Please make money.

Alia is calling! That upstart is really calling!

——Well, not really.

Alia didn't even know what was happening, it was just her men who were taking action.

Oh, I really didn't want to go to the North!

I'm just simply curious about how the industry works!

You guys are causing me so much trouble by doing this...

Almost overnight, nearly seventy entertainers from more than ten studios jumped to AiShi Entertainment.

In fact, Aunt Zhou was not idle before, she was really negotiating with everyone.

But everyone is waiting, what are they waiting for?

Wait for Arya to be the pioneer!

Didn’t she say before that we would share the money and receive dividends for life?

She has the guts to do this, even if it's just 10%, then we all approve of it!

There are so many bosses who are only interested in plundering people these days, but it's rare to find a boss who is only interested in dividing the pie.

Since Alia has the heart to do so, they naturally have the courage to fight for a new future.

Of course, what’s more important is that it’s the end of the year, and there are always people whose contracts expire in the second half of the year and who are waiting and watching.

Usually at times like this, big names have to renegotiate terms with their old clubs and wait for contract renewal.

And if someone wants to go solo, they will take this opportunity to look for other employers.

Jack Ma was very unhappy about this matter, but of course he could not be interviewed.

The focus of the interview fell on one of his generals in charge of entertainment.

"Boss Wen, what do you think about the fact that the four young actresses in your company have all chosen to terminate their contracts?"

"Not all four have terminated their contracts. It is certain that Xiao Zhou will be leaving."

"Mr. Zhou's contract expired last month, right? Didn't he choose to negotiate a renewal at that time?"

"It is true that her contract expired last month, and we had a very sincere conversation about it, including her thoughts on her future work. I very much respect her decision not to renew the contract, and within a minute I said, 'I support you.'"

President Wen said that even though Zhou Gongzi is no longer an artist of Huayi, the company will still look for her to cooperate if there are suitable film projects in the future.

He also revealed that the other party left 40 Thieves Pictures to work on his own just because he wanted to take on more good film and television productions as a free man and make further progress in his acting. He definitely did not say that it was because of insufficient pay or anything like that.

Of course, that’s what the interview said, but no serious person would believe it.

If you say this, then you can't say this.

Someone said that your Forty Thieves Group is running a big entertainment business, but it’s treating it like shit!

The 1+6+N organizational structure adjustment has not been of any use.

All companies that join the large-scale cultural and entertainment system must consider empowering e-commerce and empowering everyone.

To use the industry jargon you are familiar with, they have all lost the ability to make independent judgments on their respective segments.

In name only! Nine meals in three days!

Mr. Wen thinks this statement is wrong, and has now begun to let some subsidiaries fly independently.

Independent subsidiaries can give up the model of mutual empowerment with e-commerce.

And according to the logic of the video industry, we will build core competitiveness and rebuild our hematopoietic function by focusing on core business.

Even if we take a step back, we are in the second tier now, right?

What does she love about entertainment?

The reporter asked if it was possible that we did not mention AiShi Entertainment.

Mr. Wen said, "Shut up. Don't I know where those guys jumped to?"

Even if her Ai Group invested a lot of money in this field, it would take many years for AiShi Entertainment to enter the first echelon.

You may even lose money!

What? Why are we losing money? That's what we do.

How did she bear it for so many years? She didn't have the ability to have continuous blood transfusions, you know!

We are different, we are very experienced in this area.

Through long-term exploration, we are currently building our own moat mainly through content, technology and commercialization of IP derivatives.

When the reporter mentioned IP derivative products, are you talking about the peripheral products sold by Ai Group?

Mr. Wen said that you, the reporter, are here to cause trouble. Someone, get out of here - where were we talking about before?

Some people talk about moat, and he said that’s right, the moat, in terms of content, mainly comes from investing in movies to earn box office revenue.

That person then asked, by movie box office revenue, does it refer to the small broken ball that has been basically confirmed to hit the top of the domestic box office charts?

Mr. Wen didn't say anything, just waved his hand, and this one was also forked out.

Let's take a step back and not talk about these things. We have technology.

You see, we have a ticketing system and mature channels for film promotion and distribution.

Her Ai Group has bullets but no guns, and she does not have the accumulation and foundation in this area.

The reporter raised his hand, and before Mr. Wen could say anything, the security guard skillfully carried him out.

"Hey, hey, hey! One of our own! One of our own! I paid for the travel expenses!"

"Oh, leave this here." Mr. Wen cleared his throat: "What do you want to ask?"

"But——Ai Group has AiFuBao."

"……what is that?"

"Third-party payment platforms are said to be responsible for providing product and service interfaces for digital service providers, helping merchants and institutions to operate digitally, and providing consumers with more than 1000 life services such as government services, scanning codes to order, and life payments. They can also buy tickets."

"..."

"Mr. Wen?"

"Put this one out too!"

