Countercurrent 1982

Chapter 2208 OEM Products
"So that's how it is." Hearing what Duan Yun said, Geerke suddenly realized.

"From the current situation, DVD sales in the United States are very good. So far this year, we have received orders for more than 30 units, and there will be many more orders in the future." Duan Yun smiled slightly, and then said: "For It took us a lot of time, money and manpower to open up the North American market, but all in all, the product itself is very good, which is why we have achieved such impressive sales in North America.”

"It is indeed a very good product." Geerke nodded and said, "But I would like to ask Mr. Duan, are you going to sell this DVD to Europe?"

"Of course I want to sell to Europe." Duan Yun smiled and said: "As a businessman, I naturally hope to sell as many products as possible. Whether it is in mainland China, Asia, the United States or Europe, I am actively Opened up market, since Mr. Geerke has mentioned this topic, I would like to hear your good opinion?"

In fact, Duan Yun has known for a long time that when Geerke visited Tianyin Group this time, he must have taken a fancy to one of his products. It mainly focuses on European brands, but it also has relatively in-depth cooperation with some outstanding international electrical appliances companies.

It's not that Duan Yun has never thought about opening up the European market. It's just that a few years ago, the European Union had not yet been established, and each small country in Europe had its own market access rules. If Duan Yu wanted to sell his products to Europe Dozens of countries are very difficult and cumbersome. First of all, according to the different situations of these European countries, different revisions must be made in terms of products. Only in this way can products pass the product review and obtain an access certificate.

Although the European Union was established at the end of 1993, there were only six founding member states at that time, and many related rules and regulations were not perfected. Even though there have been many improvements and more and more member states, but in In terms of foreign commodity access, it is not friendly to countries other than the EU, which makes it impossible for Tianjin Group's products to easily enter the EU market.

Relatively speaking, it is much easier to develop the US market. Although the US market is more competitive, it is indeed much more open than Europe, and the market size is larger than dozens of European countries combined. Therefore, the US market is the most attractive overseas market for Chinese companies.

However, although it is relatively difficult to develop the European market, it is not impossible to sell products to all European countries. For Chinese companies to enter the European market, they must find a good agent in Europe. strength, then the plan to enter the European market will get twice the result with half the effort.

Although BSH also sells electronic products in the Chinese market, its main business is still in Europe. It is currently the largest electrical appliance distributor in Europe. Its headquarter is located in Germany, and it has its own branches and corresponding offices in all European countries. The marketing network is quite large in scale and volume.

So Geerke took the initiative to visit Tianyin Group this time, and Duan Yun guessed his intentions. It just made you Duan Yun think that BSH would be very interested in his VCD, after all, this product is in mainland China. It sold very well, but it didn't occur to Geelke to have a stronger interest in DVD.

"We are very interested in the DVD produced by your company. If you do not have an agent in Europe, you can choose to cooperate with us. In Europe, we are the best seller of home appliances, allowing you to enter at the lowest cost. European market, while obtaining the maximum benefits, this is our commitment to our partners all the time." Geelke said.

"Of course you want to sell DVDs to Europe, no problem!" Duan Yun replied bluntly, and continued, "If possible, we can sign the contract today."

For Duan Yun, Geerke's proposal was in line with Duan Yun's wishes. Since it is difficult for him to develop the European market, finding an excellent agent is the only option. In this regard, BSH is undoubtedly the best s Choice.

"Mr. Duan, it's actually like this. We want to obtain the authorization of your DVD patent. The product can also be produced in China, but we won't use your Tianyin Group's brand." Galke glanced at Duan Yun and said.

"Do you want to make OEM products?" Duan Yun was stunned when he heard this.

The so-called OEM products are products produced by other manufacturers, and after passing the quality inspection of their own manufacturers, they are then pasted with their own brand signs. This is actually a relatively common way of international cooperation.

The advantage of doing this is that it can greatly save the time and cost of publicity and distribution of products entering other countries' markets, and at the same time can obtain a certain stable market share.

In fact, most of the products sold by Chinese companies to Europe and the world are OEM products of this kind. Some will use their own technology to find Chinese companies to manufacture, and then put their own brand labels on them for sale abroad. Another way is to obtain the authorization of other manufacturers' products, conduct OEM production in mainland China or other enterprises, and then finally sell them to developed countries.

However, the profit of this kind of OEM products is quite meager for domestic OEM companies in China, even less than 3% of the final sales price of the entire product. This is the consequence of no independent brand and lack of core product technology.

According to Duan Yun's idea, if Bosch Electric is willing to sell Tianyin DVD in Europe as an agent, it is definitely the best option. This brand is brought to Europe, so that Chinese brands are well-known by European users.

But nothing is perfect in this world, and Bosch Electric is also very shrewd in its calculations. They have their own agency holding brands, and they are definitely unwilling to make wedding dresses for other companies. Moreover, Tianyin Electric is developing rapidly in mainland China. It has also begun to vigorously expand overseas markets. To a certain extent, some brands represented by Telling Group and BSH are in competition, so it is even more impossible for BSH to help Telling Group promote their brands.

But since Bosch Electronics would definitely not act as an agent for Tianyin Group's brand, and they were only willing to purchase patent authorizations, it was impossible for Duan Yun to take advantage of the other party, and he also had his own conditions.

"Yes, in fact, this is also the way we have always cooperated with many other outstanding companies in the world." Galke said with a smile.

(End of this chapter)