The richest man starts with a blind box

Chapter 1358 Another Masterpiece of the Marketing God
"Director Huang, it's no wonder the industry calls you the marketing god of the 21st century. Your marketing plan is so perfect. In just one day, our pipeline railway has gained more than 10 billion people's attention around the world. You It's really amazing, I admire you from the bottom of my heart!" In an office, a middle-aged man who was at least 20 years older than Boss Huang said while holding Boss Huang's hand with a big smile on his face.

This middle-aged man is Chairman Yan of Huaxia High-speed Railway Development Company, and this nationally famous Wanli Family Banquet is naturally also written by our boss Huang.

Originally, Boss Huang himself didn't think about doing such a thing, but it turned out that Chairman Yan took the initiative to find Huang He, hoping that Huang He could find a way to help the high-speed vacuum maglev pipeline that was about to open to traffic to carry out a nationwide operation. Big publicity.

Because around this pipeline, the domestic atmosphere is actually quite bad.

In fact, when this pipeline was newly built, there have been many voices of opposition from various quarters, saying that this pipeline is a waste of money and people, but it does not have much effect and will not make much profit.

Originally, these voices were not too many, so the higher-ups ignored them directly.

But in the past two or three years, this kind of voice has become more and more, almost every day on the Internet, some big V accounts come out of the channel of yin and yang.

There are also various reasons, such as the construction cost of 3 billion is too high.

There is also the difficulty of paying back the capital, and it may not be possible to pay back the capital in 100 years.

Some people directly said that with such a fast pipeline, the railway did not overflow at all, Huaxia should stop and wait, those who have not kept up and so on.

Although such various remarks were directly ignored, the public opinion environment has indeed become worse and worse. Just like the slander received by the Three Gorges Dam back then, this time the vacuum high-speed maglev pipeline received only a lot more slander. So this time the pipeline was completed and opened to traffic, the company was thinking about ways to control public opinion and prove itself.

A careful study of such negatives will reveal that, in fact, these intersex people do not have too many reasons to object. In the final analysis, there is actually one reason, that is, the cost is too high, and they are worried that they will not be able to pay back, and waste people's fat and people's cream.

So as long as the pipeline can make a good profit after the opening of the pipeline, these remarks can be crushed, but this is what the whole company is very worried about. They worry that after the opening of the pipeline, the profitability will be very bad.

This kind of worry is not groundless, but has a considerable factual basis, and this fact is the result of summarizing the line from Nanning to Guangzhou that has been opened to traffic.

It has been almost four years since this line was opened to traffic, and it has been in operation for more than two years. During these two years, except for the good profit in the first month, the profit after that was a bit bad.

After two years, the total income is less than 10 billion yuan. If the maintenance and operation expenses of related facilities are excluded, it is basically equivalent to no profit, and the possibility of returning the capital is zero.

When this data was released last year, the whole country was full of criticism, which is also the root cause of the recent intensified public opinion environment.But in fact, people who know a little bit will understand that this is not correct.

Because of the vacuum high-speed pipeline from Guangzhou to Nanning, the number of people who have a hard demand for riding is actually very limited. The real demand for a large number of rides is actually a pipeline connecting several economically important cities in China, that is, the pipeline from the imperial capital to the magic capital. , and the pipeline from Magic City to Guangzhou, etc. Passengers along these two pipelines are the most frequent, so only after the entire pipeline is fully connected, the data at that time can truly prove everything.

But most people don't understand this. They just get angry when they see the relevant posts, and then curse the waste of people's fat and people's cream, so Chairman Yan found Huang He, hoping that the marketing god will help the pipeline A large-scale Daye marketing event, so there will be a normal Wanli family banquet.

Faced with this request, Boss Huang is obliged. After all, this company Jiangnan Group actually holds 10% of the shares.Although this 10% of the shares, it is impossible to pay dividends for at least 20 years.

And the result of this activity is naturally good and incomparable.

First of all, the activity itself greatly reflects the biggest feature of the vacuum high-speed magnetic levitation pipeline, which is a fast word.

From the northernmost tip of the motherland to the southernmost tip, the journey of thousands of kilometers only takes two hours at most, so that the staff in Jiange and Jiange can eat local hot meals, and the speed of the vacuum high-speed magnetic levitation pipeline can be vividly reflected at one point. .

The next thing is the accuracy and safety of the pipeline. Another important reason why the vacuum high-speed maglev pipeline has been criticized is that many people think that it is extremely dangerous to drive a large number of trains at the same time in a closed pipeline. And it is very easy to have the problem of missing stations and so on.

As a result, more than 60 cities along the entire pipeline started at the same time, and then smoothly arrived in more than 60 different cities. At least more than 600 vacuum high-speed maglev trains moved back and forth in the two pipelines. If there is no high accuracy and safety , is simply impossible.

