Countercurrent 1982

Chapter 2087 Digital Revolution
Academician Ni Guangnan is a top expert in technology research and development, but his talent in business is very limited.

Many of Duan Yun's business practices are more avant-garde and bold, because he has foresight and is good at taking advantage of the situation. Some methods are conspiracy in the business world, and some are conspiracy. Sometimes it is very difficult for others to understand. It's a normal thing, because if many people can understand Duan Yun's mind, then he won't be called a business genius.

In fact, when making the MP3 product, Ni Guangnan was still very interested in the technical innovation of this product, but the cost after making it still surprised him, and then relied on his common sense concept, It was immediately concluded that this product was destined to be impossible to sell well.

It cannot be said that Ni Guangnan is wrong to think so, because he is not as foresighted as Duan Yun, and he only makes judgments based on the most basic common sense he has mastered. He does not know that Duan Yun intends to use this product in addition to making money. What other purpose would there be.

In fact, by the mid-90s, major historical changes had taken place in the technological world. Now, on the one hand, with the popularization of the Internet, the Internet economy began to rise rapidly, including the famous giants such as Google and Amazon in the future. Started and developed.

On the other hand, in the field of microelectronics technology, digital technology has gradually replaced analog technology and has become the mainstream of future electronic products. Duan Yun is still very familiar with this technological change in the world.

Duan Yun wants to sell electronic products in the United States. In fact, the biggest competitors are not American companies, but Japanese multinational giants, including Sony, Toshiba, Panasonic and other Japanese multinational technology companies. They have already developed and cultivated in the field of analog technology. For decades, it has achieved a global leading position, and such a dominant position is difficult to shake, and even American companies cannot compete with it.

But in the previous life, the United States did not compete with Japan in terms of analog technology. Instead, it chose to find another way and shifted its focus to digital technology. It achieved great success in the following years and finally defeated its powerful Japanese opponent.

It is not that Japanese companies have not noticed the current development and progress in the field of digital technology, but Japanese companies do not pay much attention to digital technology. Overtaking on a curve caused Japan’s electronic products to gradually go downhill. In terms of high-end electronic products, companies such as Apple surpassed them. In the low-end field, after entering 2000, Chinese products also took away Many orders from Japanese companies were received, and Japanese companies eventually lost their dominance in the microelectronics industry.

Therefore, Duan Yun's strategic thinking is very clear, that is to vigorously develop digital technology products, and only in this way can he win a competitive advantage over the Japanese electronics industry.

It is long-term and difficult to establish a commercial advantage in any industry. It requires technical accumulation to achieve solid accumulation. Some products are high-volume products, and profits can be seen in a short period of time when they are put on the market. Any successful company has its own The best-selling products are also the same for Tianyin Group, just like the VCD and learning machines that are currently selling hotly, technically speaking, the technical difficulty of these two products is not high, not to mention high-tech products, but very It is popular with consumers because of its cost performance.

Another product, which represents the development direction and future of a company, may not be accepted by consumers in the early stage, but decision makers are optimistic about the long-term benefits of this product. This product can determine the focus of a company's research and development. It plays a guiding role in the company's resource allocation, and the MP3 that has been developed now is actually such a product.

"I understand." Ni Guangnan said.

Ni Guangnan can refuse to admit defeat technically, but in terms of business operations, he knows that there is a huge gap between himself and Duan Yun, and being able to be the number one private enterprise has proved Duan Yun's vision and decision-making power.

Later, Duan Yun talked with Ni Guangnan about the future upgrade and improvement plan of this MP3, and then you Guangnan left Duan Yun's office.

"Can I have a look at this machine?" Ruixue asked with interest after seeing Ni Guangnan leave.

"Why are you being polite to me?" Duan Yun smiled slightly, and then said: "Just play with it, if you are interested, I will give it to you."

"No, no, no, I don't dare to ask for such an expensive thing." Ruixue shook her head, and then said: "It costs more than 500 yuan, and I need several months' salary to afford it. Besides, this is a sample Machine, if you give it to me, can you still test the product?"

"You don't think you only made such a sample machine?" Duan Yun smiled, and then said: "Besides, I didn't give it to you for nothing, I still need your user feedback, talk about your opinion of this machine The experience of using the product, and give me some opinions, in fact, let you be a test user, and I have to pay you instead.”

"You said that when you gave things to my house before." Rui Xue also smiled, only to hear her continue: "Since you said that, then I will accept it. In fact, I have always been very interested in these little things. Then It seems that especially the products made by your company are really good. The Walkman and DVD products you gave us before are really good, especially the DVD. It feels much better than the VCD I used before. , it was just a little less, and there was no place to buy it..."

Ruixue is not that kind of hypocritical girl, and she can accept what Duan Yun gave her. In fact, this in itself shows that Ruixue really likes him, and admits the relationship between the two. If it is someone he is not familiar with or does not like Give her a gift, she won't even look at it.

Moreover, over the years, Duanyun has given Ruijia many new products produced by its own company, including the earliest Walkman, repeater and learning machine. Each product has brought a lot of fun to the Ruixue brothers and sisters and has become a part of their past. A happy memory, so much so that the two brothers and sisters are even full of expectations for what kind of new products Tianyin Group will launch.

"Hahaha." Duan Yun laughed and said, "That's easy to say. I'll give you a batch of DVDs later. Besides, you can tell me what movies you want to watch."

As for Duan Yun, things that cost thousands of dollars are nothing to him, and of course he will be very happy if the girl he loves likes the things he gives.

(End of this chapter)