The richest man starts with a blind box

Chapter 275 The Discovery of Shi Zhu [Additional]

Shi Zhu is very confident in engaging in the blind box industry, because he thinks he is much better than Huang He.

"Huang He is just a lucky guy, and he also likes to show off for himself, but this guy doesn't understand marketing at all, so he is destined to be inferior to me!" In many gatherings with friends, Shi Zhu commented like this yellow crane.

He also patted his chest and said that although Huang He's business is bigger than his, he is not jealous of Huang He. After all, if he hadn't blindly wanted to build the Giant Building back then, which resulted in the collapse of the entire Giant Company, what would have happened after such a long time? His capital must be much larger than Huang He's.

Moreover, Shi Zhu also said that the Yellow Crane does not make money at all, and that it has been able to develop up to now only by borrowing loans. His company still owes 10 billion US dollars in foreign debts, which is much more than his company's fixed assets. many.

So don't look at the Yellow Crane's merriment and momentum now, if there is any problem in the future, it will collapse in an instant. This is the truth of the saying that the higher you stand, the harder you fall.

After all, he, Shi Zhu, fell like this back then, but he, Shi Zhu, is back now, relying on his marketing ability that is invincible in all of China, but Huang He will definitely not be able to come back.

Shi Zhu is not wrong to evaluate himself in this way. In fact, even Huang He admits that when it comes to marketing ability, there are really few people in China who can surpass Shi Zhu.

After all, there is Han Card in the front, Melatonin in the middle, and Zhengtu in the back, which really proves Shi Zhu's marketing ability.

Of course, this title of No. 2010 in China is limited to before 2010. After 8848, this title will be handed over to Du Guoying. The pot of tea was created by this man, and his actual marketing ability is actually stronger than that of Shi Zhu.

However, Shi Zhu and Melatonin were too famous back then, and only after they declined did the real marketing masters surface.

So why did Shi Zhu think that Huang He didn't understand marketing at all?
That's because this Yellow Crane doesn't even run TV commercials. Almost all TV stations in China can't see their Jiangnan Group's blind box ads, so this Yellow Crane is an absolute marketing idiot. He doesn't understand marketing at all, and our history Compared with Boss Zhu Shi, there is a huge gap.

And at this time, in Shi Zhu's perception, this blind box is simply the most suitable business for marketing in the world, because the buyer has no idea what is inside the blind box, so the so-called quality and affordable price And so on, it has nothing to do with the blind box.

So he only needs to keep blowing the blind box itself. This is completely his own business!

More importantly, marketing is not only marketing in terms of publicity, but more importantly, marketing in terms of ground promotion, which is Shi Zhu's strong point.

Why melatonin became popular all over the country back then, so the brainwashing advertisements on TV contributed a lot, but it also has a lot to do with Shi Zhu's local push team.

At that time, Shi Zhu had a local promotion team of tens of thousands of people all over the country. These people did nothing but go to various pharmacies, various supermarkets, and even went deep into the homes of various residents to promote melatonin.

Nowadays, many health care product merchants routinely use the old man’s routines, which are left over from Shi Zhu’s team. Later, Shi Zhu entered the online game and created the first free online game in the country and even the world, and he is still strong. push team.

In a short period of time, the game advertisements of Zhengtu were posted all over the Internet cafes, and at the same time, they were placed on the most eye-catching positions of each computer. For online games that almost relied on Internet marketing at that time, it was simply a blow to dimensionality reduction. experience.

It is precisely because of the bonuses of many abilities that Shi Zhu is very confident in himself. He believes that as long as he enters the blind box industry, the entire industry must be his own, and even Jiangnan will be sidelined by himself.

After all, there were so many so-called bosses in the health care product industry back then, didn't they all tremble because of their melatonin in less than a year?
"Then, the next most critical question is what is in our blind box?" At the meeting, Shi Zhu raised this crucial question.

In fact, with Shi Zhu's personality, he decided that everything he did was absolute, he didn't need to hold meetings with anyone, and he didn't need anyone to give him opinions.

However, there is still one thing Shi Zhu can't figure out, that is, what is put in the Internet blind box, which requires his team to advise him.

"We are the same as the Jiangnan Group's blind box. We can put whatever is in the Jiangnan blind box, isn't that all right?" A team member suggested, and this proposal has been approved by many people. After all, there are pearls and jades from the Jiangnan Group. In the past, everyone just copied it.

