The richest man starts with a blind box

Chapter 1369 New Ideas
"Gentlemen, I would like to review myself first, and that is a mistake I am making recently."

"I thought that when the opponent has no funds to subsidize, we can follow up the subsidy with the funds in our hands, and we can quickly and quickly occupy the entire market. But it turns out that I was wrong. The opponent still has enough funds in hand, so the subsidy is Never the right choice."

"I know, there has been such a famous saying on the Internet, he said so."

"The reason why trolls are invincible on the Internet is because they are good at using various languages ​​to bring the opponent's IQ to their own level, and then use their rich experience to defeat the opponent!"

"I don't know if the original words are like that, but the general meaning is this. In terms of subsidies, our opponents have rich experience, but now we have to compete with them in their areas of expertise , This is obviously a very stupid thing. So that our tens of billions of funds have been consumed by 50 billion out of thin air, this is a huge mistake I made. "

"Fortunately, this mistake didn't last too long, and I also realized this mistake, and now is the time for us to correct it." Zhao Yao said calmly to all the executives present, "I declare that we are not afraid of what will happen next." There are three changes to be made."

"The first one is to stop simple and rude subsidies. Except for membership subsidies, all existing subsidies will be cancelled, and no more subsidies will be given!"

"The second change is to invest 50 billion of the remaining 40 billion in the construction of our own service quality. Among them, 30 billion will be invested in the purchase of electric bicycles and the construction of electric bicycle supply stations. Now our riders basically bring their own vehicles, most of them use their own electric bicycles, and then carry a large takeaway box. This has helped us save a lot of costs, but it also caused the takeaway staff to It is very prone to various instability during the delivery process!"

"So I asked our procurement department to immediately communicate with domestic electric bicycle manufacturers and ask them to design electric bicycles for takeaway, and then purchase a large number of them and distribute them to all our takeaway riders!"

"As for the functions of this electric bicycle dedicated to takeaway, the operation department will give me a specific plan, but the following functions must be possessed."

"The first is that the battery model of this takeaway electric vehicle must be unified, and it has a battery lock and the function of quick battery replacement. The requirement is that the time for a battery replacement should not exceed 30 seconds. At the same time, we have to be in all major areas of the city. A new electric vehicle replenishment station is built, which stores a large number of electric vehicle batteries, allowing our delivery staff to directly replace the batteries, thus saving time on charging electric vehicles and spending more time on delivery.”

"Second, this electric car for takeaway must have a retractable awning. Our delivery people work very hard, and they have to insist on delivering during heavy rain, so I think a canopy is a good idea for them. It is very necessary."

"The second and most important point is that there must be a large take-out box behind the electric bike for take-out. This take-out box and the electric bicycle itself are integrated and must be fixed extremely firmly to ensure that no matter how bumpy the road is, There is also no possibility of the takeaway box being shifted or even dumped!"

"Finally, the takeaway box must have the function of heat preservation. I don't mean the kind that wraps a layer of quilt inside the takeaway box and tells me to keep warm, but the takeaway box should be directly connected to the battery of the electric car, and at the same time, the takeaway box should be connected to the battery of the electric car. There is a heater inside, and this physical method is used to ensure the insulation effect of the takeaway box. My requirement is, what temperature is the takeaway entering the takeaway box, and what temperature must be when it leaves the takeaway box.”

"This is my specific requirement for this kind of takeaway electric bicycle. I don't think these requirements are difficult. Whichever manufacturer can fulfill our requirements as quickly as possible can give him a huge sum of up to 30 billion yuan. Order."

"In addition to the purchase of electric bicycles, there is another extremely important improvement, that is, the improvement of the packaging of take-out tableware. In order to save costs, all the packaging and tableware for take-out were taken care of by the store itself."

"Then we will suffer a bit this time. We will take care of this one. The design department will immediately design a set of takeaway tableware for me. This set of tableware should be designed according to the characteristics of different products."

"The most typical one is noodle packing utensils. One of the complaints I often see is that many users complain that when noodle food is delivered to them, it has been completely mushy because it has absorbed the soup."

