Great Power Reclamation

Chapter 2772 Return to the European Market
Erhong and his team's military supermarket is not as well developed in the United States as in other places due to the size of the area.

Because Americans are accustomed to centralized shopping and purchasing a week's worth of supplies at a time, they like to go to large supermarkets.

Kelly and Erhong also reached a consensus that they should try to avoid duplicating certain products.

But Kelly is a grudge-bearing person. Every time she talks to Erhong, she teases her, "If you have the ability to challenge me in the United States, why don't you dare to go? We have already withdrawn from Europe. Are you afraid of being kicked out?"

Erhong sneered at this. It was not that she didn't dare to go, but that Dasha had left a way out for her family and also because she had promised her grandfather.

Now, my grandfather has passed away for many years, and her relatives are still fighting for property and power.

As they fight for power and profit, the reputation of the Lidl brand is rapidly declining. It is beginning to be at risk of being acquired.

Although Dasha had already severed ties with the family, she still knew the information there, so when she told Erhong about the situation, the meaning in her eyes was naturally expressed very clearly.

Erhong didn't care. The two of them had more than enough money that they could never spend it all. The reason they kept working was just for the sake of working.

Although it has been made clear that the Junken Supermarket will definitely be handed over to Ye Feng.

But the retail industry is too complicated, and Ye Feng likes to do everything himself, so he has never had time to get involved in things here.

In fact, Ye Feng has tried his best to learn from his father to be a hands-off boss, but personality is innate, and no matter how hard he tries, he can't be as relaxed as Ye Yuze.

Ye Yuze said that he didn't care about anything, and he did so from the beginning of his business. After expressing his ideas clearly, he left the rest to others to implement.

As for how to do it specifically and to what extent, it is up to the specific executors to consider.

Yang Geyong is a carbon copy of him, even less of a worry than him, and no one asks him about him.

He has recently started looking for love again, and in order to make the one he loves happy, he is even willing to sacrifice his brothers.

When Erhong called, Ye Yuze was alone at home and feeling bored.

I have seven or eight women now, but why do I always stay alone in my empty house?
Erhong originally wanted to ask Ye Yuze if he supported them to develop the military reclamation supermarket in Europe? But Ye Yuze told her directly:
"Come on, I'll go start a business with you guys!"

In Europe, the largest company is the Schwarz Group, with a turnover of 1253 billion euros and more than 12600 stores in Europe under its Lidl and Kaufland brands.

This is naturally the industry of the Dasa family. Although it looks huge now, it is actually riddled with holes due to internal strife and has begun to be eroded by other brands.

Although Dasha promised her grandfather that Junken Supermarket would not enter the European market, she was unwilling to give up this market.

I may not compete with my family, but I will never allow you to squander the family's wealth. If you don't have the ability, you might as well let me do it.

After all, Dasha is very familiar with the European market. She has complete ideas and mature experience. It is much easier to develop from there than to open up new markets.

Erhong and her friends have been in Germany for a few days and are now planning for Ye Yuze to depart from Boston and meet up in Berlin.

When Ye Yuze arrived in Berlin, the cold winter wind was sweeping across the city, and the streets were filled with a chilly atmosphere.

As soon as he walked out of the airport, he saw Erhong and Dasha already waiting there.

Dasha is tall, with a look of tenacity and courage in her eyes. Even when she is wearing heavy winter clothes, it is difficult to conceal her innate sharp aura.

Erhong stood aside with her signature capable look on her face. When she saw Ye Yuze, a smile appeared on the corner of her mouth.

"Finally you're here." Erhong stepped forward and said.

Ye Yuze stepped forward and hugged Erhong: "Sorry to have kept you waiting for a long time. Did you have a smooth journey?"

Dasha nodded slightly, but her expression was somewhat solemn:

"It's going well, but I'm afraid the road ahead will be difficult. My relatives will do anything to keep their power and interests."

The three of them found a secluded cafe and sat down to discuss their next plan.

Dasha introduced the internal situation of the Schwartz Group in detail. Now the various factions within the group are fighting endlessly, and the management's decision-making is chaotic, resulting in the continuous erosion of market share by competitors. The once stable business empire is now shaky.

