The richest man starts with a blind box

Chapter 505 The Pain of Jiangnan Merchants [Add More]

"Competitive market?" Hu Jing was really stunned this time. Can it really be determined that the opponent is going to compete in an all-round way through details such as the price reduction of milk powder?
"Yes!" Seeing Hu Jing really showing a confused and puzzled expression, Huang He was greatly satisfied, and then said, "Of course you can't tell from the matter of milk powder, but if you want Combined with other information!"

Huang He released yesterday's report, as well as a detailed data report of Jiangnan Mall, "The data of the merchants in Jiangnan Mall is a bit abnormal. There are hundreds of merchants who were working very hard at first, but their enthusiasm for business suddenly began to decline. , I'm afraid they are preparing to open other stores!"

"The enthusiasm for business management has disappeared, can this also be seen?" Hu Jing was shocked.

"Of course!" Huang He smiled slightly, "Look at these merchants, a month ago, they put and removed products more than 300 times a day! But the products they sell are the original things , so the purpose of their frequent listing and removal is to use the product recommendation mechanism to try to refresh the top position of the search recommendation list.”

"Every time a product is put on or off the shelf, a dynamic password needs to be manually entered. This is not an operation that can be done with script tools, and can only be done manually."

"A merchant puts on and off shelves 300 times a day, do you think he is not enthusiastic about running a store?"

"But now, the daily operations of these merchants have been reduced to about 10 times, and many merchants do not even operate, which shows that their energy and attention are no longer on this store."

"Also, the response speed of customer service in these stores has begun to slow down, and the responses are accumulated at a certain point in time, which is different from the immediate response within 1 minutes before."

"All this shows that these businesses are not like before, staying in front of the computer 24 hours a day, but busy with other things in reality!"

"It's normal for one or two merchants to have such a situation, but this has happened to hundreds of merchants, and the sales categories of these hundreds of merchants happen to be the same as those of the Haigou Mall. Do you think there is no relationship between them?" Huang He asked lightly, Hu Jing was speechless immediately, her IQ was not enough to support her to carry out this complicated thinking.

In fact, this is not the work of Huang He, but the result of the joint efforts of hundreds of secretaries. After Boss Huang ordered to find out about the anomaly of milk powder, a large number of secretaries began to collect and refer to more detailed relevant data and intelligence, and summarized. to a Deputy Director of the Secretariat.

And the deputy director was building a mathematical model based on the collected data and intelligence, and finally came to such a conclusion, and then reported it to Huang He.

It is worth mentioning that these deputy directors are all directly responsible to Huang He, and Hu Jing, the chief secretary, has no control over them, so naturally he does not know the news and intelligence in their hands.

It was impossible for Huang He to entrust everything to one person, so Huang He became deaf and blind, and could only hear and see the news that Hu Jing wanted him to know.

"I know Brother Ma, he is a very meticulous person, but he is also a very tolerant person, so he usually doesn't make a move, but once he makes a move, he will pursue the biggest!" Huang He touched his nose and said .

"But boss, didn't you say before that it would take at least a few years for Ma Ma to stabilize the overseas online shopping market and then start competing with us?" Hu Jing asked puzzled.

"Yeah, I also thought it would take at least three years for Brother Ma to settle down, but now he has already started in less than half a year. It seems that Brother Ma has already made too much money from his money-making treasure. Brother Ma doesn't even know how to spend it, so he can only use it to fight us!" Huang He said with a slight smile.

"Does that require us to do anything? We can be ahead of them, launch a large-scale event first, and suppress their momentum!"

"Or we can issue an order to the following shops to prohibit them from entering any other e-commerce websites, or delete their shops and all recommendations." Hu Jing suggested in a low voice.

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"Boss, there is no response from the Jiangnan Group at present. Several of our pawns in the Jiangnan Mall reported that the Jiangnan Group has not made any arrangements against us, and the entire Jiangnan Mall is operating as usual, everything is normal!" The Forty Thieves in Hangzhou Headquarters, one of the Eighteen Arhats, and also the head of the marketing department Lou Wensheng said.

He is one of the Thieves Eighteen Arhats, known as a meticulous person, on the surface he is the person in charge of the marketing department, but in fact he is in charge of the business intelligence team of the Forty Thieves.

