Great Power Reclamation

Zheng Nannan is negotiating with several foreign businessmen. Although the company has just been established, she has already obtained the agency rights for Junken Toys in Hong Kong Island.

There was no way around it, because she was blessed with natural resources. Even without Ye Yuze, she was still a member of the 16th Division, and she had donated agricultural machinery and equipment there.

Among the foreign businessmen here today, the most important one is the representative of Disney.

Although Junken Supermarket and Walmart are spread all over the world, Disney stands out in the animation industry with its unique influence.

Although Brothers Pictures is a strong competitor, Yuanfang only introduced Chinese mythology to it.

But when it comes to Western animation, Disney is undoubtedly the "number one."

The company was founded in 1923 and focuses on animated films, while also engaging in entertainment program production, theme park and other businesses.

His works include "Snow White and the Seven Dwarfs", "The Little Mermaid", "The Lion King", etc., which have long been deeply rooted in the hearts of the people.

It can be said to be the originator of Western animation and has a strong appeal.

In addition, they later acquired Pixar Animation Studios and launched the "Toy Story" series, "Cars" series, and "Finding Nemo" series, which made them even more famous.

If Ye Feng had not intervened, Brothers Pictures would have long been owned by Disney.

Not only are they famous in the film and television industry, but they also have numerous spin-off products.

For example, the theme park resort is responsible for the operation, design and construction of 6 resorts, 12 theme parks and several giant cruise ship sea cruise lines around the world.

Disney licenses consumer products and cooperates with a wide range of licensees around the world to launch consumer products including clothing, toys, food, etc.

Therefore, by taking over Disney, Zheng Nannan's new company will be able to take off.

In the conference room, the crystal chandelier cast soft light. Zheng Nannan sat at the head of the conference table with a steady and confident look.

She was wearing a well-tailored black business suit, paired with a simple pearl necklace, and her every move exuded a capable temperament.

Opposite, several foreign business representatives sat upright, among whom Mr. Johnson, the representative of Disney, was particularly eye-catching.

He was wearing a dark blue suit, gold-rimmed glasses, and had deep eyes, revealing the shrewdness and prudence of an old-school businessman.

"Ms. Zheng, we have some understanding of your company's background, but as a newly established company, Junken Toys seems to lack sufficient experience in market operations and channel construction."

Johnson was the first to break the silence. His English was in a standard American accent, and his tone was neither humble nor arrogant, but contained implicit doubt.

"Disney's brand value is extremely high, and we need to ensure that our partners have enough strength to maintain and promote our products."

Zheng Nannan smiled slightly, calmly opened the folder in front of him, took out a carefully prepared document, gently pushed it in front of Johnson, and responded in fluent English:
"Mr. Johnson, I completely understand your concerns. Although Junken Toys has just been established, we have strong resource support behind us."

"We have obtained the agency rights for Junken Toys in Hong Kong Island, and as an important international business center, Hong Kong Island is an important springboard for us to open up the international market."

She paused and tapped the chart on the data sheet:
"Look, this is our sales network plan for Hong Kong Island. We plan to open five Disney-themed toy stores in the core business districts of Hong Kong Island within three months, and reach cooperation with well-known local department stores and large supermarkets to ensure that our products can quickly cover the entire island."

At this time, another foreign representative, Mr. Leclerc from France, frowned and said:
"Ms. Zheng, marketing is not just about the number of stores, it also requires strong marketing capabilities. Disney products need precise marketing plans to attract consumers."

Zheng Nannan was not in a hurry. After signaling to her assistant, a series of carefully planned marketing plans were immediately displayed on the big screen.

"Please take a look, we have designed a series of themed marketing activities for Disney's classic IPs, such as Mickey Mouse and Snow White."

"For example, during the launch of new products, we will hold Disney-themed parent-child activities and invite professional cosplay teams to play Disney characters and interact with consumers."