"We must seize this opportunity and infiltrate gradually."

Dasha's eyes flashed with determination, "Let's start by purchasing the shares of some small shareholders and slowly increase our voice in the group."

Ye Yuze pondered for a moment and nodded in agreement: "This is a solution, but you have to be careful. Your relatives will definitely not sit idly by. They will definitely notice something and try to stop you."

Erhong also added: "Besides, we are in the light while they are in the dark. We must always be alert to their small moves."

Just as they were busy preparing for the acquisition, news indeed spread within the Schwartz Group.

Dasha's cousin Hans received news that someone was secretly buying up the group's shares, and he immediately suspected Dasha.

"That rebellious girl actually dared to come back and meddle in the group's affairs!"

Hans was furious in the office. "Investigate it for me. No matter who is behind this, we can't let them succeed!"

Hans quickly gathered his confidants to discuss countermeasures. He decided to start by suppressing Junken Supermarket's early market research activities in Europe, trying to give Dasha and the others a head start.

Before coming, Ye Yuze had discussed with Erhong and the others and decided to make two preparations for this operation.

The first is to directly acquire shares of the Schultz Group.

The second option is to directly choose to open a store in Europe, and we are currently communicating with the German government on this matter.

Although there will be some resistance, they have no reason to stop this matter. After all, it is a normal business practice.

Moreover, they brought people with them this time and are currently recruiting a large number of market researchers in the European market to determine store locations.

Soon, Junken Supermarket encountered many obstacles when recruiting market researchers in Europe.

Some applicants who were originally interested in the job changed their minds after receiving mysterious phone calls. Some even deliberately leaked false information to disrupt the research plan of Junken Supermarket.

When Erhong learned about this, she was furious: "This is too much! It's obvious that they are behind this!"

Dasha seemed very calm: "As expected, they want to give us a warning. However, this little trick is not enough to stop us."

She pondered for a moment, then said to Erhong and Ye Yuze:

"Let's change our thinking. Since open recruitment doesn't work, let's recruit from within."

"I still have some trustworthy old subordinates in the group. They know the situation inside the group very well and are also dissatisfied with the current chaotic situation. Perhaps I can win their support."

With Dasha's efforts, she soon contacted several old subordinates who were willing to help secretly. They brought the detailed financial statements and market analysis reports of the Schwarz Group, which became the key for Dasha and his team to formulate the next plan.

At the same time, Hans also realized that there might be a traitor inside, so he began to closely monitor the employees, trying to find out who leaked the information.

For a time, there was panic within the Schwartz Group, and employees were all cautious, fearing that they would be dragged into this power struggle.

However, Hans's opponents did not unite at this time. Instead, they took advantage of the time when he was resisting foreign invasion to intensify their efforts to disintegrate his power.

Currently within Schulze, Hans is the largest shareholder and is also the chairman of the board of directors of the Schulze Group.

However, his shares were only 20%, while the shares of his other brothers and sisters together accounted for 40%.

Once they unite, Hans will have no way to stop them, after all, the board of directors has the right to vote.

In fact, Hans has 20% and 12% given to him by Dasha, otherwise he would only have 8% of the shares.

At the beginning, Dasha decided to support him because he was considered a relatively capable person in the family.

Unexpectedly, this guy did a good job at the beginning after taking office. Although there was no major progress, he was able to enable the company to develop steadily.

But it wasn't long before he started to act stubbornly and made a series of stupid moves, causing the Schultz Group to suffer heavy losses.

Most of his mistakes were in the organization of supply. The business model of the Schultz Group is that Lidl adopts a discount model to attract consumers by providing cost-effective products.

Kaufland operates in a hypermarket model with a wide variety of products to meet consumers' one-stop shopping needs.

That is to say, bulk commodities are mainly sold in large supermarkets, while near-expiry products are sold at a discount in Lidl.

This model can not only ensure the shopping quality of mid- to high-end customers, but also meet the shopping requirements of the lower-income groups.

At the same time, the group can also minimize the expiration rate of near-expiry products, killing two birds with one stone.

However, after he took office, he began to loosen up the purchasing channels in order to increase profits.

You must know that the foundation of the development of the retail industry is the control of quality and price. Once you relax, even a brand with hundreds of years of history will collapse in an instant.

