If further equity incentives are used to stimulate the potential of employees, the boss's own shareholding ratio will be continuously reduced and the benefits will be distributed to employees.

Although the share of equity is getting smaller and smaller, when a company achieves revenue of hundreds of millions and profits of tens of millions, and in the process of enlarging the cake, in fact, the profits of the company's major shareholders are far less than a dime, and the profits are much greater when they are unwilling to share the benefits. .

Letting employees have dreams instead of just dawdling around in confusion is actually an effective way to increase the size of the boss's own assets. Unfortunately, many bosses are not very good at using it.

……

After leaving Wenjing Computer City.

Zhao Han and Chen Wenwen came to Internet Cafe Street.

"Did you open a restaurant here?" Zhao Han asked, looking at a store under decoration in the Internet cafe street.

"Yeah!" Chen Wenwen said, "The store area is 39 square meters. We are not planning to do dine-in. It is mainly used as a kitchen and an online business for an Internet cafe street."

"Have you found the chef?" Zhao Han asked.

"Zhang Lihua interviewed some people who graduated from the New Oriental Chef School." Chen Wenwen said, "The basic skills are pretty solid. I can't be a chef in a big hotel, but it is enough to run a business in an Internet cafe. Generally, people who go online in Internet cafes only have instant noodles, Just make do with flatbreads, steamed buns and the like, and rarely pay attention to any delicious food.”

"The main thing is the cost-effectiveness!" Zhao Han smiled, "The food is too expensive to be used in an Internet cafe street!"

In fact, many people who use Internet cafes these days are not allowed to install computers at home because they are poor and cannot afford computers, but they still want to go online.

So, I took some scrap money and hung out in the Internet cafe.

But to be honest, surfing the Internet in Internet cafes is not really a money-saving idea.For one year's Internet fee, you can buy a new computer.

After all, today's computers continue to drop, and the price of a console can be purchased for about 2000 yuan. There is no problem in playing 2D online games like "Legend".

Except for a few who really like the atmosphere of Internet cafes, the vast majority of Internet cafe customers cannot be said to be poor, but they can only be said to lack savings.

The poorer you are, the more money you spend on surfing the Internet.

"Master, how long will it take to decorate?" Zhao Han asked the decorator.

Well, what a special acquaintance, Lu Yan’s father.

To put it simply, Wenwen Jingjing’s company outsources a large amount of decoration work to laid-off construction workers such as Master Lu. On the one hand, they have experience and can recruit a group of people to work at any time.In addition, we need to maintain good neighborly relations with these construction workers.

The company is operating on someone else's territory, so it is very beneficial to have a good relationship with them.

"Boss Zhao! Don't worry! We are professionals. If we say the work will be completed by the end of November, it will definitely not be delayed until December!" Master Lu was excited. From October to now, he has almost become a contractor.

If there is always work, if you continue to work like this, you will indeed be equivalent to a contractor.

"Master Lu! I said, in the future we will open a website, Wenwen Service Network, and you will open a decoration shop on it. When there are orders, we will send people to decorate. Are you willing to do it?" Zhao Han asked.

"This... I don't understand! It's mainly about computers, and few of us understand it!" Master Lu shook his head repeatedly.

"It's enough to find some young people who know how to use computers! In your construction company's compound, most of the young people know how to surf the Internet, right?" Zhao Han said, "Recruit young people to be responsible for the online work. When there are orders, I will notify you to work."

"That's true! Originally, people of our generation didn't have much knowledge and thought that surfing the Internet was not doing their job properly. It was a prejudice." Master Lu lamented.

Zhao Han was very interested when he saw this group of construction workers and knew there was something going on.Work such as decoration is actually very expensive.

Moving online, for those who work, there are more orders and work is more stable.

For the platform, it’s... commission, commission, or fucking commission!

If you do business on the platform, you have to pay commission to the platform!

The platform provides convenience, but it also extracts benefits...

Chapter 299 Shanda enters the online literary circle

2004 11 Month 15 Day.

Zhao Han and Liu Mengcheng hold a ceremony every month.

The main thing is to compare who has the higher royalties.

"Look, look!" Liu Mengcheng showed off his royalties to Zhao Han.

"Oh, I got it!" Zhao Han couldn't help but feel sour, "Compared with the Simplified Chinese manuscript fee, I would like to call you the strongest!"

"Humph! I'm awesome!" Although Liu Mengcheng was very proud, in fact, she was not overly proud, mainly because she still felt in her heart that [-]% of the success of "In the Snow" was due to Zhao Han.

Without Zhao Han to give her the subject matter and direction, Liu Mengcheng would not have thought that martial arts novels were not dead and could still be written in this direction.

