Countercurrent 1982

Chapter 2207 Galke

In mid-November, General Manager of BSH China Branch, Geerke, and some accompanying staff came to Shenzhen and met with Duan Yun at the headquarters of Tianyin Group.

Geerke has not been in China for a long time, and currently he is mainly working in the Nanjing headquarters, and China has left a very deep impression on him, especially the Nanjing where he lives is a very beautiful city. In his spare time, he almost travels all over the world. Visited all the neighborhoods of the city and marveled at how much China has changed over the years.

As the largest seller of home appliances in Europe, BSH has always wanted to expand overseas markets, especially the Southeast Asian market. Although South Korea and Japan are the two most economically developed countries in East Asia in terms of economy and consumption capacity, this The internal markets of the two countries are relatively closed, and there is no preferential policy for foreign manufacturers, and as far as their own people are concerned, they are more respectful of their own products. This is also a sense of national pride, but for foreign businessmen, it is Not so friendly.

Therefore, after feeling that it was very difficult to open up the markets of Japan and South Korea, BSH began to adjust its strategy and shifted the focus of market expansion to China. Judging from the development of the past few years, although the sales volume is not high, it is in the It is increasing year by year, which is a very good sign for BSH.

Before Geerke came to Shenzhen this time, he conducted some research on Duan Yun and Tianyin Group. He was surprised to find that this Chinese company was very different from other companies he had closed in the past. In his view, Tianjin Group should be the most powerful technology company in mainland China, and it is also the most likely to develop into a multinational giant. It operates a variety of product projects and has mastered a large number of core technologies. Compared with the leading ones, it is hard to believe that this is a Chinese private enterprise.

Moreover, Geerke himself has a very high evaluation of Duan Yun. In his opinion, this Chinese, who is only in his 30s, is simply a rare business genius who can achieve success from a small enterprise with an investment of hundreds of thousands. China is the strongest, and such a business manager can be called a legend. In Europe, America and other countries, he is definitely the second person like Bill Gates.

So at the moment when he saw Duan Yun, Gail Crick walked up quickly with a smile on his face, his words full of respect.

"Mr. Geilke, you are welcome to visit our group company. In fact, I know you very well about Bosch Electric." After Duan Yun and Galke sat down face to face, they said with a smile: "Back then I was the first The destination of my first trip abroad was your hometown Germany. At that time, the Cold War was not over yet. My destination at that time was West Berlin. That trip to Germany left a deep impression on me, and then I went to Germany for the second time Interview, passing through Munich, I remember that the headquarters of Bosch Electric is in Munich, the headquarters building is very beautiful, I still have a clear memory..."

For BSH Electric, Duan Yun does have a certain impression, because when he first set up a research and development center in Europe, he had a cooperation with the University of Munich. Up to now, the University of Munich still has a laboratory funded by Tianyin Group. This laboratory currently has research There are 30 staff members, two of whom are Ph.Ds as project leaders, and the rest are master students from the University of Munich. Currently, they are mainly engaged in the research and development of automotive software.

In fact, over the years, Duan Yun has not increased investment in European R&D centers. One of the main reasons is that compared with the United States, the current degree of openness in Europe is not high. European countries are relatively closed, and Most of the best talents in Europe flow to the United States. With the same amount of money, it is easier to find very good talents in the United States. There is still a gap in terms of cost performance.

The reason why Duan Yun funded the establishment of a studio in Europe is mainly to obtain better European localization of products and pave the way for products to enter the European market. However, the research and development of core technologies is still based on the Silicon Valley R&D Center in the United States. .

"Unexpectedly, Mr. Duan has been to Germany, which is my hometown." Hearing what Duan Yun said, Geerke was a little excited, and he continued: "If there is a chance in the future, I hope Mr. Duan can come to us again. If you are traveling in Germany, I will arrange someone to receive you in person."

"There is no problem with this. In fact, I also have a friend in Germany. When I worked in the first domestic company more than ten years ago, I established a good friendship with one of your German engineers. He also invited me to Germany as a guest. But I haven’t visited him in these years.” Duan Yun smiled slightly, and continued: “So if I can spare time, I’d still like to visit Germany again.”

"That's great."

"Mr. Geerke, as far as I know, you Bosch Electric have been in China for several years. I don't know how your business is doing now?" Duan Yun asked.

"China has developed rapidly in recent years, and our company has also achieved good results, but generally speaking, it is still in an initial stage of development. Although the sales volume is not high, it is increasing year by year." Geerke said.

What Geerke said is indeed true. Bosch Electric is still in a preliminary stage of development in China. The reason is very simple, that is, in the middle and low-end market, European and American electrical appliances are not very competitive. The market is mainly occupied by domestic and Japanese companies, and BSH has a relatively high status in China, which belongs to high-end electronic products. Given that the consumption power of Chinese people is generally not high, the sales volume of products represented by BSH will naturally not increase.

"In fact, your company has done a very good job. It is because our current domestic consumption capacity for high-end products is limited, so it is difficult to increase sales. This is also a very normal thing." Duan Yun paused, and then said: "For your I think the products represented by the company are very good, especially some high-end kitchen appliances, which I also use at home.”

"That's our honor." Hearing what Duan Yun said, Gailke smiled, and then said: "Mr. Duan, the year before last, our company noticed the DVD player you developed at the exhibition. , after testing, I think this is a very good product, but I don't understand one thing, why are you not managing sales of such a good product?"

"Hehe, we did this entirely out of commercial considerations. DVD is indeed a very good product, but its cost and price are much higher than our current domestic best-selling VCD, and we launched two products at the same time. These two players must have influenced each other, so before the sales of VCDs show a significant decline, I am going to let this product test the waters in overseas markets."

(End of this chapter)