Start earning money as the girl next door

Beijing.

Sohu Company.A new Sohu R&D center was established. Later, the R&D center was renamed Sogou R&D Center, and then became Sogou Company.

As the head of Sohu's R&D center, Wang Xiaochuan saw the popularity of Pinyin input method reported by his subordinates.

1000 million installed capacity in three months!

No moisture at all!

Wang Xiaochuan has looked at the data from major download sites, and the total number of downloads has reached more than 3000 million.

In addition, the official website of Jingjing Pinyin Input Method receives more than 200 million IP visits every day.

Most users of input method clients will not visit the official website of the input method.Only a very small number of users visit the official website, which makes the number of IP visits to the Judge Network one of the top 60 in the current Chinese Internet, ranking [-]th in the world.

Just outrageous!

"Boss, do you want to get one? I think the input method is very good, and it matches our Sohu search business." An employee pointed out keenly, "That Jingjing Pinyin is a petty person. In order to make money, the input method joined the input method. What kind of skin center does it look like a QQ show? We can add a search engine, so that we can increase the market share of Sogou search."

"Okay! Can you be responsible?" Wang Xiaochuan is responsible for developing the Sogou search engine, so how can he bother to create a pinyin input method.

"Okay!" The young man suddenly became excited.

Ma Zhankai, the father of Sogou input method, has not yet joined Sogou, but Sogou seems to be stimulated by the Jingjing Pinyin input method and other employees proposed to make the input method.

I have to say, it is simply fate.

Moreover, Sogou developed the input method more than a year ahead of schedule!

……

"...After my research, I found that search engines will automatically include popular keywords searched by users. For example, if you enter Jay Chou too many times and reach a number, such as one million times, the search engine will include the keyword Jay Chou. It used to be a dictionary , Jay Chou will never be included in the dictionary.

Precisely because of this, it is easy for all search engines to have a huge keyword library, and this vocabulary library can naturally be used as a vocabulary library for input methods.

These lexicon databases will continue to be included due to searches by netizens.Eventually, the search engine company will have a very large Chinese keyword database.

If this thesaurus is used by a search engine company as an input method one day, it will inevitably threaten the Jingjing Pinyin input method.

This is not alarmist. I hope to join your company and seek a business that combines input methods and search engines. "

Ma Zhankai sent out one unique application letter after another.

As a fresh graduate who graduated last year, Ma Zhankai actually found a job in mechanical design in a state-owned enterprise, but the salary was low and it did not fit in with his life plan.

Simply put...he wants to make more, not have a stable job.

Therefore, he planned to get the bonus and resign after the Chinese New Year.Submit your resume in advance now.

Originally, he intended to work at a major Internet company in big cities like Beijing, Shanghai, and Guangzhou, but the resume he submitted came to nothing.

The reason is also very simple. His resume is not eye-catching, and major manufacturers don't even bother to take a look at it.

The reason why he submitted his resume to Jingjing application software is also very simple. After Ma Zhankai saw the news that Jingjing Pinyin's installed base exceeded 1000 million, he already realized that this company was not a piece of cake.

So, Ma Zhankai decided to also submit a resume. After all, it is always right to submit more resumes. What if a company takes a fancy to it?

Although the acceptance rate of submitting resumes these days is higher than that of later generations, it is still not easy.

In particular, after the big Internet companies have passed the cold winter, they have begun to expand and recruit mainly elites from prestigious schools. It is indeed difficult for graduates from second- and third-rate schools like Ma Zhankai to fall into the eyes of big companies.

but……

To Ma Zhankai's surprise, a reply came within a few hours.

"Mr. Ma Zhankai, we will read your resume carefully. Since our company attaches great importance to technical level, if you are willing to complete the following questions and are willing to work in an ordinary county, then we can arrange an interview. If you fail the interview, you will be reimbursed for return transportation. Cost.——Jingjing application software Zhang Tiantian”

Ma Zhankai was stunned.

Then, I frowned when I looked at the question. I couldn't find it by searching online. After about a few hours, I finally completed the question and submitted it.

Got a reply the next day.

"The answer is correct, you can come for the interview. If it is inconvenient to come before the year, you can come after the year, and it will be valid within three months..."

Ma Zhankai couldn't help but feel excited!

Finally, a potential major manufacturer is willing to hire him!

Previously, among the resumes that Ma Zhankai submitted, the most important thing was search engine companies like Baidu.

If Baidu replies to him, Baidu will lose.

This is mainly due to Baidu's arrogance and not taking projects like Pinyin input method too seriously.

Moreover, Baidu's main focus is still on the search engine war, and various investment arrangements are actually aimed at consolidating its position as a search engine.

How can I think of any input method?

Baidu will not really start developing Pinyin input method until 2010.At that time, Baidu saw the market prospects of input methods. Then, it acquired the intellectual property rights of Dianxun input method, changed its skin to Baidu input method, and entered the track.

