Flying over the bubble era

Chapter 353 353. The Road to Promotion
(two chapters in one)
The purpose of cover singing is to increase popularity. Because of this, after the cover singing, it is necessary to keep up with a suitable new single, so that the attention collected through cover singing can be transformed into real popularity.

This point is a tacit understanding between the two producers, and even the production company and the record company.

There is no separate plan. When considering the first step, at least the next three steps must be considered together. Therefore, before the production of "17 Years Old", I have already begun to think about what to do after "17 Years Old" .

And now, it is the stage to realize this consideration slowly.Because of this, the executive producers are curious about what kind of new single Iwahashi Shinichi will prepare next.

Be it the song selection meeting or the pre-production team meeting, these issues will definitely be discussed, but before that, the executive producer still wants to have such an informal communication, so as to explain what he is going to do, And how to do it well.

You can use a cover song to open up the situation, but you can't label yourself a cover song.There are many lessons learned from Yifa House, and it is impossible to find such a person after finishing the translation.

"17 Years Old" undoubtedly borrowed Nan Shazhi's Dongfeng, but the good thing is that this is another cover that is completely different from Nan Shazhi's original song, even a re-creation, not like some other covers Or, just buy back the original song and reconcile it.

Although taking advantage of Nan Sazhi's fame, when the public comes into contact with this single, they first have the old impression of Nan Sazhi's "17 Years Old", but when they really listen to it, this new "17 Years Old" What is presented is completely different, and what is more felt is the popularity of European dance music.

In this way, Nan Saori's influence on Morigaka Chisato will be weakened, and her future development will be more convenient.

……

"The specific theme needs to be discussed again, but there is something that can be determined. First of all, the style of music will not change." Iwahashi Shinichi said, "Now is the stage where European dance music can continue to be popular."

This is not a sudden wind, but it has been brewing for a long time, and it is supported by a solid background of the times, and it still has a wide space for popularity.After this step is done right, the next goal should be to take a road that fits the fashion and at the same time has Moritaka Chisato's own style.

"We borrowed Nanshazhi's signature to attract the audience, but we also adopted a new arrangement to amplify the differences between Nanshazhi and Nanshazhi, and drew the audience's attention from 'Nanshazhi' to the 'European dance style'. "

This is the subtlety of this cover single. Although it borrows the fame of the predecessors, the core of the song has always been closely related to the current popularity.

"However, we can't be complacent about the status quo. We need to make it clear that Morigaka-san performed a certain style of song, not because a certain style of song is popular and let her sing it all the time." Iwahashi Shinichi pointed out the key point.

It sounds like the same thing, they are all talking about Chisato Moritaka singing European dance music, but in fact there is a big difference.It is necessary to distinguish her from singers who simply catch up with fashion, and to dye her with her own color.

"Our Morigaka-san is uniquely qualified and has considerable talents." Morigao Qianli is not around, so it is more convenient to praise her for coming.

"Indeed, she is not an ordinary 'idol'." Speaking of this, the executive producer smiled wryly.

It was because he believed that she was not an ordinary idol, so he chose such a nondescript path of strength at the beginning, but in the end it was miserable, so he had to give up halfway and bring in the foreign aid of Iwahashi Shinichi.

"So in the future, I can properly start to show and use her talents." Iwahashi Shinichi said, "In the previous concert, her drum performance received a lot of praise, which is a good signal."

He made it clear from the very beginning that although she made her give up being a powerful faction, he never thought of wasting Sen Gaoqianli's talent.

"The same is true for the next single. First, we will stabilize the audience with the signature of the European dance style, and then add the style line that we want to establish for Mori Ko-san invisibly, so that the audience will accept it imperceptibly."

"If you knock down a wall all at once, you're going to get in trouble, but replacing it, brick by brick, quietly, will still get us where we want to go in the end."

This method can be said to invisibly play the audience around.

As a behind-the-scenes person, on the one hand, we must respect the audience very much, that is the parents of food and clothing.But on the other hand, we must also consider how to tease the audience.