And the most wonderful thing is that the whole event has a great humanistic care, so that the workers far away can eat the food in their hometown for the first time. No matter how much this kind of thing is publicized, it will not be politically incorrect.At the same time, it can also reflect the excellent culture of the enterprise, and even further reflect the superiority of the system. After all, private enterprises will never do such a thing.

Finally, there is actually another hidden point, which is to mobilize most of the people in the cities along the pipeline, a total of 12 people, and each person can order up to three dishes. Leaving aside some overlapping restaurants, there are at least 20 people in the country A catering unit has received this order.

And these 20 catering units can radiate at least 100 million people. After all, there are still an average of 5 waiters in each restaurant.

In this way, let these 100 million people actually participate in this activity, and these 100 million people can use their own personal experience to promote to more than 1 million people. The promotion effect of the activity is infinite. Incomparable.

In the end, the cost of the event was also very low, because the company had to bear the cost of ordering food for the entire event, and it was only more than 300 million yuan, and the rest was free.

The transportation pipeline is our own, and the tables, chairs and benches are also our own. Hungry is not afraid that the company is a take-out platform, and there is no charge, so the cost is pitifully low, but the effect is outstanding.

In fact, there is another hidden winner this time, and that is our fearless hunger.

For this event, I am not afraid of being hungry, but I have actually paid a lot.

First of all, after the event was planned, in order to avoid suspicion, Boss Huang did not directly let his own investment be not afraid to become the executor of the event, but suggested directly holding a bidding conference, inviting major food delivery companies across the country to the meeting, and choosing a partner from them By.

At this time, domestic food delivery companies are in a state of separatism. Although Hungry is one of the earliest food delivery companies, over the years, many food delivery companies have entered the game one after another. At this time this year, there are more than 3600 domestic food delivery apps. And there are as many as 1 food delivery apps with more than 70 orders per day.

So at this time, the food delivery platforms across the country are in full swing, and major capitals have entered the game one after another, and then there is no surprise in the subsidy war.

Many people may not have experienced the madness of the food delivery platform's subsidy war back then. At that time, in order to compete for customers, the food delivery platform almost spent hundreds of millions of dollars in subsidies every day.

As long as you know how to buy coupons, you can order braised pork for 5 yuan, milk tea for [-] cents, and fruit baskets for [-] cents every day. Those days were the happiest days for takeout.

As the first to set foot in the food delivery industry, and also backed by the super-capitalist Jiangnan Group, it should be the most confident to fight the subsidy war, but it is the most conservative in the whole war.

Although their platform also has subsidies, they are very normal VIP membership subsidies, that is, paying a fixed membership fee of 10 yuan per month, and receiving six 6 yuan red envelopes without a threshold. It is basically impossible to eat braised pork for one yuan on the platform without being afraid of hunger.

So at this time, you are not afraid of being hungry, but you are caught up from behind, and your market share has dropped to the third place.If it weren't for the fact that Boss Huang, who is the main investor, is so rich that he doesn't care about these losses at all, I'm afraid the investors are already jumping in a hurry and starting to prepare for the replacement of the chairman.

But no one knows, because Hungry is not afraid to join the subsidy war, so its own financial reserves are very strong, and other companies are heavily in debt, but they actually hold a huge amount of cash of more than 10 billion in their hands.

Secondly, although I am not afraid of being hungry, although I did not use the money on the supplementary meals ordered, I used the money on the subsidy for the riders.

The riders of other food delivery companies are basically temporary starters recruited by third-party labor service companies, and they are paid for each order. The official employees may be less than 1000.

However, it is suitable for all the riders under the banner to sign the work agreement. Every rider is a full-time employee of the banner. Hungry is also required to pay social insurance fees, five insurances and one housing fund for each of them.

Therefore, although the simple fee is not cheap, the user experience is the best. Customers hardly encounter delays, food loss, smashing, etc., because the company has stronger control over these riders.

Other food delivery platforms, at most, just send out the order and let the riders grab the order.However, you can designate a rider to spend an hour and run a distance of tens of kilometers just to deliver an order. This is the strength of Hungry.

So when faced with this sudden business, the major food delivery platforms basically chose to give up immediately, and some food delivery platforms even directly scolded Huaxia High-speed Railway Co., Ltd. There can be more than 1‰ mistakes, how can there be a takeaway platform that can complete it.

In the end, only the representative of Hungry Fear stayed in the conference room, and then the two parties signed a cooperation agreement. In the end, Hungry Fear was able to successfully complete this project because of his excellent control over the employees. In 2015, it was almost impossible. possible tasks.

In 67 cities, within two hours, it visited 20 catering units and completed a total of 38 takeaway orders.

(End of this chapter)