Relying on the arrogance of Sogou input method, Baidu input method has also become one of the top three input methods.

……

"There is something in this cover letter!" Soon after, Zhao Han also learned about an interesting cover letter from Zhang Tiantian.

The academic qualifications are very average, graduated from an ordinary school.

However, this person has a relatively accurate understanding of the connection between input methods and search.

"Now that I can't keep a low profile, can I be a high-profile search engine?" Zhang Tiantian asked.

"Okay, but don't be high-profile." Zhao Han thought for a while, "Even if you are laughed at, you don't know your own capabilities. It's easy to do pinyin input, but it doesn't matter if you have a very low market share in search. If we are destined to not be able to scale, let's do it Search engines should not be commercialized at all and rank entirely based on accuracy!"

The business models of various search engines such as Yahoo, Baidu, Google, and Sogou in the market are mainly based on advertising.

Internet advertising is a piece of cake that cannot be ignored in the entire Internet industry, while search is a large share of the Internet advertising business.

There are too many ads. Even if you mark ads, it will inevitably affect the actual ranking results.

Therefore, Zhao Han felt that searching these days would probably not yield any good results, so he might as well treat it as a public welfare project, free of charge!

"Free search? To collect new Internet vocabulary?"

"Ok!"

Zhao Han knew that Ma Zhankai was the father of Sogou Pinyin, but later he switched to [-] after he made Search Pinyin.Then, he jumped to Meituan from [-].com.

Zhao Han's company, on the other hand, not only makes input methods, but is also preparing to make searches.And...it is already doing food delivery similar to what Meituan later did.

All I can say is that it was such a coincidence.

Chapter 327 Venture Capital Institutions Come to the Door

Early January 2005.

After sending away journalists from all over the country, another wave of venture capital institutions came.

Among them is the famous IDG Capital Xiong Xiaoge.

As the saying goes, wealth in the mountains has distant relatives. Even if you open your company in a remote area, if you really make achievements, venture capital will come from thousands of miles away to investigate and invest.

"I'm Xiong Xiaoge, from IDG Capital, and I'm not even famous in the Internet industry." A fat man with an unassuming appearance showed a simple and honest smile.

"Brother Xiong! This is the first time we meet. I am Zhao Han, the founder of Wenwen Jingjing Company, um, the talker." Zhao Han drank tea very relaxedly, not because this big man has invested in Tencent and Baidu. .

It was almost the brightest star in the early venture capital industry, and I immediately fell on my knees and licked it.

The reason is that big bosses sometimes don’t have a long-term vision, just like Tencent.

People ridiculed Li Zekai for his lack of vision. He invested US$210 million in 20% of Tencent's shares, which were sold to South Africa's MIH for US$1260 million shortly after.Compared with the initial investment, the profit was 5 times. However, compared with the subsequent growth of Tencent, the profit was trillions less!

Under the leadership of Xiong Xiaoge, IDG also invested in 20% of Tencent's equity. When Li Zekai sold Tencent's equity, he also sold 13% to MIH in South Africa. He sold it for US$1000 million and recovered his principal and made a huge profit several times. , and then left 7% of Tencent's shares, and then sold 7% of the shares to Tencent before Tencent went public.Tencent uses the repurchased IDG equity to motivate employees.

After Tencent went public, another tycoon, Zhang Lei, made his fortune by raising some funds and trading in Tencent stock.After Tencent made a lot of money, it used venture capital to earn a great reputation.In fact, Zhang Lei’s success is essentially due to Tencent’s success. Apart from this, Zhang Lei is not necessarily that great.

To put it simply, Internet investment is largely the realization of awareness. If you don’t have awareness, you won’t be able to make so much money.

For example, IDG does not know enough about Tencent, so that in the future, it is estimated that every time Tencent's market value increases by a large margin, it will snap off its thigh.

After all, if the original investment in Tencent's stocks had not fluctuated, wouldn't the income be greater than the hundreds of subsequent investments?

"I didn't expect that the boss of Wen Wen Jingjing's company is so young!" Xiong Xiaoge couldn't help but sigh, "No, everyone in your company is so young!"

"Technology is generally a field that younger people focus on! Young people pursue the latest things, and youth is an advantage!" Zhao Han said confidently, "The younger you are, the easier it is for you to feel familiar with the latest technology. to excitement and sensitivity. As we age and past experiences take up a larger share, we tend not to pay enough attention to new things.”

"Indeed! I want to know your company's views on the market prospects of Pinyin input method!" Xiong Xiaoge's investment is not based on other things. The most important thing is to look at people. If you think this person is good, you may invest.

Moreover, IDG is actually not a fairy.A project like Tencent only invested US$110 million and actually exited with a profit of more than ten times.But if he really realizes it, he may have to make a thousand or even ten thousand times before quitting.

"It's a simple truth. It has a smaller user base than Tencent, and its commercial monetization is not as good as Tencent's. However, it can definitely achieve profitability by monetizing its own user traffic!"

