The richest man starts with a blind box

Chapter 274
This is an impact on the audience level, and for more entrepreneurs, this is a naked financial impact.

"What? 150 million boxes sold overnight, worth 1500 million yuan?"

"What? The total number of viewers exceeds 500 million, and now CCTV is willing to pay a symbolic fee to obtain the broadcasting rights?"

"What? Is there a local station willing to bid 200 million to buy the entire live video?"

"What? The second batch of Warcraft 3 blind boxes were sold the next day, and all stores in cities across the country were sold out. Players from Shanghai, BJ and other regions even flew to Guizhou, the three northeastern provinces and other regions to snap up blind boxes?"

"What? The president of Blizzard's appointment has attracted global attention, and the global media are reporting this Sino-US war!!"

"What? American Fortune Magazine took the initiative to value Jiangnan Group, estimating the total market value of Jiangnan Group at 18 billion dollars!!!!"

One after another such big news was placed in front of many entrepreneurs, so that each of these entrepreneurs turned pale with shock, and at the same time, such a $ symbol popped out of their eyes.

Chinese people have never lacked the habit of rushing to do something, especially when these things show extreme profits, following the trend has become a matter of course.

In fact, as early as the beginning of 02, many domestic companies have taken the opportunity to launch their own blind box products, but most of these companies are difficult to improve.

Because although their blind box is priced at 10 yuan, the things inside are not worth 10 yuan at all. At the same time, many blind boxes do not contain the valuable things they advertise, so they expect to rely on fools to make a wave. Of course it is unrealistic.

Of course, there are also some companies that sincerely learn from Jiangnan, but it is difficult for them to persist after a long time, because they soon find that the blind box business cannot make ends meet.

First of all, the blind box must contain products whose market price is not lower than the price of the blind box, which makes the profit of each blind box not high.But on the other hand, the sales of blind boxes are gradually becoming more formalized, and there must be regular stores as sales outlets, so that the cost of stores will be prohibitively high.

Unless, like Jiangnan Group, it has formed a huge market-oriented scale, has its own manufacturers and suppliers, and has a large number of loyal users, can it dilute the cost of these stores.

The most important thing is that there are many products that look expensive but are actually very low-cost and surprisingly profitable, such as the Warcraft 3 series of blind boxes.

All in all, these small companies either cannot learn the essence of Jiangnan Group, or have learned it, but do not have the strength to use this routine, so many small companies have found that they can only lose money by operating blind boxes.

Therefore, although there are still many small blind box companies in the market, they cannot leverage the basic market of Jiangnan Group at all.

But this time is different. With the Jiangnan Group's global finals causing a series of shocks across the country and even the world, more large domestic companies have set their sights on the blind box.

In the short period of less than two weeks left in November, 11 large domestic companies with a capital of more than 12 billion yuan announced that they would enter the field of blind boxes and launch their own blind box products.

Among them are Sanzhu Oral Liquid, which sells health products, Hope Group, which sells pig feed, and even Greenland Group, which operates real estate, etc. They are all eager to enter the blind box industry and open up new markets.

Their advertisements are also very crazy. For example, the highest reward in the blind box of the Hope Group is 10 catties of fresh pork per day, and the highest reward for the three strains of oral liquid is the exchange coupon of the three strains of oral liquid for free for 10 consecutive years. The fork was the Greenland Group, and they directly took out a house as the highest reward.

Anyway, the entire blind box industry was surging for a while. Jiangnan Group looked around and saw that it had more than a dozen powerful competitors in an instant, and all of them claimed to have a national presence.

This is not a joke, because these companies have their own business networks across the country. Sanzhu Oral Liquid has its own franchised stores in almost every city. Hope Group’s feed franchised stores have opened all over the country and in rural areas.

Greenland Group is even more exaggerated. Wherever there are Greenland Group real estate, there will be Greenland Group shops. Anyway, these shops are idle, and they are just right for opening blind box stores.

Anyway, for a while, all Chinese companies seemed to have entered the era of blind boxes, and they wanted to develop their own markets in the field of blind boxes.

--------

"Everyone, we also want to enter the blind box industry!!" In a luxurious office building, a bald man waved his hands and announced loudly to his subordinates.

"It's long overdue!"

"That's right, Huang He is a leather goods seller, so how can he monopolize the entire blind box market!"

"That's right, I think it's better for him to run away with his sister-in-law. As long as our giant network enters the blind box market, under our strong marketing offensive, the entire market will definitely be ours!!"

In an instant, the entire meeting room burst into applause, and all executives were cheering for this decision.

The executive pressed his hand and motioned for everyone to be quiet, and then the whole venue fell silent again in an instant.

"Everyone, your morale makes me very happy. It brings me back to the time when we just launched melatonin five years ago. It is a force full of hope and vitality!" the bald man said proudly , the audience is also a round of applause.

