Start earning money as the girl next door

Mainly because Zhao Han used to write at Pastry.com.I was afraid of hurting the pastry network’s feelings, so I chose to conceal my identity. "

Chen Wenwen smiled and said, "Now, after the exposure, Pastry Network and we have relatively good communication and understand each other.

Moreover, in the near future, we will conduct some strategic cooperation with Shanda Group, the parent company behind the Chinese Pastry Network.

Next, I announce the rules of this press conference. Reporters from each media can raise their hands to ask questions. They can only ask one question at a time.Our staff will take care of as many media friends as possible. "

"Mr. Chen. Can you interview Mr. Zhao Han?" asked a Sina News reporter.

"Zhao Han went to visit the crew before and will be there in a few minutes." Chen Wenwen looked at the time and said.

"Mr. Chen, may I ask? What prompted Mr. Zhao Han to found Wenwen Jingjing Company and name the company Wenwen Jingjing after him?" This was a reporter from Hong Kong media.

"You want to know some gossip? It's actually not complicated. Our two families have been neighbors since childhood.

Zhao Han’s parents have always been good friends with my parents, and our two families have always had a good relationship.

My sister and Zhao Han were childhood sweethearts. At that time, Zhao Han just had the idea of ​​starting a business. My sister Chen Jingjing happened to be a computer major and could implement his PPT, so during the Chinese New Year, he persuaded us to start a business with him.I was actually the one who was the one to add to it, and my sister was the main target. "Chen Wenwen said with a smile.

Soon after, Zhao Han arrived belatedly and appeared at the press conference.

"Zhao Han, I am your fan!

I want to ask, when can you resume the fifth update?

Recently, your two updates of "Dragon of the Ancients" have been unstable, and there was already one update yesterday! "A reporter from Sohu.com said emotionally.

"I'm writing, I'm writing!" Zhao Han quickly explained awkwardly, "I have been insisting on writing "Dragon of the Ancients", and I still have a lot of other work to do. For example, controlling the development direction of the company. Well, I Guaranteed, I will gradually return to two updates when I have time later, and five updates will be really stressful."

"Oh, on behalf of the book friends of "The Great Dragon", I would like to say thank you!" Sohu reporter then said, "Just now it was my own question. Now can I ask a new question on behalf of Sohu?"

"No! Each media has only one opportunity to ask questions." Chen Wenwen added from the sidelines.

"Mr. Zhao Han, I am a reporter from "XX Newspaper". What I am concerned about is your company's Weibo network. It has not only received US$6000 million in venture capital in China, with a valuation of US$3 million. There is also Weibo International overseas. I would like to ask, is your company taking the international route? What do you think of Internet companies like Zhonghua and developing overseas?" a reporter from a newspaper asked.

“This, I support strong companies that go overseas and replicate our domestic business model.

For companies that have the ability to go overseas, I think they should go overseas as early as possible. If it is too late, some markets will be occupied by local Internet companies or the Silicon Valley model will be copied locally, and the opportunity will be lost. "

Zhao Han said, "Our overseas model is not to copy the domestic model overseas, but to adapt to local conditions and develop locally. If some business models are not suitable for the local environment, we will give the local operation team more modifications Permissions, no need to ask us for instructions from time to time.

The overseas branches of our Wenwenjingjingli Technology Company are mainly engaged in equity management. We have invested in this business and will gradually introduce venture capital and strategic investment locally. While investing in a region and expanding the market, we will also gradually Dilute and gradually reduce its own equity, not seek control, but gradually localize it.

For example, if Weibo International develops in the eagle sauce market, it will continue to introduce local venture capital in the future, and our equity will continue to be diluted.

I think it is very dangerous to establish a sole proprietorship in overseas markets and still occupy the majority of profits. I think it is better to introduce local investment on a large scale, gradually realize the cash and exit, and constantly let the team that understands the local market manage. We We are there to make money, not to monopolize the market or dominate the market.

We do not go overseas to compete with local capital, but continue to localize our investment projects. As long as we make a profit, we do not mind constantly diluting and selling equity.

In this regard, the lessons learned from the failure of Internet giants Amazon and eBay in the flower growing market are enough to prove that inefficient business decision-making in overseas deployment and acclimatization are the root of failure.

They all acquired domestic e-commerce companies and operated them as sole proprietors. Then, they set up overseas headquarters to direct their domestic wholly-owned subsidiaries to compete with local companies such as Taobao and Dangdang in the flower growing market.

This model is obviously not grounded. All business decisions are slow and extremely inefficient, and it is not conducive to obtaining more local ally resources.

Therefore, when I go overseas to develop in any region, I don’t want to be alone, and I don’t want to direct local operations locally.

I want local people to buy shares. If local capital doesn’t contribute money to buy shares, I won’t be worried.

I will also let local market decisions and local management make the decision. We only need to have the right to know what they have done afterwards.

This is what I say about my family going to sea!Not intended as advice to other Internet peers.

