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Chapter 1380 College Students’ Entrepreneurship

Chapter 1380 College Students’ Entrepreneurship

Liu Qiangdong changed his career after the SARS epidemic.

At that time, due to various closed-off control measures, the physical industry suffered a great blow. Therefore, the idea of ​​e-commerce came up, and we gave up the offline counter business and switched to online business, relying on selling digital products and providing quality assurance.

After that, it gradually raised funds, expanded, and implemented distribution in warehousing centers and shortened logistics delivery time, which further realized JD.com's expansion and growth.

He always said that we are all brothers...

However, he actually has no intention of shifting his business to full-scale e-commerce. He is still thinking about expanding the existing counters and developing online business.

No matter how much he talked, he had only one purpose in looking for Wang Yan, which was to get Wang Yan to sell him a computer.

Looking at Liu Qiangdong who was full of expectation, Wang Yan shook his head and said, "Brother Dong, selling computers is actually a small matter. Even if I am not allowed to give a speech, I still have many ways to sell them. And the next step is to sell computers in the school and in all the universities in Beijing. No, not just computers. I also want to sell other electronic products, such as Walkmans, mobile phones, etc.

I'm talking about this, do you know what I'm going to do?"

Liu Qiangdong frowned: "You want to do it online? Start from college, and then expand to the society?"

"That's about right. Brother Dong is very wise." Wang Yan nodded with a smile. "So I said selling computers is a small matter. As long as the price you give is right, you don't lose money, I can make money, and my classmates can benefit. It's a win-win situation for all three parties. It's not just computers, there are also various other products. I will get in touch with them bit by bit."

"Brother, your idea is good, but it's too difficult to do it."

"We can talk about whether it's difficult or not later, we have to do it first. Brother Dong, you know I'm an orphan, and I have no choice but to do it. I don't know if I can succeed, but I know that if I try, I may succeed, but if I don't try, I will definitely fail."

"It takes a lot of starting capital. Just developing a website costs a lot of money, and maintenance and operation are another expense. Did you make 10,000 today? This is far from enough. Without 100,000 or 80,000, it will be difficult for you to get started. Brother, how about I invest in you?"

Liu Qiangdong already knew that it was impossible to recruit Wang Yan to work for him. He also felt that Wang Yan was a man who could accomplish things, so he wanted to invest and build relationships. A hundred thousand or eighty thousand was not a small amount for him, but it was not much either.

Even if the investment loses money, Wang Yan can still be under his control. Based on the level shown by Wang Yan in his three speeches, 100,000 is really a drop in the bucket. With this ability, Wang Yan can make a lot of money by being a big liar or teaching people success.

But little did he know that he was trying to get a bargain by investing in Wang Yan at this time. Of course, Wang Yan didn't mind getting a bargain, but this would make Liu Qiangdong misjudge that his investment in Wang Yan's early days and his trust in Wang Yan made Wang Yan's future career possible, and he would involuntarily think of himself as a benefactor, which was wrong.

So Wang Yan smiled and shook his head: "Brother Dong, have you forgotten that I am from Peking University and Tsinghua University? Our school has policies and preferential treatment for starting a business. I haven't learned the details yet. But I think it won't be a problem to have an office space. I can get a few obsolete computers to support it. The school will definitely not be stingy.

As for the development, maintenance, and operation of the website you mentioned, I think this problem is not difficult. If you have money, you can give money. If you don't have money, you can find people with the same interests. The school is full of talents. I will go to the computer major and fool around. I can always attract a few people to work for free.

In the early stage, the website was not the main thing. The main thing was that I went out to sell computers. While selling computers, I accumulated users for the website, and then gradually enriched and improved the content and ecology of the website. I went step by step. Even if I couldn't achieve anything big, I would never lose money. According to the investment of various venture capital institutions in our domestic Internet companies in the past two years, I estimated that my product would be acquired if it was successful. "

Liu Qiangdong said with a smile: "Brother, it's too early to think about those things. You should just start doing it first. At least you have to take over all the university markets in Beijing first, then you can be considered a preliminary entrepreneurial success and have a foundation for greater success. As for acquisitions and financing, there is still a long way to go."

"Be prepared for the worst and head for the best. If there are no plums to quench your thirst in the distant mountains, how can we comrades travel such a long distance?"