At the same time, we will also use social media platforms to launch online topic challenges, attract young consumers to participate through generous prizes, and increase brand exposure and topicality. "

Johnson nodded slightly, but there was still a hint of doubt on his face:
"It sounds good, but the implementation of these plans requires a lot of capital investment. Does your company have enough financial support?"

"Regarding the funding issue, we have reached cooperation intentions with a number of financial institutions to ensure that there is sufficient funding for marketing and product operations."

Zheng Nannan said this and showed the cooperation agreement signed with the bank.

"Moreover, we have our own production base in Junken Farm, which enables us to effectively control costs and bring products to the market at more competitive prices. In this way, we can both ensure profit margins and attract consumers in terms of price."

The atmosphere in the negotiations had calmed down a bit, but Johnson suddenly changed the subject:
"Ms. Zheng, when we at Disney select partners, we value their cultural concepts in addition to their commercial strength. Our products carry Disney's values ​​and cultural connotations. How can your company ensure that our culture will not be distorted or misunderstood during the promotion process?"

This question was obviously very sharp, and the atmosphere in the conference room suddenly became solemn.

Zheng Nannan took a deep breath and said seriously:

"Mr. Johnson, I fully understand your emphasis on cultural heritage. In my opinion, Disney's culture is full of love, dreams and courage. This culture transcends national boundaries and can resonate with consumers around the world. Although our Junken toys come from China, we have always been committed to promoting cultural exchange and integration."

She stood up, walked to the window, and looked at the bustling city scenery outside.

"Did you know that in China, Disney's animated films have accompanied the growth of generations of children, and the images of Mickey Mouse and Donald Duck have long been deeply rooted in people's hearts."

"We plan to not only sell products during the promotion process, but also hold Disney cultural exhibitions to convey the cultural essence of Disney to consumers through pictures, videos, interactive experiences and other forms."

"At the same time, we will strictly control product design and promotional content to ensure that every detail is in line with Disney's brand image and cultural requirements."

At this moment, the door of the conference room was suddenly pushed open, and the assistant walked quickly to Zheng Nannan and whispered something in her ear.

Zheng Nannan's eyes flashed with surprise, but she soon regained her composure. She smiled and said to Johnson, "Mr. Johnson, I want to give you a surprise. We have invited a special guest, Professor Li, a famous child education expert in China and a senior researcher of Disney culture."

"He has been committed to combining Disney's educational philosophy with traditional Chinese culture to develop educational products suitable for Chinese children."

After a while, Professor Li walked into the conference room and shook hands with everyone enthusiastically. After he sat down, he said:
"Mr. Johnson, I have studied Disney culture for many years and am deeply attracted by its charm. Disney stories are not only entertainment, but also an important carrier for educating children on values."

"In cooperation with Junken Toys, we plan to develop a series of educational Disney toys, such as educational jigsaw puzzles with the theme of The Lion King, which will help children understand the importance of teamwork and responsibility through jigsaw puzzles."

"There are also role-playing toys inspired by Frozen, which encourage children to use their imagination and creativity. These products will not only boost toy sales, but also further promote Disney's cultural concepts."

Johnson listened to Professor Li's introduction with an admiring look in his eyes. But he still didn't give in easily:
"These ideas are indeed creative, but we also need to consider market feedback. After all, consumer demands vary greatly in different regions."

Zheng Nannan immediately responded: "Mr. Johnson, we have done sufficient market research. We have formed a professional market research team and collected a large number of consumers' opinions and suggestions through online questionnaires, offline interviews and other methods."

"Moreover, we will make targeted adjustments and optimizations to our products based on the cultural characteristics and consumption habits of different regions."

"For example, in Hong Kong Island, we will launch some Disney co-branded products with Hong Kong characteristics, combining Disney elements with Hong Kong's local culture to attract the attention of local consumers."

As the negotiations progressed, the communication between the two sides became smoother. But Johnson raised another key question:
"The cooperation period and profit-sharing ratio are issues we are very concerned about. Ms. Zheng, what do you think?"