However, if you have been successful in China, if your model is not very costly and can be replicated and promoted in market after market at a very low cost, then I suggest that those who can go overseas based on their own strength should Try to go overseas and expand into a larger market.Domestically, it is the basic base, but its population accounts for less than one-fifth of the world's population.

The world still has 80% of the overseas population and markets, and there should be opportunities in these markets.

Of course, some markets have a particularly poor business environment. For example, if a country is nicknamed a "cemetery for foreign investment," it should be more cautious. Some nicknames are not meant to be ridiculing, but may be an objective evaluation of some areas with poor business environments.

Domestic companies, don’t underestimate the diversity of the world and the rules you take for granted at home.In some areas, it may not be applicable. "

Zhao Han is relatively candid about this.

The experience of later generations shows that although domestic Internet companies sometimes encounter problems of one kind or another when going overseas, in general the advantages outweigh the disadvantages.

Some companies that are disadvantaged when going overseas are mainly because the local market is occupied by Silicon Valley giants.For example, Du Niang’s search and Tencent’s instant messaging.

There are already giants or local companies in overseas markets, so going overseas is naturally not that smooth.

However, some companies, like the overseas version of Douyin, are rampaging around the world and are as popular as YouTube. The main reason is that their product design concepts really cater to human preferences.

Whatever content the user likes, a large number of similar content will be recommended.

Designing products specifically for the concepts that users are addicted to, this is an algorithm that has insight into human nature.As a result, it has replicated its domestic success all over the world, even though it has been suppressed by many market policies.But in general, it is better to go to sea than not to go to sea.

In addition, Pinduoduo’s overseas expansion also proves that domestic companies can win.As long as we have an insight into the core pain points of the world market, we will naturally be able to replicate success.

Later, the timing for those companies to go overseas was actually worse than now, the costs were higher, and the policy environment in overseas markets was even worse.

Even so, in general, for Internet companies, it is not a heavy asset investment, it is just a business model.

Copying domestic innovations to the world and using more markets to share domestic R&D costs will actually do more good than harm.

Chapter 470 "Rebirth 2" completed

Shortly after the press conference, Wenwen Jingjing Technology Company hosted a group of reporters at the hotel.

At the same time, a large number of media reporters were persuaded to register Weibo accounts themselves.It is also about asking media reporters to go back and send messages to their own companies. There are many benefits to registering official media accounts on Weibo.

What can promote your media brand and develop more fans.Get traffic and advertising shares, etc.

Even Weibo has launched a Weibo application.Some media can even publish news applications on the Weibo platform.

After a series of deceptions, many media outlets changed from news platforms for interviews to partners of Weibo websites.

The media is actually very keen on using Internet media to publish news.Media news and advertising business are two sides of the same coin.

Positive news can be reported casually, but if there is negative news about a company, the media will have to check whether it is their own advertiser. If so, the negative news may not be reported.

For a media company, if the publicity channel is not only traditional newspapers, magazines and TV stations, but also an Internet channel, and is seen by a large number of brand companies, this media is influential, and the effect of promoting the brand's products is hard to say. When there is negative news, after paying advertising fees, the media will protect their sponsors and will not report negative news about their own advertisers.

Brand companies are unlikely to cover all media, so they will make choices and generally choose influential media to advertise.

The effect of advertising is metaphysical, but the effect of public relations is extremely significant. If it is a media that spends money to buy advertisements, when negative news is exposed, these media that have collected advertising fees will shut up even if they do not clean up their sponsors. Let’s not talk about the negative news about the sponsor.

Therefore, the media is very concerned about its own influence.

Actively building a sense of presence is also a demonstration of strength to potential brands, making it easier for brands to advertise on these media with a strong sense of presence.

……

In early November 2005.

The movie "Rebirth 2 Years Ago 600" has been completed. The entire movie has a budget of 300 million yuan, of which 300 million yuan was spent on film remuneration and labor costs, and another [-] million yuan was spent on film production.

Zhao Han doesn’t understand film production, but as an audience and investor, he watched the effect.

It hasn't been post-produced yet, but it's obviously better than the previous one.

"Boss, I plan to go to China Film Group to complete post-production in November and strive to release it in early December." Zhong Jichang said.

"Oh?" Zhao Han asked, "Why do you insist on releasing it in early December?"

"Mid-December is probably the time for the blockbuster film "The Promise," and then there will be a large number of powerful blockbusters in late December and early January."

Zhong Jichang said, "Mr. Mai communicated with China Film Group Corporation, generally speaking, the best resources can be provided for the release from the end of November to the beginning of December. At the beginning of the release, we will focus on the number of screenings. By the time "The Promise" was released, it was just before our peak box office period. Two weeks have passed, and making way for "The Promise" won't affect our results much."

"Yeah! Let's do it like this." Although Zhao Han knew that "The Promise" was a big bad movie with high expectations and low expectations, many viewers went to watch it with expectations.

Did you feel extremely disappointed after the results came out?That's it?

Zhao Han did not feel disappointed. In fact, the audience was irrational because they had high expectations for Chen Kaige.In fact, its true level is just like that.

The so-called award-winning director does not mean he is of high quality.

