Countercurrent 1982

Chapter 2086 Conceptual Products
"3500 yuan!?" Hearing this figure, Ruixue couldn't hold back her exclamation.

For ordinary people, 3500 yuan in this era is definitely a big number. Although domestic prices did have some inflation in 1995, the general price in the country is 3500 yuan a catty for pork, [-] cents for an egg, and the wages of ordinary workers for one month. It's only two or three hundred yuan, and [-] yuan is almost equivalent to a family's annual income.

Even for a spokesperson for the Ministry of Foreign Affairs like Ruixue, his monthly salary is about 650 yuan, plus bonuses and various benefits, about 1000 yuan, and his income is considered very high in China Yes, but if he wants to buy such a machine, he will need half a year's income.

Moreover, among the domestic home appliances at that time, the refrigerator, which was regarded as the three major items, cost more than 2000 yuan, and the color TV cost 3000 to 1 yuan. Such a small machine the size of a cigarette pack cost 3500 yuan, which is unbelievable.

All in all, with the current domestic consumption level, there are very few people who can afford this kind of small thing, and it is not like a household appliance such as a TV or a refrigerator, so the product at this price is actually It has far exceeded the current domestic consumption level.

"Can the cost be further reduced?" Duan Yun asked.

"It can definitely be compressed, but it is impossible to greatly reduce the cost in the short term." Ni Guangnan pondered for a while, and then said: "Unless some performance of the product is reduced, mainly the number of storage chips and the battery life of the machine, otherwise, At the cost price of current hardware, it is very difficult to do."

In fact, in order to reduce product costs, Ni Guangnan did think of a lot of ways and made some technical improvements, but the key problem is that the current high-performance flash memory chips are indeed very expensive, even the chips produced by Tianyin Group are the same. , In fact, the cost of any product that adopts new technology will not be low. Only after the product is upgraded, the original product cost can be greatly reduced. This is also a development rule of electronic products.

"Alright then." Hearing this, Duan Yun nodded.

In fact, Duan Yunyuan understands that the production of electronic products such as MP3 in this era will definitely be very expensive. The current rough estimate of the cost of the sample machine is 3500 yuan. Even in the early stage of mass production, before the relevant technology and quality control are not mature, The reduction in cost will not be too large. According to the experience of R&D and production of Tianyin Group in the past, after the sample is mass-produced, the cost can be reduced by about 20% in the first one or two months. This means that once the mass production of MP3 starts, the cost The price is around 3000 yuan.

But this is only the cost price, but the market sales price must be higher than this. The final price for consumers may reach more than 4000 yuan. This price is very amazing, almost equivalent to the price of two domestic refrigerators. There should be very few consumers who can afford MP3.

In fact, Duan Yun has already predicted this situation. As far as the current domestic consumption level is concerned, no matter how powerful Tianyin Group's brand is, how powerful its marketing methods and channels are, it will make Chinese people pay such a high price to buy an audio-visual product. It is obviously unrealistic. Another point is that the current domestic Internet has not been widely popularized. It is only connected to some key government departments and scientific research institutions in the country, and the transmission speed is still very slow. There is no way to download it as easily as it was in later generations. Songs, this actually greatly weakens the commercial value of MP3 in China.

Another point is that the brand strength of Tianyin Group is still not enough to be compared with international brands. For example, Japan’s Sony, Panasonic and other companies currently sell the latest Sony portable hall in China. MP1000 is much cheaper, and the storage capacity of 3 songs is only equivalent to four tapes. It has a performance advantage, but this advantage is not enough to make consumers willing to pay thousands of dollars more.

The last point is that for current domestic consumers, domestic brands are inferior to foreign brands, especially for young consumers, it is a very face-saving thing to be able to buy and use a Walkman like Sony, even if Tianyin Group No matter how good the Walkman is, people still like this internationally renowned brand.

However, this does not mean that this product cannot be sold or is worthless, because from the very beginning, Duan Yun did not plan to put this product into the domestic market first.

Even in the US market, MP3 may not be successful, but Duan Yun has his own ideas.

All the large multinational companies in the world, after establishing R&D projects for a period of time, will promote their "concept products" through various exhibitions and external channels. Such concept products will generally not be launched in a short period of time. The reason There are two main reasons for the early production. On the one hand, the concept product is used to test the market reaction through the media. If this product can really arouse the interest of most consumers, then they will speed up R&D investment and mass production. Let the concept product become a mature product in the shortest time, so as to make it a new profit growth point.

On the other hand, this kind of "concept product" is used to demonstrate the company's research and development capabilities and technical strength to ensure its position in the entire industry. This is very important for the establishment and consolidation of brand image. Attracting the attention of more media and consumers can be regarded as a high-end advertising behavior, and can also gain the respect of peers.

For Duan Yun, the U.S. market is the top priority of his next development plan, but Tianyin Group’s popularity in the U.S. is very low, and he also needs to release some innovative and technologically advanced products to expand his presence in the U.S. Moreover, the registration of patented technology related to this product has been carried out synchronously around the world as early as two months ago, so I am not worried that other technology companies will imitate this product.

"Manager Duan, I feel that this product is indeed better than other products of the same type, but the cost price is too expensive, and the sales may not be very optimistic." Ni Guangnan said.

In fact, when developing and manufacturing this product, although Ni Guangnan was very optimistic about the future development of this technology, judging from the current actual situation, it is almost impossible to achieve success in the market, but because Duan Yun insisted on To make this product, so he can only do it according to Duan Yun.

As for his saying that the sales may not be very optimistic, he is actually very euphemistic, because he feels that such a price is doomed for this product to fail.

"You just need to continue to improve this product. As for the issue of product sales, you don't have to worry about it." Duan Yun said lightly.

(End of this chapter)