Reinventing the Millennium.

Yike mobile phones are selling very well!

Although this is something that many people expected, but seeing is believing is still very heartwarming.

How did you make the Yike mobile phone?

When Di Zhiyang, the vice president of Lenovo Mobile, heard the gossip that the sales volume of Mars in China exceeded one million, he couldn't help but let out a sigh. These days are somewhat painful.

However, he is also regarded as the leader of Lenovo mobile phones against Yike mobile phones.

This day is even more unbearable.

On August 8, as soon as Di Zhiyang arrived at the company, he was called over by Lenovo Mobile CEO Liu Dazhi.

Liu Dazhi spoke earnestly, and talked about the prospect of competition between his own products and Yike mobile phones.

"Mr. Liu, I'm under a lot of pressure." Di Zhiyang complained repeatedly, "I think we must realize that Yike Mobile has really established a brand, and this sales speed is completely the strength of a well-known brand."

Liu Dazhi became upset: "Aren't we well-known? Is Lenovo not well-known? Mr. Di, don't raise your prestige and destroy your own morale."

Di Zhiyang sighed, with an expression on his face: "Mr. Liu, I have started to lose my hair these days, and I can't sleep all night."

"Mr. Di, don't think that you are the only one under pressure, and don't think that I know how to support you every day. As I said last time, Baobuqi Group is about to sell the mobile phone business." Liu Dazhi said bluntly in his office, "Now I Let me tell you, if I hadn’t persuaded Mr. Liu, the group would have sold the mobile phone business long ago.”

Di Zhiyang was very surprised. There were rumors about the sale of the business, but he didn't expect it to reach this point.

Liu Dazhi's eyes were shining with wisdom: "That is to say, there is Yike mobile phone, which means that it has made a market abroad. Mr. Liu and I told the people in the group that a company like Yike can do it well. Surely we can too."

Hearing this, Di Zhiyang tentatively suggested, "Why don't we try the Android system too?"

Liu Dazhi immediately vetoed it: "No, isn't that a surrender to Yi Ke?"

Di Zhiyang was silent. He had heard some gossip about the discord between his side and Mr. Fang, but now it involves product strategy, how should he calculate it?

Since Yike's mobile phone was sold abroad, he has studied the success factors presented by the other party. The Android system is definitely an important part, and it is open source.

"Mr. Di, Lao Di, our mobile phone business must have the goal of gaining the continued support of the group. In the past, we were the first in China without making money, so we can't do it in the future." Liu Dazhi said with emotion, "Now Yes, their market share doesn’t need to be the first in China to make a lot of money, which gives us direction.”

Di Zhiyang interjected: "If this trend continues, it will be a matter of time before Yike increases its market share."

He has already grasped Mr. Liu's vague meaning. In order to prevent the group from selling the mobile phone business, no matter in words or in terms of products, at least it must be compared with competitors. After selling it, a group of people have never had a happy life before.

"Mr. Di, your task is very difficult, but I don't believe it. Yike can do it well, but Lenovo can't do it well!" Liu Dazhi said with great ambition, "We must not only do well, but also surpass Yike. !”…

He looked at Di Zhiyang, who was not aroused at all, and frowned, "Mr. Di, what do you think?"

Di Zhiyang opened his mouth and closed it again, opened his mouth again, nodded and said: "Yes, we should have confidence. The top priority is to equip a more intelligent system and design products that are more in line with the trend."

He only cares about the market, and it is difficult for him to intervene in mobile phone research and development.

My family knows my own affairs, so it is difficult to coordinate opinions or quickly coordinate opinions, and it is easy to respond slowly.

"I understand what you mean, I will press it." Liu Dazhi pondered, "Yike's mobile phone is indeed very strong, which must be admitted, but you don't have to be too burdened, we have other ways, it This is obviously a pilot project, but it’s so big, I think it’s very unreasonable.”

In the first few months, China Mobile released numbers to 2 households in the pilot cities for testing. Although there was an increase in the follow-up, the increase did not increase that much.

Now China Unicom and Yike are obviously taking the pilot as normal sales, how can we do this?
Is the 3G standard operating in the domestic environment mature?Will it affect mobile standards?Has the name of the pilot city been abused?

Liu Dazhi believes that these are issues worthy of concern or response.

Di Zhiyang understood, but he didn't know how effective it would be.

