The richest man starts with a blind box

Chapter 337 The Beginning of the Viewing Miracle

After the meeting, Ouyang Lin immediately returned to his office, and then called his secretary to ask him to find a way to get the four episodes of Bright Sword that had been aired within an hour. Ten episodes of Bright Sword was placed in front of Ouyang Lin.

It turned out that this was the 10-episode sample tape sent by Tangren Film and Television to Hunan TV for selection. This shows that Tangren Group indeed almost succeeded in cooperating with Hunan Satellite TV, but it was cut off by CCTV halfway.

"Well, I have a job to do later, I'll watch an episode first to see how the show is doing!" Ouyang Lin thought, and then put a roll of video tape into the DVD player in his office...

"What's going on? The new host in the station is waiting for the director to speak to them. Why hasn't the director come out yet? It's almost time to get off work!" At 6 pm, a staff member rushed to the door of the director's office .

According to today's plan, Ouyang Lin needs to give a speech to the newly recruited hosts and other staff in Taiwan, welcoming them to join Hunan TV.

As a result, the event, which was about to start at 3 pm, dragged on until 6 pm. The newcomers had been sitting in the conference room for a full three hours, but Ouyang Lin still hadn't appeared.

The person in charge of this matter had no choice but to go to the door of the director's office to inquire.

"Hush, keep your voice down, the director is reviewing the samples!" said the secretary.

"But when I called to ask about it two hours ago, didn't you say that the director was also reviewing the samples?" the person in charge asked in surprise.

"Yeah, what's wrong with that?"

"How many samples does the director want to review today? It's been three hours, and the review hasn't been completed yet. Wasn't it resolved in an hour at most before?"

"If you ask me, I'll ask who to go to. Anyway, the director has reviewed it for three hours today. If I expect it to be correct, I'm afraid it will take another three hours. How about this, let me ask for you!" The secretary smiled wryly. Then he knocked on the door lightly, before he could say anything, he heard Ouyang Lin's voice saying, "I know what happened, let those newcomers go back, I will talk to them tomorrow, remember to say sorry for me !"

Hearing Ouyang Lin's words, the person in charge finally received amnesty, but he was also curious in his heart, what is it that can make Ou Yangyang have to review the samples for 6 hours?
It was around 10 o'clock in the evening, and the door of Ouyang Lin's office suddenly opened. Ouyang Lin, whose eyes were a little red and swollen, asked his secretary, "Is there any more?"

"what?"

"It's the sample of this bright sword, is there only 10 episodes? Shouldn't all the episodes be sent over during the review?" Ouyang Lin said a little anxiously, "I was about to watch Lao Li's love affair, why all of them disappeared all of a sudden , how can I stand it!"

"..." The secretary opened his mouth, and after confirming that his director had not changed, he said with a wry smile, "Director, there are really only 10 episodes. I have already asked Director Xiao in advance. At that time, he also asked Tangren Film and Television All 30 episodes were sent, but Tang Ren Film and Television rejected it."

"This guy, he can't even do this well. Go and tell Xiao Ning, let him immediately ask Tangren Film and Television for the remaining 20 episodes, and I will watch it tonight!" Ouyang Lin said loudly.

"But director, what's the reason? We don't seem to have such a reason to ask Tangren Film and Television!" the secretary said in a low voice.

"The reason, you tell Xiao Ning that Hunan Satellite TV is going to buy the right to broadcast the second round of Bright Sword, and it will be broadcast in our Golden Eagle Theater. It will be broadcast tomorrow night, and you ask him to negotiate with the people from Tangren Film and Television tonight. Get the right to broadcast the second round of Liangjian!" Ouyang Lin said.

"Director, I really want to buy it. This is stealing something from CCTV..."

"If you tell you to go, go, what is stealing from CCTV? Am I not going to let CCTV broadcast Liangjian again? Also, has CCTV signed an exclusive broadcast agreement with Liangjian, let alone restricting the second round of broadcasting Agreement, I bought the second-round broadcast from him reasonably and legally, if he has any objections to CCTV, then we will go to the General Administration to file a lawsuit, and our Hunan is not made of mud!" Ouyang Lin said very forcefully, and the secretary nodded Just go do it.

