entrepreneurs of this era.

He started his business not for venture capital, nor for going public!

Rather, he saw an opportunity, an opportunity in the business itself!For a business that can make money, isn’t it good to rely on the business itself to make money?

Why must venture capital investments and listings be used to measure success?

Later, Huawei and MiHoYo, which were not listed on the market, can we say that these companies were unsuccessful?

Chapter 197 We Are Different

"My understanding of the Internet is different from most people." Zhao Han said with a smile.

Zhang Tiantian was curious: "Can you tell me your opinion?"

Zhao Han thought for a while: "To put it bluntly, although most Internet entrepreneurs clamor to change the world, the real situation is plagiarism. If any company in Silicon Valley succeeds in starting a business, they will imitate it.

Many people think that the essence of the Internet is PPT and amazing words, and that's it for attracting investment.

However, not many people truly believe that if you go in the right direction and make good use of the Internet, you can run a profitable business without much capital.

In addition, the directions that venture capital investors are interested in are generally found in the United States. These venture capital firms encourage following trends and imitation.

Moreover, once a business model is established in the United States, venture capitalists are willing to invest money in domestic copycat companies. Often, at least dozens of teams will receive investment, and as many as hundreds will be invested. In the future, as the domestic market develops, I am afraid that it will be a competition. It is said that the United States is booming, and thousands of similar competing products have emerged in the country with the money from venture capital investors!

Thinking about it this way, is it easier to succeed in venture capital investment, or is it more difficult to succeed? "

Zhang Tiantian thought thoughtfully and said: "So, the Internet company you invest in does not need PPT to attract venture capital, nor does it need venture capital. It can make money on its own? In fact, what you want to do is often not invested by venture capital?"

"Yes! Basically, I generally believe that it is easier to succeed if you choose to start a business in a field where venture capital does not invest!" Zhao Han smiled, "Getting venture capital money means not only you get it, but you also have to follow it. Countless peers in the market have been eliminated, and only those who survive in the end can get more investment. This means that you enter a track, and the track itself may have huge market growth potential. However, the entry of most entrepreneurs means that there is a high probability of becoming cannon fodder."

What Zhao Han said was completely different from the mainstream concepts of the Internet industry that Zhang Tiantian had been exposed to in the past!

The mainstream Internet view is to start a business. To start a business, you need to take money from venture capital. If you don’t take money from venture capital, is that called starting a business?

Taking money from venture capital has become the belief of many entrepreneurs. Before they get the money from venture capital, they are anxious and constantly modify their PPT.But most of these entrepreneurs who aim to get venture capital money will become losers.

For example, hundreds of video websites later started fighting, and there were even more than 5000 websites taking part in the group buying track.

Imagine how many survivors there are on the final video website?The group buying website seemed to be Meituan and Are You Hungry?

However, some grassroots entrepreneurial projects that do not take venture capital money have a very high success rate.For example, HAO123 website navigation and the like are really making money with your eyes closed.Well, later on, the founder of HAO123 invested in many projects that venture capitalists were not optimistic about and were in tracks where there were not many people competing, so they made money out of sacks.

The mainstream view on the Internet is to learn PPT well and sell goods to venture capitalists.

Under the venture capital-only view of Internet entrepreneurship, it is naturally impossible to start a business in a small city.

Although the Internet is not subject to geographical restrictions, no matter how remote a place is, if it is connected to the Internet, it is essentially not much different from other prosperous big cities.

But in fact, the mainstream Internet battlefield has always been in first-tier cities with a large number of universities and developed capital.

The reason is that only first-tier cities have a large number of venture capital companies.Cities with venture capital companies often have a lot of entrepreneurs.

And in places where there are no venture capital institutions, entrepreneurs who aim to attract venture capital will simply not choose to do so.

In the direction that venture capital is optimistic about, there may be hundreds of projects that will be invested in by a wide net.In this type of market, the water is deep and the fish are big, but the wind and waves are also strong. If you are not careful, the boat will capsize.

And some small and marginal markets that have been missed by venture capital.Often the industry structure is small, but you can still make money!

