Countercurrent 1982

Chapter 1974 Business philosophy
"I agree with your company's business philosophy very much." Hearing this, Duan Yun nodded approvingly.

In fact, it is easy for Duan Yun to understand the American management methods that Ando Kuniwei told himself.

The national conditions are different, and the business environment will definitely be different, but in a certain respect, the United States and China also have a lot in common.

Private enterprises in China need the support of local governments and a certain sense of social responsibility, so when local governments make requests, Duan Yun always responds positively, asking for money and people.

It’s just that in China’s current society, these requirements put forward by the government are not rigid, and require the active contributions of their respective companies. Even if some companies do not cooperate, the government cannot blatantly impose sanctions. On the surface, laws and regulations must be followed.

However, in a capitalist country like the United States, everything seems to have a clear price tag. If Duan Yun wants to build a factory in the United States, the other government will also clearly ask for some requirements, such as how much tax it can provide and how many jobs it can solve. , and even said that by providing political cash to some congressmen, the other party will be your lobbyist and solve many problems.

And when your business develops to a sufficient scale and your financial resources reach a certain level, you can even change some local regulations. This sounds unbelievable, but it is true in the United States.

As a federal country, the federal government of the United States is mainly responsible for national defense, foreign affairs and other affairs; the state government is responsible for state affairs, including transportation, communication; regulations on property, industry, commerce and public facilities; relevant state laws, such as the death penalty ; and work within the state.

Compared with unitary countries such as China, Japan, and France, states in the United States have great autonomy, so the laws of each state may be different.

For example, for murder, 23 states in the United States have abolished the death penalty, even if convicted of murder, there will be no death penalty.In the remaining 27 states that have the death penalty, the definition of murder is also different. Some states divide murder into 3 levels, some states have 2 levels, and some states have no levels.

The legal differences between states in the United States are hard to imagine in a unitary country.For example, in China, as long as you kill someone, no matter whether it is in HLJ province or HAN province, the court will use the same "Criminal Law" when trying, and the sentencing will be the same.

For the United States, the biggest advantage of the federal system is that each state has strong flexibility and creativity.

Especially in terms of fiscal and economic policies, state governments have more room for power and are more motivated to do things. This is an important reason for the economic development of the United States.

Now that Duan Yun is expanding the market in the United States, he must have an in-depth understanding of the current national conditions in the United States, so as to formulate flexible strategies. In this regard, Sony is a very good example. Duan Yun can take many business cases of Sony in the United States. Come as a reference, or even imitate directly.

In this regard, Li Yun seems to have already made relevant preparations. The first thing she did when she came to the United States was to hire a professional team of lawyers in the United States. For work, you need to consult lawyers and make final decisions based on their opinions.

"Mr. Duan, I want to know what kind of products your company plans to launch in the U.S. market after setting up a branch in the U.S.?" Ando Kunui asked suddenly.

"We have indeed prepared a brand new electronic product for the US market. Of course, this product will not directly compete with your company's products." Duan Yun smiled slightly, and continued: "We are about to launch in the US This product is called DVD, and you can think of it as an upgraded product of VCD. Compared with VCD, this product has better video effects..."

"You mean this new product is an upgraded version of VCD?" Ando Kuniwei asked Duan Yun with the corner of his mouth curled up.

"You can understand it this way." Duan Yun said.

"Then I wish you success in the United States." Ando Kuni said so, but a smear of disdain inadvertently flashed across his face.

As for this VCD product, when Tianyin Group sold it well in China, it did attract the attention of many Japanese manufacturers, and many Japanese manufacturers conducted detailed technical analysis and research on this product.

However, the final result of Japanese manufacturers is that, from a technical point of view, VCD can indeed become a substitute for traditional video recorders. The video recorder has also slightly improved in terms of sound quality and picture quality.

But in the US market, it is definitely not a simple matter for VCD to replace the teacher's video recorder. First of all, its picture quality and sound quality are not much improved compared with the traditional old-fashioned video recorder. It is at the same level, which makes VCD lack sufficient product competitive advantages in the United States.

On the other hand, the penetration rate of video recorders in the United States is very high. If there is no great need, Americans usually do not accept new products very much. Even until now, many American families are still using TVs of the 80s and [-]s. It can be seen that Americans are not always eager for new technologies.

Another point is that it is different from China's national conditions. One of the big reasons why VCDs are so popular in China is that pirated CDs are cheap and rampant, making it easy for people to get the video content they want to watch at a low price. This is the reason why VCD can quickly replace video recorders and is widely mentioned in China.

But in the United States, this kind of thing is completely unimaginable. China and the United States have completely different levels of awareness of content copyright protection. If you dare to sell pirated CDs in batches in the United States, you will definitely be punished. Therefore, the cost and price of making video and video content into VCD discs will be very high in the United States. Compared with the very cheap video and video tapes that have already been popularized in the United States, people are naturally more willing to use video recorders.

So when Sony heard that the first product Duan Yun was going to launch in the United States was an upgraded version of VCD, his first reaction was that Duan Yun was absolutely impossible to succeed. After trying the water, the sales volume can be described as horrible...

(End of this chapter)