Mingzheng even said that the people in the fishing village where his ancestors lived were tough.

If foreign naval forces tried to land along the coastline, they would be out of luck.

This results in every trip out to sea being like a funeral.

"...Young people, we must be skeptical of the rules and remain wild."

"How did your parents teach you when you were little? They taught you not to get into trouble and not to disobey your teachers, right?"

The name of Sifangtang is eloquent.

Shizi Shenlu and Yun Yusuan looked at each other in surprise.

Sifangtang Mingzheng sighed, "Why should you trust your teacher? Why should you trust the rules? Why should you trust your parents? Why should you trust your relatives and friends? Why should you believe that what everyone else is doing is right?"

"Your relatives, friends, and parents may not be lying to you, but they have their own limitations, which are determined by their vision."

"Sometimes, they themselves have been 'deceived,' but they don't know it. This can lead them to tell you what they think is right, even if they don't want to deceive you. If that experience is inherently wrong, then their good intentions have backfired, leading to you being 'deceived' along with them."

“Successful people never succeed by following the rules. The world never rewards those who follow the rules.”

"Successful people should achieve their goals by reasonably not following the rules. Behind the upper class there is always a bit of a lower starting point."

"When doing business, you have to be shameless..."

……

Listening to Sifangtang Mingzheng's shocking remarks, Shizishenlu felt a little overwhelmed.

This old man is so damn evil, no wonder Shuyue wants to stay away from his grandfather.

Because his grandfather's magic power is really great.

So when Sifangtang Mingzheng was sent to the reception room of Yinyue Group, Shizishenlu still had no intention of leaving.

Yun Yusuan was alert to his surroundings, fearing that he would encounter another "supernatural attack".

Of course, Sifangtang Mingzheng did not stop talking.

After arriving at the reception room, Sifangtang Mingzheng was still wearing his hospital gown and coat.

Yan Zhu actually arrived early, but seeing Sifang Tangming talking with saliva flying everywhere, Yan Zhu could only fold her arms and listen silently.

"...Mr. Mingzheng, I've opened a number of Chinese restaurants in Japan over the years, but I've never made much money. I'm a big fan of food and want to keep opening more. What do you think I should do?"

Shizi Shenlu continued to ask for the secret to wealth in opening a store.

Sifangtang Mingzheng seriously asked Shizishenlu about the name of the store and the price, and then gave Shizishenlu a social beating.

Sifangtang Mingzheng said to Shishi Shenlu: "Young man, you should open a high-end restaurant."

Lion God Road was puzzled.

"A high-end restaurant." Mingzheng emphasized again.

"When opening a store, isn't it better to have affordable prices? Cheap and affordable is also popular in Japan." Shishigamilu said doubtfully.

"You have to cook high-end cuisine." Mingzheng continued.

After emphasizing it three times in a row, Shizi Shenlu was finally stunned. "Old man, what is high-end?"

"It's expensive." That's a concise and accurate statement.

Shishishinlu looked confused.

But Mingzheng said, "The reason you're having trouble making money is because your food isn't expensive enough. Sichuan, Cantonese, Shandong, Hunan...you have to make food expensive. You have to understand the customer's mentality."

"Think about it, if you eat cheap food and it doesn't taste good, you'll think it's the food that's at fault."

"If you eat something expensive and it doesn't taste good to you, you'll think it's your fault."

"If something is cheap and doesn't taste right, you might suspect it's gone bad."

"If something expensive doesn't taste right, even if it's spoiled, you'll still think it has a different flavor."

"Look at China's stinky tofu, fermented tofu, and hairy tofu. Aren't they more expensive than regular tofu? These are all spoiled tofu. Does anyone think it's a problem that they're more expensive than non-spoiled tofu? Kid... that's called being blinded by money."

Listening to Sifangtang Mingzheng's magical remarks, Shishi Shenlu seemed to be lost in thought.

Do not know why.

Shishigamilu saw the shadow of Shuyue in Shifangtang Mingzheng.

No, no, no, it should be said that Shuyue inherited the capitalist bloodline from Sifangtang Mingzheng.

Sifangtang Mingzheng continued, "Our original target customer group was the high-end customer group. Those who can afford 20,000 yen per person won't care much about an extra 1,000 or 2,000 yen. Although these people are rich and arrogant, their tongues are still the shape of ordinary people."

Chapter 305 Grandpa, You Have to Experience Hell While You're Alive

Sifangtang Mingzheng said that the tongues of rich people are no different in shape from those of ordinary people.

As long as you ensure the freshness of the ingredients, you won’t be able to tell the difference between them.

As long as it doesn't deteriorate.

Even if you serve them the most delicious food.

Because they have never eaten it before and can't tell the difference.

As long as the food is fresh, taste is subjective.

If your prices are high enough, you can guarantee the freshness of the ingredients.

There is actually not much difference in freshness between ingredients that cost more than 10,000 yen and those that cost 20,000 yen.

You can hardly taste the difference.

Shishi Shenlu couldn't help but ask, "So, how do you define appropriate per capita consumption?"

"300..." The name of Sifangtang came out of his mouth.

"Ah?" Shishishenlu widened his eyes.

Sifangtang Mingzheng continued, "US dollars."

Lion God Road: "..."

