The richest man starts with a blind box

Chapter 1424

For this result, Fantasy Computer has no different attitude, because no matter how the market changes, as long as they can purchase computer parts at normal prices, it will have almost no impact on Fantasy Computer.

But with the passage of time, the fantasy computer suddenly discovered that the reality did not seem to be like this, and it was still in a very bad situation.

The specific reason has actually been mentioned before, that is, Jiangnan Group forcibly requires all parts authorized by Jiangnan Group’s technology to be sold on the external procurement platform of the Huaxia Electronics Technology Industry Alliance. There must be transparency.

You can set the price of your component products very expensive, or you can set it very cheap, there is no problem with these.Then your sales must be based on your pricing. If you provide a discount for bulk purchases, then the strength of the discount must also be clearly written on the platform.

And the most important thing is that all capital flows must be carried out through the platform. Jiangnan Group and the alliance will not take any money from it, but there must be no money that does not go through the platform.

Once discovered, it will be regarded as a violation of the regulations of the China Electronic Technology Industry Development Alliance, and then be forcibly kicked out of the alliance.

And because all technology authorizations are carried out through the alliance, once they are kicked out of the alliance, all previous technology authorizations will be cancelled, and it will be difficult to conduct transactions with other companies in the alliance. It is a fatal blow.

In a word, as an electronics company, if it cannot join the alliance, no matter whether it is domestic or foreign, it is almost impossible to get along in the industry.

That's right, even related foreign companies must join the China Electronics Technology Industry Development Alliance at this time, even if they join as an observer, they must join before they can enjoy various policies and policies in the alliance. discount.

Because China has basically mastered 80% of the production and distribution of electronic products at this time, if you, an electronics company, do not join the China Electronic Technology Industry Development Alliance, it is equivalent to cutting yourself off from the entire industrial chain.

So even proud companies like Apple and Microsoft are still observer members of the China Electronics Technology Industry Development Alliance at this time.

As for the rule that all funds flow must go through the alliance, it is a rule established in the second year after the establishment of the alliance.

The reason is also very aboveboard, because the alliance involves a lot of free technology authorization, as well as various proportions of purchase discounts, etc., and companies that join the alliance can enjoy huge benefits.

However, if an enterprise with bad intentions uses this benefit to secretly harm the interests of other alliance members, it will be a huge harm to the alliance.

The simplest example is that some companies enjoy the free technology licenses of some companies in the alliance, but turn around and secretly sell the products produced by these technology licenses to competitors of the technology-providing companies. Enterprises willing to contribute technology for free, but have suffered huge damage?

Therefore, the alliance requires that all capital flows and transactions must be carried out through the alliance framework. Anyway, the alliance will not take any commission for these transactions, but only to ensure that both parties to the transaction do not violate the alliance regulations. This is very reasonable.

At the same time, after this regulation has been implemented for more than ten years, although many companies in the alliance also feel that this regulation is troublesome and will hinder many private transactions.

But in turn, this regulation will also prevent competitors from conducting some unfair transactions, and both parties will compete in a fair environment. This is an excellent thing for their own companies, so as time goes by Enterprises have acquiesced to this regulation and do not think there is any problem with this regulation.

Fantasy Computer was actually a member of the alliance before, but because most of their parts are purchased from abroad, there are not many components to be purchased through the alliance platform, so they have not personally felt the impact of this regulation.

However, almost all components of Lingyun Computer must be purchased through the alliance, so they felt the huge impact of this regulation.

And the biggest impact of this is that fantasy computers can no longer make a fuss about the price. The issue of procurement by institutions and enterprises has been mentioned before, so I won't repeat it here.

But gradually, in the personal computer market, the impact of this regulation has gradually emerged. The core and deadliest impact is that the manufacturing costs of all computers are completely disclosed, and there is no secret at all in front of users. up.

In this era, the computer has become a very efficient modular product.

The mainframe of a personal computer is basically divided into eight major sections: chip, motherboard, memory, hard disk, heat dissipation, graphics card, power supply, and chassis.

If you require more, you can also add an optical drive and a professional network card, a total of 10 different modules.

A computer user only needs to buy these 10 modules separately on the Internet, and then assemble them together to build a computer by himself.

Of course, different chips need to correspond to different motherboards, but there is only such a limitation, and other modules are basically universal.

Therefore, consumers now only need to log in to the official website of the China Electronics Technology Industry Alliance, and they can directly calculate the production cost of the computer configuration they want to buy.