"Very insightful! You are worthy of being a top student from Peking University and Tsinghua University!" Liu Qiangdong gave a thumbs up and said it sincerely.

"I studied photography." Wang Yan shook his head. "So I don't want your investment in the early stage. Brother Dong, you can give me more discounts and do a good job of after-sales. It will be a great support to me and you will make endless money. The computer industry is booming. I estimate that I can sell computers for at least fifteen years."

"You can't just keep selling computers. I'm ten years older than you, but when it comes to ideas, I can't compare to you. You're a genius, and I'm a fool. I've only managed to get by by working hard."

"Heroes are made by the times, but only when the tide recedes can the true qualities of heroes be revealed. Brother Dong commented that he works hard and steadily, which is the most rare quality. In my humble opinion, the most feared thing in doing business is cunning. Most businesses today make money from information asymmetry, fooling the people and bullying them for not knowing those professional knowledge. They also exploit their employees and bully their suppliers.

Sooner or later, the people will grow up, the employees will wake up, and the partners will become stronger. Small cleverness will not last long. Being down-to-earth is the most valuable asset. "

Wang Yan raised his glass, "Brother Dong, let's be down-to-earth."

"Hahaha~ Let's get drunk today. I've left my phone number with you. Come back to me when you're done and we can discuss the details then."

"Okay, come on, Dong brother, let's go!"

In this way, the two drank heavily in a restaurant in Zhongguancun. As expected, Liu Qiangdong ended up being drunk and unconscious. Wang Yan had no choice but to call someone in Liu Qiangdong's restaurant and ask them to bring him back.

And the meal was finally paid for by Wang Yan, because Liu Qiangdong was unconscious...

The next day, Monday, the students officially started their university studies. Photography courses are not difficult. They are nothing more than teaching how to use a camera, different film specifications, different printing procedures, various photography classifications, appreciation of master works, appreciation of composition from the perspective of popular aesthetics, learning techniques from watching movies and the various metaphors conveyed, advertising design...

All these courses will teach students to be standard camera operators, who can do everything, but cannot be called proficient or professional in anything. But this is human art. Based on these foundations, because people are different, there are various different ideas, and because of these different ideas, the world is presented in different ways...

Wang Yan took four days to complete a round of required and elective courses, and conquered all the teachers and professors, even including courses such as Ideological and Political Theory and Marxism-Leninism. Wang Yan's solid ideas made the old professor who specialized in socialist theory and was affiliated with relevant research institutes bow down to him, and he gave the old professor some interpretations of the new era.

On Friday, Wang Yan took the prepared project plan and sat in the conference room of the "Student Science and Technology Innovation Center" of Peking University. Opposite him sat relevant professors from the School of Economics and Management, the director and professor of the College Student Employment Guidance Center, the director and professor of the Student Science and Technology Innovation Center, and the vice president for management-related work... It was a luxurious lineup.

They each had a printed project plan and a Beijing Daily newspaper, which contained news about Peking University and Tsinghua University students giving a speech in Zhongguancun to sell computers, as well as some excerpts from Wang Yan's speech and a passionate photo of him standing on a stool with a loud speaker in his hand.

In front of Wang Yan, there was a stack of 8,000 yuan in red banknotes. This was Liu Qiangdong's treat. After Wang paid, the remaining commission...

By the way, Liu Qiangdong called Wang Yan the next day after he got up and said that Wang Yan drank too much. From now on, they would just drink tea instead of wine when they had meals. He also asked someone to send the meal money to Wang Yan, saying that Wang Yan was not loyal and insisted on paying the bill.

Of course Wang Yan didn't want it, he just said that Liu Qiangdong would invite him back next time if there was a chance...

Without waiting for anyone to ask questions, Wang Yan took the initiative to start.

"I don't think this is a normal college student entrepreneurship review site. I believe the teachers have read the project plan. The news in the newspaper is a proof of my motivation and ability. The last speech last Sunday, the audience was roughly counted as at least 2,000 people. If the government allows, I think the number of people will increase if I go again this week, 4,000, 8,000, and finally more than 10,000 people will not be difficult.

This is not a very high-end project. To sum it up, I am just a middleman. I use the possible sales volume to get preferential prices from suppliers, and use the preferential prices to open up more university markets. Then, I will use the college student market I have controlled to expand other product categories.

