Great Power Reclamation

"Okay, Mr. Zheng, we will implement it immediately." Lin Xiaofeng responded.

"In the sales department, how is the cooperation with department stores and large supermarkets going?"

Zheng Nannan turned her attention to the sales manager Wang Qiang.

Wang Qiang quickly stood up and reported: "Mr. Zheng, we have conducted in-depth discussions with several of the top three department stores and large supermarket chains in Hong Kong Island, and most of them have reached preliminary cooperation intentions."

"They are very interested in Disney products, but further negotiations are needed on product display locations and promotional activities."

"These details must be handled well. Disney products must be displayed in a conspicuous enough position to attract consumers' attention. In terms of promotional activities, we must actively cooperate with the rhythm of supermarkets and department stores, while also having our own characteristics."

Zheng Nannan said: "In addition, when communicating with them, we emphasized that we will continue to launch new products to ensure the freshness of the products."

"I understand, Mr. Zheng." Wang Qiang wrote it down carefully.

"Production Department, can the toy production progress keep up with market demand?" Zheng Nannan looked at the production manager Chen Tao again.

Chen Tao answered confidently: "Mr. Zheng, our production base at the Junken Farm is ready for expansion. We have also re-signed contracts with suppliers for raw material procurement to ensure a stable supply of raw materials."

"The production line is currently undergoing final commissioning and is expected to be put into production within a week, which will fully meet the early market demand."

"Moreover, we have also established strict quality control standards to ensure that every Disney toy that leaves the factory meets high quality requirements."

"Quality is our lifeline and we must not be careless. Disney has extremely high requirements for product quality. Once quality problems occur, it will not only affect our reputation, but may also lead to a crisis in cooperation." Zheng Nannan warned seriously.

The meeting lasted for several hours, and various departments had a comprehensive and in-depth discussion on matters related to cooperation with Disney.

Zheng Nannan put forward specific requirements and suggestions for the work of each department to ensure that the entire project can proceed in an orderly manner.

After the meeting, Zheng Nannan returned to her office and looked out the window at the bustling streets of Hong Kong Island. Her heart was full of anticipation but also a little worried.

Although each department has made a preliminary plan, it is inevitable to encounter various unexpected problems during the actual implementation process. She knows that she must always be vigilant and be ready to respond to possible crises at any time.

In the following days, the entire company entered an intense preparation phase.

The marketing department was busy coordinating with advertising companies on the design and production of promotional materials. Online promotional activities were also launched one after another, and the topic of Disney toys on social media was gradually gaining popularity.

The sales department frequently travels between major department stores and supermarkets to finalize the details of the cooperation.

When the order was sent back to Northern Xinjiang, Wang Shilei was surprised by the large amount of the order, but he soon calmed down.

He waved his hand and ordered: "Install another set of equipment and increase production!"

Machines roar on the production line, and family workshops work day and night, and exquisite Disney toys are born here.

However, just when everything seemed to be going smoothly, trouble suddenly struck. One day, Zheng Nannan was reviewing documents in the office when Wang Qiang, the sales manager, rushed in with a panicked look on his face.

"Mr. Zheng, something bad has happened!" Wang Qiang's voice was filled with anxiety.

"Don't be anxious, tell me slowly, what happened?" Zheng Nannan put down the documents in her hand and looked at Wang Qiang calmly.

"There was a problem in our cooperation with Grand Gateway 500. They suddenly proposed to increase the entry fee for our products, and the increase was very large, almost double the price agreed upon before," Wang Qiang said angrily.

Zheng Nannan frowned: "Did they give a reason? Why did they suddenly increase the admission fee?"

"They said that the mall will be undergoing a large-scale renovation and upgrade in the near future, and the operating costs will increase, so the entry fees for all suppliers will be increased."

But as far as I know, other suppliers' entry fees have not increased so much, it is obviously targeting us." Wang Qiang shook his head helplessly.

Zheng Nannan pondered for a moment and said, "Grand Gateway Department Store plays an important role in the retail industry on Hong Kong Island. We cannot give up this cooperation opportunity easily."

