The richest man starts with a blind box

Chapter 353 Modernization of Hanfu
"Yes, the price of a box of 98 yuan has indeed surpassed the purchasing power of ordinary people, so this time the product is not for the poor or ordinary people, but for the middle class, white-collar workers, and Prepared by the wealthy class!" Huang He said lightly.

"Boss, have you really made up your mind to enter the luxury industry?" Qu Wei hesitated, then asked.

"That's right, you're actually able to see my plan!" Huang He looked at Qu Wei admiringly, and then said, "That's right, the previous Dragon and Phoenix series made me feel that we already have the potential to hit the luxury clothing market." It has potential, so I'm going to give it a try."

"Then what if it fails?" Qu Wei asked curiously.

"If you fail, you will fail, and we won't lose anything. Why are you so afraid of failure!" Huang He laughed.

"That's right! If you lose, you lose, what effect can it have!" Qu Wei smiled, and the little worry in her heart disappeared.

Of course, the reality is far from that simple. The investment in the blind box this time is at least several million yuan. If it fails, all these investments will be lost.

If it is a small factory, or even a medium-sized enterprise, such as Liushang Qushui Caiwei, which has not yet joined the Jiangnan Council, it may not directly declare bankruptcy.

Only when the Jiangnan Group, which is as huge as it is now, can it be turned into a smile.

"Boss, how should I operate?" Qu Wei asked curiously.

"Tell me what you think!" Huang He said.

"First of all, it is natural to carefully design a set of gorgeous Hanfu!" Qu Wei said after pondering for a while, "I will make this Hanfu more gorgeous and exquisite than the previous Hanfu of Dragon and Phoenix Chengxiang. At the same time, I also plan to adopt diamond inlays In short, it must be worthy of the positioning of luxury goods.”

"Secondly, we also need to link this set of Hanfu with some ancient legends, such as royal use, etc., which can deepen the background of this costume."

"Finally, I plan to invite some celebrities to wear it, and then contact some fashion media to promote it, it's almost enough!"

After Qu Wei finished talking about her thoughts, she looked at Boss Huang expectantly, obviously hoping to be praised by Boss Huang.

Unexpectedly, Boss Huang just sat there with a slight smile, but showed no expression on his face, which made Qu Wei a little uncertain about Huang He's intentions.

Could it be that there is something wrong with my own thinking?
"Your method won't work!" Qu Wei was worrying, but Huang He said very simply, "You are the method used by ordinary luxury companies to operate luxury brands. It may succeed, but there is also a great chance that you will remain unknown. After all, you plan to There are too many products that follow the same marketing routine as you, and it is not difficult to break out of the crowd."

"Come on, I can't help it. Boss, tell me what to do!" Qu Wei said a little discouraged.

"First of all, in the choice of clothing, the design should not be too complicated, because this time I hope that what you design is a Hanfu that can be used for daily wear! However, you need to see it with the naked eye to feel the gorgeousness and nobility. Temperament" Huang He said.

"The Hanfu that I wear every day should be even more gorgeous and noble!" Qu Wei rolled her eyes. "Boss, you have given me a huge problem."

"Hanfu itself is a relatively complicated garment to wear, and it is very easy to affect the action after wearing it. Now you ask me to design a Hanfu that can be worn every day, so I must abandon many complicated designs that will affect the movement."

"That's all, but the problem is how can I create a gorgeous and noble aura for you if you put aside these complicated designs. This is really embarrassing for me!" Qu Wei spread her hands.

"This is your business, not mine!" Huang He raised his eyebrows, "But I believe in your ability, and you have to understand that if this thing is done, then you can truly become one of the world's top designers." You are already in the ranks of masters, and you are also the only designer of Hanfu, this title is enough for you to be the ancestor of a line of masters!"

"Because I have studied carefully, the reason why Hanfu is gradually dying out in daily life is not because it is not beautiful, but because, as I said before, it is complicated to wear and it is easy to affect the action at the same time!"

"That's why the sport of riding and shooting in Hufu came about. It was because during the Spring and Autumn Period and the Warring States Period, we Han people used to wear those loose clothes and big sleeves. Although this has the beauty of being inclusive, it is not conducive to action. So that at that time China can't promote cavalry, because such costumes can't ride fast on a horse."

"Until King Zhao Wuling realized this shortcoming, he ordered all the cavalry to abandon the traditional Hanfu and change into the clothes worn by the Lakers when riding horses. In fact, they are just a pair of tight pants, and at the same time, several thick layers of linen are placed on the crotch and other improvements. , and finally built Zhao's iron cavalry, which killed the Huns so much that they dare not go south to herd horses."