There is no way to do this because you are directly facing consumers, and consumers are extremely sensitive to these issues.

Based on the intelligence they received, Dasha and his team formulated a bold plan.

They decided to directly contact some core suppliers abandoned by the Schwartz Group and offer more attractive cooperation conditions, trying to cut off the Schwartz Group's financial support from the supply chain.

When Hans heard the news, he was furious: "How dare they! These suppliers have been our partners for many years, how could they be easily won over by them!"

However, Hans underestimated Dasha's determination and means. Dasha met with suppliers in person, elaborated on the development plan and advantages of Junken Supermarket, and promised to give more favorable prices and more flexible cooperation methods.

Under the temptation of interests, some suppliers began to waver, and several of them even signed preliminary letters of intent for cooperation directly with Junken Supermarket.

It's not their fault. After all, they have long been dissatisfied with the Schultz Group's massive reduction in purchases.

Dasa's capabilities are there, and the scale of Junken Supermarket is there. Once they develop in Europe, their future can be imagined.

After hearing the news, Hans became furious and decided to take a more sinister approach, so he bribed a hacker team.

They tried to hack into Junken Supermarket’s internal systems, steal trade secrets, and paralyze their business in Europe.

One night, when Erhong was processing documents in the office, she suddenly found strange codes appearing on the computer screen and files began to be deleted inexplicably.

She realized that the company had been hacked and immediately notified Ye Yuze and Dasha.

Ye Yuze quickly contacted Kevin, and Kevin led his team to fight back quickly, not only quickly defeating the hackers, but also tracking down the source of the hackers.

"Hans did it!"

Ye Yuze's mouth curled up. "This guy is willing to do anything to protect his own interests. But his level is still a little bit low."

A cold light flashed in Dasha's eyes: "Since he is unkind, don't blame me for being unjust. We can't just sit there and wait for death. We must take the initiative to attack."

After careful consideration, Dasha decided to take advantage of Hans's eagerness to maintain his status and set a trap for him.

She deliberately released the news that Junken Supermarket was severely damaged by hacker attacks and was preparing to abandon its expansion plans in Europe.

When Hans heard the news, he really believed it and was secretly pleased with himself. He began to relax his guard and even held a lavish party to celebrate his so-called "victory".

While Hans was immersed in joy, Dasha and the others were secretly stepping up their actions.

They joined forces with some shareholders who were dissatisfied with Hans, and suddenly convened an extraordinary shareholders' meeting on the night of the party, proposing a motion of no confidence in Hans.

When Hans hurried to the shareholders' meeting, he saw serious faces and questioning eyes.

Dasha stood in front of everyone and righteously exposed Hans's mistakes and misconduct in the management of the group, as well as the fact that he would do anything for his own personal gain.

Faced with the sudden change, Hans panicked and tried to make excuses, but in the face of solid evidence, his words seemed pale and powerless.

In the end, the shareholders' meeting passed a motion of no confidence in Hans and removed him from his important position in the group.

However, the matter did not end there. Although Hans lost power, he was unwilling to accept defeat. He colluded with some external forces and attempted to retaliate against Dasha and others.

One day, when Dasha and Erhong were out discussing business, they were suddenly attacked by a group of unidentified people.

Fortunately, Ye Yuze arranged security personnel in advance, and after a fierce fight, he finally repelled the attacker.

"Hans is a guy who never gives up." Erhong said with lingering fear.

Dasha's eyes were filled with anger: "He thinks he can scare us like this? This battle is far from over."

After this attack, Dasha and his team realized that they had to speed up their pace and completely take control of the Schwartz Group.

They increased their efforts to acquire shares and actively integrated resources to enhance the popularity and influence of Junken Supermarket in Europe.

After a series of efforts, Dasha and his team finally succeeded in acquiring more than half of the shares of the Schwartz Group and became the group's largest shareholder.

When Dasha officially took over the Schwartz Group, she stood in front of the group's headquarters building, feeling filled with emotion.

“Grandpa, although I have gone against your wishes, I will not let your hard work be destroyed like this.” Dasha said softly.

I went out to play yesterday and forgot to post it. Sorry for taking a day off.