It really has to wait until the mobile Internet era to lay out the copyright costs and prices. It is better to establish a copyright library in the PC Internet era, and then in the mobile Internet era, you can quickly eat big meat.
Chapter 168 Company Canteen
Monday the 17th.
Zhao Han was in a happy mood when he received a text message from his bank and received 1.86 yuan. After tax deduction for "Rebirth 1990", I got it last month, that's all.
After publishing the payment, Zhao Han summoned Liu Mengcheng to go out to collect the money.
"What?" Liu Mengcheng was very surprised.
"Split the money?" Zhao Han said, "I have decided that the royalties for "Rebirth 1990" will be divided equally."
"Ah?" Liu Mengcheng couldn't help but be stunned.
“In this way, the originally planned collaborative book is divided equally.
But the plan couldn't keep up with the changes. Now Zhao Han and Liu Mengcheng are split up to merge the three Qing Dynasties in one go.
You get the royalties for "In the Snow", and I get the royalties for "The Great Desolate".
The royalties for "Rebirth" in the middle are still rated well. "Zhao Han thought for a while and said.
"That's so embarrassing." Although Liu Mengcheng said this, he was still smiling.
Who doesn’t love a little money?
Then, we went to the bank on the street outside the community.
Zhao Han took out his bank card and went to the counter to withdraw money.
The reason why you go to the counter instead of the cash machine is mainly... there are manual services, why use automatic ones?
The teller looked at Zhao Han and couldn't help but be a little surprised.What is written in the running water is royalties, and... this is not the first time I have received so much royalties.
There is more than 3 yuan on the card.
This is some balance accumulated before but not withdrawn.
Zhao Han directly withdrew 2 yuan in cash and "divided the spoils" with Liu Mengcheng on the counter in a ceremonial manner.One for you and one for me.
A series of second-rate lines made the teller laugh.
Liu Mengcheng was so embarrassed that he wanted to run away.
However, there was no way...it was money that made her fall. She was hit twice by Zhao Han, and then, with everyone looking at her strangely, she walked out of the bank.
"Is that what a great writer is like?"
"Well... no wonder my nephew can't become a writer. It turns out that it's so normal..."
The tellers were walking around the hall, talking among themselves.
……
Ended the distribution fee.
The two of them didn't make any big purchases, but... returned to the company to work.
After Zhang Lihua settled in the company, she made use of the canteen next to the office in the company compound.
The office building rented by Wenwen Jingjing Technology Company is not just an old office building.Moreover, it also comes with a courtyard.
There is a guard room in front of the gate of the compound. It is not a metal room, but a brick house with one bedroom and one living room, which can be used for long-term living.
In addition, there is a canteen specializing in big pot rice.
However, the stove of the traditional big pot rice cooker is too big, and the cooking is not precise.
In the past, workers generally ate from large pots in the cafeteria, and there was a so-called small stove where they entertained some leaders and secretly used the small stove while the chef cooked the food carefully.
The taste of cooking this way is naturally better than the big pot rice method.
But the emergence of Xiaozao means that the fair system has begun to loosen up.It has become normal to harm the public and enrich one's own interests. In fact, if everyone is like this, it will become more and more difficult to manage.If things go on like this, this kind of factory will generally go out of business.
Zhang Lihua's current cooking seems to be to set up a small stove for the whole company.Instead of using a big stove, use a small stove.
The main reason is that there are not that many employees in the company, so just use a small stove to cook, and there is no need to cook in a big pot.
Of course, when there are more people in the future, we will not make a big pot of rice, but continue to cook carefully. The reason is that the company is a high-tech company, and the per capita productivity is not comparable to traditional industries.
Therefore, there is no need to be too stingy with employees.
It’s time for an industry to be careful about its budget and start to be stingy with its employees.
In fact, it has meant that the industry has gradually changed from a fast-growing sunrise industry to a low-speed traditional industry.
When will Internet-related industries gradually turn into traditional industries?It's hard to say for Zhao Han...but at least he can reap the dividends of more than ten years of rapid development!
With more than ten years of rapid development and hot spots coming one after another, what kind of bicycle do you want?