The audience is like a guest in a horror house, yelling while being frightened, and enjoying the feeling of yelling while being frightened.A horror house that doesn’t scare the guests is a failed horror house, and a project that doesn’t fool the audience is not a good project.

The executive producer of Moritaka Chisato listened to Iwahashi Shinichi talk about his plan, and he admired him, but also felt that he was "a bit of a thief".But in any case, if this plan is followed, it will make people feel a lot more at ease.

I have a good idea of ​​the plan, and the next step is to see how the song selection meeting will be held and what kind of song will be prepared.

When Chisato Moritaka's publicity period enters the second half, the selection of songs will need to be prepared in a hurry. Once the schedule is loosened, it can be seamlessly connected to the production of the new single.

But before that, first of all, the idea that he came here in a hurry must be brought to the table.

……

Shinichi Iwahashi dropped an idea that made the executive producer shout it out, how to operate it in the follow-up, and how to manage it, these are the things that Warner Pioneer and Chisato Moritaka's office will do.

He just came up with an idea without thinking about how to realize it. It's really flattering to feel like he can start a firecracker and run away, but still be able to scare people.

The executive producer brought up his idea in the following meeting, and the people in the team, including the director of the company who was sitting in charge, were shocked by Shinichi Iwahashi's idea of ​​publicity.

How can you think of putting publicity on it?

Such an idea sounds a little unrealistic at first glance, but when you think about it carefully, there is quite a lot of room for manipulation. It’s okay if you don’t mention it. open sight.

The word era sounds serious and grand, but it is actually closely related to people. Times make people, and people make times.That being the case, why not use the sense of the times to promote it?

This kind of publicity technique is powerful, but it is also not easy to implement, because it is tantamount to reaching out from the field of music, and the people who need to manage and clear up are those people who have not had much contact with before.

However, although it is difficult to carry out such a publicity, the brilliance of this idea is so dazzling that people feel unwilling not to try it.

Chisato Moritaka's new single is selling well, but it's still far from being popular.This feeling as if she could break through a little further, made the record company and law firm behind her also become bolder.

Therefore, after a discussion meeting where the heads of the record company and the firm were present, the two parties reached a consensus to take this bet and add another fire to Moritaka Qianli's promotional road.

……

The person in charge of this publicity work is Kenichi Yamauchi, the coordinating agent of Moritaka Chisato Office.

He is of medium build, with a gentle and harmless appearance, like an ordinary office worker.Although his appearance is ordinary, it is precisely by using this not-so-intelligent appearance that the other party in the conversation can unknowingly let go of his vigilance, and then he achieves his goal.

Regarding the idea given by Iwahashi Shinichi, Yamauchi Kenichi first felt that it was ingenious, and then felt troublesome.

From Yamauchi Kenichi's point of view, Iwahashi Shinichi, who came up with such a method, is bold enough to associate the "era" with the big fanfare of playing music.He did not object to the proposal, but he was not overly optimistic about how effective it would be.

For him, this time is nothing more than receiving a mission and then completing it.

After receiving the task, Kenichi Yamauchi sorted out Shinichi Iwahashi's high-level theories about the "era" for later use in persuasion.

After the props are prepared, the next step is to hold a meeting to select suitable targets to fight for.

This kind of publicity method is not the same thing as keeping up with the song program. There is a part that needs attention, that is, you can only fight for one at a time, and you can only use it once. clicked situation.Otherwise, even a fool can see that the firm and the record company are behind the scenes.

To give the audience a natural and unintentional feeling, it is the appearance of this single that makes people feel this sense of the times and then express their thoughts, rather than people from the firm taking the initiative to come to the door to do some PY transactions.

It's like Zhang Tui, one side is given by the great god who thinks it's good after reading it, and the other side is exchanged for it later.

……

One of the most basic things in a job like a broker is to deal with the industry. This is a job that requires you to keep your head down and grind hard. It is not comfortable, but it should be said to be extremely hard.

