Start earning money as the girl next door

Afterwards, Zhao Han couldn't help but nodded. Li Ergou's talent for writing urban essays was actually a level higher than that of the older Huang Dashan.

The performance of Li Ergou's book is also better than that of Huang Dashan's book.

However, Li Ergou's book is directly related to the harem, and it is difficult to adapt it for film and television. However, Huang Dashan's book Rebirth, the emotional route is Shura Field.

With the constant choices between different female protagonists, the book is not over yet. For the sake of popularity and the value of IP for the film's follow-up, Huang Dashan, under the editor's suggestion, published one chapter every month, and continued to polish subsequent chapters.

The main reason is to end it late and keep the suspense.

Thereby increasing the value of film IP.

Otherwise, if your movie is being filmed and the spoilers directly tell you how the original ending turns out, it will cause a huge loss of popularity.

Therefore, in order to avoid spoilers for this kind of IP that involves the emotional choice of stock trading, the ending can only be postponed as late as possible.

Why did the later "Harry Potter" continue to be delayed without a final conclusion?

The reason is that completion actually damages the value of the IP.

If there is no conclusion to the original work, there will be suspense in the IP, and the possibilities for adaptation are endless.Once the original work has a clear ending, its popularity will generally be exhausted faster.

"In the original novel, the protagonist used Mizuki BBS marketing. In our second film, we changed it to Weibo marketing according to the boss's wishes, and embedded Weibo's soft advertisements."

Zhong Jichang said, "For the embedded advertising, Weibo gave 30 yuan in advertising fees and network traffic promotion for the second part. In addition, there was an advertisement for Baili Honey embedded in it, and the heroine in the second part gave a gift to the protagonist's mother. , the Dong'e Ejiao in the original novel was changed to Baili Honey, and Baili Honey sponsored 5 yuan. The tea the protagonist drank was also changed to Wenjing brand tea."

Weibo was not supposed to appear in the second plot of the movie in 96. At that time, there were some campus BBSs on the Internet.But the movie is purely fictional, so it doesn’t matter if such an advertisement is inserted.It was just a flash, dozens of seconds of plot, treated as a pre-roll advertisement on Weibo.

"Yeah! Well done!" Zhao Han said with a smile, "Don'e donkey-hide gelatin, I didn't pay for it, so there is no need to give it free advertising and promotion in the movie. It doesn't matter if I change the gift to honey, the properties are similar. For the time being, Don’t add higher product placement in the second part. In the third part or the entire series, if there are advertisements for any products, such as televisions, refrigerators, washing machines, etc., try to find sponsors as much as possible. Who will pay? The home appliances inside are from that brand. All scenes involving consumer goods can actually be sponsored by advertising. Advertising is not the purpose. In the end, we have to make a good movie and have a high box office. If the box office is high enough, then everything will be fine. .”

For Zhao Han, movies like "Rebirth and Return to Ten Years Ago" are eating more than one fish.

The movie itself can make money at the box office, as well as the value of the copyright.

The movie is an adaptation of a novel, which will bring some added brand value and traffic value to Jingjing Reading Network.

For example, the title of the original book "How to Choose Between a Childhood Sweetheart and the Girl Next Door" was directly changed to the movie title "Rebirth Back to Ten Years Ago" because it attracts more traffic than the original title of the book.

The result is that this original book is actually the work of a second-rate reborn online novel. It originally had an average order of more than 5000, but has been forced to have an average order of more than 1. It is estimated that the release of the second movie will continue to drive the popularity of the original work. and traffic growth.

This is why the original author is willing to cooperate and provide monthly updates to extend the completion cycle.

Thanks to Jingjing Reading.com, a movie adapted from a novel has a box office of over [-] million, which directly makes the Chinese pastry website, a friend of the company, afraid to call itself the number one website in the industry.

After all, Jingjing Reading Network’s current traffic and subscriptions are not inferior to those of Pastry Chinese Network.Moreover, the pattern of Jingjing Reading Network is larger, not only the overseas publication of online articles, film and television adaptation, but also multi-faceted development.

