The richest man starts with a blind box

Chapter 332 Challenge
Many people don't know how much Jiangnan Group has invested in the publicity of the Shuitian Yise blind box this time.

This time, a total of 1 million boxes of Shuitianyiseblind Boxes were sold, and all of them were sold out, which means a sales volume of 000 million.

However, in order to promote the Shuitianyi Color Blind Box, the Jiangnan Group claimed to have invested a total of [-] million publicity funds.

First of all, there are various publicity campaigns on the entire network, and the first thing to bear the brunt is OO’s customary promotional advertisements. However, because too many people complained that the way of system message advertisements was too disgusting, OO gradually stopped engaging in such advertisements. .

Instead, Jiangnan Condition launched an emoji advertisement.

That's right, emoticons can also become advertisements.

As we all know, since 00 launched the emoticon pack, it has quickly become a popular function in online chatting. If anyone does not use a few funny emoticon packs when chatting, he is already out of date.

But for a long time, the emoticons provided by OO have only more than 40 fixed yellow emoticons like steamed buns.At first I found it very attractive, but after a long time, it is inevitable that I will feel bored and bored.

As a result, this time, in order to promote Shuitianyise, 00 actually launched the exclusive water and sky emoticon pack, with a total of 12 emoticons, which are pictures of 12 villains wearing Shuitianyise costumes sitting and doing various actions.

For example, the most famous one, called Fear, is a little girl dressed in the same color every day, with her back leaning against the corner, with a frightened expression on her face.

As soon as this emoji was released, it instantly became popular all over the Internet. Countless users didn't know how to type the word fear, so they just posted the emoji of fear.

Anyway, these emoticons are hot-updated into the pre-stored files of each OO. When you need to read them, you can just read the pre-stored files directly, so there is almost no traffic consumption, and it is very convenient to use. It can be implemented like text sent in seconds.

Such an easy-to-use, rich and lovely emoticon pack is naturally invincible. At the same time, this little girl in the same color of water and sky naturally promoted this set of Hanfu of the same color of water and sky.

In addition, a platform for greater publicity is Facebook.

Almost every time you refresh, you can see someone discussing the Hanfu of the water and sky. At the same time, Facebook has also established a circle about the water and the sky. It is on the home page. See a ton of content that's all over the place.

That’s not to mention, if you click on the search button box on Facebook, you will find that under the box where you should input Chinese characters, a line of red and bold text suddenly appears, which reads: Hot Search: Water and Sky Yise Hanfu !
Good guy, all the hot searches have been fixed.

And the strongest blow came from Zhang Rong.

On April 4st, Zhang Rong uploaded a picture on Facebook, and it was a high-definition picture that broke through the size limit of Facebook pictures.

In the picture, Zhang Rong was wearing a men's suit, sitting on a stone pillar by the sea. The sea breeze blew Zhang Rong's tail, and the whole scene was so beautiful that it exploded.

If this photo is enough for many Zhang Rong fans to be crazy, then what is even more crazy is that after uploading this photo of the male model, he uploaded another photo of the female model, the same one People, on the same seashore, pose in the same posture, but they have two completely different styles.

Well, this matter got out of the circle again, and Facebook exploded again.

In addition, there are corresponding publicity on various news media. It seems that it is worthy of a gimmick of [-] million publicity funds.

However, if someone reads the Jiangnan Group's financial report, they will find that out of the 8 million yuan, 000 million yuan is paid to Facebook and OO for advertising.

Cough cough, even though it is my own property, I still have to settle the accounts clearly!
All in all, this time the publicity was intensive and the effect was excellent. Even the old antiques such as Zhang Yibo and Wang Yizhou, under the huge publicity offensive, began to try to shop on the computer.

It is conceivable how much desire to buy has accumulated throughout the country.

At 2003 o'clock in the evening on April 4, 8, after half a month of various advertising and marketing promotions, the first day of sales finally arrived.

At this moment, the most nervous person is not the user holding the mouse in front of the computer, but the staff of the Jiangnan Group's network centers in the north and south.In order to deal with this open sale, the leaders above held relevant meetings with them for half a month to discuss various problems and solutions that may arise during the process.

The leaders directly told them that on the day of the opening of sales, if there is no network crash in the whole process, then all the staff will be rewarded with one month's salary as a reward.

If the network crash lasts less than 1 minute that day, there will be no rewards.

If the network crash last year is more than 1 minute, but within 5 minutes, everyone will work overtime for one month without pay.

If the crash time exceeds 5 minutes, then no one can get the year-end bonus.

Ever since, under such a tense situation, all employees strived to be perfect, and then prayed for the blessings of gods and Buddhas in the sky, so that the network must not collapse this time.