Zheng Nannan was well prepared. She came up with a detailed cooperation plan:

“We suggest a five-year cooperation period so that both parties have enough time to achieve the cooperation goals.”

"In terms of the profit sharing ratio, we fully considered Disney's brand value and market influence and proposed a fair and reasonable plan."

"In the early stage, we are willing to give Disney a higher share ratio to show our sincerity in cooperation. As the market share expands and sales grow, the share ratio can be adjusted appropriately according to actual conditions."

"At the same time, we promise that during the cooperation period, we will invest no less than 500 million US dollars in marketing to ensure that the sales volume and brand awareness of the products continue to increase."

The negotiations entered the final critical stage, and the two sides repeatedly consulted on the details of the cooperation.

Johnson whispered with his assistants from time to time, and the atmosphere was tense and subtle.

Zheng Nannan remained calm and firm throughout, arguing her case, while also making some concessions when appropriate to promote the progress of the negotiations.

After several hours of intense discussions, the two sides finally reached an agreement on the main terms of the cooperation agreement.

Johnson stood up, smiled and held out his hand:
"Ms. Zheng, I have to say that I am impressed by your professionalism and sincerity. I believe that our cooperation will be a complete success."

Zheng Nannan also showed a relieved smile and held Johnson's hand tightly:
"Mr. Johnson, I am also looking forward to working with Disney. We will definitely go all out to make Disney products shine in the Hong Kong Island market."

Amidst the applause of the crowd, the two parties formally signed the cooperation agreement.

At this moment, Zheng Nannan knew that this was not only an important milestone in the development of Junken Toys, but also a beautiful victory for her in the business game.

In the future, there will be more challenges and opportunities waiting for her and Junken Toys to meet and conquer.

After successfully signing a cooperation agreement with Disney, Zheng Nannan's Junken Toy Company ushered in a brief period of celebration.

In the office, colleagues gathered around Zheng Nannan to congratulate her, and everyone's face was filled with excitement and anticipation.

This cooperation is undoubtedly a powerful booster for the company, indicating that the company is about to reach a new height.

However, Zheng Nannan was not carried away by this short-lived joy.

In her mind, the signing of the cooperation agreement is just the beginning. The real challenge lies in how to implement the plan step by step.

She quickly organized a meeting of the company's top executives. In the conference room, bright lights shone on everyone's serious faces. Everyone sat around the conference table with various documents related to the cooperation with Disney in front of them.

"Everyone, we have successfully won the cooperation with Disney. This is the result of everyone's joint efforts. But we all know that the next task is arduous."

Zheng Nannan's eyes swept over everyone present, his expression serious and determined.

"Our primary goal is to open five Disney-themed toy stores in the core business districts of Hong Kong Island within three months. Marketing department, how is your promotion plan going?"

Marketing Manager Lin Xiaofeng quickly stood up, cleared his throat and said:

"Mr. Zheng, we have further refined the promotion plan according to the ideas we had during the previous negotiations."

"Online, we have reached cooperation intentions with major social media platforms and are preparing to launch a series of Disney-themed topic challenges in the near future, including a Mickey Mouse imitation show and a Disney classic line dubbing competition."

"As for prizes, we have prepared a wealth of Disney-related products, which we believe will attract a large number of users to participate."

"Offline, we have already negotiated cooperation with several large shopping malls in Hong Kong Island and are preparing to hold Disney-themed parent-child activities in the mall atriums. The layout plan for the event venue has also been preliminarily completed."

As he spoke, Lin Xiaofeng handed Zheng Nannan a detailed event plan.

Zheng Nannan nodded as she flipped through the documents. "Yes, it's a good idea to combine online and offline activities. However, we must control the details of the event well, especially the interaction with consumers, which must be interesting and orderly."

“In addition, the design of promotional materials should highlight the characteristics of Disney, while also incorporating some local elements of Hong Kong Island to make consumers feel close to it.” (End of this chapter)