The richest man starts with a blind box

Chapter 192 The problem of scalpers
At [-]:[-] in the morning, Jiangnan's flagship store was about to open, and the boys who were queuing up were all gearing up. When they were about to charge forward, they saw an employee posting a large handwritten poster at the door.

They took a look and found that it said that due to insufficient stock, all the blind boxes will be sold out tomorrow, and the sales of blind boxes will be suspended in the next 20-30 days. I hope everyone will tell friends around and don’t come to queue again. up.

"Fortunately, I came to the flagship store to line up today!" This is what everyone thought, and at the same time, this announcement obviously inspired the fighting spirit of everyone on the scene. These people all turned into red-eyed hungry wolves, staring at the flagship store. door.

The reason why they came to line up at the flagship store in unison is because the stores and booths in other areas of Shanghai have already bought all the blind boxes of Warcraft, leaving only the flagship store with poor resources, and the supply of goods has always been prioritized. , That's why they all gathered here to snap up blind boxes.

Unexpectedly, even the flagship store is going to be out of stock, so it must be snapped up!

After a while, the door of the flagship store opened, and the first fifty people rushed into the store like the wind, and then rushed straight to the special area of ​​the World of Warcraft, and directly opened their mouths to buy ten boxes.

Ever since some local tyrants bought tens of thousands of boxes in one go, and the whole area was out of stock, all stores have introduced purchase restriction policies in the later period. When there are people queuing up, one person can only buy Blind box of 10 boxes.

If you still want to continue to buy, you have to queue up again, so the 50 people who rushed in the first step can only buy 10 boxes each, and then open the box directly on the spot.

The guy who started queuing up early in the morning was the first to open the box. As a result, ten boxes were opened, all of which were ordinary models. He simply threw all these dolls to the exchange office and exchanged them for 50 Jiangnan currency.

The exchange rules for Jiangnan currency are the same as before, according to the halved price of the goods issued to exchange for Jiangnan currency.

For example, the uniform price of these ordinary models is 10 yuan, which is exchanged for 5 Jiangnan coins, while the uniform price of rare models is 360 yuan, which is exchanged for 180 Jiangnan coins.The price of the super luxury gift box is 2000 yuan, which can be exchanged for 1000 Jiangnan coins.

After exchanging fifty Jiangnan coins, this person went out directly and queued at the end of the line again, but some people did not choose to go to the exchange office to exchange.

After someone issued ten little dolls, he went straight out the door. As a result, two or three people immediately surrounded him and bargained with this person for a while. In the end, he handed over all ten little dolls to one of them, and then He got three ten-dollar bills from the other party.

"Is this a scalper?" Huang He, who was standing on the second floor, saw this scene and asked with a frown.

"It's scalpers, that's right!" Liu Xiangjiang nodded, "These scalpers took away those little dolls from those users at a price of about three yuan, and then they transported them to Internet cafes and other places to buy them. The doll is sold at a price of about [-] yuan. Because the possibility of duplication of the blind box is eliminated, you can directly buy the doll you want and the redemption code under the doll, and you can verify it directly on the computer in the Internet cafe. It’s very convenient, you pay with one hand and deliver the goods with the other, so their business is doing very well, and basically all the young masters they receive can be sold, earning double the profit, and this business is very popular.”

"It's still early, not many scalpers come. After another hour or so, there will be at least a dozen scalpers at the exit, surrounding those customers and buying the little dolls in their hands!"

"However, because their price is only three yuan, some users are not willing to sell it to them, and choose to exchange it directly for Jiangnan currency. After all, our Jiangnan currency can also be exchanged for a lot of good things. As long as you accumulate a certain amount, you can exchange It is much more cost-effective to sell things directly!" Liu Xiangjiang explained.

"Yeah!" Huang He nodded, his face was a little stern, and Liu Xiangjiang looked a little scared, so he said, "Chairman, do you think we haven't done our duty to drive away these scalpers?"

"You guessed it all, you still have the face to ask me?" Huang He snorted coldly.

"Chairman, you have wronged me. It's not that I didn't do my best to drive away these scalpers, but that they couldn't drive them away at all. At the beginning we changed everything, but as soon as the people withdrew, the scalpers stuck together again. Like a dog skin plaster."

"One time our people were in a hurry and had a conflict with them. As a result, the good guys ran to the hospital one by one. They asked us to pay thousands of dollars for medical expenses, or leave them alone, which made us very angry. I'm so passive, I don't know what to do!" Liu Xiangjiang said helplessly.

"I know your difficulties, but we still have to catch up!" Huang He said.

"Yes!" Liu Xiangjiang nodded. At this time, there was a burst of cheers in the store. It turned out that someone opened a box with a tank pattern printed on it. It seems that he saw the rare human tiger. Tanks come out.

