Start earning money as the girl next door

Page 98

The company is currently selling the lowest grade tea at 58 per pound.

Mainly, it has a strong flavor and a little more caffeine.

"You make this tea?" Chen Wenwen was surprised, "Isn't there good tea?"

"It's just drinkable and hygienic." Zhao Han actually doesn't pay much attention to the quality of tea.

After all, no matter how particular you are, it’s still tea.

Subtle tastes and textures are indeed different, but in the final analysis, the main function of tea is to quench thirst and refresh oneself.

This function of refreshing himself was even disabled before Zhao Han was reborn, and others could not sleep after drinking tea.Because Zhao Han often works overtime, he drinks tea to refresh himself when working overtime. He is often so tired that he feels sleepy even after drinking tea.Later, it was the other way around, to the point where I couldn't sleep without drinking a cup of strong tea.

This is extremely outrageous!

Of course, Zhao Han has not reached that level after his rebirth, and drinking tea can still refresh him.

And...he doesn't work overtime at night, goes to bed when he's sleepy, and never leaves fatigue until the next day.

Mainly because I learned some lessons learned before my rebirth.

"Yes, you have to pay attention to hygiene. This tea may be more hygienic than expensive tea." Chen Wenwen smiled and made a cup.

"Oh?"

"Expensive tea is basically made by hand, and the hygienic conditions of hand-made tea are not as standard as machine-made tea. Although machine-made tea is not good at high-end tea, the mid-to-low-end and hygienic aspects are more reliable than manual tea. "

"Oh? Sister Wenwen is almost a tea expert?" Zhao Han said with a smile.

"Don't dare! I don't know much. I just have a little knowledge. I don't dare to say that I know the ropes." Chen Wenwen said with a smile, "However, in the tea market, if you do well, the profits are indeed very high!"

"Indeed!" Zhao Han agreed.

The tea market does not seem to be very conspicuous, mainly because the market size is small. Even by 2023, the market size will only be about 3000 billion, which is worse than the liquor market.

Moreover, it is difficult to standardize and brand.

In terms of production, domestic tea production is definitely oversupply and there is a serious surplus.But in fact, good quality spring tea is still very scarce.

The most important thing is that tea pricing is confusing. Consumers who want to buy what grade of tea at what price may find that the water is deep.

If you can create a brand so that consumers who buy tea will not suffer a loss if they buy this brand, then it will be enough to gain a huge reputation advantage.

Simply put, the most important thing about selling tea is not how high the gross profit margin is, but... gaining reputation and trust!

As for making Lipton tea bags.

Zhao Han also thinks it is feasible, but will not do it for the time being.

The main reason is that Lipton is not so much selling tea products as it is selling brands, channels and marketing.

Lipton is a tea bag, which is basically a variety of crude tea and broken tea. The leftovers are mixed with different tea varieties to create a unified taste.

Drinking Lipton tea is really just drinking tea and nothing else.Low-end crude tea can be sold for dozens of yuan or even hundreds of pounds per pound.

Some people looked foreign to Lipton, but Zhao Han looked at such people as if they were fools.

The British don't drink Lipton's, and they are particular about all kinds of British tea.

Of course, the tea ceremony in England is different from that in China, and it is that messy and particular kind of thing. It is nothing more than the early European aristocrats showing off the tea they brought from China, using Chinese tea sets, and fooling around with a half-baked tea ceremony.

Britain is also afraid of being considered uneducated by other European courts. The worse it is, the more emphasis it will place on it.

Therefore, the popularity of tea among the British aristocracy later even exceeded that of other European countries.

What goes up has a direct effect, so the British attach great importance to the tea ceremony.For example, for a long time, the British looked at social status from the tools used to drink tea.

Chapter 172 Brand Positioning

"Sister Wenwen, I have been observing tea for a while, and I think that relying on tea girls to attract customers in the early stage is a cost-effective way.

