Countercurrent 1982

Chapter 1984 China Red

Duan Yun and his team came to Las Vegas three days in advance, and before that, Li Yun had sent a team to the CES exhibition site half a month ago to negotiate with the exhibition organizing committee. The booth was arranged in advance, and a batch of live broadcast equipment was rented at a high price for the DVD product launch conference held on the opening day.

During this period, Sony provided a lot of help. Since Sony is a very influential top electronic technology company in the industry, he has enjoyed many privileges at previous CES exhibitions. Not only can he apply for the best position and the largest area booth, and the organizing committee will also rent out a batch of equipment to them at a low price for displaying products.

The CES exhibition is naturally doing this for the influence of the exhibition. After all, manufacturers like Sony can be said to be the "top class" in the current electronics industry. With his participation, the CES exhibition will naturally attract more attention, so compared to Among other companies, Sony has the most and best resources at CES.

But for a small company with little reputation like Tianyin Group, the treatment is completely different. Even if Duan Yun gave the organizing committee twice the booth fee to expand his own booth, they still didn't buy it. Bian has already submitted an application, but until the beginning of this year, the application for expanding the booth has still not been approved, and the location of the arrangement is relatively remote, which is only better than previous sessions.

At this time, Duan Yun was very moved by Sony's "generosity". They not only gave up a small part of their booth for Tianyin Group to use, but also lent Tianyin Group some projection equipment used in the press conference. Including a latest projector and a curtain with a length and width of more than 5m, this is definitely a timely help for Duan Yun.

Of course, there is no love for no reason in this world, and there is no good thing like a cake falling from the sky. Sony’s generosity is also based on the fact that Tianyin Group can bring him huge profits in the Chinese market. As for the US market, From the very beginning, Sony did not regard Tianyin Group as a close competitor. Even from the perspective of high-level executives, with the current technical strength of Tianyin Group, it is difficult to gain a foothold in the United States. The final result can only be a loss and withdrawal. possible.

But in any case, Duan Yun finally had the opportunity to hold a decent product launch event in the United States, thus taking his first step into the American market.

"What do you think of this dress?" On the balcony of the hotel, Li Yun, who was dressed in a red moiré silk cheongsam, walked up and asked with a smile after walking around in front of Duan Yun.

"Are you... planning to host a product launch event in this outfit?" Duan Yun was startled when he saw this, and then asked in surprise.

What I have to say is that Li Yun's figure is indeed top-notch. Although her height of 1.7 meters is not comparable to those of professional models, her temperament is very outstanding. Moreover, this red cheongsam is very close-fitting, making her tall and beautiful His figure is set off at a glance, which is very eye-catching.

But as the host of our product launch this time, Duan Yun seems to be wearing such a dress that does not fit the atmosphere of the scene, because usually the host of this kind of product launch wears more serious clothes, usually in a suit. Lord, this also fits very well with high-tech products.

In fact, Duan Yun originally wanted to host the press conference by herself, but Li Yun volunteered to host it, and her foreign language skills and external image are indeed very good, so Duan Yun finally decided to let her host the press conference. While introducing the products, It is also necessary to answer questions from various reporters.

"For this product launch event, I have already bought more than a dozen sets of clothes, but I think this cheongsam is the best." Li Yun smiled slightly, and then said: "The first thing I thought about was wearing an all-black suit. Because we are a Chinese company, in order to eliminate some prejudices, the press conference tried to be in line with the international general model, but if we do that, those reporters will still label you as a Chinese company and product, and don’t think about them What good things can you say about us..."

"That's right." Duan Yun nodded upon hearing this.

"So instead of having a featureless press conference that is destined to be smeared, it is better to change the way and directly add some Chinese elements to our press conference. Even if those reporters have no interest in our products, at least they can pass Such a product launch event with Chinese characteristics can attract their attention to other aspects.” Li Yun gently adjusted the collar of the cheongsam, and then said: “I feel that wearing this cheongsam for a product launch event should attract It is also a very good topic for more reporters. At least we are the first Chinese company to hold a large-scale product launch at the CES exhibition. For those technologies, this is a very good news gimmick, except for my body Clothes and the entire booth can also have more "Chinese red" elements, so as to distinguish the press conferences of other manufacturers, and those reporters also prefer this kind of ingenious news material..."

"It makes sense!" Hearing this, Duan Yun's eyes suddenly brightened.

Duan Yun’s idea of ​​planning and supporting the product launch has always been on the product itself. What he thinks about is how to introduce the product so that more people can know the performance and technical characteristics of this product, but he ignores one point, that is How to make your press conference attract more attention.

As the host, Li Yun, some of her ideas can be said to be complementary to Duan Yun, and Li Yun's thinking is relatively flexible. He thinks more about how to use this press conference to create something for the product itself. Topics and attention, so as to maximize the effect of publicity.

From this point of view, Li Yun's mind is very ingenious. Her previous work experience in Hong Kong not only improved her international vision and work ability, but also activated her business thinking. Duan Yun's strengths are technology and foresight Xianjue rarely thinks about fancy things, so the two of them will always form a strong complementarity when they partner.

"In addition, at this exhibition, I also prepared a lot of gifts, including cigars for men and desserts for women." Li Yun pondered for a while, and then said: "The other thing is that I think we are in the United States. If you want to quickly gain popularity and influence, you must cooperate with these media in the United States, and you can place advertisements on some well-known media, so that while promoting your products, you can also maintain a good relationship with local media in the United States, just like we did in It is the same as what we do in China, this investment cannot be less, the media is our pioneer..."

(End of this chapter)