As for Huang Dashan, he is willing to fully cooperate with the various operations of the website, because after the movie sells well, he will make up for the subsequent share.

Originally, the film adaptation copyright fee was based on 1% of the film's shooting cost. This was only an advance payment, and the subsequent final film adaptation share would be 1% of the actual box office.

With a box office revenue of hundreds of millions, after the box office is settled, the original author will be given a copyright fee of 100 million yuan.

Of course, Jingjing Reading Network will charge a 30% commission, which means that it will ultimately give the original author 70 in adaptation fees.

This is still the first one, and subsequent adaptations will continue to bring in royalties.

This increasingly mature copyright adaptation sharing model will eventually allow Jingjing Reading Network to gain unparalleled influence.

After all, Jingjing Reading Network represents the author’s adaptation rights, but after the adaptation is actually made.

Will the money be given, or will it be divided proportionally?

This is not a matter of having a full meal. If the IP becomes popular, you can have a full meal by constantly adapting it.

Currently, there is no theory about enlightenment and becoming a god in the online literature circle. If there is a theory about enlightenment and becoming a god, it will probably be on Jingjingdu.com, not PastryChinese.com.

The main reason is that Shanda, the company behind the Chinese pastry website, has limited help in increasing the traffic of pastries, and it also has limited help in adapting its copyrights.

Even though Shanda is an online game company, it is extremely rare for Shanda to adapt pastry games.

The reason is that Shanda Online Games does not pay attention to self-research, and more agents Kimchi Online Games.

Therefore, the authors of Shanda Times and Pastry Network did not get much cake from the copyright adaptation market.

The realization of IP copyright will undoubtedly greatly increase the influence and market imagination of Jingjing Reading Network.

A website that only sells novel subscriptions has very limited value. Even with physical publishing, there is still limited room for imagination.

However, novels can be adapted into movies, games, and animations, which greatly enhances the upper limit of the website's commercial value.

In addition, the placement of advertisements in movies has undoubtedly increased the traffic of websites such as Weibo and Wenwen Service Network.This kind of implantation of Baili Honey will directly increase the influence of the brand.

In addition to these, the agency contracts of directors and actors also increase the commercial value of Wenjing Media.

For example, the three leading actors in the movie "Rebirth Ten Years Ago", Li Ergou, Zuo Xiaowen and Yang Xueling, are all employees or authors of Zhao Han Company.

It's a joke to sign an additional artist management agreement. His job is not to be an actor.

But since acting in movies can bring more income, and the company also encourages it, it will naturally develop in the direction of acting.

For example, Zuo Xiaowen is a representative of tea girls, an internet celebrity who sells tea. After acting in movies, her ability to sell tea has actually been enhanced.

Yang Xueling is actually the representative of beekeepers, and her uncle Yang Laoliu is a beekeeper in the town.

Yang Xueling herself was recruited by the e-commerce department of Wenwen Jingjing Company to promote Baili Honey products online.

In a sense, there is no serious actor starring in this movie.Li Ergou is a writer who plays tricks and turns himself into a big star.

Zuo Xiaowen and Yang Xueling are internet celebrities who carry goods and have been upgraded to stars.The actor has increased his personality and influence, and his ability to bring goods will also be enhanced in the future.

Chapter 458 Liu Mengcheng came to take refuge

National Day holiday in October.Sisters Chen Wenwen and Chen Jingjing returned to their hometown together to accompany Chen's mother and Chen Yiyi.

At present, as the structure of Wen Wen Jingjing's company gradually matures, the system becomes more and more standardized.

Many well-arranged companies can run by relying on the company's management system. Except for some major strategic matters and emergencies, they need to be decided by the top management.

Normal operations will basically not be affected if anyone is missing.

This is the benefit of modern enterprises gradually relying on systems for management.

In the early days, when the company was small, the management of Zhao Han and Chen Wenwen was very important, and they had to keep an eye on various things. As the number of people increased, the top management had less to directly manage, and power was delegated to each department and subsidiary team. Run it yourself.