At this time, Xiao Ning had already gone home. After receiving the call from above, he could only call Tangren Film and Television non-stop to discuss this matter.

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"What? Hunan Satellite TV now wants to buy the rights to broadcast the second round of Bright Sword?" Huang He was startled when he received the call.

Of course, he guessed that after the TV series aired, many TV stations would come to buy the rights to broadcast the second round, but Huang He didn't expect that Hunan Satellite TV would jump out and buy the right to broadcast the second round after only broadcasting the first 4 episodes.

It is worthy of being Hunan Satellite TV, which is the number one in the future. This sense of smell is simply extremely keen.

"Sell it, of course we will sell it. Let CCTV broadcast it at a price that is almost free. This cost will definitely be recovered from Hunan Satellite TV!" Huang He said with a smile.

Although Liangjian successfully entered CCTV, it did not rely on Liangjian's own ability to enter, but relied on the so-called compensation that CCTV gave Jiangnan Group.

In fact, as early as February of this year, Liangjian, which had already been produced, was sent to the relevant departments of CCTV for selection, but it was directly rejected by CCTV.Not to mention that it was broadcast at the Golden Theater at night, it didn't even have the qualifications to enter CCTV.

The reason given was simple. They said that Li Yunlong, the protagonist, was not righteous enough, was full of foul language, and violated the discipline and orders of the organization in various ways, and did not conform to the image of a soldier in history, so he could not be broadcast on a platform like CCTV.

This result made Huang He a little uncomfortable. He never thought that such a magical drama would be blocked by CCTV.

So at that time, Huang He could only change his first goal, and instead delivered to Jiangsu Satellite TV, Hunan Satellite TV, Zhejiang Satellite TV, and Southeast Satellite TV. These are the four major TVs in China. It is also very good to be able to log in on these 4 platforms. choose.

The result continued to surprise Huang He. Among the four David TVs, Hunan Satellite TV and Southeast Satellite TV clearly rejected it. Jiangsu Satellite TV's attitude was somewhat ambiguous and never gave a positive answer.

The only one who gave an affirmative answer was Zhejiang Satellite TV, but it couldn't broadcast it in a short time, but it had to be delayed until 04.Forget it, the price offered by Jiangsu Satellite TV is still very low, the purchase price for one episode is only 60 yuan, and the whole TV series is only 1 million yuan.

Moreover, they also demanded to exclusively buy out all the broadcasting rights, that is to say, whether it is one round of broadcasting rights, or the next two rounds, three rounds, or even hundreds of rounds, these broadcasting rights belong to Zhejiang Satellite TV, and how to sell them is theirs. No matter, how much money they make is their money, and it has nothing to do with Jiangnan Group.

This price is considered to be at the middle level among the prices of TV dramas in the country. If this is an ordinary TV drama, it will be fine, but the problem is that this is a bright sword. Why is Huang He willing to give this TV drama to only 1 million yuan? Sell ​​it, and it's still everyone's broadcasting rights.

You know, Liang Jian is the only TV series in China that can be rebroadcasted more than 3000 times in China, except for the four famous novels and Princess Huan Zhu Ge, and it was created in just 5 years.

In five years, TV stations across the country rebroadcast Bright Sword more than 5 times.Note that it is not 3000 episodes, but 3000 times, ranking first in the national TV series rebroadcast list.

The second-ranked Journey to the West has only been replayed more than 2000 times, Romance of the Three Kingdoms more than 1000 times, and Huan Zhuge Ge more than 600 times.

So, how could it be possible for Huang He to sell such a TV series that can be replayed 1 times for a mere 800 million.However, after the major TV stations in the country suffered setbacks, Huang He originally planned to simply take a step back and find a second-tier satellite TV to broadcast, and then he would be mad at those TV stations that rejected him.

It's just that no one thought that because of the unexpected 315 incident, CCTV would owe themselves a favor, and they offered to broadcast "Bright Sword".

In fact, at the beginning, Liangjian also chose the Golden Theater after the weather forecast was over, but the problem is that CCTV not only asked to buy all the broadcasting rights, but also asked not to sell it to other TV stations for a second round of rebroadcasting within one year , which made Huang He a little unacceptable.