"You can communicate with them again to see if the increase can be reduced. At the same time, find out if they have other demands."

"Okay, Mr. Zheng, I'll go right away. But I'm worried that they will have a tough attitude and refuse to compromise." Wang Qiang said with some concern.

"If we really can't come to an agreement, we'll think of other ways. See if we can provide them with more value in terms of product display, promotional activities, etc. in exchange for a reasonable entry fee," said Zheng Nannan.

"In short, we can't give up easily. This is very important for our market layout."

After Wang Qiang left, Zheng Nannan fell into deep thought. She knew that the business world was like a battlefield, and she would encounter many more emergencies like this in the future.

I must learn to respond flexibly in order to lead the company to survive in the fierce market competition.

At the same time, some not-so-optimistic news came from the marketing department.

Although the online promotion activities attracted a lot of users to participate, the actual conversion rate did not meet expectations.

Many users simply participated in the topic challenge but did not convert it into actual purchasing behavior.

Lin Xiaofeng anxiously reported to Zheng Nannan: "Mr. Zheng, we analyzed the data and found that although users are very interested in Disney topics, we have not done enough to guide them to purchase."

“It could be that the conversion path between the promotional content and the purchase link is not smooth enough, or the product’s appeal has not yet fully impressed users.”

Zheng Nannan listened carefully to Lin Xiaofeng's report and said:
“You arrange for a market research team to conduct in-depth surveys on users who participated in online activities but did not purchase, to understand the reasons why they did not purchase.”

At the same time, we should optimize the promotional pages, simplify the purchase process, and highlight the product’s selling points and discount information. In addition, we can consider launching some online-only promotional activities to stimulate user purchases.”

"Okay, Mr. Zheng, we will adjust it immediately." Lin Xiaofeng said.

After solving the problem in the marketing department, Zheng Nannan received another call from Wang Shilei.

"Mr. Zheng, there is a problem with the raw material supplier. A batch of their key raw materials was severely damaged due to bad weather during transportation, which may affect our production progress."

Wang Shilei said anxiously on the other end of the phone.

"Why would this happen? Is there any other solution?" Zheng Nannan asked.

"We are contacting other suppliers to see if we can urgently allocate a batch of raw materials. But this may increase some costs, and the delivery time cannot be fully guaranteed," said Wang Shilei helplessly.

"Put the cost issue aside for now. The most important thing is to ensure the production progress. You should contact other suppliers as soon as possible and make sure that the production line does not stop." "At the same time, communicate with the original suppliers and let them bear part of the losses. After all, this is a problem in their transportation link." Zheng Nannan made the decision decisively.

After dealing with this series of problems, it was already late at night. Zheng Nannan leaned back in his office chair tiredly and rubbed his temples.

The troubles encountered today are just the beginning. There is still a long way to go, and she knows that she cannot relax at all.

The next day, Wang Qiang had another difficult negotiation with Grand Gateway Department Store. After several hours of verbal battle, Grand Gateway Department Store finally agreed to reduce the increase in the entry fee, but it was still 50% higher than before.

Wang Qiang had no choice but to agree and report to Zheng Nannan. Although Zheng Nannan was not satisfied with the result, she had to accept it temporarily considering the importance of Grand Gateway Department Store.

"Since the entry fee has increased, we have to find ways to make up for the losses in other ways. You can discuss with the marketing and sales departments to see if you can make some adjustments in product pricing, promotional activities, etc." Zheng Nannan said to Wang Qiang.

"Okay, Mr. Zheng. We will come up with a plan as soon as possible." Wang Qiang said.

At the same time, the marketing department found the reason for the low online conversion rate through in-depth research on users.

It turned out that the product images on the promotional pages were not clear enough to fully display the details and features of Disney toys, and the purchase process was too cumbersome, causing many users to give up halfway.

In response to these problems, the marketing department quickly optimized the promotional page, replaced the product images with high-definition ones, and simplified the purchasing process.

At the same time, a limited-time online discount campaign was launched, offering 20% ​​off on Disney toys. This series of adjustment measures has achieved significant results, and the online conversion rate has gradually increased.

