Countercurrent 1982

Chapter 1878 Take what you need
Now that Sony has proposed conditions to his Tianyin Group, Duan Yun will naturally not be polite to Sony, and he will also take the opportunity to propose his own conditions.

Generally speaking, when faced with international giants like Sony, mainland companies basically have no room for bargaining. Even in the eyes of Sony, being able to cooperate with your mainland Chinese company is to value you and reward you with a bite of food. That's all, the initiative of negotiation and the right to negotiate prices are entirely on Sony's side. Even if you sometimes ask for a high price, you have to continue. After all, the Sony brand is a cash cow. As long as he is willing to come to China to seek cooperation and agency, it is absolutely The dream of some businesses.

But Duan Yun is different. In fact, even if he does not cooperate with Sony, he can still make a lot of money in the mainland electronic consumer market. It is a good thing to be able to represent Sony’s products, but if he cannot represent, there is nothing to regret. It is still the largest private electronics company in China, which is the confidence of Duan Yun and Tianyin Group.

"This..." Sure enough, upon hearing that Duan Yun had proposed a condition, Shen Jingda's face flashed with surprise, and then he frowned slightly.

"Mr. Shenjing, let me tell you this. You are one of the founders of Sony and a senior in the industry that I respect very much. However, we are talking about business. You need to open up the market in China. I will fully support you, and Tianyin The group currently has a complete sales and after-sales network in mainland China, covering almost all large and medium-sized cities in the country. If we cooperate, I can help you build a sales and after-sales network covering the whole country in the shortest time. We have this strength and This confidence." Duan Yun paused, and continued: "And I dare say, apart from our Tianyin Group, there is no second company in China to complete the conditions you proposed within a year or two, I hope your company can think about it... ..."

"Mr. Duan, you seem to be very confident." Fukasawa smiled, and continued, "Don't you Chinese always regard humility as a virtue? Why did you suddenly raise such an excessive condition?"

"Excessive? Not excessive at all!" Duan Yun smiled slightly, and continued: "We Chinese are indeed very modest, but when it comes to business, we must put everything on the table, and doing business itself is Everyone gets what they need, isn't it fair that you need our help and we need your help?"

Duan Yun has already seen that Fukai is obviously not willing to help Tianyin Group develop the US market, because the US market is the foundation of overseas markets for Japanese companies like them, and Sony has already cultivated in the US for this reason. For decades, he absolutely did not want to make wedding dresses for others.

But the reason why Duan Yun dared to put forward such a condition is also very simple, that is, Shen Jingda is also asking for himself now. He is eager to gain the trust of the board of directors by opening up the Chinese market, and looking at the country, he has the ability to complete At present, only Tianyin Group is really the only one that Sony put forward the conditions.

Because the current domestic enterprises and state-owned enterprises mainly rely on the planned economy system, they follow the internal cycle of the country, and all raw material supply and product sales and after-sales are basically distributed by the state, while other private enterprises, although these It has developed very fast in 2, but in terms of scale, none of them can match Tianyin Group, and the gap is still very large. Some private enterprises also have a wide range of sales channels, but in terms of after-sales and logistics, they can only cover the province at most, so from In terms of these aspects, it is true that the second domestic company can have the comprehensive strength of Tianyin Group that will cover the whole country.

It is precisely because of this that after a series of investigations and evaluations, Sony found Tianyin Group, which is already very self-explanatory.

With Sony having no other options, and Fukai Tai eager to achieve results in China, the initiative to negotiate naturally fell into the hands of Duan Yun. Duan Yun was well aware of this, so he and the applicant When negotiating, he seemed confident.

Sure enough, seeing that Duan Yun had no intention of retreating at all, Shen Jingda thought for a while and asked Duan Yun: "Duan Jun, are you really sure that after you get the agency right, you will bring us 4 million US dollars a year for Sony?" profit?"

"We can write it in black and white on the contract. If the profit is not so high, how much money is missing, how much will our natural group compensate you, please rest assured." Duan Yun raised his brows and said.

"Hmm." Shen Jingda's face immediately softened when he heard this, and he continued: "Mr. Duan, in fact, I really want to help you develop the American market, but the board of directors may not agree to this matter. The reason is that many businesses of our two companies overlap, such as some electronic products, which does not comply with the rules of commercial competition..."

"Mr. Shenjing, you don't need to worry too much. I can guarantee that the products our company plans to sell to the United States will never overlap or compete with your Sony company. Please rest assured." Duan Yun said.

"Won't it overlap? But as far as I know, your Tianyin Group currently mainly produces learning machines and VCDs. The learning machines are exactly the home game consoles we produced in Japan in the early days. As for VCDs, if they are sold at ultra-low prices, they will also It has formed a price advantage for our Sony video recorders, so..." Fukai said with a look of embarrassment.

"Haha, Mr. Shenjing, don't worry, I guarantee that the two products you mentioned will not be sold to the United States. We can directly write this item in the contract, right?" Duan Yun smiled. Said.

"Apart from these two products, does your company have any other popular products that can be sold in the United States?" Shen Jing asked suspiciously.

"All in all, what we are planning to launch in the United States this time is a brand new electronic product, which will definitely not have any similarities with your Sony products." Duan Yun said seriously, and then continued after a while: "We This time, we will cooperate for one year first. Within one year, I will help you Sony to establish a comprehensive sales and after-sales network in mainland China and achieve a profit target of 4 million US dollars. But you Sony must also help us develop the US market. I hope One year later, our Tianyin Group will also have a sales network covering the entire United States!"

At this moment, the two parties have reached the showdown stage. Whether the contract can be finally signed depends on Sony's statement.

"About this matter, after I return to China, I will have to discuss it with the board of directors before making a decision..." Fukasawa paused, and then said: "But I will try my best to persuade the board of directors to facilitate our cooperation!"

(End of this chapter)