Countercurrent 1982

Chapter 1877 Hard Conditions

Duan Yun is also a veteran in the business world for many years. Now that he has seen the intention of the other party, there is a lot of knowledge in how to ask a price.

In the end, with Sony's current strength, it is true that it does not need to pay attention to VCD products. It does not lack excellent products, but what it really lacks is the market.

"Mr. Shenjing, can you tell me about our specific cooperation method?" Duan Yun asked Shenjing after a while.

"We at Sony will provide you with a list of authorized sales products, and the price will be cheaper than that in the United States." Fukai Tai smiled slightly, and then said: "I believe Mr. Duan should pay attention to the brand power of our Sony products." It is recognized, if we and Tianyin Group can agree to cooperate, I believe this is a very good business, and it will also bring extremely rich profits to your group..."

"Sony is indeed very well-known in China, and it is indeed very popular among us Chinese, there is no doubt about it." Duan Yun nodded, and continued: "I also believe that Mr. Shen Jing's proposal for cooperation is indeed a It is a win-win deal, whether it is for Tianyin Group or the company, we can get huge profits from it."

"Then... Duan Jun, do you mean that you are willing to cooperate with our Sony company?" Seeing that Duan Yun seemed to be a little moved, Shen Jing asked hastily.

"Of course I am willing to cooperate with your company." Duan Yun smiled slightly, and continued: "It is also my honor to cooperate with a top international electronics company like Sony."

"Hehe." Shen Jingda smiled when he heard the words, so he continued: "But we have some conditions here..."

"What conditions?" Duan Yun asked.

"That's right. I have discussed with the members of the board of directors before. In fact, they are more inclined to set up a branch in China, and then gradually establish a complete marketing network in mainland China. But if you want to find an agent in China, Sufficient annual profit must be met..." Fukai Taizai pondered for a while, and then said: "Sony's global turnover exceeded 300 billion U.S. dollars last year, and the profit was nearly 40 billion U.S. dollars. If the Chinese market can bring 10% of the global profit %, I think the board of directors will definitely recognize you Tianyin Group as our sole agent of Sony in China..."

"10%? That is to say, if Tianyin Group acts as an agent for your products, we will guarantee your profit of about 4 million US dollars a year. Is that what you mean?" Duan Yun said in a daze.

"That's right, as long as you can make a profit of 4 million U.S. dollars a year, you Tianyin Group can become the sole agent of Sony in China, and have full authority to represent all the products sold by Sony in China." Fukai said seriously.

"Is that so..." Hearing this, Duan Yun fell into deep thought again.

Undoubtedly, it is definitely a very lucrative business to act as an agent for Sony’s products in mainland China. Although Sony’s products are relatively expensive for Chinese consumers, Sony is, after all, a leader in the global consumer electronics industry. Overlord, his products have high technological content and a very rich product line. Many products have very high competitiveness in China. If he can become the only agent in China, the profits will definitely be very rich.

However, there is never a pie in the sky. When Sony came up with such a generous cooperation plan, they also marked the price for this cooperation plan.

In the final analysis, if Fukasawa can earn a profit of 1 million U.S. dollars in the first year of entering China, he will naturally gain a lot of trust from the board of directors, and his annual profit will increase by 4%, which is also an excellent job. answer sheet.

"Mr. Shenjing, I would like to ask, what was your Sony's annual profit in China? Is this convenient to say?" After a while, Duan Yun asked.

"Last year, Sony's sales in mainland China were 1 million yuan. This financial report has been made public, and there is nothing to keep secret." After Fukai replied, he continued: "If it feels like 4000 million US dollars a year If the profit is too difficult, then we Sony will look for more agents in China, so we can no longer exclusively authorize you, and I hope Duan Jun can understand..."

It seemed that he felt that the conditions he raised were indeed a bit too high, so Fukasawa immediately proposed an alternative plan, which was to find multiple agents at the same time to jointly expand the market in mainland China.

"Although it is really difficult to achieve a profit of 4 million US dollars a year, I am also willing to be your exclusive agent for Sony in China!" To Shenjing's surprise, Duan Yun agreed very simply, and he continued : "In addition to acting as an agent for all the products sold by your Sony company in China, we are also willing to provide assistance to your Sony company within our capacity, and help your Sony company's products complete advertising promotion in China in the shortest possible time, and at the same time establish a comprehensive Sales and after-sales network, with the strength of our Tianyin Chamber of Commerce, should be something that can be done..."

"That's really great! Thank you so much, Mr. Duan." Hearing Duan Yun's words, Shen Jingda's eyes lit up. He never expected that Duan Yun not only agreed to his conditions, but also Willing to help Sony develop the Chinese market and establish relevant sales and after-sales networks.

In fact, in the past, Sony tried to establish a complete sales and after-sales network in China, but it failed in the end. The main reason is that the investment in establishing a sales network in mainland China is relatively huge, and the management is also quite complicated. Second, China has a vast territory, and all regions have corresponding market management policies. In addition to local protectionism, the governments of many provinces and cities regard foreign-funded enterprises as cash cows, and set out a series of conditions for foreign-funded enterprises that want to enter. This also greatly increased the cost of Sony's expansion in China.

But if Tianyin Group is willing to help, the problem will become much simpler. The members of the Chamber of Commerce of Tianyin Group are also very powerful figures. As long as they are willing to assist, Sony should be able to establish a sound sales network in China soon. and aftermarket network.

"Don't thank me in a hurry. I also have one thing I hope to get your company's help." Seeing Shen Jing's expression of gratitude, Duan Yun said with a slight smile.

"What can I do for you?" Shen Jingda asked.

"It's like this..." Duan Yun paused, and then continued: "Our Tianyin Group also wants to open up the American market recently. I know that your company has been operating in the United States for many years and has a mature sales network, so I also want to use your The company's channels open up the US market..."

(End of this chapter)