Countercurrent 1982

Chapter 2259 Friends

In June, Duan Yun received another order from Europe, but this time it was not from BSH, but from the European branch of Tianyin Group.

A few months ago, Li Yun went to Europe and started her investigation of EU countries.

In 1997, the number of EU member states had increased to 15, namely Italy, Germany, France, the Netherlands, Belgium, Luxembourg, Denmark, Ireland, the United Kingdom, Greece, Spain, Portugal, Austria, Finland, and Sweden.

The European Union at this time is ambitious. On the one hand, their economy is highly developed. With the help of the US market, the per capita income of each member country is among the best in the world. Relatively poor Eastern European countries, so the gold content of the EU during this period is very high. Although the overall consumption power is not as good as that of the United States, the difference is not too big. In addition, in terms of quality of life, European countries are also significantly better than the United States. .

In the first week of Li Yun's entry into Germany, she quickly used the authorization Duan Yun gave him to complete the registration of Tianyin's German branch, and quickly started the initial operation of the company.

At present, among the employees of the German branch, seven core backbones are all from Tianyin Group, and four are transferred from the original American branch to be in charge of financial and market analysis. In addition, 15 local German employees have been recruited, including Ordinary clerk positions, two managers who have many years of experience in other European companies, and some translators who are good at German, French, and Portuguese, the composition of the staff is very reasonable.

Li Yun herself does not need an interpreter, but she needs some guides. There are many new recruits. There are two women who have worked in European multinational business before. They are familiar with European countries, so Li Yun is visiting Europe this time. The two German female employees became her personal assistants.

Compared with the work in the United States, the market situation in Europe is more complicated, but the work experience accumulated in the past has made her handle everything with ease, so in the second week of coming to Europe, she will fax, I sent a work report to Duan Yun. The content of the report is mainly about the general situation of the electrical appliances market in the three most developed countries in the European Union, Britain, France, and Germany, including the electrical appliances brands most recognized by the European people, and the top ten best-selling electronic products. The preferences of European consumers and the situation of major distributors in various countries, the whole report is very detailed and clear, which allows Duan Yun to quickly get a general understanding of some situations in the European market.

In addition, Li Yun also had frequent social contacts with some Chinese businessmen doing business in Europe, including wealthy businessmen from Taiwan and Hong Kong doing business in Europe. From these Chinese businessmen, Li Yun also gained a lot of valuable She has business experience, which will be very helpful for her next work.

Generally speaking, the current business environment in Europe is generally good, but European dealers are not friendly to Chinese companies. In most cases, when Li Yun contacts local dealers, she can more or less It is less likely to feel a kind of discrimination and disdain from the other side for companies in mainland China. Although they may be polite on the surface, they can always hear more or less prejudice in their words.

Li Yun is also used to this, and she doesn't take it seriously. When she was exploring the market in the United States, she often encountered other parties who showed more or less arrogance when they heard that they were Chinese companies. As for the underlying reason It's also very simple, that is, China's industrial and electronic companies are indeed very backward, and there are basically no Chinese brands that can be recognized by European and American consumers. Most of the products sold to Europe and the United States are indeed of poor quality, so people look down on you. There is no reason.

However, in Li Yun's view, the attitude of the other party can be completely ignored, because business is all about strength, and when one's products are indeed profitable in the market, then one can still get a large number of orders.

So when Li Yun showed the DVD and MP3 products produced by Tianyin Group, it really shocked these European distributors, especially DVD, which has achieved great success in the American market. It is produced in China, and there is a Chinese company that firmly grasps its core patent rights. This kind of thing seems unbelievable to Europeans and Americans. and other enterprises leading the high-tech electronics industry.

Li Yun is very clear about Duan Yun's core goal in arranging her to work in Europe, that is, in addition to cooperating with Bosch Electric, the most influential electrical appliance dealer in Europe, but also to open up more sales in the European market. On the one hand, it can get rid of the heavy dependence on a single distributor, on the other hand, it can make its products cover the European market in a deeper level.

So Li Yun visited the headquarters of BSH in the first week in Europe, where Li Yun was warmly received, and the two sides agreed to keep in touch regularly to establish a long-term and stable cooperative relationship.

Even in order to express the importance he attached to Bosch Electric, Duan Yun set up Tianyin Branch’s headquarters in Germany just one street away from Bosch Electric, where Li Yun rented a modern office building, and in the branch On the day of the company's listing, BSH also sent a special person to attend the ceremony, which shows how much he attaches importance to Tianyin Group, a Chinese partner.

In the following month, Li Yun took her assistants to France, the United Kingdom and Italy, the three largest economies in the European Union. Her footprints appeared in major department stores, and she also met with some old friends for dinner and chat.

These old friends of Li Yun are actually some European businessmen she met in Hong Kong a few years ago. At that time, Tianyin Group sold a lot of single-chip microcomputers and various parts to Europe through the Hong Kong branch, and Hong Kong has always been home to European and American businessmen. It is a necessary stop on the way to Asia, so after Li Yun came to Europe this time, meeting with these businessmen she met in Hong Kong in the past has become one of her schedules for visiting Europe.

With the help of these old customers and contacts, Li Yun quickly built up her own distribution network in Europe in a short period of time, but this time the products changed from single-chip microcomputers to DVDs and MP3s. Because the product itself has been successful in the US market, it also laid the most important foundation for the subsequent success in the European market.

(End of this chapter)