……

……

“Why has the installed capacity increased so much suddenly?”

Alia was confused when she saw the increase in the number of installations of this crappy app, iFubao.

Lele pulled the corner of his mouth: "Yes, why?"

Is it possible that she didn’t even get the Jingyefu?

I'm confused, why is this thing so attractive...

But she didn't know that in the future some platform would invent a damn "cut and cut" activity.

With a huge sum of one hundred dollars, you can get a group of hundreds of people to help download the software and hack around.

What’s even more ridiculous is that I can’t even get the last hundred dollars.

In comparison, the "Scan" activity launched by Alia now where people can grab the word "Fu" every day is simply a breath of fresh air.

Of course, if this thing is included in the financial report, that would be the real benefit.

It is not so easy for listed companies to gain the support of users across the country in order to achieve performance goals at the end of the year.

If Jack Ma were to receive this kind of feedback, he would probably be willing to spend a little more money.

The financial report is about to be released. The nationwide activity of collecting five blessings has created a huge buzz, and written into the financial report are groups of growth figures. When the financial report is released, a few points increase in the stock price will result in tens of billions of dollars in floating profits.

In comparison, this activity is like a pearl thrown into the dark in the hands of Alia.

——She’s not listed either!

Not only does it not want to go public itself, it doesn't even plan to list its subsidiaries. This approach is so weird.

Some people observed Alia’s previous advertisements together and thought that Alia was essentially a marketing master!

Although she is young, she is either a capable person herself or has capable people under her.

Look, Jack Ma's men are criticizing Alia, but the criticism has turned into praise.

After all, if you say that you are incompetent, you can't say that you are really incompetent.

You have to talk about changes in the situation, changing trends, and the strength and invincibility of your opponents.

"Why do you say that? Because this collection of five blessings is a textbook marketing campaign!"

"...can't we make one ourselves?"

Jack Ma sat sideways, tapping the table with the tip of his pen, as if thinking about something.

Of course, the greater feeling is that my luck has been taken away.

...Why do I feel so strange?

Even the name of this APP is very subtle - Luck is Taken Away X2.

"Yes, but it's not that easy to remember. This kind of red envelope grabbing activity has been organized before."

Speaking of facts and data, the daily active users of this activity of AiFuBao has increased to nearly two million for a single project.

If the entire activity cycle is taken into account, there may be nearly 10 million new installed users in the end.

What’s more important is that this thing can still be done next year. If we persist for a few years, there may be hundreds of millions of users downloading the software in the end.

Not to mention hundreds of millions, the millions of new users gave Xiao Ma the illusion that he was being severely cut.

"Let's make one too!"

“We did it, but no one can remember it.”

"Why? Just because she posted it first?"

"First-mover advantage is part of it, and opportunity is also part of it..."

In another world line, the cost-effective advertising and marketing of "Collecting Five Blessings" has attracted many friendly companies to follow suit.

For example, a certain Gouba headline event of “Collect zodiac signs and win 2 million” and a certain Qianqiangoose event of “Step count red envelope”.

Or maybe there is some activity like "Collect musical notes to win 21 million" or "Compete for good luck to win billion" etc...

The first-mover advantage is part of it, but even if other activities came earlier a few years ago, people still had little interest.

"Because Alia chose the most appropriate time to give money - the Spring Festival!"

"Giving money is like giving gifts. You have to pay attention to timing and status. The same amount of money given at different times will have very different effects."

"The Spring Festival is a great time to send money, and the traditional custom of sending red envelopes makes it legitimate for AiFuBao to send money."

"The leisure time during the holidays also gives users enough attention. Since they have nothing to do, they just click on it casually."

"Also, the way to send money is very important, and it is necessary to get users to have a certain level of participation."

"Collecting the five blessings is essentially a game, and its difficulty is set just right. It won't disappoint people because the threshold is too low, nor will it make people feel frustrated because it is too difficult to achieve. Getting money through a certain amount of work is often more exciting than simply receiving a red envelope."

"Secondly, Ji Wu Fu has achieved the perfect combination of modern technology and traditional culture!"

"In the hearts of Donghuang people, 'Fu' is the most auspicious and beloved word. It represents people's yearning for a happy life and their wish for a better future. Hence, traditional customs such as 'sticking the word 'Fu' on the wall' were born."

"And our Chinese characters are a kind of "QR code" in themselves, which is perfect for AR technology!"

"Thus, thanks to the high frequency of use of QR codes in China, Ji Wu Fu combines the two cultures of "scanning codes" and "fortune", which has both a sense of technology and traditional charm, thus achieving high acceptance among the whole people..."

Jack Ma scratched his ears. If he didn't know that this guy was his direct subordinate, he would have suspected that he had also changed jobs.

...Why should I say that?

"so what?"

"So—I'm not done yet!"

"……you say."

"More importantly, the Five Blessings Collection activity has a strong social attribute and strengthens communication between people."