Although God sometimes likes to do some naughty things very much, but in front of the team that has experienced full preparation, everything passed smoothly after all.

After the sale started at 8 o'clock, although in the first ten seconds, the traffic of up to 20 people flooded in instantly, but this was only about one-fifth of the 100 million people in the limit test state, so the whole process was very It went through smoothly, with only two or three seconds of network delay in the middle. The excited person in charge announced on the spot that everyone would be rewarded with a month's salary, which made the scene cheer.

However, the sale was limited to 100 million boxes on the first day, but there were 20 people who tried to buy it. Assuming that everyone wants to buy 10 boxes, half of the users who clicked the buy button as soon as 8:00 arrived were helpless. The reminder that it has been sold out suddenly blows its beard and stares.

同时值得一提的是，这20万人是从晚上8:00：00~8:00:10这仅仅10秒钟内涌入的人群。

In fact, one million people poured in in the next 100 minutes, trying to buy.

As a result, as soon as these people entered the page, they saw that the purchase button had turned gray, and the word purchase on it had also become a small line of prompts saying "I'm sorry, all are sold out, please come back tomorrow".

Those customers who think they can buy it in the first 5 minutes are all stupid.

Even 90% of the scalpers are stupid, they have never had the experience of online shopping, they thought it would be enough to buy in the first 5 minutes, so when some of them control several computers and try to buy, they look at the gray The shopping button, the whole person is stupid.

At this time, these customers realized that it turns out that online shopping cannot wait, and they must click the purchase button in the first second.

Well, it doesn't matter though, they can learn from the first day and never make the same mistake the next day.

While the operation and maintenance department of Jiangnan Network was celebrating giving bonuses to employees, in warehouses in major cities across the country, the same incentives had just begun.

"Brothers, Jiangnan Logistics has been established for such a long time, and the first tough battle is finally coming!" Inside the warehouse, city leaders one by one shouted to their couriers in uniform uniforms.

"Brothers, this is a resolute task. Starting today, within 24 hours, we need to send 100 million boxes of blind boxes to a total of 12.8 different families across the country. Do you have confidence?"

"..." There was silence in the audience. It was the first time for the first commercial courier company in the country to deliver such a large number of courier blind boxes to so many families within 24 hours.

Although at this time, Jiangnan Logistics has been in operation for more than three months, and all the couriers have more than three months of work experience and are familiar with their working methods.

But the workload of a day tomorrow is equivalent to 10 times the workload before.After all, the previous Jiangnan Mall was just a website for members of Jiangnan Blind Box to conduct transactions, similar to Xianyu's website, and the volume of packages in a day can reach 10000, which is already considered a large day.

Now they need to deliver 12 packages a day, which really makes everyone afraid to be sure.

"Ahem..." Seeing the state of his couriers, the local person in charge could only cough in embarrassment.

At this time, someone sent the documents to the heads of the courier companies in different cities.

The persons in charge glanced at the data files in their hands, shook their hands involuntarily, and said, "Everyone, the order data for our city has come out, the head office xxxx copies!"

The person in charge reported a number, which made all the couriers swallow their saliva.

This number varies according to the size of the city.

For example, in Shanghai, the number in the hands of the person in charge is as high as 19, which means that they have to deliver goods to nearly 823 households in one day.

But if it is a city like Jiujiang, the data is only three or four hundred.

However, the number of couriers in different cities is also different. Jiangnan Express in Shanghai has 40 couriers, while Jiujiang has only two couriers. However, these couriers are allocated to each courier, which is also an extremely scary figure.

But there is also good news, that is, most of the blind boxes are actually stored in the warehouses of Jiangnan Express in various cities. They can save the trouble of delivery, and only need to ship directly from each warehouse to the whole city.

At the same time, the general warehouses located in various provincial capitals need to replenish blind boxes for some cities that are obviously out of stock according to the order volume of each city.

However, this small convenience is nothing. For the newly established Jiangnan Express, this is undoubtedly a very terrifying and tough battle.

Under the command of the senior management of Jiangnan Express, all employees spent almost all night affixing receipts and address information to all the couriers, sorting them at the same time, and confirming the delivery in the area that each courier is responsible for.

Fortunately, Jiangnan Group seems to have thought of this step a long time ago, and equipped all express points with flow packing machines early... But this packing machine basically needs to be controlled by ability, fully automatic express sorting line, currently In terms of technical conditions, the cost is extremely high, or the labor cost is cheap.

Ever since, the staff of all the courier sorting stations worked overtime for 10 hours to complete the packaging and sorting of all the blind boxes, and then they, with bloodshot eyes, delivered the boxes of couriers to the couriers. motorcycle tricycle.

This is another magic weapon of Jiangnan Express.

(End of this chapter)