Countercurrent 1982

Chapter 2008

In fact, the reason why Ruiyang proposed to give Duan Yun some national support is also related to the current domestic and international situation.

Since the early 90s, national pride has gradually increased. Chinese people have strong expectations for Chinese high-tech companies. They also hope that China can have top multinational companies like Sony, Microsoft, and IBM, which can be greatly improved. National pride and boost the morale of the whole people, so that they have more sense of identity with the party and the government, which is convenient for the social stability of the country.

On the other hand, the current private enterprises in China are developing more and more rapidly, and with the nationalization reform process that began in the early 90s, more and more state-owned enterprises have gradually become private enterprises through various equity reforms. As a result, private enterprises account for an increasing proportion of the domestic economy. Due to the rigid system of state-owned enterprises and the lack of aggressiveness of the management of many state-owned enterprises, the development of state-owned enterprises has been very slow in recent years, and Chinese state-owned enterprises have been expanding overseas very quickly. It is easy to arouse the vigilance of developed countries. They will set up more legal and policy thresholds, thereby hindering and reducing China's overseas investment. This makes the road for Chinese state-owned enterprises to enter overseas very bumpy. very limited.

In other words, the current state-owned enterprises, including the vast majority of private enterprises, are still just "hacks", without the strength and courage to participate in international competition. A few enterprises have also gone international, but basically they are in the In the most downstream industry, most of the profits are still controlled by European and American countries. To put it bluntly, they are just working for foreign manufacturers.

Relatively speaking, the vitality of Chinese private enterprises is generally higher than that of state-owned enterprises, and their business strategies are more flexible. Therefore, private enterprises are regarded as a stepping stone to enter the overseas market, using the most powerful electronic products in China and overseas enterprises directly. Competition will also help the country's top leaders to see the gap, and at the same time formulate relevant overseas expansion strategies and policies.

"I know you are now vigorously developing the American market, but American money is not easy to earn." Ruiyang pondered for a while, and then said: "Many large domestic companies have tried in the United States before, but none of them succeeded. The competitiveness of our country's products is too low, and we will not be able to catch up with others in the short term in terms of technology, so we can only beat the price, but in this case, the profit will be less, and some people just simply lose money and make money..."

When he said this, Ruiyang frowned slightly.

The more you are in a high position, the more you can see the gap between the current domestic enterprises and enterprises in developed countries. Economic issues can be said to be a focus of China's development since the reform and opening up, and expanding overseas markets is very important because of advanced technology and Equipment needs to be exchanged for foreign exchange. In the past, China could only sell resources such as cheap oil and minerals, but this way of earning foreign exchange is not suitable for long-term development, and China itself also needs these oils and minerals very much. .

"In fact, I personally feel that our country's development momentum in the past two years is very good. Sometimes there are still pains, but the overall trend is always moving forward." Duan Yun also said.

"The way you speak now sounds like a government leader." Ruiyang smiled when he heard this, and continued, "I want to know if you have any good strategies for entering the US market this time?"

Ruiyang knows that Duan Yun is a person with vision and a strong business acumen. In addition, judging from the situation in the past few years, Duan Yun is very forward-looking in terms of business layout, and the goals he set can basically be achieved in the end. This is simply a miracle, so in Ruiyang's view, Duan Yunji's entry into the US market must be a very clever and forward-looking strategy.

"The situation is like this. I had an interview with Sony's president Fukai Ota in Shenzhen before. He urgently needs to make huge profits in the Chinese market within a year or two, but he can't find a dealer who can meet the requirements. I also want to open up the American market here, and I also need a guide, so the two of us hit it off." Duan Yun paused, and then said: "Now we have signed an agency contract with Sony, and within two years we must guarantee Sony's profit in China has exceeded 6 million U.S. dollars, and if converted into RMB, it is about 50 billion or so..."

"So much!? Can your company guarantee Sony's profits in China?" Ruiyang asked in surprise.

For Sony Corporation, domestic consumers have been familiar with this brand as early as the early 80s. In addition, as early as the first year of reform and opening up in 1979, Sony's founder Akio Morita visited China for the first time and was well received by * **Interviewed; In December 1980, Sony officially entered the mainland of China, and the BJ office was established; In 12, Sony invented the 1981-inch floppy disk drive, which is still the standard configuration of PCs until now.

However, over the years, despite Sony’s great reputation, its sales in China are actually not high. Most of the main products purchased by domestic consumers are smuggled products from Hong Kong or some coastal cities. Some of them are purely imported, and the price is very high, which is not affordable by ordinary people. Therefore, in fact, Sony's annual sales in mainland China are much lower than other Japanese brands.

And to achieve a net profit of 6 million US dollars a year in China, no Japanese electronics company has ever achieved it before, including Toshiba, Hitachi, an old Japanese company that has been operating in the Chinese market for many years, and has never reached 6 million a year. The annual net profit, so Tianyin Group wants to help Sony achieve this wish, which seems a little unbelievable to Ruiyang.

"We have the largest product marketing network in China, and we have also established a set of our own after-sales and logistics network. In addition, Sony products themselves have strong brand and technical competitiveness. As long as the marketing methods follow up, 6 A profit of [-] million U.S. dollars should be realized.” Duan Yun smiled slightly, and continued: “We have also signed an agreement with Sony on the localization of products, and they will give us some technology and equipment, which is very important for our domestic introduction of technology and employment. It is very helpful, and for top international electronics companies like Sony, their management experience is also worth learning and learning from, so no matter from which point of view, this deal is very cost-effective.”

"It's really a good business... Then how did Sony help you in the US market?" Ruiyang asked with concern.

(End of this chapter)