Countercurrent 1982

Chapter 2150 Shenzhen Miracle
For Joyle and his team, this is not the first visit to China. As early as four years ago, Joyle came to China. His first stop was BJ, and then he went to Qingdao, Shandong , Started the investigation of Haier Group.

In China's home appliance industry, Haier's internationalization process is undoubtedly at the forefront. Haier Group developed product diversification on the basis of Qingdao Refrigerator General Factory, which was established in 1984 by introducing the production technology of Liebherr refrigerators from Germany. , a large-scale national enterprise with large-scale operation and internationalized market.Haier is the only home appliance brand among the first batch of ten well-known trademarks announced in China.

For Chinese people in the 90s, Haier was undoubtedly the pride of a national brand. It was the first Chinese company to set up a joint venture factory in the United States, and its sales performance was very good. It can be said to be the number one among domestic home appliance companies.

In addition, the Haier Group in the previous life has also achieved many achievements that the Chinese people are proud of.

In 1997, the US "Home Appliances" magazine announced that it was the fastest-growing home appliance company in the world, and Haier surpassed GE, Siemens and other world famous brands and ranked first.

On March 1998, 3, Zhang Ruimin, President of Haier Group, was invited to the lecture hall of Harvard University, and the case of “Haier Culture Activates Shocked Fish” was officially included in the teaching materials of Harvard University, marking that Haier has truly entered the world.

On November 1998, 11, the British "Financial Times" reported that Haier ranked seventh in the evaluation of the most reputable companies in the Asia-Pacific region, and it was the only Chinese company that entered the top ten.

All of these prove that Chinese manufacturing can gain a foothold overseas, and Best Buy, the largest distributor of electronic products in the United States, established a cooperative relationship with Haier as early as four years ago.

But generally speaking, Haier Group's products are definitely not as technologically advanced as Tianyin Group. Tianyin Group's products can basically be localized, especially in terms of chips. It is the only electronics company in China that can produce mid-to-high-end chips. , and Haier first introduced German technology, and later introduced some related product technologies and key components from Japan and the United States. The market has good competitiveness, which is also the key to their business success.

The trip to China four years ago left a deep impression on Joyle, because before that, all team members, including Joyle, had the impression that China was still an agricultural country with basically no advanced technology. They are high-tech enterprises, but when they saw the modern and brand-new industrial park in Qingdao, a beautiful coastal city, they had a new understanding of China's industrial development, and after a few days of visits, they saw the huge potential of Haier Group, So after returning to the United States, Joyle gave a detailed report to the company's top management, and quickly signed a long-term supply contract with Haier Group.

Another very interesting thing is that Tianyin Group is far stronger than Haier Group in terms of scale and technical strength in China, but overseas, it is not as famous as Haier Group. The main reason for this is that Haier Group wants to It was earlier than Tianyin Group to enter the overseas market on a large scale, and Haier Group has cooperated with some American home appliance companies, so its popularity in the United States is naturally greater than that of Tianyin Group.

Joyle only learned of a company called Tianyin Group in China in the last year, but he came to Shenzhen this time to visit. From the bottom of his heart, he thinks that this is a Chinese company similar to the Haier Group. It may not be as good as Haier Group, but after he really came to Shenzhen, he immediately felt something unusual.

First of all, when entering the urban area of ​​SZ, Joyle pedestrians were immediately shocked by the sight of tall buildings and endless traffic. They never thought that a small city in southern China would be so prosperous. In fact, after the reform Open for more than ten years, Shenzhen's infrastructure has reached a very high level, and it is definitely ranked high in China, because it was only a small fishing village at first, unlike BJ, Shanghai, and Qingdao, which have such a strong historical heritage , so all the buildings here are brand new, and full of sense of technology, so from the first impression of the city, it looks very modern.

Even in the eyes of Joyle and others, the city of Shenzhen is already more prosperous and advanced than most cities in the United States. High-rise buildings of tens of meters and hundreds of meters can be seen everywhere, and the clothes of passers-by are also very fashionable. People say that it is completely in line with international standards, and there are even many high-end imported cars on the road.

Living in a luxurious suite on the top floor of the Shanghai Hotel, the most luxurious five-star hotel in Shenzhen, watching the bright neon night scene outside the window, Joyle began to become thoughtful.

After resting in Shenzhen for a day and two nights, Duan Yun personally drove Joyle and his party to his Shenzhen office and started their visit to Tianyin Group.

Seeing the clean and beautiful Tianyin Group's electronics factory area that can't be seen at a glance, Joyle felt shocked again, and what made him feel even more unbelievable was yet to come.

"This is the VCD integrated circuit board produced by our company. Now it has basically realized automation. There are currently only 30 people in the entire production workshop. The four automated production lines managed by them can produce more than 2 VCD integrated circuit boards every day. At the same time, they also produce The circuit boards of some other electronic products of our group company." In the production workshop, Duan Yun smiled and told Joyle and his team about the current production situation of their own factory.

"2 VCD circuit boards a day..." Hearing the figure Duan Yun said, Joyle was taken aback, and then asked: "Is this VCD the same product as the DVD you are currently selling in the United States? "

"Actually, these are two completely different products." Duan Yun smiled slightly, and continued: "You can regard DVD as an upgraded product of VCD. DVD is no matter in terms of product performance, clarity of picture quality, and sound quality. From the point of view, they are far better than VCD, but VCD is relatively cheap, so it is more suitable for our current domestic market. Every year, the sales volume of VCD of our group company is about one million units, and this year it is likely to exceed 300 million units. Sales volume can be regarded as the most important flagship product of our company at present.”

"Um." Hearing this, not only Joyle, but also the Best Buy team members who followed behind him were also taken aback.

You must know that the sales volume of 300 million units a year is an astonishing number for any electronic product. If such a product can have such a sales volume in the United States, the profit will definitely be quite astonishing.

(End of this chapter)