Of course, Zhao Han felt that Liu Mengcheng himself was the best in "In the Snow" and his ideas were no big deal.It was to give Liu Mengcheng the later forced king flow in advance.However, the challenge in martial arts novels is more difficult than in other genres, such as urban, fantasy, and fairy tales.

Many other cool styles can rely on level settings and golden fingers to show off their coolness.However, the martial arts genre cannot rely solely on level to show off, but requires various characters, which is actually done by writing skills.

For example, Zhao Han could give Liu Mengcheng the idea for "Swordsmanship in the Snow", but the reason why he didn't write it himself was because of his self-knowledge.

This book... Creativity and character creation are not too difficult.

The difficulty is actually writing power. Without writing power, if you write the same plot, it probably won’t be as popular.

This month Liu Mengcheng received over 70 yuan for the manuscript, because the second episode of the simplified version of "Swordsmanship in the Snow" was released last month, with an initial printing of 20 copies and an additional 10 copies later. 10% royalty share.The publishing fee for the second episode sent to the website reached 84 yuan.

In addition, there are royalties for further printing of the first episode.

As well as various bonuses for traditional Chinese and electronic versions.In fact, it brought millions of dollars in revenue to the website, and then, after deducting 30% of the agency publishing fee and tax deduction, she could still get more than 70 yuan, which shows that her royalties have been hugely profitable.

As for Zhao Han's "Dragon of the Ancients", it is still a big seller electronically, and its publishing is actually okay. A single episode in simplified Chinese can sell more than 5 yuan.But compared with "In the Snow", it seems too shabby.

"Dragon of the Prehistoric" is published in simplified Chinese at two volumes a month, and now it sells about 10 copies a month in total.If the pastry deducts the agency fee, it will be 23.The electronic version is 6 per month, and the traditional version is more than 9 per month.

Well, there is also "Rebirth 1990" which currently has 2.

In October, before tax, Zhao Han received about 10 in royalties, which can be considered a good fortune.

"Jingjing Reading Network, haven't you publicized your royalties yet?" Zhao Han asked.

"No!" Liu Mengcheng said, "Didn't you say you have to be humble and keep a low profile?"

"When the pastry publicizes that I can make a million a year, Jingjing Reading Network will promote you in a targeted way - making a million a month!" Zhao Han calculated it. The pastry will definitely use the best-selling author to promote that he can make a million a year. Ten thousand.

In this way, more writers will be attracted to submit articles, thus creating a bucket of online articles for generations to come.

In essence, Pastry has captured the core competitiveness of the online writing industry, which is mainly an author and works!

A large number of works and authors are monopolized by it for more than [-]%.

With more authors than other websites combined, even if Pastry is temporarily at a disadvantage in terms of traffic and market, it can always make a comeback.

On the contrary, many novel APPs that were purely platforms later continued to purchase and expand the website market, but because they had too few contracted authors.In the end, they started high and then moved low. They bought a large number of users from the beginning, but later on, due to the lack of content advantages, the market continued to shrink.

In a sense, Jingjing Reading Network now wants to surpass pastries, and the main thing is to use royalties as a publicity point to attract more authors to join.

If pastries are advertised as making a million dollars a year, Jingjing Reading Network will immediately come up with even more shocking examples of making a million dollars a month to promote it!

Use the high income of a very few great people as propaganda.

This trick will gradually become less effective in the future.

Because, Poujie has already admitted that he cannot become a great god.As a result, many websites in later generations changed their tactics and promoted the number of authors who earned 1 yuan a month on the website.

Due to the publicity, Xiaopoujie, who was unable to sign a contract with other websites, made over [-] yuan a month after signing a contract with his website.

This kind of example of small fools who can still imagine the space attracts more fools to roll. In the end, among a group of fools, there will always be results.

In 04, there were many authors who actually did not have a deep understanding of the industry and did not have a B number.

With an annual income of one million from website promotion, he felt that if he was given the resources, he would have this possibility.

……

2004 11 Month 16 Day.

As Zhao Han expected, it was another old-fashioned propaganda method in the online literature industry.

Pastry Chinese website, as expected, officially advertised:

"In October 2004, the monthly manuscript fee for the simplified, traditional and electronic version of "The Dragon of Prehistoric Times", which was exclusively signed by Pastry Chinese Network, exceeded 10. The author Zhao Han became the first millionaire writer in the history of online literature... "

This piece of news is truly shocking.

All of a sudden, the Longlong Forum was in a frenzy.

"Oh my god! Is it so exaggerated?"

"It's no exaggeration at all, "Dragon of the Ancients" is available in simplified, traditional and electronic versions!

Published in Simplified Chinese, 5 first copies of an episode were printed.

The traditional Chinese version is much worse, but from the sales list of traditional Chinese novels, we can still see "Dragon of the Ancients" entering the top 30.