Originally, the Forty Thieves did not have a business intelligence team, but with the emergence of the Jiangnan Group, the business intelligence team has become an inevitable product of the company's development. They have dispatched more than a dozen employees to enter the Jiangnan Mall, and thus obtained the Jiangnan Group. A steady stream of information from the mall.

This is because these employees are currently relatively low-level and responsible for front-line work, but it is precisely because of this that they can learn a lot of important news at the executive level.

"Huang He is too proud. Now he probably doesn't have me in his eyes at all, so he won't care about our actions!" Old Ma said with a self-mockery, but his eyes were sharp and fierce.

He is actually a very proud person. What he can't bear the most is that some people dare not to take him seriously, but the current Huang He is indeed qualified to not take him seriously, after all, people have already started to take him seriously. Playing on the vacuum high-speed railway sounds like a high-end technology that is hard for Ma Ge to reach. To put it bluntly, Ma Ge is currently just an overseas purchasing agent. This is the most painful thing for Ma Ge.

But this also pushed the old man to take further actions. He insisted on ruthless in the field of e-commerce, and cut a knife from the Jiangnan shopping mall, which proved that his old man was not much worse than Huang He.

"What's the matter with those merchants in the Jiangnan shopping mall? How many people are willing to come to our platform to open a store?" Old Ma asked.

"It's not bad. At present, we have contacted the 1000 individual merchants with the highest sales volume in the Jiangnan Mall, and 900 of them have expressed their willingness to join our brand new shopping mall!" Lou Wensheng said.

"Is it only 90%? I thought that with such favorable conditions, at least 95% of the merchants would be willing to settle in!" Although Lao Ma said so, he smiled happily.

The top 1000 merchants in Jiangnan Mall have almost monopolized more than 50% of the sales of the entire mall. Now 90% of them are willing to join their new mall, which means that they already own 40% of the volume of Jiangnan Mall. It's a number that Lao Ma didn't even dare to think about before, so of course he's going to laugh! .

"It's mainly because you, chairman, have firmly grasped the hearts of these merchants, grasped their weaknesses, and offered very superior conditions. We only listed the conditions slightly, and these merchants agreed immediately!" Lou Vincent said with admiration.

The conditions given by Ma Ge are indeed very attractive. First of all, all merchants who settle in will be given a signing fee of 5000 yuan, and they will be given the title of five-star merchants directly. This is enough to make many merchants tempted. The title of a five-star merchant!

After all, when they go to Jiangnan Mall to open a store, not to mention the signing fee, they also need to apply for various documents and go through various inspections, so these are all assisted by the staff of Jiangnan Merchant, but the various steps are still It's too cumbersome.

And once a merchant opens a store, the title of their store does not have any stars. If they want to get stars and become a merchant with stars, they must pay a deposit of at least 1 yuan. Any problems, such as fake products, non-delivery, fake delivery, etc., will be directly deducted from the deposit and compensated to the buyer.

And the deposit paid is only for one-star merchants. If you want to get the 5-star title, you must complete various sales tasks, and you must also ensure that the customer’s favorable rating reaches 99.9% or more, etc. Anyway, most of the merchants are stuck in the three-star title. In terms of location, there are less than 20 merchants in the entire network that can obtain the five-star title.

Of course, if you can get the title of five-star merchant, it means that you have an absolute high reputation on Jiangnan Mall, and it is the first choice for all buyers. Even if the same type of product is about 10% more expensive, many buyers are still willing to choose five-star Merchants buy, because this means that the quality and quality are guaranteed.

So a five-star merchant in Jiangnan Mall is definitely a title worth a thousand dollars.

Now that Brother Ma directly gave them the title of the five-star merchant, they were naturally very excited. After all, the five-star title has become a hatred that tortured many merchants.

At the same time, a small part of the recommended advertising spots in Jiangnan Mall are rewards for various activities, and most of them need to be bought with money.

It's not that buying with money will make these merchants feel unhappy. On the contrary, if the advertising space of Jiangnan Mall is bought with money, they will be very happy.

The real problem is that Jiangnan Mall's most important invisible recommendation position cannot be bought with money, and can only be obtained with blood loss.

This invisible recommended location is the search results page.

According to the actual observation of merchants, when most customers choose to buy products, they input the products they want to buy in the search bar, and then choose from the product information listed on the search results page.

In this way, the merchants and products that can be displayed first on the search result page will naturally be selected by customers at a higher level, the least customers will be attracted, and the number of people who click to enter the store will be the largest.

(End of this chapter)