Zhao Han's own work load is actually becoming lighter and lighter. When it comes to writing novels, he spends three days sifting and two days fishing. The update of "Dragon of the Ancients" has gradually been reduced to one update, although Zhao Han is capable of updating faster. , but now writing for Zhao Han is just a hobby, there is no need to work so hard.

For example, on the platform of Jingjing Reading Network, hundreds of new books are published every day, and a large number of new authors continue to emerge. There will never be a shortage of talented authors.

It mainly relies on the mechanism of the platform to continuously select outstanding works and authors.

The so-called master of running water, an iron-clad website.

The top novel website can be very stable.The market maintains a certain growth every year, but which authors are the most popular has been changing over time.

In the early days, Zhao Han needed royalties for writing, but now that he has successfully sold PPTs, the royalties cannot be said to be dispensable, but they are just pocket money that is better than nothing.

"Help, Zhao Han!" Liu Mengcheng took the suitcase and ran directly to Zhao Han's home, "Escape from the rivers and lakes!"

"What's going on?" Zhao Han was stunned.

"My mother came back on November and wanted to take me to Hangzhou. My father also heard about it and came to tell me to take me to the Magic City." Liu Mengcheng said in a dumbfounded voice, "Now they are both staying in a hotel outside the community, and I am in When the time comes, just quarrel!”

"Would you choose your dad or your mom?" Zhao Han asked.

"I won't choose any of them!" Liu Mengcheng gritted his teeth and said, "My mother's side said they would arrange a blind date for me. My father's side has more property, and I'm afraid of getting into a fight with my stepmother and my brother over there. "

"Oh!" Zhao Han said, "You are hiding here, don't they know?"

"I definitely don't know." Liu Mengcheng said, "I took advantage of them to get tired of arguing and left, so I hid from you."

Then, Liu Mengcheng began to introduce to Zhao Han the current situation of his divorced parents. It was nothing more than that they had started families and their financial situation was better than before.

In the past, Liu Mengcheng's parents were not actually poor. However, when their business got bigger, they moved to other places and then lived in separate places.

Liu's mother suspected that Liu's father was cheating, and then they started to quarrel. After several years of quarreling, they divided the family property and divorced.

Then, Liu's father shifted the focus of his career to Shanghai, married another child, and now the remaining child is in primary school.

Liu's mother remarried or took a son-in-law out of revenge. She developed in Hangzhou and was worth tens of millions.There were no younger siblings born there, and they wanted Liu Mengcheng to inherit the family property, and they also urged her to go on a blind date.

The relationship between Liu Mengcheng and his parents has long been cold, and he doesn't want to take sides.

"Oh!" Zhao Han said, "Don't force yourself, just have clear ideas. When thinking about things, don't stand in other people's shoes. The most important thing is that you have clear ideas. Otherwise, if you accommodate others and follow other people's wishes, you will be the one who suffers. "

Originally, Zhao Han was this kind of person, a typical example of someone who didn't listen to advice.

All other people's opinions are meaningless in his eyes.

Generally speaking, to summarize Zhao Han's mentality, he doesn't ask what I do for others, but asks what others can do for me.

Don’t ask what contribution I have made to the world, but ask what contribution the world can make to me.

Everything depends on me.

Zhao Han himself knew that it would be unreasonable to speak out about such secondary thoughts, but he carefully analyzed his own mentality and found that many times, Zhao Han indeed had this mentality.

This kind of mentality is roughly a variant of egoism.

Zhao Han mainly analyzed his personality honestly in his own mind and felt that he was indeed this kind of person, but he usually didn't show it well.

"How can I compete with you? I can only hide." Liu Mengcheng laughed at himself.

"Okay, there is a bedroom next to it, you can use it as your own home." Zhao Han said.

"Yeah!" Liu Mengcheng nodded.