It seems that even before Zhao Han's rebirth, the growth rate of the Internet industry has slowed down, but overall, the potential has not been fully tapped.
Moreover, even if it becomes a traditional industry, it is not a big deal.
After all, traditional industries are also industries that people need on a daily basis. Even if many industries have limited growth space, they can still continuously generate benefits...
“In the employee welfare canteen, meals are priced at 1 yuan. Please order according to your appetite. Don’t waste it, and don’t bring more food than your normal amount to eat out.
If you are not an employee of our company, don’t waste ten yuan per person. If you don’t have enough, you can add more.
No alcohol is provided, if you need to bring your own, no drunkenness is allowed. "
The canteen's business policy is clearly written on the wall.
At present, those who come for lunch are mainly employees of the company.There are also a small number of residents in this area.
The price of 10 yuan per person is definitely much more expensive than cooking at home.But it’s much cheaper than going out to a restaurant.
And the company's canteen, with Zhang Lihua's craftsmanship, is more delicious than the food in restaurants within a mile radius.
As shareholders of the company, Zhao Han and Liu Mengcheng also took out one dollar of steel coins as food money.
One yuan is definitely a loss, but it is a benefit to employees.
The reason why it is stipulated that you have to pay one yuan is just a formality to avoid ordering more food without any trouble.In the cafeteria, you can eat as much as you want, as long as you can stomach it.
However, it is stipulated that you cannot bring more food. If you want to take it out to eat, you have to eat it alone.
This also prevents some employees from taking advantage of loopholes, such as ordering meals for a whole family and then taking them home to save money for their families.
That kind of behavior that harms the public and enriches private interests is absolutely unacceptable...
On the eve of the reform of the market economy, the reason why many state-owned enterprises are not operating well is that people have become more selfish and are harming the public and enriching themselves.
For example, taking food from the canteen to the family, this kind of behavior... Zhao Han had heard the talk from the uncles and aunties of First Construction Company.
Mainly in the 80s, when the company's performance was good, the canteen was open to the public, and braised pork could be eaten freely. There was even a period of time when the canteen did not charge money.
Then, there are some workers with large families who bring a bunch of canteen meals back to feed their entire family.
Also, when entertaining friends, instead of going to a restaurant, go directly to the canteen to get a bunch of food, and then eat and drink with friends.
"Not bad, we have cows, sheep, pigs, chickens, fish... we have them all by sea, land and air." Zhao Han couldn't help but smile as he looked at the finished dishes for people to choose from.
"Isn't this the company's generosity?" Zhang Lihua said.
With the current pricing, the canteen is just a benefit and cannot make any money, so the company needs to continuously invest money to subsidize it.
In fact, even residents who spend 10 yuan to eat at their own expense treat it as a buffet and will not stop until they are full.They also specialize in picking up expensive items to eat, such as...beef, mutton, etc. You must earn back your money and have an attitude of earning money.
Of course, employees in the company are more casual, and they can choose the dishes they like according to their own tastes.
"This is what it should be." Zhao Han smiled and said, "Huh? Um... Han Xiaodong, are you here, are you writing the ordering website system?"
Chapter 169 The idea of a food delivery platform
"Boss, I'm writing, I'm writing, don't rush me..." Han Xiaodong had a grimace on his face.
Now he is also responsible for maintaining the Jingjing Reading Network and writing the program for the takeout ordering website, which he took time to write separately.
Therefore, Han Xiaodong's hair has been falling out since Zhang Lihua joined the company.
"I'm not urging you." Zhao Han comforted him, "It's okay to take your time."
"Zhang Lihua is urging me!" Han Xiaodong didn't know whether to laugh or cry.
Zhang Lihua is even more anxious than her boss. She often asks when they meet her, when will her ordering website be launched?
Then, Han Xiaodong had to push the progress forward a little bit.But doing it well is easier said than done.
At this time, Han Xiaodong began to admire the code of Jingjing Reading Network written by Chen Jingjing... It was streamlined and efficient, with few bugs and well-written comments, almost like a textbook.
The same cannot be said for Han Xiaodong. There are many things that need to be learned and written at the same time.And the effect of writing it is completely different from Chen Jingjing's level.