On the contrary, European awards, most low-cost films, and many directors who are good at winning awards, have a very low profile, and they only create a bunch of nondescript films based on human nature and award-winning routines.

The rules for winning awards are less about film professionalism and more about ideology.

Therefore, these award-winning low-cost film directors are essentially a group of low-cost film directors with capital levels ranging from a few million to 1000 million.

Suddenly promoting award-winning directors as great directors and allowing them to use more funds to make commercial blockbusters is equivalent to elevating these directors who are not good at making commercial films with small budgets to a position they should not have.

Asking him to make a commercial blockbuster is equivalent to asking an officer who commands a company to command a group level. Isn't this nonsense?

A director's ability to control funds requires a lot of professional knowledge accumulation and a lot of money-burning experience to cultivate.

Suddenly, he is given a large sum of money to shoot a subject that he is not good at. The director himself has no self-awareness, so he will naturally make a bad movie.

Zhao Han's requirement for the director is to first make a low-cost commercial film, how to please the audience's story, and thoroughly study the audience's preferences before making a commercial blockbuster.

Only by understanding the psychology and aesthetics of the public can we make good commercial films.

Often, the skills of directors who win European awards are completely different from what commercial film audiences like to watch.

The public's aesthetics and the so-called European film awards' aesthetics have been seriously torn apart.

From the fact that the European film industry is almost in ruins and has become a dumping market for Hollywood, we know that even ordinary European audiences are not too keen on the so-called three major European awards.

The so-called three European awards represent the regression and collapse of the European film industry, and are the self-entertainment of small workshops and small circles.

In essence, movies are popular art, not niche art!Films that win awards are for the entertainment of niche circles. Therefore, winning awards and being able to make high box office and be liked by mainstream movie audiences are completely different things.

The ability of a commercial film director is determined by the audience’s movie tickets.

Just like Stephen Chow's movies, they are not very popular in film awards, but in the public's mind, which one is better, Stephen Chow's movies or those movies that won international awards, isn't this obvious?

How many of those award-winning movies can compare with Stephen Chow's movies?

In a few decades or even a hundred years, the award-winning films will probably be eliminated from history because they are not worthy of the so-called honor.

But for a movie like Stephen Chow’s that makes contemporary audiences laugh out loud, it is estimated that in 100 years’ time, audiences will still find this movie really awesome and so funny.

Many so-called masterpieces in human history were first popular in the mass market and became particularly popular, and then hundreds of years later, they became cultural classics.

That kind of thing that a very small number of people play internally and has no foundation of popular popularity among the people is basically difficult to become a classic for future generations.

"Boss, "The Promise" is a blockbuster film with an estimated investment cost of 3500 million US dollars." Zhong Jichang couldn't help but remind Zhao Han when he saw that Zhao Han had heard about "The Promise" but did not show any serious expression.

"Well, that's right! Just do it according to your understanding!" Zhao Han knew that before "The Promise" was released, many people probably thought it was awesome.

However, the box office was relatively high at the beginning of its release, and soon it started to sell higher and then sold lower. It was far from being able to recoup its costs, and investors suffered huge losses!

Therefore, Zhao Han does not want to invest in blockbusters!

For blockbuster movies, we must first understand the concept of commercial films!With little accumulation, the production team relies on the plot to attract the audience.

Then, upgrade your budget and make a so-called blockbuster!

There are no blockbusters in later generations of Japanese and Korean movies.A disciple of Hong Kong films, he later rose to prominence by relying on low-cost films.

The technical content of blockbusters is not that high.

It is much less difficult than the chip industry.

Even some special effects are just a matter of the software level and the people who use the software.

And, there are limits to special effects!

In the end, a movie cannot rely entirely on special effects to continue to enhance the viewing experience. The core is still values, aesthetics, and stories!

Chapter 471: Difficulty in business is also a kind of moat

In early November 2005, the relatively low-key and inconspicuous Wenwen Service Network was established under Wenwen Jingjing Technology Company.

To achieve the goal of 2005, we will expand our market in ten provincial capital cities.

The reason for its inconspicuousness is that the traffic of Wenwen Service Network is indeed the lowest among the main products of Wenwen Jingjing Technology Company.

The data as of November 11 includes Jiangcheng County, the county where the headquarters is located.The cultural service network has expanded to eleven cities.

The other ten are all provincial and city markets. Basically, they follow the Yangtze River and capture the provincial and city markets in ten provinces except the Magic City.

Basically, the full-year goal has been achieved in early November.

"Currently, our cumulative registered users have exceeded 80. The maximum number of daily active users is 30, the maximum number of transactions per day is 32, and the daily transaction amount can reach 200 million yuan!" Han Xiaodong reported very tiredly.

"Xiaodong, I think you seem to be in low spirits?" Zhao Han asked, "You only have hundreds of thousands of users, are you so busy?"

"No, although we have hundreds of thousands of registered users, our service staff has exceeded 1.

The number of stores has exceeded 5000.

Various order processing and disputes.The various mechanisms are really frustrating to deal with. "