Huang He started negotiating with CCTV, and in the end both parties took a step back. CCTV did not ask for exclusive broadcast rights, but Huang He also did not ask for the broadcast at the Golden Theater, but moved to the Zero Theater after midnight.

In CCTV's thinking, this is a TV series broadcast after zero o'clock, so the influence must be very small. In this way, even if the TV series has some flaws that do not meet the broadcast conditions and cannot be broadcast exclusively, it is not a big deal. Many people don't even know that this TV series was broadcast on CCTV, and at the same time, it also lost a huge favor from Jiangnan Group, which is very cost-effective.

However, Huang He also has Huang He's idea, that is, this TV series is mainly broadcast on CCTV, so it can get the attention of the largest audience media in the country, and the possibility of getting out of the circle in the shortest time is the greatest.

At the same time, because of this consideration, the price of TV dramas purchased by CCTV is extremely low, only 10 yuan per episode, which is only 300 million yuan in total.

Of course, CCTV is not targeting Jiangnan Group alone. In fact, if all TV dramas in the country want to be broadcast on CCTV, the purchase price must be discounted in half. Otherwise, why would CCTV be CCTV?
The reason why Huang He agreed to this price was also because he made up his mind to transfer it back from other TV stations through the two-person broadcast. For example, the Hunan Satellite TV that came out of itself in front of him was Huang He's first target.

So when Xiao Ning went to Shanghai by car overnight, negotiated with the person in charge of Tangren Film and Television, and proposed to buy the second round of exclusive rights, he got a shocking price.

"What, 200 million episodes, the total price is 6000 million RMB, I said Lao Xu, are you crazy or I am crazy, you want to sell this price for a second round of broadcasting rights, I know you for nothing!" Xiao Ning almost jumped up, and spent 6000 million yuan to buy the second-round broadcasting rights of a TV series. I'm talking nonsense.

"Hehe, one yard is worth one yard. You are asking about the second round of exclusive broadcast rights, and that is the price. As long as you buy this exclusive broadcast right, within one year, only you Hunan Satellite TV can broadcast it, even if CCTV wants You won’t even be able to replay it, you’ve earned it!” Xu He, who was in charge of the negotiation, said with a smile.

But don't look at Xu He's seemingly confident appearance, as if he wouldn't sell it at this price.In fact, he also felt that this price was very exaggerated, surpassing the current limit price of any domestic TV series.

However, this price is not completely unimaginable. For example, in two years, Hunan Satellite TV will spend 800 million US dollars to acquire the exclusive broadcasting rights of "Dae Jang Geum" in China.

Before Hunan Satellite TV broadcasted, the first round of "Dae Jang Geum" was broadcast in South Korea, and the second round was also broadcast on Jade TV. Therefore, Hunan Satellite TV bought the right to broadcast the three rounds of the classics. The sky-high price of 800 million US dollars.

Of course, the facts proved that this matter was worthwhile, because Hunan Satellite TV successively earned back a full 2 million US dollars in advertising fees from Dae Jang Geum, and every rebroadcast after that can earn a fortune.

At the same time, this has a more far-reaching impact, that is, Hunan Satellite TV has realized the huge attraction of Korean dramas, and then Hunan Satellite TV has become the largest, most and most frequent TV station in China that introduces Korean dramas.

Later, Hunan Satellite TV simply introduced Korean stars, Korean star-making mechanisms, various Korean entertainment cultures, etc., which also laid a solid foundation for Hunan Satellite TV to be called South Korea's Hunan Province TV Station.

So there is nothing in this world for no reason, everything sprouts and grows from a small seed.

"That means there's nothing to talk about!" Xiao Ning spread his hands together.

"No, this price is only the price of the second round of exclusive broadcasting rights. If it is only the second round of broadcasting rights, it will be another price!" Xu He said with a smile. He already knew that Hunan Satellite TV would not accept this price. , So he immediately threw out what he was really going to sell.

"How much?" Xiao Ning asked.

"30 episodes, a total of 900 million!" Xu He said.