During the process, we will continue to promote Youxiang.com and launch more new products. We will control the price and quality of the products at the source and provide good after-sales service. At the same time, we will promote this model to other cities where famous universities are located. We will take advantage of the pioneering nature of famous universities to expand and occupy the entire student market. We will then promote this website recognized by college students to the society.

Once I think about that step, this e-commerce website will be a success.

This involves the selection of upstream products, the connection with downstream consumers, and the corresponding logistics and distribution mechanism. It is necessary to build a storage center and a transportation and distribution team. This is undoubtedly a labor-intensive industry. If the university market is unified, it is conservatively estimated that at least 10,000 jobs can be directly provided in procurement, sales, customer service, after-sales, transportation, and distribution, in order to barely operate.

If it is further promoted to the society and gradually develops and grows, it is conservatively estimated that it can directly provide 200,000 jobs in the next ten years, drive 3 million people related to upstream and downstream industries, and radiate more than 10 million families of related people. "

Wang Yan looked at the people who were frustrated by his brazen words and slowly said, "At present, what I need to start a business is an office space that can accommodate 30 to 50 people, and 10 computers for website construction, maintenance, and operation in the early stage. The school also allows me to promote it on campus, hold related large-scale activities, and have off-campus personnel deliver it on campus...

In the initial stage of employment, I welcome poor students who are willing to work part-time, and disabled people can be arranged to do customer service work. Longteng Company will actively assume social responsibilities. The company's vision is to make people's lives better.

In the future, after logistics grows stronger, it will also go deep into poverty-stricken areas to help farmers. As long as agricultural products are put on Youxiang.com, there will be no worries about sales. We can also cooperate with relevant units to carry out breeding in poor areas, which not only solves the problem of meat supply, but also helps poor areas get rid of poverty and become rich. In addition, there are education, medical care..."

Everyone present was stunned as they watched Wang Yan talk endlessly and outline the blueprint for the future.

The reason for such a high standard is that the project plan written by Wang Yan is so good, simple, direct, comprehensive, and highly feasible, which attracted the attention of relevant personnel. So everyone organized a high-standard interview meeting to weigh the young man.

However, even though they had overestimated Wang Yan's abilities, after truly seeing him, they felt that they had underestimated him too much.

Look at this slogan, look at this correct noun, look at this clear project plan, and look at this ideological awareness. All of this is in the body of an 18-year-old orphan, a freshman in college, studying photography and doing art?
so magical...

The professor of Economics and Management asked, "Student Wang Yan, what you said is very good, but your project plan does not mention the specific development in the early stage. This point must be made clear."

"I understand what Professor Zhang means. You want to ask how to promote Youxiang.com." Wang Yan said, "It is very difficult to build a pure e-commerce website in the early stage. I know this very well.

My idea is to create a campus forum where college students can make friends and discuss, and where former graduates can get together again. With the attributes of making friends and entertainment, this website can be better promoted. I named this network "Zhiwo" instead of simply using names such as campus network or alumni network, which would limit future promotion to the society and affect other users.

Youxiang.com will be posted on Zhiwo, using Zhiwo to divert traffic, and some of Zhiwo's advertising spaces will also have information about Youxiang.com, so the website promotion problem can be solved. As long as you spend some effort in the early stage, you can rely on word of mouth from college students and mutual recommendations to make it a success.

Of course, the premise of everything is to be attentive. We need to satisfy college students and the general public in society and let them feel our sincerity. If we could succeed by just making a website, today's Internet industry would not be crossing the river by feeling the stones and scratching its head for a profit model. "

"good very good!"

The vice-principal spoke, gave Wang Yan high recognition, and made some instructions on the spot, telling him to run his business with integrity, not to deceive classmates, not to engage in pornography, gambling, or drugs, and to play a positive role.

So Wang Yan's entrepreneurial project was approved, and the school gave him a large vacant room, moved a batch of computers that were about to be replaced, helped Wang Yan apply for and register Longteng Company, and approved a 50,000 yuan interest-free loan for Wang Yan...

However, the actual implementation will have to wait until next week. After all, it is already Friday and we have only decided on various matters.

But from the moment it was decided, the fate of many people has changed...

I would like to thank the good brothers who give rewards, vote for monthly tickets, recommend tickets, and read books silently for their strong support!

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