Flying over the bubble era

Chapter 352 352. Publicity Strategy
Yanqiao Shenyi thought so, but his face didn't show at all, and he turned the topic back, "Although it's a bit off-topic music review, when I read this article, I thought of another thing."

"Sato-san associates with the era through music. Conversely, it can also be considered that Morigaka-san's single has such a charm that can connect music with the era."

"what."

When the executive producer heard what Shinichi Iwahashi said, his expression softened and he was thoughtful.

Times are very interesting.

For example, with the development of the times, the improvement of living standards, and the longer life expectancy of people, people have begun to pay attention to maintenance. Even middle-aged women also pay attention to grooming.

With diversified aesthetics, the definition of beauty is broadened, and attention is paid to maintenance. The shelf life of beautiful women is longer. It is no longer like the past. Once you are over 30, you will start to enter a state of loose skin, muscle loss, and out of shape.

It is also the development of the times. Women are gradually getting rid of the vassal state of the past. They will go to college, become office workers, live a refined life in the metropolis, and shine in the professional field. Women who have worked hard to prove their worth.They have more choices and a wider road ahead.

What has this background brought about?

What is reflected in the entertainment industry is that actresses have a wider range of roles, and the situation of older actresses is also different from the past.

In the past, actresses were a bit like eating youth food. No matter how popular they were, once they passed 35, the chances of playing the leading role decreased.

But in this day and age, they can also return to the leading role, either because of their well-maintained beauty—and the beauty accumulated over the years that young actresses don’t have—to play the leading role, or because they play professional women. And become the protagonist.

Not only that, but with good looks and temperament, and at the same time accumulated life experience, such middle-aged actresses will also become the objects of women's aspirations. It can even be said that they appropriately play the life that contemporary women yearn for in the play.

The middle-aged actress calmly appeared on the scene and continued to shine as the absolute protagonist. At 50, she can still fascinate people.So, can such a status quo be said to have torn apart the short-lived order of actresses in the past?

Of course not.If you think so, it is completely unreasonable to make trouble.

The same goes for the popularity of music.

Now that the "era" is mentioned, as far back as the 60s, the influence of Omi music on Japan, and then to the 80s and [-]s, idols are killing all directions, and there is no reason for no reason.

"Music may not only be used for listening, but also for conveying, expressing, and sustenance. From this point of view, this single has characteristics that other songs cannot have, and it is better than many ordinary songs." Yan Qiao Shenyi said.

"In this case, why not consider amplifying this 'sense of the times' for publicity?" Shinichi Iwahashi gave his own answer.

"In this single, what Sato-san sees is that the simple old era is torn apart. But, from another perspective, this is also something from the old era. In this new era, it has regained its vitality in harmony with this era. Isn't that great?"

"Well."

The executive producer was a little fascinated, willing to be led into his thoughts by Shinichi Iwahashi.

"I didn't propose a cover of "17 Years Old" because I wanted to destroy the simplicity of girls in southern countries. Everyone wanted to create a girl who would feel just right for people in this golden age, and they were working hard with this idea in mind. "

""17 Years Old" 17 years ago was a simple 17-year-old from southern China, and "17 Years Old" 17 years later is a confident, frivolous, lively and lovely 17-year-old in the golden age of the metropolis."

When Shinichi Iwahashi said this, he expressed his plan, "Sato Sato can talk about the era through music in music magazines, and others can also talk about the era in comprehensive magazines or even comprehensive TV programs. I always use music as an example, and use this song "17 Years Old" as an example."

The era of Nan Shazhi was an era of forging ahead, and the 17-year-old was also a 17-year-old with an upward momentum.

However, the era of Sen Gaoqianli is an era when you stop struggling, come to the top of the mountain to enjoy yourself, and enjoy the fruits of struggle. The 17-year-old has become a 17-year-old who spends money and enjoys it in time.

But no matter what kind of 17 years old, it is only once in a lifetime, the most beautiful age.

"70 Years Old in the 17s and 80 Years Old in the 17s, the two different styles, aren't they the perfect embodiment of the development of the times?" said Shinichi Iwahashi, "The Japanese today will not develop because of the times. I feel bad."

On the contrary, once the Japanese who are profligate now are led to think that "17 Years Old" by Moritaka Chisato is an excellent embodiment of the present era, then with their personality of rejecting the past once they develop, and their extremely inflated style, they will strongly praise this version of "17 Years Old" to prove that it is correct——

It is correct that this song is an excellent reflection of the development of the times, and their style of life at this time is also correct.

"Awesome, Yanqiao-san." After hearing his plan, the executive producer immediately looked at him with admiration.

"Do you even want such a thing?" The executive producer was full of emotion.This guy is really able to take advantage of any loopholes and lend him any strength. Give him a bean and he can bring back the hen that lays golden eggs.

Faced with the executive producer's reaction, Shinichi Iwahashi showed a modest smile, "It's just a small weight on the balance for publicity, and I can't say what role it will play."

"No, even if you say that, I can't think of any adjectives other than 'very powerful'." The executive producer said seriously, "I will give feedback on this idea, hold meetings and discuss it, and find a suitable one. plan."

There is no lottery wheel in the world that cannot draw empty prizes, so there is no perfect idea.

Especially for the promotion of celebrities, no company would be so stupid as to hang itself on a tree, and all efforts are made by multiple parties.Therefore, even if it is a very confident idea, you must be prepared to fail to hit the heart, and then put it into action.

But, in the same way, when you come up with an idea, no matter how many points you will get after doing it, as long as it is feasible, you must go all out to operate it.

The executive producer of Moritaka Chisato accepted this unique publicity strategy, and was eager to try how it would work next.Iwahashi Shinichi's goal of this trip has been achieved, and he is also satisfied.

After finishing the topic, since we met, the executive producer and the music producer met, and it was inevitable to chat a few words about Chisato Moritaka's new single.

(End of this chapter)