It was not easy at all, and the task I received this time was even more tricky and special. Although it was still a visit in essence, it was soft and hard, but the object had changed. For this reason, I had to pay three times more effort than usual.

After many discussions and contacts, the one who finally got the possibility of further negotiation was Yoshiichiro Kawabata, a critic who contributed articles to many general magazines.

Kawahata Yoshiichiro is so famous that even ten Sato Ryohei can't match his influence.

Hitting the critics with a song, this kind of practice has never been heard before. It is because of Nan Saori’s face that he was able to knock on the door of Kawabata Yoshiichiro’s house. After Qianli's cover, I think it's not bad.

However, this alone is not enough to impress Yoshiichiro Kawahata to agree with Kenichi Yoshiyama.

Kenichi Yamauchi is also a bit interesting, he is not the kind of person who rushes forward with a stupid energy, just bends down and bows and says "Please!" The other party is interested.

The reason why he was able to visit Yoshiichiro Kawahata successfully was because he himself brought up a good topic, "This year marks the 17th anniversary of Nansha Zhisang's debut, and also the [-]th anniversary of the release of the song "[-] Years Old."

In this coincident and special year, Chisato Moritaka reinterpreted this song in a new era and popular way, and during these 17 years, social changes have entered a state of high speed that no one could have imagined.

In the past 17 years, many major events have occurred, and it has not been smooth sailing. The hearts of the Japanese people are also constantly changing. Now, we have entered an unprecedented era.

Just hearing this topic, Kawahata Kichiro had a rough outline in his mind.

Running around, trying to find ways, when Kawahata Yoshiichiro was finally convinced, Yamauchi Kenichi returned to the office relieved, and couldn't help but think in his heart, if this promotion can't get enough people to match his efforts As a result, he really wanted to fight Yanqiao Shinichi who came up with this idea!
……

Two weeks later, the social edition of "Weekly Modern" published a special planning manuscript by critic Yoshiichiro Kawahata: "Forever Youth, Forever Beautiful 17 Years Old".

In the article, Kawahata Kichiro used the [-]th anniversary of Nanshaori's debut as an introduction to write about the development of society and the changes of the times. Under the two oil crises and the recession, the public who received support from idols wrote about left-wing youths. The failure of the later young people lost that kind of positive action.

Of course, what will never be missed is the present era.Unlike the worried Ryohei Sato, Kawahata is optimistic about the present era.

The song "17 Years Old" only appeared once at the beginning and at the end of this article.At the beginning, the 17th anniversary of Nanshaori's debut was used as the introduction, and at the end, it ended with Chisato Moritaka's new version of "[-] Years Old".

"I recently heard a cover of "17 Years Old" by Minamisa Ori-san sung by a singer named Moritaka Chisato. After 17 years, it is really touching that someone can re-interpret this song."

"But rather than being moved, I am more moved by the completely different styles of the two "17 Years Old" that have been separated by 17 years. We are in an unprecedented era, a dance that will not lose the tempo even if it dances at a fast pace. era."

"And Chisato Mori's "17" years old has deepened my impression of this matter."

……

"Weekly Modern" is a super-best-selling magazine with a circulation that ranks among the top three comprehensive magazines. It is far from being comparable to "MUSIC LIFE", which is not considered a top-notch music magazine.

After the magazine was released, at the same time, there were people standing in front of the newsstand and reading the magazine, some people sitting at home leisurely flipping through the magazine, office workers who had time to pass the time by reading the magazine, and some who were bored after finishing housework. There are all kinds of housewives who look through magazines, and there are all kinds of people.

Some readers don't take it seriously after reading the article, but there are still other readers who, on the one hand, are aroused nostalgia for Nan Saori and the past era, and on the other hand, are aroused curiosity about Moritaka Chisato.

Nan Saori's "17 Years Old" is well-known to everyone, but what about Moritaka Chisato's "17 Years Old"?

(End of this chapter)