By the way, this chariot is different from the assembled one shown on the spot. This is a box of unassembled tank chariot, which contains more than ten boards, more than 200 different parts, and requires a player to follow Drawings, scissors out these parts one by one, and then assemble them into a tank.

This is actually the reason why the Warcraft 3 blind box can be sold this time, because the playability of the rare models is really high, not only has the redemption code, but also can enjoy the fun of assembling. greatest joy.

"Fight glue!" Seeing the box of models of Terran tanks, Huang He couldn't help feeling a little emotional. As Bandai China's planner and one of the senior glue guys, he hadn't put together glue for more than a year.

"Old Liu, give me the rare blind box of a race later, I'll go back and play!" Huang He laughed.

"Yes!" Liu Xiangjiang nodded, and after a while, the staff rummaged through the boxes from the warehouse, opened the boxes and checked them, and finally helped Boss Huang create a set of four different rare models.

Of course, these blind boxes that have been disassembled must be repackaged and sold to users. Otherwise, our boss Huang will bear the loss himself?

Closer to home, the player who drove the Tiger Tank didn't seem very happy, because he had already driven a Tiger Tank, or he only needs a Meat Grinder from the Undead.

His eyes began to turn around other players, intending to see who drove out the meat grinder he was missing, and then exchanged them on the spot.

It's a pity that although some people have opened rare models one after another, the meat grinder that this player needs has never come out, and he, who has already finished driving, had to leave the flagship store under the urging of the shop assistant.

As a result, as soon as he came out, all the previous scalpers surrounded him. Seeing that he was holding a rare money, they became more excited and began to mark their prices continuously.

In the end, this Terran tank was bought by a scalper for 400 yuan.

"400 yuan! It's even higher than our price of 360 yuan!" Boss Huang couldn't help exclaiming when he saw the price.

"Yeah, this time our rare item is too successful, all Warcraft players don't want it, and some players don't want to bear the frustration of being repeatedly fired for the same item, so many people are willing to spend money directly to buy it from scalpers, but now it's all gone The purchase price has soared to 400 yuan, and it is estimated that when it is sold to players, the price will reach about 500 yuan!" Liu Xiangjiang said.

"Has the price always been this high?" Huang He asked.

"No, in fact, I remember that the price of scalpers was relatively low at the beginning, and they were only willing to pay 100 yuan to buy them. As a result, they probably found that these rare models were too scarce, and they could sell them for any price, so these scalpers started I kept raising the price, and now it has reached 400 yuan."

"When we suspend sales in the next month, I estimate that the price of these items will be raised by several hundred yuan!" Liu Xiangjiang said.

"Wonderful!" The corner of Huang He's mouth showed a smile, "Old Liu, tell you to drive away these scalpers' subordinates, let them quarrel with the scalpers every day, just know our attitude, and don't have physical contact. Don't really drive them away."

"Ah!" Liu Xiangjiang was stunned for a moment, just now Huang He told him to chase the cattle, but now he made him act like this, what the hell is this, why did his attitude suddenly change so much.

"Don't you understand?" Huang He said with a smile: "Our blind box sells for 10 yuan a box. The quantity has increased, but it is difficult to improve the brand. If your blind box sells for [-] yuan a box for a lifetime, Then you will be a ten-yuan brand for the rest of your life. In fact, if it is not the current market environment, if it is necessary to occupy the market on a large scale, I am not willing to set this price."

"But we can't be a low-end brand for a lifetime. We still have to occupy the high-end market and sell more expensive blind boxes. In this case, users need to recognize that our products are worth so much money. But the problem is, if we raise prices ourselves , users are very difficult to accept and will call us profiteers, so we can still raise prices ourselves.”

"So, we need someone to help us raise the price, do you understand?" Huang He said with a smile, and Liu Xiangjiang nodded thoughtfully.

"And not only that, in fact, the scalper is equivalent to an intermediate product in the market. When the supply and demand relationship is unbalanced, especially when the supply is less than the demand, the yellow crane will become an intermediate carrier for price increases, so the price of the scalper is actually the real price of the market. .”

"That is to say, the price of rare models recognized by the market is at least 400 yuan per box, which is higher than the price of 360 yuan per box we ordered. In this way, even if you simply buy a rare blind box, you can resell it. Selling directly to a higher price will attract many people who are not interested in blind boxes at all to buy our blind boxes, and their purpose is not for use, but for speculation and to make money.”

"And a brand whose actual price is much higher than the product's price, won't its brand value in the hearts of users be greatly improved?"

"I understand!" Liu Xiangjiang finally showed an expression of enlightenment, and at the same time, he admired Huang He even more. If Huang He's words reached this point, if Liu Xiangjiang still didn't understand, then Liu Xiangjiang's life would be over. .

"The chairman really is like the Himalayas. I thought I was a profiteer, but compared with Huang He, the gap is still too huge. Boss Huang is really great!" Liu Xiangjiang sighed in his heart.

(End of this chapter)