"This price is acceptable!" Xiao Ning nodded, compared to the previous price of 200 million per episode, the price of 30 per episode suddenly became so much better.

If this was the second round of exclusive rights, Xiao Ning would definitely sign the contract immediately without hesitation.

But that's the second round to play right.

"If a third TV station came to talk to you tomorrow, would you sell it?" Xiao Ning asked.

"Of course!" Xu He nodded, "If there are other TV stations that want to buy, why don't I sell it? This is unreasonable, right!"

"Then we'd be idiots. Several TV stations broadcast it in rotation, so what's the scarcity!" Xiao Ning said angrily.

"Of course, you are in front, you will finish the broadcast first, and everyone will naturally watch you!" Xu He said with a smile.

"Then according to what you said, there is CCTV in front of me!"

"Hey, everyone knows about CCTV's affairs. There are various things that happen every day, and the original broadcast plan will be cut off at every turn. Sometimes there is only one TV series in a week, and special programs are broadcast on the remaining six days. went."

"Not to mention that it's an eventful time now. I received news that CCTV will broadcast a special program in the early morning of the day after tomorrow, and our Zero Theater will be suspended. Aren't you just chasing the progress of two episodes and coming back?"

"I estimate that within a few days, yours will catch up with CCTV and become the fastest broadcasting station!" Xu He said, "If you want to, even if you finish all 30 episodes in one day, it will be yours." thing, isn't it?"

"Then does this price include replay rights?" Xiao Ning asked.

"If you want to increase the rebroadcast rights, you have to add 20 to 50 per episode. You can rebroadcast it as you like within a year, even if you rebroadcast it every day, there is no problem!" Xu He said.

"But 30 won't buy the exclusive rights, the price is still expensive, and the station will not agree!" Xiao Ning frowned.

"That's the business of your station, it has nothing to do with me."

"Can't the price be more flexible?"

"Director Xiao, if this TV series belongs to me, I don't need a penny. Of course, it belongs to the boss. The boss has set a fixed price. Any TV station will pay the same price. No price reduction is allowed. I am just a mouthpiece. That's all!" Xu He said.

After that, no matter how Xiao Ning negotiated the price, Xu He refused to let go. In desperation, Xiao Ning had no choice but to call the station the next morning and report the result of this negotiation.

Ouyang Lin was naturally very dissatisfied with this price, and even lost his temper on the spot, asking Xiao Ning to continue the negotiation, and the price should be reduced by about half.

So this day's negotiations were at an impasse, and in the afternoon, Ouyang Lin also got the latest ratings data, and then his hands began to tremble.

According to the statistical results, the ratings of episodes 5 and 6 of Bright Sword were 4.7% and 5.1% respectively. Bright Sword broke through the 6% ratings mark with only level 5. Afterwards, the ratings broke through the fastest TV series, which further strengthened Ouyang Lin's determination to win Bright Sword, but the price was too expensive, and this board was not easy to shoot.

So this day dragged on, and when the ratings of episodes 2 and 7 appeared on the second day, Ouyang Lin was completely dumbfounded, because the ratings of episode 8 ushered in a surge, It has reached an astonishing 8.1%. Although the eighth episode has only increased by 0.1 percentage points, it still has an audience rating of 8.2%. It is only one step away from breaking through 10%, which makes 99.9999% of TV dramas in China daunting.

More importantly, Ouyang Lin has heard many people around him talking about the TV series Bright Sword. At the same time, various media and magazines have also begun to report on Bright Sword.

It even said that when Ouyang Lin was wearing sunglasses and sitting in the company's elevator to go to work the next day, he found that half of the people in the elevator were discussing the plot about the bright sword.

Although there are reasons why TV people are very concerned about TV, but when half of the people in a TV station are discussing a TV series, it means that the TV series has reached the verge of explosion.

So Ouyang Lin decided not to procrastinate, and immediately called Xiao Ning, asking Xiao Ning to buy the right to broadcast the second round immediately, and the Golden Eagle Theater must broadcast Bright Sword tonight.

Ouyang Lin even pondered whether to broadcast 4 episodes in one night and use the fastest speed to catch up with CCTV's progress, so as to attract those viewers who originally belonged to CCTV.