Wang Shilei worked day and night without sleep, but still failed to completely solve the problem of raw material supply.

In fact, the main raw material of toys, cotton, comes from their own products, mainly some auxiliary raw materials.

Although it doesn't seem important, it is indispensable. This problem left Wang Shilei at a loss.

Finally, he had an idea and suddenly thought of Ye Yuze. Although he didn't know whether Junken City had these things, it would definitely not be difficult for them.

I called Ye Yuze, who was right next to Zheng Nannan at the moment. He originally wanted to help this girl.

As a result, he did nothing. This girl seemed to be born with a talent for business, just like Little Apple.

With a few quick operations, a group of foreign businessmen were taken down.

This made Ye Yuze secretly marvel. Since they were capable, then there was nothing for him to do. He could just watch from behind and come forward if needed.

Unexpectedly, the first person to ask him for help was this guy Wang Shilei.

However, this problem was of almost no difficulty to him and he could solve it by just calling Wei Yuxiang.

Wang Shilei thanked him profusely, but Ye Yuze cursed, "Get lost!"

Wang Shilei hung up the phone with a smile, and Ye Yuze was also at a loss whether to laugh or cry.

When he was in the 16th Division, the child was very well behaved. How come he became so naughty after not seeing him for a while?
After experiencing this series of twists and turns, the five Disney-themed toy stores finally opened smoothly within the scheduled time.

On the opening day, each store was decorated with a Disney atmosphere, with huge Mickey Mouse and Donald Duck dolls placed at the door, attracting the attention of many passers-by.

Inside the store, there is a wide variety of Disney toys, from classic plush toys to novel educational toys.

The opening event was very lively, with a professional cosplay team dressed up as classic Disney characters, interacting with the children and taking photos.

In the parent-child activity area, parents and children participate in various interesting games together, with constant laughter.

The online and offline promotion also achieved good results. After learning about the event through social media, many consumers came to the scene.

Looking at the lively scene in the store, Zheng Nannan felt a little relieved.

Although we encountered many difficulties in the early stage, with everyone's joint efforts, everything is moving in a good direction.

However, she also knows that this is just the beginning. The competition in the market is changing rapidly, and there will be more challenges waiting for her and Junken Toys in the future.

In the first few days after the store opened, sales exceeded Zheng Nannan's expectations.

The store is bustling with people every day, and sales continue to rise. The cooperation with department stores and supermarkets is gradually getting on track, the products are displayed in eye-catching locations, and the promotional activities also attract a large number of consumers.

Online sales also achieved remarkable results. Through optimized promotional pages and promotional activities, online orders continued to flow in.

However, just when Zheng Nannan thought that everything was going to go smoothly, a bigger crisis was quietly approaching.

One day, the company suddenly received a lawyer's letter from a toy company called "Unlimited Creativity".

They claimed that a Disney-themed jigsaw puzzle toy produced by Junken Toy Company infringed their design patent.

Zheng Nannan felt nervous when she saw the lawyer's letter.

She immediately called a meeting with the heads of the legal and production departments.

After carefully studying the lawyer's letter and relevant evidence, Lawyer Zhang, the manager of the Legal Department, said:
"Mr. Zheng, judging from the evidence provided by the other party, they did apply for the design patent for this jigsaw puzzle before us."

"But when we designed this product, we created it based on Disney's classic elements and did not copy their designs. There may be some misunderstandings here."

"Whether it is a misunderstanding or not, we cannot take it lightly. If we really get into a patent dispute, it will have a serious impact on our company's reputation and business development."

Zheng Nannan asked, "Think back, is there any possibility of omissions in the design process of this product?"

Because they provide the samples of toys and have them processed and produced in Northern Xinjiang, if any infringement occurs, it will naturally be their responsibility.

The design manager frowned and thought for a while, then said:

"Mr. Zheng, the design of this jigsaw puzzle was conceived by our team based on scenes from Disney animations, and we did not refer to any other company's products."

"Furthermore, after the design was completed, we also conducted a preliminary patent search and found no similar designs." (End of this chapter)