Then, Liu Mengcheng quickly started, turned on the computer, and first started posting on Weibo. Then, he found some inspiration and began to continue the creation of "In the Snow".

Zhao Han, on the other hand, engaged in a kind of meditation called meditation, which was actually a kind of daze.

Zhao Han didn't know whether meditation could develop internal strength like martial arts. However, when he was a child, Zhao Han learned Baduanjin and some breathing techniques from an old Taoist priest in the town.

There are even some visualization routes for qi movement. Whether this kind of meditation can produce anything, Zhao Han thinks that generally it should not have any supernatural effects. It is mainly an auxiliary method of meditation, combined with breathing and exhalation, there is so A little relaxing effect.

"What are you doing, learning to meditate and cultivate immortality?" After Liu Mengcheng coded for a long time, he found that Zhao Han was holding hands in the bedroom, maintaining the meditation posture of a Taoist master. He couldn't help but wonder, "In case of this, it is better to practice boxing! You will be all over your body." Sweating restraint is much more relaxing than meditating.”

"Tired!"

Zhao Han said, “I sometimes suffer from mental stress and poor sleep quality. After reducing the number of code words, there was no improvement.

Then, I remembered that when I was a child, the old Taoist priest in the town taught me Baduanjin and meditation.Baduanjin is very tiring and I have to move, but I don’t want to practice.

During meditation, the old Taoist priest taught me a few postures, saying that my cardiopulmonary function, intestinal digestion and sleep would improve in the future. I still remember the two postures, but I don’t remember them later.

The second posture is from my previous martial arts studies, and I think this second posture visualizes the movement of Qi in the two meridians of Ren and Du, and what will happen in the future.

I stopped practicing for a while on a whim.

It is said that old Taoist priests, who were born in the late Qing Dynasty and died at the age of a hundred or so, should have something. "

"I think Baduanjin is more reliable than Qi training. Nine out of ten Taoist priests will practice different versions of Baduanjin and insist on it every day." Liu Mengcheng commented, "In a sense, it serves as a training Effect."

"But I still feel too tired." Zhao Han couldn't help complaining. The so-called meditation and mindfulness of later generations have become popular in Silicon Valley and Wall Street.

Essentially, these people are just too lazy.

Zhao Han was also lazy, so he thought of this kind of so-called mindfulness, which was similar to the so-called mindfulness that became popular in Silicon Valley. In essence, it means consciously controlling breathing and some psychological suggestions to suppress one's distracting thoughts.Thinking too much will lead to a heavy burden on the brain, and thinking less will achieve a relaxing effect.

Chapter 459: Confronting Liu Mengcheng’s Unscrupulous Parents

"Uncle, aunt, how are you..." Zhao Han greeted Liu Mengcheng's biological parents who suddenly came to the door.

Liu Mengcheng was confused. She was hiding at Zhao Han's house, but her parents still came to her door.

The main blame is on the neighbors in the community. Many neighbors in the community know that Liu Mengcheng often goes to Zhao Han's house and think that the two of them are dating.

They saw more than one or two, so someone gave their parents directions.

Then, these unqualified parents came to investigate.

"Are you dating my daughter?"

"Xiaomeng, don't be fooled by unreliable men. Mom is a warning."

"What is a lesson learned? It was obviously you who made trouble unreasonably and forced me to divorce."

"You are shameless. Do you want me to allow you to find a younger one outside?"

"Didn't you also find a pretty boy in Hangzhou?"

Seeing Liu Mengcheng's parents being so noisy, Zhao Han couldn't help but burst out in anger: "Please take the quarrel elsewhere. Besides, parents like you are not upright and have no qualifications to educate their children. What's more, Mengcheng is also an adult. You kind of Someone who has reorganized her family is not qualified to educate her."

"What is your identity? Do I need your approval to educate my daughter?" Mother Liu was obviously very angry and said, "You are so rude. I will never allow my daughter to associate with you. What is your identity? What is my Mengcheng? identity?"

Zhao Han looked at it and Liu Mengcheng said: "Since you said so, come here!"