Countercurrent 1982

Chapter 1858 Localization Advantage

In addition to car air conditioners, car audio is also a very important configuration in China.

At present, the Volvo 940 car is equipped with the Philips CR-708 audio system.
Until the end of the 80s, the audio system of a general car was mostly composed of a card type retractable dual-purpose machine and a pair of speakers. The speakers were divided into left and right channels, some were placed on both sides of the instrument panel assembly, For the door, some are placed behind the rear seat, and the output power of the retractable dual-purpose machine is mostly about 20 watts.

As a car based on the technology produced in the 80s, Volvo, which is a luxury car, has 4 speakers, but it still uses a tape player, so Duan Yun also feels a little inappropriate.

In fact, the current domestically produced cars basically use on-board tape recorders, including the Shanghai Santana sedan produced by the joint venture. Only a few imported luxury models use CD players, and the price is also very expensive.

Duan Yun himself started his career by making audio, so when he visited Volvo in Sweden, he was not satisfied with the tape audio of the 940 car. Only in their new 960 car did they use the Philips CD audio player. equipment, but the price is also a lot more expensive.

So after the signing of the import contract, Duan Yun immediately started the relevant departments to develop higher-level car audio, and has already made relevant samples, which can be put into mass production at any time.

Duan Yun, the car audio developed by Duan Yun, has entered a new milestone, developing towards high-power multi-channel output, multi-speaker surround sound, multi-chatter laser CD and other directions.

In fact, at present, audio manufacturers all over the world have also established car audio as a special industrial sector. Aiming at the special environment of cars, fully considering the sound effect of the car cabin, using high-tech to manufacture car audio equipment, the sound effect of its broadcasting is completely comparable to Comparable to home audio.

Whether it is a high-power air conditioner or the most advanced CD car player, it means an increase in cost, and for northern users, there is actually no need to use such a high-power air conditioner. In addition, not everyone requires the quality of audio So high, so Duan Yun intends to use high-power air conditioners and advanced CD car players as car options, allowing customers to install and upgrade according to their actual needs.

In addition, in terms of sales strategy, Duan Yun will also focus on promoting air conditioners in the south and audio in the north. It is completely possible to carry out key publicity and sales according to the area where the 4S store is located.

"Mr. Duan, our Volvo cars are pretty good, but I think it would be even better if the price was cheaper." At this time, He Wannian was all smiles, and said to Duan Yun: "Actually, I used to have a friend Their company also bought a Volvo 940 sedan, which cost 74 yuan at the time. Now we sell this car for 35 yuan, which is half the price, but it is still a bit expensive compared to the Santana sedan. It can be sold for less than 30 yuan, so there is still not much advantage in terms of price..."

"Old He, selling cars is not selling vegetables. Whoever is cheap sells more. You get what you pay for. They are all cars, but they are of different grades." Duan Yun smiled slightly, and then said: "Volvo is Europe is a luxury car. Don’t look at the boxy car, which is similar to Santana, but its configuration and performance are better than Santana’s. Next, I plan to strengthen the cooling effect of this car’s air conditioner, and do some upgrades to the audio system. The seat has been changed to be softer, like sitting on a big sofa, people don’t want to get out when sitting in it. In addition, the safety performance of our car is incomparable to other cars. The rich are the most cherished lives. You should also keep this in mind. As for whether the car can sell well, the key depends on your salesmanship. Find a few salesmen who are quick-witted and eloquent, and give them some sales cuts. It's not good."

"Mr. Duan is right. The key is sales. I am good at this. Anyway, I also started as a street stall before. I will strengthen the training of employees in the future." He Wannian said to the college students.

"As for the price issue, our car has just started mass production, many technologies have not been perfected, and production efficiency will take time to integrate, so the cost will definitely be higher, but in half a year at most, I can at least reduce the price to 30 Within [-] yuan, just in time for the end of the year, we can carry out a wave of price reduction promotions, so you don’t have to worry too much about sales. There are peak seasons and off-seasons for business. As long as you can make money in the peak season, you will never lose money. " Duan Yun said.

In fact, the issue of reducing the cost of the Volvo 940 sedan is also the focus of Duan Yun's work during this time. He stayed in Shenyang for nearly a month last month, mainly to strengthen management and integrate the supply chain of various parts. More cars are produced, and all aspects of management are in place, and the cost can naturally be reduced.

According to Duan Yun's estimation, the cost of the Volvo 940 sedan can be reduced to about 20 yuan in the end. At such a price, it will have a strong price advantage against the North and South Volkswagen.

Moreover, compared with FAW-Volkswagen and SAIC-Volkswagen, Duan Yun's Tianyin Group has strong technical research and development capabilities and reserves in terms of the three major automotive technologies and related supporting electronic parts and components, which means that They can make localized improvements to any car that better meet the needs of Chinese people, which is beyond the reach of other domestic car companies.

Although Duan Yun now mainly produces and sells Volvo 940 cars and trucks, in fact Duan Yun can make an improved car with more powerful performance than the imported Volvo original car, and on the basis of this model and the related technologies acquired, In the next 1 to 2 years, Duan Yun will be able to launch a domestically produced car of its own brand that truly has an international level.

And relying on the automobile 4S shop that has gradually built up in the past two years covering the whole country, it can completely ensure that Tianyin Group's domestic self-owned brand cars will have complete sales and after-sales maintenance advantages once they are launched in the future, and achieve the goal of making a head start. This has greatly enhanced Duan Yun's success rate in launching domestic independent brands to gain a foothold in the country.

After chatting with He Wannian for a while, the ribbon-cutting ceremony for the opening of the new store officially began.

For this ribbon-cutting ceremony, He Wannian also arranged quite grandly. More than 20 hostesses were invited in one go, dressed in cheongsams, holding ribbons, and there were eight big drums on both sides of the entrance, which looked full of momentum.

Just after 10 o'clock in the morning, the dense sound of firecrackers sounded, and the drums and gongs on both sides suddenly sounded. Duan Yun, He Wannian and others also walked to the front of the ribbon with smiles on their faces.

As the scissors fell, the ribbon was cut into several pieces in an instant, and 6 fireworks shot up into the sky, blooming dazzling daytime fireworks in the sky...

(End of this chapter)