Make money, not shabby!

Do you care how big the market will be in the end?

If the market is big, does it have to be yours?The market is small, and if you really get it, you can actually make money.

Zhao Han smiled and said: “Except for places where venture capitalists like to invest, I won’t invest for the time being.

In essence, what I value is not the superficial phenomenon of the Internet, but the part behind it that can truly realize value and profit.

Efficiency, convenience and humanity are my main understandings of the Internet.

As long as you do well in all three, you can achieve something on the Internet.

Selling goods online is mainly about achieving higher efficiency in display, higher efficiency in transactions, and even lower transaction costs. This is the improvement of efficiency.

Your online entertainment, such as games, music, novels... These entertainments are actually richer in content, which means they provide convenience and convenience.

If you read books in the traditional way, even a very large library would already require a lot of space to hold [-] books.

An online novel website can expand its library almost infinitely, including tens of thousands, hundreds of thousands, or millions of books. This kind of efficiency and convenience cannot be compared with traditional libraries and offline bookstores.

After solving the advantage of efficiency compared to offline, making money mainly depends on using human nature.

For example, players who have just registered in "Legend" can play for free up to level 8. At level 8, the free experience ends. If you want to continue playing, you have to recharge the card, which costs a few cents per hour.

Players have invested time to experience the game, and some players will subconsciously recharge to buy points and continue playing.

A player only makes a few cents an hour. A single player can bring a few dollars to "Legend" a day. Millions of players mean millions.

This kind of money-printing machine-like money grabbing takes advantage of human nature, and it is easy to become addicted after spending time and effort.

Novel websites are actually similar, but different.

A book is actually quite a game. If readers read the beginning of a book and want to continue reading, there is a possibility of a paid reading business model.

This game is free at the beginning, just like "Legend", the first 8 levels after registering an account are free trials.

If there are enough attractive novels, they will be equivalent to mini versions of "Legends".

The market size can also continue to grow as the size of the library grows, attracting more reader traffic and paid subscriptions. "

Zhang Tiantian couldn't help but nodded and said, "Indeed, your understanding of the Internet is refreshing!"

Nowadays, many Internet companies still mainly use PPT.

Zhao Han switched channels in advance and became the king!

In a sense, in Zhao Han's eyes, traffic that cannot be realized successfully is meaningless.

Many failed Internet businesses failed because they obtained traffic that could not be monetized.

In other words, the entrepreneurial team has not figured out how to monetize efficiently, so some websites have a lot of traffic and users but cannot monetize this aspect.

Just like... Tianya Forum later owed server fees and was sued and shut down by its creditors.

This is a typical example. If the Tianya team's little brains were more flexible, Tianya's cards would have made money long ago.

It's a pity that the Tianya team really pulled the crotch, and later made Tianya feel uncomfortable, and Zhao Han was also dumbfounded.

Chapter 198 Talents come to invest one after another

In the evening, Zhao Han entertained classmate Zhang Tiantian, who had come from afar, to have dinner in the company cafeteria.

After arriving in the kitchen, Zhang Tiantian was obviously at ease with the various dishes. She was so greedy that her mouth was watering.

"Can you order any of these?" Zhang Tiantian pointed, braised pork trotters, Mapo tofu, spicy crayfish, roasted squab...

"Anything is fine!" Chen Jingjing said, "I have paid 1 yuan for you."

Zhang Tiantian is a customer, and Chen Jingjing helps her pay. Since she is a special talent, she is not counted as an employee, so she is also given employee rates.

Then, as if she were home, the little fat girl kept ordering food.

"It's delicious!" Zhang Tiantian was not polite and ordered a variety of meat dishes from sea, land and air. Her face was shiny with food, and her face showed the satisfaction of being conquered by the delicious food.

"Our canteen is open to employees. You can eat whatever you want for 1 yuan." Chen Wenwen took the opportunity to introduce the company's advantageous projects.

"Well... the food in the cafeteria is so delicious, I decided to apply for a job!" After careful consideration, Zhang Tiantian decided to stay.