Countercurrent 1982

Chapter 2209 Huge spread
"Product patent licensing is also possible. In the past, Tianyin Group has also licensed its product patents to foreign companies, and achieved very good results." Duan Yun smiled slightly, and then said: "Then you want to buy out the company at once. Is the overseas patent licensing of our DVD products still based on product sales?"

The so-called buyout of overseas patent authorization means that after giving you a one-time patent fee, you can permanently obtain overseas patent authorization from certain countries. This is easy to understand.

For the patentee, the user fee can be obtained at one time, and the economic interests are effectively guaranteed.Even if the licensee cannot realize economic benefits, it will not be affected.However, if the licensee implements its patented technology with good benefits and huge profits, the patentee cannot share it. What's more, when determining the total amount of royalties, its value may not be found and the valuation is low, and its interests will be lost. larger.

For the licensee, although after the one-time payment, all future profits belong to himself, but the licensee pays the usage fee before the unrealized profit, and the licensee is under greater economic pressure.In addition, because the patent implementation has certain risks, if it fails to produce certain benefits, the licensee will lose a lot of investment, and the patentee has already obtained the royalties, so he no longer shares the risk with him, and may no longer care about being licensed. Licensor's production and operation.

Therefore, the one-time settlement is disadvantageous to the licensee and should not be adopted under normal circumstances.

However, DVD is a best-selling product that has been tested by the market, and its sales in the United States are very impressive. If the marketing method is appropriate, it is also very sure to achieve commercial success in Europe. Therefore, a one-time payment for patent authorization is undoubtedly the best option for BSH. Without taking large commercial risks, once and for all, you can enjoy the economic benefits brought by DVD for a long time in the future.

As for the other commission payment, it is actually a commission based on the sales volume. For example, every time a DVD is sold in Europe, Telling Group can extract a certain amount of patent fees from it. The more popular the product, the higher the commission ratio. Big, if the product is unsalable, the profit of the patent side will naturally be very little, or even no profit.

Of course, as an electronic product such as DVD that has been successful in the United States, it is represented in Europe by the largest electrical appliance distributor in Europe such as Bosch Electric. Hot sale, but in the long run, it will definitely exceed the patent fee for one-time authorization.

"Our company would like to pay the patent licensing fee for DVD in the European market in one lump sum. If possible, Mr. Duan, please give us a rough quotation now." Galke said with a smile.

"If it's a one-time European patent authorization, I want this number." Duan Yun said, stretching out four fingers.

"400 million US dollars?" Geilke was taken aback when he saw this, and then said, "This price is a little high, but we can accept it."

"Don't get me wrong, it's not $400 million, it's $4 million." Duan Yun said with a slight smile.

"4 million US dollars!?" At this moment, Geerke almost jumped up from the stool, then shook his head and said, "This is impossible! This price is too exaggerated, Mr. Duan, are you kidding me!?"

Galke never thought that Duan Yun would quote a price of 4 million US dollars. In his opinion, it was simply too exaggerated and outrageous.

In fact, before coming to Telling Group this time, the highest reserve price for the European patent authorization of this DVD product by Geerke and BSH executives was more than 1000 million U.S. dollars, and in their view, the patent authorization fee of more than 1000 U.S. dollars Buying a patent from a Chinese company is already a "gift".

The reason why they have such a mentality is that in essence, it is still a kind of discrimination against Chinese companies and even China's technology industry.

For a long time, the mainland of China has been a dumping ground for obsolete technologies and equipment from developed countries in Europe and the United States. This situation has always existed from the beginning of the reform and opening up in the 80s to the present. Therefore, products from developed countries in Europe and the United States have been invested in the Chinese market. They are 1~2 generations behind similar foreign products in terms of technology. In addition, most of China's overseas products are cheap products with very low technological added value, so that Chinese products have become synonymous with cheap and inferior abroad.

So one's own products can be purchased by foreign countries for patents. For the current Chinese companies, this can be said to be a very honor worth showing off. It will even be reported by many domestic media, and the narrative has become the pride of China's related industries. For this One point, Gaelke, who has been working in China for more than a year, still understands the psychology of the Chinese people, and he also believes that Telling Group should be very honored that Bosch Electric has purchased the patents of Telling Group.

But what Galke didn't know was that for other domestic companies, they might really regard it as a kind of glory, and they could fully accept the offer of 1000 million US dollars, but for Duan Yun's Tianyin Group , the patent quotation of 1000 million US dollars is not worth mentioning for the DVD product, he simply didn't pay attention to it, and for Duan Yun, he no longer needs those so-called honors to improve his own reputation in China. Brand awareness, because as early as more than ten years ago, he and Tianyin Electronics had become well-known brands in China, and the degree of fame and admiration in China has almost reached a level that is difficult to increase.

"I never joke when I talk about business. Maybe you think this price is too high, but to me, this is already the reserve price." Duan Yun raised his brows, and then said: "I can tell you the truth, at present The number of DVD orders sold by our company in the United States has reached 37 units, and this number is still increasing rapidly. The top three electrical appliance distributors in the United States, including Best Buy, have established cooperative relations with our company. By the end of this year, we will The sales volume of the DVD produced in the United States can exceed 50 units, and the average profit of each unit is about 80-100 US dollars. Just selling a single product, we will make a profit of about 4000-5000 million US dollars. In addition, DVD The sales of optical discs are also a very lucrative income. Although we can earn up to 2~3 dollars per disc, the sales volume is very huge, and it can even completely surpass the profit of DVD stand-alone itself. Although the European market is not as good as the United States now market, but the difference is not too big, so the patent licensing fee of 4 million U.S. dollars will actually have a lot of profit margins in the future, which I believe your company should be able to calculate."

Geerke was very shrewd in his calculations, but Duan Yun was obviously not stupider than him. Since he wanted to take advantage of the low price, Duan Yun could also open his mouth.

(End of this chapter)