"So we can design a packaged tableware for noodles. This packaged tableware is a two-piece bowl. The bottom of the bowl is filled with boiling hot noodle soup. At the same time, a small bowl is placed on the mouth of the bowl. Inside this small bowl It contains drained, boiled noodles."

"In this way, when users are eating noodles, they only need to pour the noodles on the packaged bowl into the soup in the bowl, and then they can get a bowl of chewy noodles, just like freshly cooked noodles!"

"There are many more of the same design, such as the barbecue that we have the most in late-night orders. Customers often complain that the bamboo sticks used for barbecue have pierced the packing belt. If they accidentally grab their hands, it will be very dangerous It's easy to be pierced by these bamboo sticks to make a bloody hole!"

"Besides, barbecues often spill a lot of grease and barbecue ingredients. These difficult-to-clean things will flow out of the holes pierced by these bamboo sticks. If they didn't notice, they would put this bag on their table. , then their next main job is no longer to enjoy this takeaway meal, but to find a way to clean the oil stains on the table.”

"I remember seeing such a complaint, saying that a customer likes to eat barbecue on the bed, but one accident, the exposed barbecue grease directly ruined his mattress, and he had to spend hundreds of dollars to buy it. A new set of mattresses. Although I also think that this matter is more of a customer's own problem, but the bamboo sticks for barbecue are easy to pierce, and the problem of the packaging bag must be taken seriously."

"So can we design a long packing box specially used for packing barbecue, so that these bamboo sticks can be easily and completely put into the whole packing box without worrying about the problem of piercing the packing bag?"

"I just gave two examples above. In the actual process, there must be many of the same pain points. Companies like us that value customer service so much often ignore these problems, let alone ticking takeaways, which are just rude. The subsidized user capture guys never tried to solve these problems, and now we are going to solve these problems."

"What I said above is what 40 billion of the 30 billion should do, so what should the remaining 10 billion do?"

"We use it to set up a fund, a consumer health protection fund, and at the same time we have to make a promise to pay for it. So we promised before that if customers have any health problems after eating takeaways, their treatment costs It will all be borne by our company first!"

"But this is just an empty rhetoric after all, and many users have no actual experience with it."

"So we need to change our style of play, how to do it, let customers eat first and then pay!"

"We can introduce a new policy for all our member users, that is, all member users can order food for free first, and there is no need to pay for a week after eating. Until it is confirmed that this meal has not caused any physical damage If you feel uncomfortable online, you need to pay further. However, a member user can have up to three such benefits of eating first and paying later in a week."

"I know that many people will think that my policy is too aggressive, and worry that there will be a large number of users who eat bully meals."

"I admit that there will definitely be a lot of overlord meals at that time, which is why I have to spend 10 billion to establish this foundation, just to pay for these overlord meals. But our members need a Jiangnan wallet account to register, and the Jiangnan Wallet account has long been bound to personal credit, so behind each of our member users is a customer with real credit."

"If a customer abandons his credit for three meals, then I think such a loss can be tolerated. I believe that there will not be too many users who don't know the stakes. 10 billion is enough to subsidize all that appears in the middle." A loss."

"But in this way, this policy can perfectly shape our image that we are not afraid of food delivery. The most important thing is to let all users who are biased against food delivery believe that the food we deliver is healthy food."

"At this point, some people may want to ask, boss, the 50 billion has already spent 40 billion, how to spend the remaining 10 billion?"

"The answer is that the 10 billion will still be used as subsidies, but the subsidy is no longer ordinary users, but our core member users. Through the facts of the past few days, we have found that the vast majority of ordinary users are actually They all follow the subsidy, so these users are actually bad users, we can give up these users appropriately, or find a way to convert these users into our member users.”

"So we want to strengthen the subsidy for member users. The previous subsidy strategy was to give all users four subsidy coupons worth 4 yuan per month."

"I decided to add a new rule to the membership subsidy, that is, after the user has used up the four 4-yuan subsidy coupons per month, he can unlock the monthly discount subsidy. order, the discount will increase by 5 until the 9.5% discount is capped.”

"Of course, for a discount coupon like this, the highest subsidy limit is 20 yuan."

Zhao Yao was full of confidence, and spoke out his brand new operation plan!

(End of this chapter)