Shifangtang Mingzheng continued, "It's equivalent to around 4 to 5 yen, and that doesn't include service charges and taxes. It would be best if the ingredients were grown locally, as importing them from China would be too expensive."

"This is robbery..." Shishi Shenlu couldn't help but complain.

The price is already so damn expensive, and it doesn’t include service charges.

And we have to continue to reduce food costs. This is no longer a question of whether to be a human being or not.

Is this fucking appropriate?

"You don't think it's unfair of me to use local ingredients, do you? I just want to ensure the freshness of the ingredients."

Sifangtang's name, Zhengyi, said righteously, "You have to consider the health of your customers. Although Japan and China have mutual trade, vegetables are very easy to spoil."

"They spent so much money, and you're importing it so they can't eat fresh food. That's too much. You need to build a good reputation and attract repeat customers. You need to be honest in doing business."

Lion God Road: "..."

Well, this old man in front of him refreshed Shishi Shenlu’s understanding of “honesty”.

Sifangtang Mingzheng continued, "Young man, let me tell you, robbing money is a technical job."

Shishishenlu forced out a smile that was uglier than crying.

This is really a three-way battle from beginning to end, and Tokyo Bay has been abandoned since then.

As long as you are poor enough, the capitalists cannot rob you.

It is obvious that the target of the robbery is someone who has some money but is not very smart.

I don't ask for the best food, but I ask for the most expensive food.

Will they admit it's a scam?

No one will admit that they are stupid.

This so-called high-end turns out to be a scam to save the rich people’s face… They are stupid and have a lot of money.

"Do you think people will buy just because it's expensive?" Sifang Tang Mingzheng said sternly, "It's not like people will buy just because you're arbitrarily quoting prices. Although customers may be stupid, they're not that stupid. As long as they're developing normally, there's a limit to their IQ."

Lion God Road: "..."

The name Sifangtang seemed to have been suppressed for many years.

After finally finding the supporting actor Shizi Shenlu, I tried my best to teach him how to cheat people out of money correctly.

To put it bluntly, the price should be expensive, and expensive means high-end.

Mingzheng also said that you can't just be expensive. No matter how expensive it is, the price of ingredients is still there. If you meet tycoons who grew up from fishmongers, they know the price of raw materials better than you do.

What should you do if you want to make your expensiveness become reasonably high-end?

Then we need to use culture to empower products.

You have to give people a completely different cultural experience.

During the entire dining process, a series of fancy processes and actions should be designed to create a sense of ritual.

First, you need to set an appointment a week in advance, which means that the chef will prepare seasonal ingredients, purchase and prepare them on demand, and not too much or too little.

Then add China’s 24 solar terms and Japan’s various festivals.

Different solar terms and festivals have different menus and recipes.

This was the inspiration the old man got from the anime by Shuyue.

Combined with Shuyue's two-dimensional, all customers' wallets will be broken.

Then you have to make up a passionate and magical story for all the chefs.

All the ingredients in the store are produced by Wood Release Chakra.

What's wrong with adding a little money?

You also need to bring some exotic flavors and not sell Japanese food.

In Japan, people have been eating Japanese-style food since they were young. How can you take advantage of them?

So flowers are more beautiful when seen in the fog, and distance creates beauty.

To cook foreign cuisine, what you sell is mystery, and mystery is part of the coolness.

It doesn’t matter whether it’s expensive or not, and it doesn’t matter whether they are ripped off or not. What matters is that they are satisfied and will feel happy when they pay.

It wasn't until Yan Zhu called Shuyue down that the old man Mingzheng finally calmed down.

"Uncle Lu, thank you for your hard work. I still have to make the budget."

Shuyue greeted the two brothers with a smile.

Yun Yusuan whispered something to Shuyue.

Shuyue nodded to indicate that she understood and told him not to worry too much.

Shuyue also asked Yan Zhu to help entertain Shizi Shenlu and Yun Yusuan, as Shuyue had something else to discuss with them later.

And now, Shuyue has to deal with the matter of Mingzheng first.

"Grandpa, are you hungry? Do you want me to prepare something to eat for you first?"

Shuyue sat down directly opposite Sifang Tangming.

Sifang Tangming was silently gazing at Shuyue for a long moment. He sighed, "Shuyue, you've grown quite a bit taller. How long has it been since we, grandfather and grandson, have met like this?"

Shuyue looked at Sifangtang Mingzheng without saying a word.

Sifang Tangming was looking down at the tea in front of him, muttering to himself, "It started five years ago, the year Zero Town Ruins was released... During the Chinese New Year, you and your son didn't return home due to work. You just called me to say hello."

"The next year, Yan Zhu still didn't go home because of work and the new product launch, and you were busy finishing your manuscript..."

"I've read all your comics. I know you update your series faster than other cartoonists. I understand your workload."

"I also learned about Yan Zhu's work and found out that she is indeed very busy..."

"Since two years ago... you haven't even called me. It was my granddaughter-in-law who sent me greetings."

Before he could finish his words, Shuyue raised her eyes and interrupted him, "Grandpa, seven years ago, I was slashed in the throat by the killer sent by my second aunt at the school gate, and you didn't come to save me. At that time, I was only six years old, weak, pitiful, and helpless..."

Mingzheng's voice suddenly stopped and he stared at Shuyue in a daze.

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