The richest man starts with a blind box

Chapter 1359 Takeaway War
Because there are still two months before Huaxia's vacuum high-speed maglev pipeline train is officially opened to traffic, the effect of this event cannot be reflected in the pipeline train in the first place.

Of course, this is not entirely correct, because the pipeline train from Nanning to Guangzhou, which has been officially opened, ushered in an explosive flow of people on the second day after the event, which has more than tripled , reached the full passenger flow of the entire line, and many people even deliberately flew to Guangzhou from distant places, and then experienced a magical journey from Guangzhou to Nanning, which only takes less than 2 minutes.

I believe that after the full line is officially opened for operation, the results will be very good.

But on the other hand, that is, on the body of Hungry Not Afraid, the effect of this activity is really reflected.

On the second day after the news was broadcast, Zhao Yao, the chairman and CEO who is not afraid of hunger, found that the entire company headquarters was in a state of frenzy, because every minute and every second of the day refreshed the company's historical data.

In the previous 5 years of operation, Hungry is not afraid of single-day traffic data in August 2013.

Hungry not afraid to reach its peak on that day, a total of 163 million takeaway orders were placed in a day, and the company's sales share reached 520 million yuan a day.And that whole month, I was not afraid of being hungry and earned more than 1.2 million in sales revenue, and the annual sales revenue exceeded 10 billion.

Although Hungry is not afraid to protect it very hard, this data will not be leaked, but the whole country does not know how many eyes are on Hungry, so this sales data is still leaked by those who are interested.

The direct result is that throughout 2014, thousands of food delivery apps were added across the country at one go, and hundreds of companies with capital rushed into the food delivery industry, vying to find gold in the industry.

As a result, the performance of Hungry Not Afraid began to decline, and the highest record in 2014 was only 112 million orders.

And in 2015, Hungry is not afraid that the single-day highest performance so far has not exceeded one million, only 86 orders.

At this time, the No. 3 app was only launched last year, but it has been invested by three foreign capitals at the same time.Just in March of this year, Tick Tock proudly announced that their highest single-day sales had reached 920 million orders, which was more than seven times the highest performance of Hungry Food that year.

The second-ranked food delivery platform also has a maximum single-day sales of 880 million orders, so the highest single-day sales volume is only 86 orders. Hungry is not afraid of food delivery. Although it is still the third-ranked domestic food delivery platform in name, it is actually in the eyes of the industry. , I am not afraid of being hungry, almost no sense of existence.

Some people may wonder why the gap between No. 2 and No. 3 is so large, because in the second half of 2004, Hungry Food Delivery once became the ninth in the industry, and almost fell out of the top 10 in the industry.

This is because at this time, more than a dozen food delivery platforms in China are engaged in a crazy subsidy war. Every time a customer orders, the food delivery platform will almost subsidize about 6 to 20 yuan.And those who insist on not subsidizing are not afraid of hunger, so naturally they will not be able to acquire new users, and at the same time, they can only lose old users, and it is not uncommon for them to fall out of the top 10.

But until now, out of the previous 10 crazy subsidized food delivery platforms, 6 have burned up all their funds and died, and [-] have stopped subsidizing.

But as soon as their subsidies ended, users went directly to those other platforms that were still subsidized, so the daily order volume of these two platforms dropped rapidly, and they closed down and went bankrupt. A matter of one or two months.

The remaining two platforms that are still subsidizing are the current No. [-] and No. [-] platforms.This has also created a business miracle where the daily order volume of both parties is close to [-] million.

However, this kind of business miracle is also based on the astonishing cost of subsidizing 1 million yuan per day and burning more than 30 billion yuan in a month.

Therefore, according to the estimates of professionals in the industry, the two parties will either continue to burn like this until one party's funds are exhausted and the other party monopolizes the world.

Either the two parties have reached a cooperation agreement and stopped subsidies at the same time, and then the two parties will jointly divide up the food delivery market.

All in all, in the eyes of these professionals, there will only be the two food delivery platforms ranked first and second in the future, and the former boss who is currently ranked third is not afraid of hunger, he is dead.

If there is no force to intervene in history, then this kind of prediction is basically correct.

After all, the last two food delivery platforms in history, Ele.me and Meituan, have survived, and at the same time stopped food delivery subsidies, and finally relied on their own business methods to compete for the market.

But the accident happened so unexpectedly. After the first two food delivery platforms collectively rejected the cooperation invitation of Huaxia High-speed Railway Development Company, Hungry did not fear to accept this event.