He thought about it, and said: "I don't know the real sales volume of Yike's mobile phone. When I have time, I will also inquire about it. Yike can do what it is now. There must be something extraordinary. I Also learn to learn, learn from the barbarians to master the skills of the barbarians."

Liu Dazhi thinks that this is the rekindling of Mr. Di's fighting spirit.

He gave a few more words of encouragement, promised to invest resources, and then began to consider how to respond to Yike's problems.

After Di Zhiyang left the CEO's office, he was also thinking about the extra trick Mr. Liu said.

In the evening, he left work early, drove around and arrived at the headquarters of Tesco Electric.

Di Zhiyang is aware of the situation in the capital city. This store is a few steps away from the Unicom business hall. It is not only responsible for terminal sales, but also undertakes a part of the transfer of goods in the capital city.

Di Zhiyang swayed at the door of the store, took a few glances at the customers queuing inside, and subconsciously went to the warehouse behind.

The transit warehouse is small in scale, and busy loading and unloading can be seen from afar.

"Is it the one who picked up the goods? Put the list there first, and wait for a while." The supervisor of the warehouse found that the goods in the truck in front of him were not counted, so he glanced at Di Zhiyang, said something casually, and checked the goods again.

When Di Zhiyang saw the bill of lading and statistics that had been put down, his heart skipped a beat. He looked left and right, took out his phone and snapped two pictures.

Just as he was about to turn the page to shoot the channel summary, an employee from the warehouse came out. He glanced at him and felt that this person was a bit sneaky, and immediately shouted: "What are you doing? What are you shooting?"

Di Zhiyang withdrew his hands, and said nonchalantly following the reason of being misunderstood just now: "I came to see how to pick up the goods."

The warehouse supervisor who heard the voice had already come back, and looked at the man suspiciously: "Where's the bill of lading? Which company are you from?"

"I haven't ordered it yet. I keep saying it's out of stock. The boss asked me to see if it's really out of stock." Di Zhiyang had to lie again.

At this time, an employee surrounded by staring at the face of the man in front of him carefully recalled the reports he had read, and said: "This, this, he is not! He is the one from Lenovo, that Di Heyang! He is not the one who picked up the goods." !”…

Di Zhiyang didn't change his face, and retorted: "What associations, I have admitted the wrong person."

However, the employees of e-buy have slowly packed in, and some people are touching their mobile phones to make calls.

Di Zhiyang has sweat on his forehead. If he is recognized and caught, it will be published in the news tomorrow.

He forcibly said: "Don't mention it, don't mention it, I told the boss not to mention it, what are you doing!"

Di Zhiyang turned around and left, faster and faster.

When the employees behind saw him like this, someone yelled "Don't let him run away", and immediately chased after him.

Di Zhiyang's heart skipped a beat, and he ran away.

"Catch him! Girlfriend!"

"Capture Di, Di Yang alive!"

"Capture Di Yang alive!"

A group of people chased and shouted, leaving only one supervisor to watch the warehouse.

……

At nine o'clock that night, Di Zhiyang, who had been transferred to the police station, came to lead his leader, Liu Dazhi.

"Mr. Di..." Liu Dazhi was speechless, "You said you inquired, why did you inquire like this?"

Di Zhiyang was a little unconvinced: "I almost ran away!"

Liu Dazhi: "..."

"It's alright, alright, you guys, don't do such a thing next time. Fortunately, they didn't do much, or think about the consequences yourself." The comrades next to them saw that the two were still in the mood to exchange ideas, and they were annoyed. Said.

Both Liu Dazhi and Di Zhiyang nodded silently.

After some procedures, Di Zhiyang walked out

Bureau, got into the CEO's car.

"How? What's the result?" Liu Dazhi couldn't help asking.

"They deleted it forcibly, and I didn't see anything." Di Zhiyang was a little dejected.

Liu Dazhi criticized: "Mr. Di, you are too impulsive! Even if you want to do this, you can't go there rashly, at least find a few colleagues to support you, and even if you are killed, you can't report the name of our company! Shame, How embarrassing!"

"I, I was impulsive." Di Zhiyang sighed, "It's not that I reported the name of the company, but someone from them recognized me...Mr. Liu, you have to find the media, and you can't let this matter be written indiscriminately."

Liu Dazhi said blankly, "Sina has already reported it quickly."

Di Zhiyang was taken aback, bad, bad reputation!
Liu Dazhi said helplessly: "If I can find the media again, can I get rid of Sina? Mr. Di, Mr. Di, if you have something to do, you are really good. You are so capable, why don't you take Mr. Liu with you?" What about shooting?"

