Chapter 1370

What is the most painful thing in this world?
It is when you have chosen a strategy and plan to race against your opponent on the track you are good at, but the opponent turns a corner directly and runs to another track.

This is the situation that Chen Hu is facing at this time. Chen Hu is full of confidence. With this idea, he wants to provide a close-fitting subsidy tactic for Hungry. With an advantage of 120 billion yuan, Hungry is overwhelmed.

But when Chen Hu found out that his opponent had stopped subsidizing him, he became a bit of a Muggle.

What's even more muggle is that my own family is also restricted, and I can't continue to provide subsidies
Because according to Chen Hu's order, once Hungry is not afraid to subsidize, the tick-tock takeaway will follow the subsidy. As much as Hungry is subsidized, Chen Hu will subsidize as much as Hungry is not afraid until the funds for Hungry are exhausted.

But two months have passed, except for the initial period, Tick Takeout followed by subsidies for half a month, and after pulling back its daily order volume to 1000 million orders, there will be no more hungry orders. Got a subsidy.

According to the insider report from Chen Hu, Zhao Yao admitted his mistake at the meeting, and then returned to the previous route, returning to the business route of not subsidizing and winning by quality and service.

Faced with this news, Chen Hu was quite happy at first, because it meant that Hungry was not afraid to give up subsidies, the most effective means of attracting customers, so the daily order volume of the 1 million orders in his hand should be about 000 million. If it is stable, even if there are no more subsidies, the number one position in the market should be unshakable.

But two months passed slowly, and Chen Hu felt that something was wrong.That is, the number of daily customer orders of ticking is continuing to decline.

On the day when the subsidy ended, the number of daily customer orders was 1 million.

On the second day, the number of daily customer orders dropped directly to 2 million orders.

And now, more than a month later, the daily order volume of Tick Takeaway has fallen back to the level of 682 million orders, and nearly 35% of the users have disappeared just like that.

This result made the entire Tick Takeaway a mess, but at the beginning, Chen Hu felt that these data were normal.Because the previous daily order volume of more than 1000 million orders was born under strong subsidies, many users who did not eat takeaway but were greedy for cheap food were also pulled down.

But now that there is no subsidy, these users can't eat cheap, so they will naturally return to the state of not ordering takeaway, so the data has dropped by 35%, Chen Hu still thinks it's not a big problem.

Until this morning, an insider who is not afraid of hunger came to report the news, saying that Zhao Yao held another internal meeting, and informed all executives of some internal information at the meeting, including the issue of the number of daily orders that has always been regarded as confidential .

Zhao Yao told everyone happily that the daily order volume of Hungry Not Afraid has surpassed the level of 440 million and continues to increase every day. At the same time, this is based on the fact that there is no subsidy. At the same time, Hungry Not Afraid The total number of member users has also exceeded the level of 220 million.

When this news came, it could be said that it was a very heavy blow to Chen Hu, and it could even be said that it was a direct slap on Chen Hu's face.

Because Chen Hu has always told the company and investors that the decline of 35% of users is an inevitable situation after the end of the subsidy, but I am not afraid that after the end of the subsidy, the number of stable users continues to increase. It's going down every day, it's clearly going downhill.

And the worst thing is the membership issue. Hungry is not afraid to have 220 million member users, but TickTick has no more than 200 million member users whether it is subsidized or not.

What does this mean?
This shows that the stable basic market that is not afraid of hunger is likely to have surpassed Tick Takeaway, which made Chen Hu feel a serious sense of insecurity. For the next few days, he was seriously thinking about how to break the situation. .

In fact, Chen Hu understands very well why Hungry is able to overtake in this area. It is because Hungry is working hard to improve its service quality. In the same situation where there is no subsidy, users are of course more inclined to use platforms with better services. , Chen Hu even had a feeling.

That is, the users I lost this time may not necessarily stop ordering takeaway at all. Maybe they went to the hungry platform to order takeaway.After all, as Hungry is not afraid to join the subsidy war, many users have experienced Hungry and Tick’s takeaway service at the same time.

Thinking of this, Chen Hu actually understood that the only way to break the game is to improve the service quality of takeaway food, and retain users through quality.

But deep down in Chen Hu's heart, there was a trace of extreme reluctance, because if he learned the strategy of not being afraid of hunger, wouldn't it mean that it was wrong for him to leave not afraid of hunger, and his subsidy tactics all the time were also wrong, which is equivalent to completely Denying himself, it is impossible for a person like Chen Hu to accept such a result anyway.

"The key lies in the membership subsidy. Maybe I can design a more subtle membership subsidy scheme to increase our membership substantially!" Just as Chen Hu started to think about this, in the next few days, Tick Tock took out The number of daily customer orders suddenly began to drop rapidly, and the daily order volume of nearly 300 million orders was lost in one day.