Originally, these two food delivery platforms planned to watch the joke that they are not afraid of being hungry. After all, they have to accurately deliver nearly 60 orders within two hours in more than 40 cities across the country. This is how they already have nearly 10 takeaways. What the rider's platform can't do, they absolutely don't believe that the platform whose performance is less than 1/10 of them can do it.

It turns out that they underestimated the superiority of Hungry Not Afraid's unique employee system. Under the leadership of Zhao Yao himself, they forcibly completed this near-impossible task without any mistakes.

In an interview that night, Chairman Yan of Huaxia High Speed ​​Railway Development Co., Ltd. personally admitted to the reporter of the XW network program that I am not afraid to perform well in this event. Among all 379 orders, except The 232 orders were due to the temporary closure of catering establishments, which could not be delivered.

Of the remaining orders, only 13 orders were delayed, or there were omissions, and the remaining 377 orders had no problems, and all of them were delivered to the station on time and the work was completed.

At the same time, while shocking the world this time, related news also flooded the whole country.

After all, Huaxia High-speed Railway Development Company is a state-owned enterprise, and this Wanli Family Banquet has extremely high humanistic care, and it can also reflect the superiority of its own system, as well as the country's rapid development and so on.

Naturally, it has received all-round support. Almost all official media reported the news in lengthy lengths, while some other private media closely followed the angle of the state media and also reported in lengthy lengths.

In one day, more than 12 related text and film reports were released, and these reports, without exception, will be attached with the name of Hungry.

As a result, on the second day, Hungry has ushered in a comprehensive surge in orders.

At 9 o'clock in the morning that day, just delivering breakfast, I was not afraid to go hungry, directly surpassing my best record in history, with a single-day order volume reaching 170 million orders.

By 2:480 noon, the delivery of lunch was over, and the order volume of the day had exceeded [-] million.

Finally, at 12 o'clock in the evening, I was not afraid to refresh my historical record to 642 million orders.

And as a price, the whole team is not afraid of hunger, from Zhao Yao himself to the lower level riders, all of them are exhausted.After all, for Hungry Bua, who usually only has about 50 orders per day, the order volume has directly increased by 13 times. If Zhao Yao hadn't expected that today's order volume would skyrocket, he would have given the riders a preventive shot in advance. , and recruited four times as many riders a month in advance, and the total number of riders in the family exceeded 2. If you are hungry, you really can’t carry the order this time.

That night, I was so hungry that I excitedly announced this impressive achievement. At the same time, everyone in the food delivery industry was dumbfounded. I thought it was a two-horse struggle for hegemony, but I was so hungry that I changed my fate against the sky. Is it possible that the food delivery industry will become the Romance of the Three Kingdoms?

However, unexpectedly, the two food delivery platforms ranked first and second were not too vigilant about this, and even generally speaking, their attitudes were very relaxed.

In the words of the No. [-] chairman of Tick Takeaway, this is just a short-term marketing effect.

Because of short-term hot marketing events, the performance of competitors has increased significantly.But this kind of hot marketing event is unsustainable and will dissipate as the heat dissipates.

No matter how popular the news is right now, it will take at most 1 to 2 months for the news to dissipate.

Just like the Pangu Homeland two months ago, the popularity was so terrifying that it almost broke the historical records of all social platforms.But now, two months later, no one cares anymore?
What can really attract and hold customers is the subsidy. As long as the order subsidy of one's own platform is still there, those users who go to the opponent's platform because of the temporary popularity will come back obediently.

Recently, they are used to eating braised pork that costs 20 yuan. Let them spend another [-] yuan to order the same braised pork. Will they be willing to spend this money?

The same disdain is also the same on the second-ranked platform. They basically didn't take the sudden rise of Hungry to heart, and when they learned from the insider, Hungry has recruited in advance for this event. After quadrupling the number of riders from the original 4 riders to 4000, the bosses of these platforms became even more excited and said that they would die from hunger.

Because riders who are not afraid of hunger have to pay social security, and they have to pay a basic salary every month.Once the order volume drops, these riders will become bloodletting knives for the hungry, and if they are hungry, they will be bled to death by these riders.

All this is just a flash in the pan!

And in private, the bosses of the two companies, at the request of their respective financial backers, are said to have started secret talks.

And such talks have been held several times, so the result of each time is that they broke up unhappy, but the opinions and attitudes of the two sides are getting closer and closer. Win-win cooperation has almost become the inevitable development of the two companies. .

(End of this chapter)