Needless to say, subscription, who can reach the level of "Dragon of the Ancients" in terms of electronic subscription? "

"It's hard to imagine that "Dragon of the Ancients" has become the second "Journey to the Lost World"?"

""Piao Miao Journey" is the top master of Traditional Chinese. Who can suppress "Piao Miao Journey" in the Traditional Chinese market?"

"But "Dragon of the Ancients" was a big seller in all markets!"

"I have decided that next month, I will write about The Great Desolation, and I will open a new book by Pastry!"

A bunch of authors in the industry, whether they are streetwalkers or somewhat famous masters, are unable to sit still.

Some people want to open a new book in pastries, while others want to study the ancient times!

The huge sales of "Dragon of the Ancients" further stimulated some authors who originally thought they were powerful and disdained to follow the trend.

Among them, the wandering Jiraiya who wrote "Dapeng Zongheng" directly asked Zhao Han on QQ: "Boss, are your royalties really as much as the cakes advertise?"

"Absolutely!" Zhao Han replied a little.

The wandering Jiraiya can also be regarded as an early pastry fairy.

Among the eight VIP novels released in October 2003, the first-month manuscript fee for his novel reached more than 10 yuan.

Well, at that time, 80% of the VIP readers of the entire website subscribed to Jiraiya's "Dapeng Zongheng". Later, this guy used this as an excuse, as if the power of his book saved the VIP payment market in the early days of pastries. .

In fact, in essence, the first batch of eight books paid by Pastry VIP to read are generally at the level of traditional Chinese publishing.

Even without his "Dapeng Zongheng", the paid subscription market in the first month should be able to stand firm.Later, as more VIP novels were put on the shelves, the market naturally snowballed and grew.

This guy spent far longer bragging on Zhihu than writing a book.With the development of the times, what I wrote is still the same as what I wrote in the early days.

Therefore, gradually with the development of the times, he was constantly stepped on by a bunch of rising stars.

Of course, Jiraiya's wandering also brought it upon himself.The main reason is that when he was at the peak of his popularity, he kept failing.

Some of the original works that were quite good and amazing have been going from high to low until they are unfinished. They are unfinished, and their popularity naturally keeps losing.

That is to say, he became famous earlier, which made his pen name famous. Therefore, some people still buy it because the pen name is familiar to him.

But later, because the idea of ​​​​writing Xianxia was still stuck in the past, it could not catch up with the Xianxia authors who continued to iterate their creative ideas.

"Boss, do you mind if I learn from Honghuang and write a new book on Honghuang style?" Wandering Jiraiya suddenly asked.

"I agree that all authors can learn from my settings. As long as they don't copy and paste and use my world view settings and characters, it's okay!" Zhao Han said, "I'm not afraid of others using my settings and writing is better than me! I am still the originator of the genre!"

"Awesome! I envy the boss's imagination!" said the wandering Jiraiya.

"Please pay more attention to the wording! Write a good novel and give your best to each one! Don't let the "Dapeng Zongheng" you are writing be unfinished!" Zhao Han thought for a while, "A unfinished novel will ruin your character! You are unfinished today. If it’s a book, maybe readers can understand it. If it keeps being bad, I’m afraid readers won’t understand it.”

"My God, you even guessed that I wanted to end my life." The wandering Jiraiya couldn't help but screamed.

Zhao Han couldn't help but laugh. Most of this guy's reputation from now on will be due to bad results.It can be said that he is an author whose character has been completely ruined by his bad work.

In fact, the unfinished Jiraiya's early popularity is better than that of Mengshenji who wrote "Buddha is the Tao".He is one stature taller than Wang Yu who wrote "The Biography of Mortal Cultivation of Immortality".

After all, there are certain advantages to debuting early and becoming famous early.

But his later status was far lower than that of other great writers of fairy tales.

Strength may be part of it, but not all of it. After all, other great gods may not necessarily have better writing skills than him.

What's more, because he was so focused, he messed up all day long, and in the end, he didn't produce a work that was both a big hit and not messy, and that would accumulate character and reputation.

The popularity accumulated by every book is at the end, and no one will be ruined by a bad ending.

The reason is that Zhao Han has a broad mind and can give guidance.

Mainly because Zhao Han does not position himself as a novel author, but as an entrepreneur.

Novels are still useful means and tools.

At this stage, I rely on novels to reserve some cash to be prepared.In addition, the by-product of writing novels is IP!

Zhao Han personally feels that the IP of "Dragon of the Ancients" may be underestimated by tens of millions.

Looking at the future, the online game adapted from "Zhu Xian" can earn more than one billion dollars a year. It should be that the IP has been making money for more than ten years and has accumulated tens of billions in revenue.

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