Countercurrent 1982

The success of Li Yun in the European market is frequent, which makes Duan Yun very happy. He never thought that this time Li Yun only used it for a few months to initially open the European market. It took a year to gain a firm foothold, and the cycle was greatly shortened.

In fact, today's audio electronics has already gained a certain reputation in the field of international electronic products. The reason is that DVDs are very popular in the American market, so this has attracted the attention of some professional media in the United States. After the investigation and reports, Tianyin Group, as a special enterprise in China, has appeared in many reports on the international electronics industry. Americans commented on this enterprise as "a cutting-edge technology from red China", except for DVDs. , also made a very detailed report on the mp3 product.

The media in the United States can be said to have the greatest influence in the world, so when a product sells well in the United States, it will soon attract the attention of the whole world, and Tianyin Group's DVD is no exception. It is precisely because of this that Li Yuncai has achieved rapid success in Europe, and last month, it got another 14 DVD orders in one go.

It is also worth noting that with the emergence of DVD, global audio-visual entertainment electronic products are changing from the era of analog circuits to the era of digital electronics, and this also means that Japanese electronic products, which have dominated the European and American markets for decades, are beginning to decline.

It can be said that the current Japanese companies have very strong advantages in the field of electronic products, and even in some product fields, they have almost achieved the ultimate, such as Walkmans, you can see The very complex and precise circuits inside, not only the electronic part, but also the precision and detail of the mechanical part are also amazing. Coupled with a strong product control system, Japanese electronic products have very strong market competitiveness in the global market. And this advantage has been maintained for decades.

Tianyin Group has been established for more than ten years, and has been developing with the aim of product excellence. The quality and technological content of products have been continuously improved, but until now, in the manufacture of electronic products in related fields, it is still somewhat different from Japanese companies. There is not a small gap, especially in the processing of precision parts, the gap is particularly obvious.

However, in the commercial field, choosing the right product development route is far more important than pursuing the ultimate product. In the previous life, American companies relied on digital products to overtake and beat a large number of Japanese counterparts. Enterprises, so that the Japanese who were obsessed with analog circuits eventually went into business decline.

In fact, Tianyin Group's biggest overseas competitors are Japanese companies, but in general, Duan Yun competes with Japanese companies and also cooperates. Through the formal cooperation before, Duan Yun successfully obtained the technical patent of liquid crystal display, and this The technology has been applied to a variety of products of Tianyin Group, which has brought huge profits.

As early as the end of last year, the R&D department of Tianyin Group had successfully produced the first domestic LCD TV. The maximum size of this LCD TV can reach 34 inches, and the color and definition are very good. An international advanced level, but due to cost reasons, this color TV cannot be mass-produced for the time being, and it is only temporarily used as the company's technical reserve.

In fact, Tianyin Group currently does not have a corresponding production line to produce this LCD color TV. The reason for research and development is that, on the one hand, LCD is a technology that will be popularized in the future. Duan Yun needs to invest relevant funds and manpower Doing continuous research and development work, another aspect is that Duan Yun has his own development vision for the future Tianyin Group, which will change from the original electronic product manufacturer to a technology licensor.

For the future Tianyin Group, this is actually a change in line with the times.

At the beginning of the establishment of Tianyin Group, there were no products with particularly high technological content. Whether it was a tape recorder or a video recorder, the patents were actually in the hands of foreign manufacturers. At that time, Tianyin Group’s technology and production lines were relatively backward. , so it can only rely on reverse imitation to produce some products in exchange for profits.

In addition, in the middle and late stages, although the number of patents applied by Telling Group every year is gradually increasing, because the domestic market has not paid much attention to patent copyrights, infringements occur from time to time, so Telling Group wants to make money by licensing patents in China. It is impossible, and we can only continue to follow the road of self-research and self-production.

But now, with the expansion of overseas markets, Tianyin Group has tasted more and more sweetness from patent licensing, including the technology licensing of VCD and storage chips in the past few years, which made Tianyin Group quite rich. Last year, just for the part of paid patent licensing, Tianyin Group earned more than 2400 million US dollars.

Although the more than 2000 million U.S. dollars accounted for a very small proportion of Telling Group's overall revenue, it is pure profit after all, and judging from future trends, patent licensing will occupy an increasing share of Telling Group. Proportion of overseas revenue.

In addition, Tianyin Group has owned nearly 700 international patents since its establishment. Most of these patents have not been applied to actual products. How to realize them has become a big problem for Duan Yun.

Although some product technologies cannot be commercialized and mass-produced at present, these patents are very useful to many other multinational companies in the world, and any electronic product mass-produced, although the largest To earn the profits brought by technology to a certain extent, but at the same time, it also needs to occupy a large amount of production capacity and related resources of Tianyin Group. Therefore, if there is no need for product production, technology can be directly converted into profits. For Duan Yun, it is naturally a wish. things.

Just selling the patent right, Duan Yun also needs to publicize and promote the company's technology. In addition to participating in some internationally influential product and technology exhibitions, he also needs to expand cooperation with related foreign companies. Only in this way can we Sell ​​your product patents.

Duan Yun's patent licensor plan is currently limited to electronic products and related software, because this is also the industrial project with the largest number of patents owned by Tianyin Group.

However, Duan Yun still has a long way to go in the future if he wants to become an internationally influential patent licensor. The most important thing is to enhance the company's international reputation and industry influence. Only when you have strong competitiveness in overseas markets can your patents be sold at a good price.