The richest man starts with a blind box

Chapter 173 If Warcraft 3 was an online game

"But what does this have to do with your coming to China? You don't want me to play a few more games with you, do you?" Huang He said angrily.

"You're half right!" Alan Adhan grinned, "I did come to fight, but not to fight with you, but to participate in the competition held by you. This is the first World of Warcraft event in the world. For the professional competition of Hegemony 1, after reading the plan you reported, I was so excited that I didn’t fall asleep for three days, so I must come and see it!”

The plan Alan Adhan mentioned refers to the first National Warcraft 3 e-sports competition planned by Huang He.

At present, this competition only stays on the planning plan, because according to the resolution with Blizzard, any commercial activities related to Blizzard game copyright must be approved by Blizzard before it can be carried out, so Huang He reported the relevant plan to Blizzard early. As for Blizzard, Blizzard also approved the plan very readily, but Huang He didn't expect that this plan would actually attract Alan Adhan.

In fact, Huang He's plan is very simple. Establish a Chinese e-sports league, referred to as the China Competition League, and then the China Competition League will launch a nationwide Warcraft 3 e-sports competition.

First, city competitions were held in various provincial capitals across the country, from which the three champions, runners-up and third runners-up were selected, and then they went to big cities like Shanghai BJ for the national finals.

The entire competition will last nearly three months, and the competition will start on the first Sunday after Warcraft 3 goes online.

Huang He's purpose is very simple, that is to take advantage of this e-sports trend to try his best to promote the Warcraft 3 game.

At this time, various publicity related to the e-sports competition has been blown up all over the Internet. Not only the advertisements on OO's homepage have been replaced with advertisements for the competition, but even many Internet cafes have posted corresponding advertisement posters. The momentum and scale are unprecedented.

"Are you here to compete, don't you mind the company's affairs?" Huang He asked curiously.

"The company is no longer a big deal. Now the project that the company is fully committed to is on the right track. Naturally, those professionals are going to execute it. I actually have nothing to do now!" Alan Adhan said cheerfully .

"I really envy you!" Huang He sighed, "Unlike me, I am busy with company affairs every day, and I don't even have time to rest."

"When we start a company, what we pursue is financial freedom. After financial freedom, can we enjoy life freely?" Alan Adhan said with a smile. Then you should learn to let go and let professional people do professional things, we are only responsible for enjoying life, and doing what you like is enough!"

"It makes sense!" Huang He nodded. He was very envious of Alan Adham's current state, but he also understood that his situation was different from Alan Adham's.

Now Jiangnan seems to be very strong. The various branches of the group have double digits, their tentacles have extended to various industries, and their paper assets have even exceeded the level of 15 billion yuan, but all of these are tied to him. Huang He is alone, and every industry is walking a tightrope, and they have not stabilized. Without Huang He to control the overall situation and control the details, Jiangnan's overthrow would only happen in an instant.

"By the way, there is one more thing I'm very curious about!" Alan Adhan scratched his head, "Are you sure that Warcraft 3 can bring you back a profit of 200 million US dollars in this barren market? "

"By the way, what is your price for a set of Warcraft 3? Let me see how many sets you have to sell to get back the cost!"

"Guess?" Huang He had a bad expression on his face.

"$19!" In fact, Alan Adhan has been thinking about this question for a long time, and even asked someone to investigate the Chinese market, and finally came up with a price of $19 a box, which is probably acceptable to the market. s price.

And this price is actually the retail price when Ogilvy Electronics represented the game of Warcraft.

"19 US dollars? If converted into RMB, it is about 150 yuan!" Huang He waited with another blank look. "Now in the whole of China, there are less than 150 people who are willing to spend 10 yuan to buy a game. , if you sell it at this price, I won’t even think about getting back the money in a few years.”

"Then how much do you plan to buy?" Alan Adhan looked at Huang He vigilantly and said, "But I must warn you that your sales price must not be lower than 15 dollars, otherwise it will destroy our market order. You Do you know how much our game sells in US dollars? A box of 69 US dollars, if you sell it for 15 US dollars, someone will smuggle it directly to the United States, and then my price system will collapse!"

"If you dare to do such a thing, I will immediately stop the authorization for you and sue you for breach of contract."