In the long run, we have to establish the brand and reputation of our tea, and create the concept that you will not suffer any loss when buying our brand of tea! "

Zhao Han thought for a while and said, "It's just like buying home appliances from Xiaobai, it's easy to be in a beauty pageant!"

"Beautiful?" Chen Wenwen was stunned.

"Midea's advertisements generally do not emphasize that they sell air conditioners or electrical appliances. They emphasize selling a kind of life and focus on promoting the Midea brand itself."

Zhao Han smiled and said, “The pricing and quality of various products are above average in the card industry, and may not be the best, nor may they be the most cost-effective.

But it’s not a bad choice when you don’t know how to choose!

For example, I have a lot of electrical appliances at home, including air conditioners, electric fans, washing machines, rice cookers, kettles, and all sorts of other electrical appliances.

I am not loyal to its brand, I am a fan of it.

It’s not a bad choice. I’m too lazy to compare price, quality, and after-sales service, so it’s just a middle-of-the-road choice.

I usually don't know which brand is better, but I know it's not the worst. "

Midea's various home appliances may not necessarily be the best.

But after years of polishing the brand, the positioning of not being the most expensive has gradually become more and more popular.

Some unknown brands want to sell their products more expensively than Midea. Haha, why don’t people buy Midea?

Some big and confident brands are priced more expensive than Midea, but users will think that Midea is cheaper, such as buying Midea.

Unknowingly, Midea has become a grocery store, selling all kinds of home appliances, fully squeezing out the brand value and maximizing profits.

Being able to do this is mainly due to Midea's brand positioning and the image it creates, which is relatively flattering.

I don’t emphasize how awesome I am, I’m just everywhere.

"Well, that makes sense!" Chen Wenwen nodded, "It's not a bad choice, and I will let the customer accept it quietly."

“Also… don’t engage in extreme propaganda!

It does not emphasize that it has the strongest technology, the best after-sales service, the best quality, and the highest cost performance.

If it is emphasized, the product will be locked on a certain label and then forced to accept positioning. "

Zhao Han smiled and said, "So, we can learn something. We can't say that tea is the most cost-effective. We don't know if it is, but it is definitely not a trap.

We don’t emphasize the taste of the tea, it’s not necessary, as long as it’s worth the price.

After a long time, it will be enough to instill in them that choosing our products is not bad. "

"It's not the worst, it's not the best..." Chen Wenwen chewed, "But without professional knowledge, who can know which ones are the worst and which ones are the best?"

"So...it's either the worst thing to buy, or the least worry." Zhao Han showed a sly smile.

The reason why we don’t promote it is that it is the best, the most cost-effective, and has the best after-sales service...

Because you know that announcing is the best, you will definitely be slapped in the face, and people will prove that you are not. In this case, even if there is no stigma in the first place, you will be slandered.

On the contrary, it is not the worst positioning, it can be more moisturizing and silent.

……

Currently, the Taobao store of Wenwen Jingjing Technology Co., Ltd. sells three main types of tea.

Before the rain, before dawn and rations.

The two types of Yu Qian and Ming Qian sell for 100 yuan per 49 grams.The ration tea sells for 58 yuan per pound.

The two types of tea are priced at mid-range, and Zuo Xiaowen is in charge of selling them. She is positioned as the number one tea seller, and her online name is pitiful Tea Girl.

The copywriter cried miserably at the beginning, but gradually realized that selling tea has improved the lives of his family and fellow villagers.

The villagers who originally could only earn 100 yuan a month are expected to increase their income by several thousand yuan a year through activities such as picking and making tea. The story is presented like a TV series and sells tea to help farmers escape poverty.

Most of this copywriting is true, except that Zuo Xiaowen herself is not from the countryside, but from the county town, and many of the characters are staged.

But generally speaking, there will be no conspiracy. Whoever has any problem comes to study whether Zuo Xiaowen's identity is real or fictitious.

Moreover, the company has already designed an escape route for her. Even if she is exposed, she can continue to sell tea.

Because there are some faint marks left in the copywriting, indicating that the story has certain fictional elements.