As for the reason, it was put in front of Chen Hu immediately, that is, Tian Tian Takeaway started to exert its strength.

Tiantian Food Delivery, who passively joined the battle, didn't take any action at the beginning, making Chen Hu almost forget that he had such a competitor, but unexpectedly he was backstabbed suddenly by his opponent.

It turned out that Tiantian Foodway suddenly announced the start of subsidies, and the subsidy was still very strong. Naturally, users rushed to Tiantian Foodway to place orders. A few days later, Tiantian Foodway proudly announced that their daily customer orders It has exceeded 1 million orders.

Therefore, this data is obviously untrue. After all, when Tick was subsidizing, the peak customer order volume did not reach the level of 1 million orders per day.

But this is obviously very stimulating news for Tick, and its own users began to lose continuously, and then Chen Hu found that he had to fight.

Although the biggest opponent in Chen Hu's heart is always hungry, he wants to save the funds in his hand to deal with hungry, and doesn't want to bother about the daily takeaway.

But the problem is, if he doesn't care about paying for subsidies, then the next decisive battle should be Tiantian Takeaway and Hungry Not Afraid, not his ticking takeaway.

So it didn't take long for Tick Takeaway to announce subsidies, and the two sides started to fight again so directly.

Hungry is not afraid to have any ideas about the outside world, and is still optimizing the quality of its own takeaway service.

Just when Hungry was not afraid to work hard, the war between Tick Tock and Tiantian finally came to an end, and Tick Tick finally won without any surprises.

Tian Tian Food Delivery didn't know what kind of trump card Chen Hu had in his hands. They had exhausted the 50 billion funds in their hands, but Tick Tock Food Delivery was still subsidized, so Tian Tian Food Delivery could only be defeated, and there was no movement at all.

As for Tick Takeaway, the subsidy was extended for half a month in a brazen manner, and the daily takeaway users were almost robbed, and then the subsidy was stopped with satisfaction.

And soon, Tiantian Waimai broke the news that the capital chain was broken, and a large number of merchants began to collectively force Tiantian Waimai to pay.

Then, the founder of Tiantian Waimai announced his resignation, and the investors behind Tiantian Waimai began to seek to sell their assets, etc. All in all, the most innocent Tiantian Waimai became the first person to fall in this war.

And the winner is undoubtedly Tick Tock, because there is news that Tiantian Waimai investors plan to use Tiantian Waimai as capital to invest in Tick Tock Waimai. At that time, the two takeaways will be completely merged and become a new company. Completely won.

At this time, Huang He was in charge of organizing the bet, and it had already spread throughout the circle.Everyone knows that Huang He is actually standing behind this food delivery war. If you are not afraid of the failure of the food delivery, it is equivalent to the failure of Boss Huang. That person will surely become the new darling of the business world.

In September 2015, Dida Waimai officially announced the merger with Tiantian Waimai. After that, the daily customer orders of Dida Waimai officially exceeded 9 million orders, reaching an unprecedented new record, and the whole country was shocked for a while.

So in the next few days, Chen Hu had a very happy life, all kinds of praises were overwhelming, some media even called Chen Hu the next business king in the 21st century, and the position of the previous one naturally belongs to us Boss Huang's.

It is undoubtedly an extremely honorable thing to be compared with the Yellow Crane.

In the round after round of flattery, Chen Hu couldn't help but forget many things, such as being hungry and not afraid that he is still alive and doing well, and that the 170 billion funds in his hand have already competed with Tiantian Takeaway. After losing 60 billion and consuming about 20 billion himself, he actually only has 90 billion left.

Of course, this number is still very large, and it still crushes Hungry and Not Afraid of Takeaway, so Chen Hu didn't have time to care about it.

Chen Hu, who calmed down, was surprised to find that although the number of daily customer orders once reached the peak of 1 million orders, it has now dropped back to 500 million orders. It is normal to lose 1300 million orders.

At this moment, Chen Hu started to feel chills all over his body. He suddenly realized the seriousness of the problem, so Chen Hu urgently held an internal meeting, announcing that Tick Tok Food Delivery would also start to change its business philosophy and system, and replace the previously relied on Market capture by subsidies translates into market capture by improving services.

Although this seems to be negating his previous self, Chen Hu didn't care about so many problems. He hurriedly asked his secretary to find a way to get the optimization plan that Hungry was using at the beginning, and then threw it directly in front of the executive , asking them to start copying the optimization plan that is not afraid of hunger, and improve the company's competitiveness!

(End of this chapter)

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