Of course, users have never expected to buy a computer at the price of production cost, but at least they know how much it costs to buy this computer and how much premium they can accept.

At the same time, with the continuous development of online media, many self-media specialized in machine evaluation have emerged, specializing in evaluating the prices of various brands of machine.

You don't want to check the ex-factory prices of these computer accessories, these self-media accounts will help you check, and after the check, they will help you calculate how much these complete machine brands have earned you on a computer.

As a result, the whole machine market of Lingyun fell into a rather brutal fight. Some computer brands adopted price tactics to win the hearts of consumers with the lowest price.

There are also some brands trying their best to build themselves into high-end brands, using brand value to increase premiums and so on.

However, Fantasy Computer found that in the personal computer market, neither of these two tricks seemed to work.

In the previous business process, as various scandals broke out, the reputation of Fantasy Computer was basically completely abolished. The brand of Fantasy Computer even almost lost its brand value in the hearts of consumers.

So if Fantasy Computer still wants to rely on its own brand to sell at a high price, the user market will not care at all.

But what about the low price strategy?

This still doesn't work, even if fantasy computers have always taken this path.

In fact, in the traditional computer industry with Windows system, the price of fantasy computers is considered to be lower than the middle in the entire industry.

Leaving aside those computers that are specially sold to organizations and private companies, Fantasy Computer still has a considerable advantage in the price of computers facing the individual user market. Among the complete machine brands with the same configuration, the price of Fantasy Computer is basically the lowest. .

So even though fantasy computers were notorious later, in fact, the sales volume in the individual user market is still far ahead.Take laptops as an example, the essential reason why Lenovo's Rescue series can sell so well is because they have indeed made the price very affordable.

But this is not because fantasy computers do not want profits and choose to take the route of small profits but high sales.

It is because Fantasy Computer controls a large number of orders and has stronger bargaining power, and can obtain lower purchase prices from upstream companies.

Anyway, other brands need to spend 20 dollars to buy parts, and the fantasy computer only costs 12 dollars. In this way, even if the price of the fantasy computer is very low, the profit still far exceeds other brands. The root cause of the illusion that computers can grow bigger and bigger is that the capital of large companies crushing small companies is placed here.

At the same time, this is also the reason why many small companies are full of praise for the framework policy of the China Electronics Technology Industry Alliance, which means that the opponent's bargaining power is limited.

And those upstream suppliers are also very satisfied with this framework policy, which means that the other party cannot unscrupulously rely on its size advantage to lower prices.

But Fantasy Computer is not satisfied, because they can no longer produce products with low prices and discounts like before.

As a large-scale enterprise, various cost-wasting things within the enterprise naturally emerge in endlessly, and at the same time, it maintains a large number of employees, and these employees will directly increase the operating costs of fantasy computers.

Originally, these operating costs could be compensated by using its own size advantage.

But when the size advantage is completely offset by this framework policy, the operating cost becomes extremely large.

Moreover, in order to compete for the market, the means and prices used by those small complete machine companies have become even crazier, and many products with a premium of only about 5% of the purchase cost have come out to hit the market.

A small complete machine manufacturer may still have a certain profit margin when the premium is only 5%, because they do not have too much labor cost, they only need a factory to assemble, and then an e-commerce department puts the product on the market. Just sell online.

But fantasy computers will not work. Fantasy computers not only need factories to assemble, but also need a large number of executives to hold meetings, a large number of middle-level managers to assign tasks, and a large number of low-level employees to do all kinds of meaningless things. Not working.

Let alone a 5% premium, even with a 20% premium, the operating costs of Fantasy Computers still cannot be equalized.

Therefore, the financial report for the new quarter that Yangyuan finally saw was very disappointing. Not only was the procurement market of institutions and enterprises seized by a large number of newcomers, but the speed at which the domestic PC market was being eaten away was even crazier.

No one is willing to buy the complete computer released by Fantasy Computer, because the computer has the same configuration on the Internet, but the computer with this brand is different, and the price is several hundred cheaper, so why don’t I buy the cheaper one?

It’s okay if your fantasy computer has brand value, but the problem is that the name of fantasy computer in China is completely stinky now, and the brand value of fantasy computer is basically a joke in the eyes of these people.

Therefore, Fantasy Computer's financial report for this quarter did not hesitate to lose, and the loss was as high as about 15%.

(End of this chapter)