"It was also after King Zhao Wuling that the cavalry of various countries in the Central Plains gave up their traditional costumes and uniformly wore convenient Hu uniforms. The history of using cavalry in China's large-scale wars officially stepped on the stage, and at the same time completely eliminated the existing It is a way of fighting with chariots that has lasted for thousands of years."

"Well, no one thought that the military vehicles would come back after thousands of years!" Huang He exclaimed.

"Are you back?" Qu Wei was stunned for a moment, "Which country still uses military vehicles in wars?"

"Yes, it's just that modern people have abandoned the animal power of ancient military vehicles and replaced them with engines. At the same time, in order to defend against bullets, they installed thick armor. Finally, in order to increase attack capabilities, they abandoned swords and installed cannons. Therefore, military vehicles Didn't he appear on the battlefield again?" Huang He laughed.

"Boss, are you talking about tanks?"

"Almost, in fact, tanks and ancient military vehicles are the same in principle. They both use the high mobility and high protection of the vehicles to fight. In the Spring and Autumn and Warring States Period, it was also customary to use the kingdom of hundreds of vehicles and the country of thousands of vehicles. To describe a country’s national strength with a noun like country, this ride means car.”

"To put it bluntly, which country has more military vehicles, which country's combat effectiveness is strong enough!"

"Now, whichever country has the most tanks is the most powerful country! It's the same principle!"

Qu Wei was speechless at what Huang He was talking about, and in the end she could only say helplessly, "Boss, if you insist on wearing clothes that are convenient, you may have to abandon all the ancient Hanfu styles, and then incorporate the characteristics of modern clothes, and finally print Create a brand new Hanfu, but this is not pure Hanfu anymore!"

"It doesn't matter, the times are developing, and Hanfu is not static. Han Dynasty, Tang Dynasty, Song Dynasty, Ming Dynasty, Han clothing in each period has its own characteristics, and these clothing can be unified into Hanfu. in the ranks."

"Then, in my Celestial Dynasty, it is a brand new dynasty. Naturally, it should also have brand new clothing characteristics belonging to the Han nationality. Maybe some people now think that this does not belong to Han clothing, but after thousands of years, The characteristics of our clothing are part of Hanfu!" Huang He said.

"..." Qu Wei's mouth grew wide when she heard it. She had never heard of these theories, nor had she ever thought about them. These forms seem to have offended the ancestors, and she is a generation who has forgotten the codes of the ancestors. Now that Huang He said this, Qu Wei instantly felt that her pattern was completely let go.

Well, what Huang He said is just talking about it now, because there is no Hanfu tide in China, at least the Hanfu bar has not yet been established, because Baidu Tieba itself does not exist.

If around 2015, the Hanfu produced by Jiangnan Group dared to destroy any form of the ancient Hanfu, then I am afraid that it will be criticized by all kinds of so-called colleagues from all over the world, cursing that Jiangnan Group has completely abandoned the Hanfu business. Re-operate sales, manufacture any Hanfu, and completely let go of the entire market.

Then these comrades will proudly tell others that they saved the Hanfu.

"Boss, if you say so, I already have an idea, and I will try to hand over the design draft to you within three months!" Qu Wei said solemnly.

"Okay!" Huang He nodded in satisfaction, and then continued, "The clothing itself is the most important thing this time, but don't forget that these clothes are sold in blind boxes, so the ordinary models in the blind box are rare. Money and other items are actually very important, do you have any ideas?"

"Ah... why don't you just put some clothes with a price of about 100 yuan in it?" Qu Wei replied subconsciously, because the previous routines were all like this.

"No, we can't do that this time!" Huang He shook his head and said, "This is a blind box of 98 yuan a box, so the ultimate prize of the blind box is a set of Hanfu that we carefully designed, and we put a lot of effort into it. Come on, it’s a good value for money.”

"But in the eyes of users, this is not the case. They can't see what kind of hard work we have put into this set of Hanfu, and they may even think that this set of Hanfu is simpler because this time the Hanfu will be simpler than the previous dragon and phoenix style. Not as good as before."

"So we have to find a way to reflect the uniqueness of this set of blind boxes in other aspects, at least to make the 98 yuan a box of blind boxes worthwhile!"

"...Boss, I will obey your orders!" Qu Wei couldn't speak again, she found that she couldn't keep up with Huang He's thinking, and could only obediently wait for Huang He to give her advice.

On the other hand, Huang He actually enjoyed this feeling a little bit, so he laughed and said, "So this time, in the blind box, all the products I plan to put are limited and impossible to buy from the outside world. Our Hanfu fully customized expansion product!"

(End of this chapter)