Zhao Han smiled and said, "It's a pity that with Jingjing Pinyin Input Method, we will probably be able to break even in the near future, and the scale will get bigger and bigger, and we won't need venture capital!"

In the future, like Tencent QQ, it will achieve profitability, and the profits will become bigger and bigger!

When it comes to the market size of input methods, let me simply say that [-]% of users use the Pinyin input method.And we need to ensure that more than [-]% of users in the market use our products, which means that [-]% of Chinese Internet users install our products!

Don’t think it’s impossible, this is a process that is happening!

In fact, we now have 1300 million users!

There are more than 4000 million computers connected to the Internet in China, and we have achieved that one out of every three computers has our input method installed.

Users really think that our products are the best, bar none!That’s why we use our input method!

According to the target, seven out of ten computers in the stock market are equipped with our input method, which means there are more than 3000 million users.Then, more than 100 million new computers are added to the Internet every month in China, and we need to install 70% of ours, which means a steady growth of [-] per month.

In the end, the market share stabilized at 70% of Chinese users on the PC side, using our input method.

As for monetization being too easy, we have released a skin that affects the appearance but not the actual function. In December, the sales were 12 million yuan. We divided it into 110% and 30% of the sales were given to the creators to encourage the expansion of the ecosystem.

In the future, skins will continue to contribute profits to us as the number of users increases and as China's economy develops, users become richer and can afford more value-added services...

In the future, our user base will be [-]% that of Tencent.So, if we want to produce other products.If it is a rough promotion, you only need pop-up windows to promote the product to the computers of most domestic Internet users!

Too frequent pop-ups affect word-of-mouth, so can we do it once a week?

Promote the webpage of a new product to tens of millions of users a week. If it is a game, the conversion rate is [-]%, which is hundreds of thousands of users!

When our installed capacity reaches a certain scale, if we want to do it, the search engine can quickly switch to the search market and become mainstream search.

Because our input method uses some technologies similar to search engines!

It’s not difficult for us to search, we just haven’t done it yet! "

Xiong Xiaoge, who had missed Tencent in the first place, couldn't help but look envious and said: "I'll give you a valuation of US$2000 million! I want to invest US$400 million, 20% equity! Basically, we at IDG will not pursue holdings, but Investors who are easy to deal with, as long as your project is good, that’s fine!”

"I'm sorry! Boss, what I said so much is actually saying that Jingjing Pinyin is very valuable and is not for sale!" Zhao Han said.

"Well... we can talk about more valuations!" Xiong Xiaoge said anxiously, "A valuation of US$3000 million! I will invest US$600 million for the same 20% equity!"

"It's not a question of valuation! It's just that we won't sell this for the time being, because this project really doesn't require investment, and we can survive through profits."

Zhao Han took out a new PPT and said, "Boss, this is a new O2O e-commerce track!

Wenwen Service Network, I believe that Taobao’s C2C is not necessarily the ultimate form of e-commerce, but mine is!

The market potential is much greater than that! "

Chapter 328: Fooling Xiong Xiaoge

Xiong Xiaoge was a little confused. He had never encountered anything like this before. He came to the door and said that he wanted to invest in a certain project. As a result, he was told that the project was not for sale, and then he took out the PPT of another project.

“Brother Xiong, before we talk about investment projects, let’s first analyze the general trend of the Internet landscape of flower growers!

It seems complicated, but in fact it is nothing more than three major monetizations: advertising, e-commerce, and content payment.

Coupled with different user needs to capture users, the number of users increases, providing the possibility of monetization.

In the final analysis, the Internet is about two things, how to obtain users, and how to combine user groups to monetize.Acquiring users is the first step, and monetizing traffic is the last step.

After seeing through these essences, the Internet is just that. It is no more mysterious than other industries, and it is even simpler.

Let me tell you, there are only three promising Internet companies in China right now, BAT!Others are just rotten fish and shrimps!" Zhao Han said with a rather conceited expression.

"Oh? Which three companies are BAT?" Xiong Xiaoge couldn't help but be stunned.These days, there is no such thing as a BAT nickname.

Zhao Han spoke eloquently: "B is Baidu, search corresponds to advertising, and it is also the leader of the advertising business. In the future, as the scale of the domestic economy grows, advertising prices will rise, and performance will continue to expand. So if I look at the Internet advertising business Investors must invest in Baidu at this stage.”

Xiong Xiaoge couldn't help but nod: "That's right! If venture capital in the flower grower market misses Baidu, it would indeed be dereliction of duty."

In the early days of Baidu, IDG invested US$150 million in Baidu and obtained about 5% of Baidu's equity. After Baidu went public, IDG probably earned more than US$1 million, a return of nearly a hundred times. This is why IDG exited relatively early. Otherwise, The profit multiple has expanded to thousands or even nearly [-] times.