Hunan Satellite TV paid the money and signed the contract, Xu He signed his name very simply, then Xiao Ning drove wildly for another 7 hours, and finally broadcast the finished product of 30 episodes before the Golden Eagle Theater aired. A copy was brought to the stage.

At this time, the viewers of Hunan Satellite TV were surprised to find that the TV station's advertisement this morning was still promoting "Eighteen Arhats" to be broadcast tonight.

But after 12:[-] noon, it will become "Bright Sword" and it will start broadcasting hotly at the Golden Eagle Theater.

And this propaganda offensive is not ordinary propaganda, but all-round propaganda without dead ends.

Generally speaking, promotional videos such as TV drama trailers are played every one or two hours, but Hunan Satellite TV has added a promotional video of Bright Sword to all the advertisements on the TV, telling everyone, " The first and second episodes of "Bright Sword" will be aired at the Golden Eagle Theater.

This is already the ultimate that Hunan Satellite TV can achieve, and the next step is to see how the market reacts.

For the whole day, Ouyang Lin was a little restless, especially after the Golden Eagle Theater started broadcasting, Ouyang Lin was even more restless to the extreme.

This time, Ouyang Lin made a big bet. He bought the second-round broadcasting rights of a TV series at a price that had never been seen before. If the ratings of this TV series were not good, then Ouyang Lin would be miserable.

No, Ouyang Lin didn't have a good life even with average or even upper-middle ratings. Some people would use this as an excuse to launch various attacks on Ouyang Lin.

Therefore, Liangjian must be a big hit, and it must show an average rating of more than 5%, so that it can stop everyone's mouths and at the same time be able to bring out Ouyang Lin's fame and achievements.

In the midst of such anxiety, when the ratings were announced on the second day, Sofrey sent the details of the ratings to the e-mails of each TV station on time.

And when Ouyang Lin opened this email, his hands were shaking, but he opened it without hesitation, and then he was completely dumbfounded, looking at the data in the email with a dazed expression.

"7.8% and 8.5%, how is this possible? How is this possible!!!" Seeing the data that finally appeared in front of him, Ouyang Lin couldn't keep his mouth shut.

Hunan Satellite TV had a miracle like Huanzhugege with 65% ratings, but at that time Ouyang Lin was not the director of Hunan Satellite TV, and the credit had nothing to do with him.

But now, a TV series with an audience rating of over 8% was placed in front of Ouyang Lin. It was only natural that Ouyang Lin's mentality was crazy.

"How could it be so tall?" Ouyang Lin said to himself incomprehensibly.

After asking his subordinates to conduct a detailed investigation, Ouyang Lin realized that all of this was actually the credit of CCTV.

Before, CCTV arranged for Bright Sword to be broadcast at zero o'clock. Although the ratings were high, there were not many viewers who could see Bright Sword at zero o'clock. After all, most of the viewers were asleep at this time.

But after all, there are still some people who saw Bright Sword, and then they began to frantically tell people around them how good this TV series is, and what a pleasant experience it is during this period of time when YQ is closed. .

As a result, more people deliberately stayed awake, went to zero o'clock to wait to watch Bright Sword, and then they exploded, and became night owls since then, staying up until midnight every day, which is why Bright Sword's ratings gradually increased.

But this also brought about a huge problem, that is, those later audiences did not have the opportunity to see the bright swords of the previous episodes. After all, CCTV has never been in the habit of rebroadcasting TV series from Zero Theater.

This made the viewers who watched the following episodes feel uncomfortable and expectant about the previous plot. As a result, when Hunan Satellite TV officially announced that it would broadcast Bright Sword from the beginning, those who followed CCTV Bright Sword , All gathered under the name of Hunan Satellite TV.

At the same time, these audiences will also bring more relatives and friends to watch together.

So they tried to win over these friends before, but after all, it was aired in the early hours of the morning, and it was impossible for many people to survive until that time.But when Hunan Satellite TV put Bright Sword in the prime time period, the result was different. Whether it was the elderly, children, or housewives, they all had time to gather in front of the TV and watch this TV series that everyone around them was crazy about.

Just look at how good this TV show is!
(End of this chapter)