In the future, Zuo Xiaowen will still be able to use it to help farmers get out of poverty, so they have to use some means.Can't we use some means to be good and do good deeds?Who stipulated it?

After Zuo Xiaowen's poor tea girl IP became a success, the company gradually downplayed the update frequency of her latest copywriting, because the more she talked about it, the easier it was to be criticized.

In order to operate the IP for a longer period of time and maximize the effect, Zuo Xiaowen's current main job is to be active on various Internet social media and increase her presence. She does not update her copywriting with the latest plot, but...

There are posts from Shui Renjia everywhere, including celebrity gossip, book reviews, and even political affairs.

Of course, when it comes to political affairs, she acts cute, and her attitude is that she is just passing by and is nothing.

But...just like this, the number of dog lickings on her Internet continues to increase. A conservative estimate is that it may be no less than the collection of the official website of the book "Rebirth 1990".

The reason why I only compared it with the genuine website collection was because... Zhao Han made a sad discovery.

What's more, there were a lot of so-called reprints of online articles in 04, some of which were reprinted without authorization. A more formal website would probably reprint the public version to enrich the library, so as to avoid the lack of library when building the website.

Many pirated websites and BBSs have actually gradually emerged.Of course, the efficiency is not high, it is still the old hand method.In later generations, pirated copies were rarely made by hand because the labor cost was not cost-effective.

In essence, not only online writing has just started, but piracy has also just started.

The company is currently promoting the IP of Tea Girl No. 2, which is "Sunny and Cheerful Tea Girl Jingjing".

The story about "The Sunny and Cheerful Tea Seller Jingjing" begins with the bankruptcy of state-owned enterprises, a large number of laid-off workers from several state-owned enterprises in small counties and their families falling into poverty.

Jingjing's copywriter introduced herself not as a child from the countryside, but as a child of laid-off workers in the city.

I have been sunny and cheerful since I was a child, but suddenly one day I became unhappy and had no motivation to study. The reason was because my parents were laid off...

Then, Jingjing failed the college entrance examination, adding a new layer of misfortune to the unfortunate family.

The character design behind it is that Jingjing saw a local company recruiting e-commerce employees and joined the company.

After joining the company, I met the "poor tea girl". With the encouragement of her seniors, the "sunny and cheerful tea girl Jingjing" debuted... and started selling tea.

Chapter 173 Tea Girl Universe

After a large amount of traffic was diverted, the consumer after-sales group of "Sunny and Cheerful Tea Seller Jingjing" gradually became the eighth group.

There are 200 people in each group and roughly 1600 fans.

Compared to the pitiful tea girl with nearly 200 QQ groups, Lu Jingjing is undoubtedly inferior.

Many of Zuo Xiaowen's social accounts are managed by assistants arranged by the company.

Lu Jingjing manages it by herself.She has not yet become as famous as Zuo Xiaowen, a famous tea girl.

After lunch, Lu Jingjing quickly returned to her work station, turned on her computer, and started with the water group.

“Dear friends, don’t buy our company’s tea just because you feel sorry for me.

Ration ration tea costs 58 yuan per pound, which is not cheap either.

Really...if you don’t think it tastes good, don’t force it!

We must consume rationally and not impulsively. "The sunny and cheerful tea girl Jingjing tried her best to persuade the group members not to be impulsive.

"I advise you not to meddle in your own business."

"I just want to consume wildly."

"I'm happy. I've already placed an order for 10 pounds."

"I've had it, and it feels like it's worth it. I admit that I had bad motives at first. I wanted to join Miss Jingjing's group, so I bought it."

"Jingjing, call me husband, I will buy 100 catties..."

"Kill this idiot, do you want to eat his shit?"

"I want to eat fart!"

"Wife Jingjing, I love you!"

"Another idiot!"

"Jingjing, don't pay attention to these idiots, let's chat privately..."

Lu Jingjing was busy switching groups back and forth, feeling both tired and fulfilled.

Although group friends may make jokes, and some jokes go too far, most group members are still quite friendly.