But Shi Zhu shook his head, and immediately retorted, "No, we can't race against the enemy on the track that the enemy is good at!"

"Although I look down on Huang He's marketing ability, it is still very powerful for the company's own operation. Now those products in the blind box of Jiangnan Group have been operated to the extreme by Jiangnan Group. Now we have entered the market rashly. Competing with other people on other people's tracks is definitely not acceptable!"

"Only if we put things that Jiangnan Group doesn't sell in the blind box, can we stand out and win the market." Shi Zhu said very soberly.

In fact, there is another reason for him to say this, and it is because he does not like the blind box products that Jiangnan Group currently mainly operates. With a huge ground push team to support, such a small profit is simply not enough for him.

"I see that among Jiangnan Group's blind boxes, the best-selling ones are actually game product blind boxes like Warcraft 3. At the same time, this kind of blind box is also the most profitable. The cost of a plastic villain is even [-] cents. Don’t even want it, it’s a lot of money!” said one team member.

"But the Warcraft 3 blind box mainly sells redemption codes!" Someone retorted.

"We can also operate a game, and then sell the skins in the game through blind boxes, wouldn't that work?" Another team member suggested.

"Yes, this idea is good, and the game itself can make money!"

"However, can we get a game of the same quality as Warcraft 3? This is the best game in the world, and it can have such a huge fan base. For ordinary games, it is very likely that they will not even be able to attract players, and they will lose a large amount of game agency fees in vain!"

Around whether to operate the game, everyone started arguing again, until Shi Zhu vetoed it. He didn't understand the game at all, and he didn't want to rashly get involved in this industry.

So in history, Shi Zhu tossed out Zhengtu, the originator of free games, but that was because Shi Zhu fell into a window period of about three years after selling Melatonin.

During this period, Shi Zhu's main job was to invest the huge amount of cash in his hands, and he spent the rest of his time living a leisurely life of financial freedom at home.

Then Shi Zhu fell into the game, that is, the famous online game Legend of Blood. It is said that he spent nearly 4000 million in one go to play the game and buy various top-level equipment.

Until one day, Shi Zhu was besieged by a group of players in the game, even with 4 million top-level equipment, he was besieged to death by a large number of players.

This made Shi Zhu very unwilling, so he called the customer service of Legend of Blood and asked him if there was any way to make himself more powerful, so that he could kill everyone by himself, even if it cost more money.

As a result, the customer service of Hot Blood Legend rejected Shi Zhu very rudely, making Shi Zhu furious, and did not log in to the game for three consecutive days.

However, these three days also made Shi Zhu understand one thing, the pain point of many players, that is, why can't spending money become stronger?

Combined with Shang Shizhu, he discovered that almost all of his 4 million yuan of funds were traded to players, and Shanda Company could earn from itself by purchasing various top-level equipment from players. There is only a pitiful little monthly card money, why can't the game company earn this 000 million?

So Shi Zhu realized it, and he took the initiative to contact Shanda's boss, Chen Qiao, and asked to visit Shanda.

At that time, Chen Qiao still had great admiration for Shi Zhu, a senior in the industry. He even had the idea of ​​bringing Shi Zhu over to work together, so he personally brought Shi Zhu to the company for a visit, and enthusiastically introduced himself to him. team.

As a result, a game self-development team that Chen Qiao had just organized was directly taken away by Shi Zhu. There was no one left, and all of them were taken to the Giant Group.

The process was very simple. Shi Zhu asked the leader of the team how much Chen Qiao gave you a month, about 2000 yuan on average.

I will give you 4000 a month, and there is also a profit share from the game operation, and then the whole team was directly taken away by Shi Zhu. It only took half a year, and the game that rewrote the history of online games in China was born.

But this happened in 2005. In 2002, Shi Zhu had just sold Melatonin, and he hadn't fallen into the pit of hot blood legend. He didn't know what online games were, so he rationally didn't jump into this pit.

However, this conversation did not make Shi Zhu completely fruitless. He was keenly aware of a key point in it.

"Did you just say that the Jiangnan Group sold a plastic figure that cost less than 10 cents for [-] yuan?"

"Yes"

"So in fact, even if there are plastic figurines in the blind box, it can be sold for 10 yuan, or even 20 yuan!"

"It's decided, we'll put plastic figures in our blind box!" Shi Zhu slapped the table vigorously, and made a decision in an instant.

(End of this chapter)