His name is Shi Zhu, and he is also an absolute figure in the business world of China.

Back then, he rose up in China's computer market with a computer Hanka, and once became China's largest computer tycoon. In 91, he held more than 1 million yuan in funds.

As a result, the capital chain was broken because of the construction of the Giant Building. In 95, the Giant Building was completely unfinished, and the Giant Group went bankrupt.

While owed a huge debt, the whole person quickly disappeared from the eyes of the people.To put it bluntly, this Shi Zhu is just like Huang He. The factory closed down and he ran away with his sister-in-law or money.

However, unlike Huang He, who had completely disappeared, Shi Zhu still had a bit of integrity, at least he always remembered the money he owed others.

So, after only two years, in 2, Shi Zhu returned to the Chinese business world with his brand new product: Melatonin.

It sounds like an incredible thing for someone who used to be a computer maker to now come to make health products, but Shi Zhu just did it, and became famous after doing it.

How popular melatonin is, believe me, everyone knows it without telling me, after all, everyone grew up listening to brainwashing advertisements of melatonin.To put it bluntly, the melatonin advertisement is 10 times more powerful than Jiangnan Leather Factory, and the influence of Melatonin advertisement is more than 100 times that of Jiangnan Leather Factory.

So it only took 3 years for Shi Zhu to pay off all the debts he owed when he built the giant building, and even paid interest to the creditors.

This operation was considered a fool by many people at the time, but it helped Shi Zhu win a lot of hearts.After all, those who had the capital to invest in the giant building back then were all absolute social elites.

When they received a sum of money back that they never dared to expect after 5 years, their affection for Shi Zhu began to soar. Some people even felt that Shi Zhu was kinder and more credible than their relatives. .

But if you analyze it carefully, you will understand that this is a very nonsense thing.

Repayment of debts is a matter of course, Shi Zhu owed them money for 5 years... No, if counting from the start of sales of the off-plan buildings of the Giant Building, it would be a full 8 years.

Paying off after 8 years is a very fucked up thing in itself. As for making up the interest or something, it is also a normal operation.They don't need to be grateful to Shi Zhu at all. Instead, they should severely condemn him for defaulting on his debts.

It's just that no one condemned Shi Zhu because of this, but felt that Shi Zhu was the most conscientious entrepreneur in the world, and then Shi Zhu successfully obtained a sum of money and contacts from these people, and then Melatonin was transferred from ZJ The market quickly spread to the national market, rushed into the TV stations all over the country, spent nearly 3 million yuan in huge advertising expenses every year, and repeated brainwashing and broadcasting advertisements on TV, completely making melatonin the number one health care product in the country .

Looking back at the 90s now... No, actually it started in the 80s. There is a very incomprehensible thing in China.

At that time, China was so poor that many people couldn't even eat enough, but they had a soft spot for health care products.In 95, the annual sales of health care products in China even surpassed the annual sales of gasoline. Nearly 260 billion health care products were sold in China, but only less than 200 billion yuan of gasoline was sold. [-] billion, can be called a sales myth.

On the contrary, by 2021, the health care product market has been reduced to the point where it can only rely on some salesmen to be the grandchildren of some elderly people and play the family card to defraud sales.

It is inexplicably interesting that the Chinese people are rich, but health care products are not selling well.

Closer to home, this is the time when the Melatonin business is at its hottest. It stands to reason that Shi Zhu should continue to work intensively on the Melatonin business, but no one thought that Shi Zhu would actually want to sell Melatonin at this time.

That's right, Shi Zhu wants to sell his melatonin business with an annual turnover of more than 10 billion yuan to others, which sounds very incredible anyway.

But Shi Zhu really did this. Historically, in December 2002, Shi Zhu transferred all the distribution rights of Melatonin to Qingdao Tejian, and in return, Qingdao Tejian paid 12 million yuan to Qingdao Tejian in one lump sum. Shi Zhu, thus completely ending the history of Shi Zhu controlling Melatonin.

Later generations have different opinions on this decision, and no one knows what happened that year, but one thing is certain, that is, Shi Zhu at that time had already smelled the smell of crisis.

He has been keenly aware that melatonin is going to gradually weaken, so he has to find a way to get rid of melatonin, hand over this pot to others, and choose a new industry by himself.

Then Shi Zhu focused on the blind box.

[PS: The history of melatonin cannot be checked in detail. If you check it, you will find that unless Shi Zhu was hypnotized at the time, he would not have done such a thing under normal circumstances.However, considering the extremely complicated capital background of Tejian Group at that time, it seems that it is not incomprehensible.Anyway, Shi Zhu sold Melatonin when it was at its peak. 】

(End of this chapter)