"Please, the activation codes here are all limited to China. They can only activate the Chinese version of the game. You Americans can't use them."

"That's not necessarily true. As long as you buy the physical version you released, there will be many people who will make English patches and smuggle them back to the United States. Then the Chinese version will become the English version!" Alan Adham said.

"Oh, don't worry about that, this time, apart from the Warcraft 3 Reign of Chaos Deluxe Collector's Edition, we don't plan to release any physical version of the game, not even an extra disc."

"And this luxury collector's edition is limited to 999 sets nationwide, and no one will smuggle it to the United States for you!" Huang He laughed.

"You don't plan to release a physical version? Then how do you make money!!" Alan Adham was stunned.

For Blizzard, excluding other copyrights and peripheral profits, their main source of profit is selling the game itself.

Generally speaking, there are two sales channels for games, one is the online digital version activation code, and the other is the offline physical disc version.

Online digital version activation codes are generally very cheap, because you only need to download the game on the Internet, and then buy an activation code. The cost for game developers is about zero, and the price is naturally cheaper.

For example, when Warcraft 2 was first released, the price of the digital version of Warcraft 2 was $39, which was about half cheaper than the price of the physical version of $69.

As for the offline physical version, it needs to be richer. In addition to a few CDs containing the game, generally speaking, it will also be accompanied by the game’s original art setting set, signature of the main creator, one or two game original sound ost, keys or backpacks. hanging ornaments, one or two small dolls and the like.

Just like this, the total cost of the gadgets does not exceed $5, and the selling price can be increased by $30. The profit of the physical version is very amazing.

So this time Warcraft 3 does not plan to release the online digital version in the early stage of the release, so that all players who can't wait to buy the physical version first, and after the sales of the physical version gradually decline, sell the digital version and earn two waves of money. Perfect.

However, according to experience, the sales of the digital version will be far lower than the sales of the physical version, only about 1/5. The physical version of the game is simply the economic lifeline for Blizzard, so Alan Adhan has no idea that the Yellow Crane Society will not There are only 999 deluxe versions of the game that intend to sell the physical version.

"The physical version can't make money. You told me just now that I can only sell it for $15. This price is by no means acceptable to Chinese players. On the contrary, it will make players think that I am too greedy for money, and the gains outweigh the losses. Then why should I sell the physical version?" Huang He said.

"But your online version is not allowed to exceed 15 dollars, otherwise they don't have to smuggle the physical version from you, just download the digital version online, buy the activation code, and then apply the English patch, I will be cheated by you Already!" Alan Adhan looked at Huang He threateningly and said.

"Hehe, don't worry about that, I don't sell the online digital version either!" Huang He laughed.

"You don't even sell the digital version? Then what do you sell?" Alan Adhan was completely shocked.

"I won't sell it, I will let all players in the country play for free!" Huang He said lightly, Alan Adhan felt as if he had been hit hard when he heard it, and his cheeks turned blood red. Those who didn't know thought Alan Adhan Does Khan have any special hobbies that react to Yellow Crane?

"Huang He, if you dare to do this, I will immediately destroy the copy in my hand!" Alan Adhan jumped up and said.

"Hey, Mr. Allen, if you destroy the copy, then according to the contract, you have to pay me 2 million US dollars!" Huang He laughed.

"Nonsense, you broke the contract, I want to ask you for 2 million US dollars!" Alan Adham said.

"Where did I break the contract?" Huang He spread his hands "It is written in the contract that I cannot sell each game for less than 15 US dollars, but it has never been written in the contract that I cannot provide the game to players for free. ah!"

"So I didn't breach the contract at all, but if you can't give us the copy of the game at the same time as the release, then Blizzard has breached the contract!"

"You...you..." Alan Adhan's eyes blurred with anger, and when he was about to faint, Huang He caught Alan Adhan and said with a smile at the same time, "Okay, my dear Mr. Allen, if I assure you that no one can steal your game from me, let alone sell it in the United States, you should be satisfied!"

"It's impossible, don't lie to me here, there is no game in this world that pirates can't crack!" Alan Adhan said in disgust.

"Then what if I sell online games instead of stand-alone games?" Huang He asked back.

"Online games?" Alan Adhan was stunned, this was an answer that he hadn't thought about at all.

(End of this chapter)