"By the way, boss, there is actually a food ordering website called Cuotong.com in China." Han Xiaodong suddenly thought of it.
"Oh?"
"However, its business scope is limited to Beijing, and it has not yet entered the food ordering business in other cities."
"Fantong.com?" Zhang Lihua, who was watching, sneered, "If the name of this website is not good, it will definitely not be good."
"Hmm..." Zhao Han thought for a moment and recalled some memories.
Indeed...domestic food ordering websites did not start with Hungry? and Meituan.
In fact, in the 90s, there were some catering companies that built their own websites to allow customers to find the ordering phone number online and call to order.But for that kind of website, the promotional effect is greater than the actual significance. It is not considered an online ordering service, but an online promotion page for an offline store.
Fantong.com is indeed the first food ordering website in China. On December 2003, 12, Fantong.com was officially launched. It has a cooperative relationship with the Beijing Youth Daily. It was initially targeted at the local market in Beijing and took less than a year to develop. Break even.
Then, it also attracted some venture capital funds in an attempt to expand... As a result, in the process of burning money in the future, there was a lack of follow-up venture capital funds. The money was burned, but the follow-up funds did not come, so it collapsed.
It fell behind Meituan, Are You Hungry and other younger generations taking off?
In fact, in the early days, Meituan was not even clearly positioned to do food delivery, but to do group buying.
The group buying model originated from Groupon in the United States. In November 2008, it took group buying from netizens as its operating selling point.
In the early days of the domestic Internet, there was an urge to imitate the American Internet business model.We have seen that the group buying model has emerged in the United States, but many entrepreneurs have missed out on B2C, C2C and other e-commerce.
Then, there are a bunch of entrepreneurs who regard group buying as a huge outlet.In addition, with the help of countless venture capital funds, there was a thousand-group war.
Meituan emerged from the group buying model and relied mainly on group buying based on the ordering model.
After all, the traditional group buying model cannot compete with e-commerce for ordinary goods, and the timeliness is not as good as when customers go shopping in supermarkets themselves.
Take-out is a special product that is beyond the reach of traditional e-commerce, and it is also an area ignored by many group buying websites.
In a sense, the model of Fantong.com is a bit like the later Meituan. No... I should say, Meituan is like Fantong!
In other words, Meituan is an upgraded version of rice dumplings.
The reason for the failure of Fantong is that it did not build a moat similar to Meituan.The business model of Fantong.com is to charge franchise fees directly from merchants. Each merchant must pay a franchise fee of 1200 yuan to log out their information on Fantong.com.
This model is a typical Web1.0 idea, similar to the later 58.com, that is, the website itself has no additional services for merchants and diners, and only serves as an information intermediary.
According to the founder of Fantong.com, the cost of a sign for an average store in Beijing is 3000 yuan, and there is also a fee to hang the door sign.The annual service fee of 1200 yuan for Fantong.com merchants is not too expensive.
Of course...the idea is just like eBay!
eBay also feels that its behavior of taking money directly from merchants' pockets is nothing.
Taobao discovered its problems and launched a free store. In the name of free, it attacked eBay.
Later, Meituan and Are you hungry? It was basically free to open a store, and there was no annual fee.
However, you have to pay a commission for the transaction... This seems to be much better than Fantong.com. In fact, on the whole, you can get more shares, and the revenue is steady.
Merchants will only take a commission if they have business, and they will not take a commission if there is no business. This also reduces the concerns of the merchants who settle in the business.
In addition, Meituan and Hungry? have established food delivery companies all over the street. This is actually a moat.
Fantong website does not have this at all. It is a pure Internet information intermediary platform. It is not like Meituan that uses riders to combine online and offline into a whole.
Online websites want to challenge Meituan by relying on their traffic advantages, but they lack rider scale and efficiency.
Offline entities want to challenge, well... where to challenge?
Fantong.com started early in the morning. In the era when Meituan started to take off, it quietly closed its doors. The reason was that it did not have enough grasp of the business model, or human nature.
“I’ve seen Fantong.com, but its business model doesn’t work!
If a moat cannot be formed, a website that has little understanding of the integration of the Internet and offline will definitely collapse in the future. It is not good and has no foundation! "Zhao Han thought for a while and said slowly.
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