"That won't work, Mr. Liu has old arms and legs..." Di Zhiyang murmured, "It's better to capture me alive."

"Don't go to the company for the next two days, let's rest at home." Liu Dazhi made arrangements for him to avoid the limelight first.

But no matter how to avoid it, the industry soon saw this anecdote.

——E-buy warehouse goalkeeper captures vice president of Lenovo mobile phone!

——Catch Di Zhiyang alive!

——Capturing the vice president of Lenovo alive has become a symbolic event for Yike mobile phone to enter the domestic first!
——The vice president personally went to the warehouse to take a sneak shot. This is a business battle between Lenovo and Yike!

On the evening of August 8, Fang Zhuo, who still watched the closing ceremony of the Olympic Games with his family, accepted an exclusive interview from CCTV.

Before formally asking questions, the reporter also asked about today's popular report and asked Mr. Fang how he felt. …

Fang Zhuo has already seen the "exploration" and "catch alive" that happened in Tesco Electric, and he just gave a brief evaluation: "It's quite real, and the competitors' methods are very simple and unpretentious."

The reporter began to formally ask: "Mr. Fang, I heard that the sales volume of Yike mobile phones in China has exceeded 100 million units. Is this data true?"

"Eco Mobile currently has more than 100 million users in China." Fang Zhuo confirmed this first, and then said, "But this number is the sum of our latest mars2 and the previous generation of mars."

"How did the Yike mobile phone sell at this price?" The reporter asked again.

This is a question that can talk about the elements of Yike mobile phone.

But Fang Zhuo did not specify, but simply said: "We will sell whatever Nokia sells."

The reporter was a little surprised: "How did Nokia sell it?"

Fang Zhuo: "..."

What a good reporter.

He thought for a while and replied: "For consumers, Nokia is the best mobile phone, Sony Ericsson is a mobile phone with a good camera, Samsung is a very fashionable mobile phone, and Motorola... is a mobile phone that will explode."

The impact of Motorola's battery explosion last year has continued until now, and its market share has fallen by several points.

Fang Zhuo talked about his own products: "For our consumers, Yike mobile phones are better mobile phones than foreign brands. This is probably the reason why we can sell them at this price and so well."

The 2 yuan of mars3999 is not low, but the flagship prices of Nokia, Samsung, and Sony Ericsson are all higher.

The rest of the world has proved by sales volume that they are willing to choose Yike mobile phones with lower prices but better performance.

The reporter found Mr. Fang's answer very interesting.

He asked a hot question nowadays: "Mr. Fang, what do you think about the current saying that in 2008, Beijing will host the Olympic Games, and you can't even buy a mobile phone."

Fang Zhuo laughed: "This statement... Well, I still want to thank everyone for their love and support for Yike mobile phones. The factory is already urging, and this problem will be alleviated soon."

"Mr. Fang, do you think 3G will bring

What kind of change? The reporter asked a relatively broad question.

"Whether it is China Unicom, China Mobile, or China Telecom, operators are already increasing and speeding up the investment and construction of 3G. I believe that the arrival of the 3G era will be faster than everyone imagined." Fang Zhuo thought and said, "3G phase Compared with 2G, which will bring many far-reaching impacts, mobile Internet will be a new huge growth direction.”

Fang Zhuo talked eloquently about the future of 3G, but what he was thinking about was the right time brought by the gradual popularization of mobile smart devices. Nice opportunity.

……

The cooperation between Yike Mobile and China Unicom has achieved the success they wanted, and this success is indeed not so low-key.

Pilot experiment, this is no longer a trial.

The situation of such a large-scale commercial use was actively brought up by friends and businessmen, and a discussion meeting was held for this purpose.

How to deal with the culprit who caused this situation?

ordered?rectification?
The discussion meeting did not go through a too complicated and lengthy process, just held a meeting, analyzed the market, and then... nothing more.

Some friends and businessmen were disappointed by this, and asked what was going on and whether there would be any resolution.

As a result, they got heartbreaking answers.

It does not meet the requirements of the pilot cities, it does have the meaning of large-scale commercial use, and it does violate the guidance of the competent authority.

However, if it's Yi Ke, if it's Mr. Fang who is cooperating as a guarantor, it seems that it is not impossible.

Just let it go, a fine of 20 yuan, no exception.
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